Final Project BBA

Final Project
Healthy Food Traders
Declaration Form
I M. Fahid (10108106), Asad Raza (10108085), Abdul Hanan (10108117), Anas
Aftab(10108126), Zubair Ali (10108133) hereby declare that the project titled Healthy Food
Trader (HFT) has been submitted by us in the partial fulfillment of the requirements for the
degree of BSc (Hons) Businesss Administration and this project present carried out at Gift
University Gujranwala campus and aims encouraging discussion and comments. The observation
and viewpoints expressed are the sole responsibility of the author. It does not necessarily
represent gift university Gujranwala campus are its faculty.
Printing Date: 08-09-2014
M. Fahid (10108106)
Asad Raza (10108085
Abdul Hanan (10108117)
Anas Aftab(10108126)
Zubair Ali (10108133)
HEALTHY FOOD TRADERS
Department of Gift Business School

Project Approval Sheet
VIVA-Voce examination
Date:08-09-2014
Title of project: Healthy Food Trader (HFT)

Name of Students:
M. Fahid (10108106)
Asad Raza (10108085)
Abdul Hanan (10108117)
Anas Aftab(10108126)
Zubair Ali (10108133)
Class:
BSC (Hones) BBA
Approved By:
Mr. Naeem Hayat
Supervisor
Mr. Irfan Mehmood:
Internal Examinar
Mr.Naveed Mughal
Internal Examinar
Mr.Kashif Saeed
Internal Examinar
Mr..
Director of Project
Mr.Asim Ilyas
Head of Department
Healthy Food Trader (HFT)

M. Fahid
Asad Raza
Abdul Hanan
Anas Aftab
Zubair Ali
(10108106) BBA Marketing

(10108085) BBA Finance
(10108117) BBA Finance
(10108126) BBA HRM
(10108133) BBA Marketing
A Project is partial fulfillment of the requirements for the degree of Business

Administration
Department of Gift Business School

Gift University, Gujranwala
2014
Certificate
It is Certified that BBA final project Healthy Food Trader (HFT) has been
presented by students M. Fahid (10108106), Asad Raza (10108085), Abdul Hanan
(10108117), Anas Aftab(10108126), Zubair Ali (10108133) has been approved for
submission.
Mr. Naeem Hayat
Project Supervisor
Contents
Declaration Form........................................................................................................ 1
Acknowledgment.......................................................................................................... 13
Executive Summary...................................................................................................... 14
COMPANY PROFILE.................................................................................................. 15
Company Name Address and Phone Number..................................................................15
Vision and Mission Statement......................................................................................... 15
Principles & Values....................................................................................................... 16
Teamwork:............................................................................................................. 16
Corporate Social Responsibility:............................................................................16
Employee Commitment:........................................................................................ 16
Openness:............................................................................................................. 16
Product Focus:....................................................................................................... 16
Customer Experience:........................................................................................... 17
Customer Loyalty:................................................................................................. 17
Business Objectives....................................................................................................... 17
Brief Description of Business.................................................................................... 17
Brief Overview Of Market For Our Product And Services...........................................18
Industry Profile...................................................................................................... 18
Introduction........................................................................................................... 18
Agriculture in Punjab............................................................................................. 18
Horticulture............................................................................................................... 19
Fruits....................................................................................................................... 19
Apple..................................................................................................................... 19
Mango................................................................................................................... 19
Citrus..................................................................................................................... 19
Banana.................................................................................................................. 20
Peach..................................................................................................................... 20
Strawberry............................................................................................................. 20
Vegetables............................................................................................................. 20
Carrot.................................................................................................................... 20
Onion..................................................................................................................... 20
Potato.................................................................................................................... 21
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Cabbage................................................................................................................ 21
Okra...................................................................................................................... 21
Industry Analysis.................................................................................................. 21
PESTL Analysis................................................................................................... 21
Political............................................................................................................... 21
Legal.................................................................................................................. 21
Socio Cultural..................................................................................................... 23
Technological...................................................................................................... 23
Porters Five Forces Model...............................................................................23
Bargaining Power of Supplier (low).....................................................................23
Bargaining Power of Customer (High)................................................................24
Threat of New Entrant (High)............................................................................. 24
Threat of Substitute Product (High)....................................................................24
Threat of Competitors (Highly-Moderate)...........................................................25
SWOT Analysis.................................................................................................... 25
(External)........................................................................................................... 25
(Internal)............................................................................................................ 25
Consumers Profile................................................................................................. 26
Demographic Characteristics................................................................................ 26
Area:.................................................................................................................. 26
Gender:.............................................................................................................. 26
Age:.................................................................................................................... 26
Occupation:........................................................................................................ 26
Family income:................................................................................................... 26
Family Size:........................................................................................................ 27
Psychographic Characteristics...............................................................................27
Attitude:............................................................................................................. 27
Interests:............................................................................................................ 27
Marketing Strategies............................................................................................ 27
Marketing Objectives........................................................................................... 27
STP (Segmentation, Targeting and Positioning).....................................................27
Segmentation........................................................................................................ 27
Targeting............................................................................................................. 28
8
Area:.................................................................................................................. 28
Gender:.............................................................................................................. 28
Age:.................................................................................................................... 28
Occupation:........................................................................................................ 28
Family income:................................................................................................... 29
Family Size:........................................................................................................ 29
Benefit Based:.................................................................................................... 29
Psychographic....................................................................................................... 29
Interests:............................................................................................................ 29
Attitude:............................................................................................................. 29
Positioning............................................................................................................. 29
Marketing Mix........................................................................................................ 29
Company Product and Services............................................................................. 30
Description:........................................................................................................... 30
Product line:.......................................................................................................... 30
Product Features:................................................................................................. 30
Cleanness:............................................................................................................. 30
Convenience:......................................................................................................... 30
Customer Benefit:................................................................................................. 31
Uniqueness:........................................................................................................... 31
Pricing.................................................................................................................. 31
Pricing Strategy.................................................................................................. 31
Place:................................................................................................................... 31
Promotion.............................................................................................................. 32
Cable TV:............................................................................................................ 32
News Flyers:....................................................................................................... 32
Bill Boards.......................................................................................................... 33
Umbrella:............................................................................................................ 33
Supply Chain............................................................................................................... 33
Inbound Logistics:............................................................................................. 33
Outbound Logistics............................................................................................ 34
Supporting Activities:....................................................................................... 34
Operations.............................................................................................................. 34
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Operational Goals:................................................................................................. 34
Operation: Capacity and throughput, cycle times.......................................34
Production:......................................................................................................... 34
Operations Time............................................................................................... 35
Per-Person Production...................................................................................... 35
Employees.......................................................................................................... 36
Flow Chart.............................................................................................................. 37
Sales Techniques................................................................................................... 38
Customer Relationship Management (CRM)..........................................................38
Key Words.............................................................................................................. 38
Membership Card.................................................................................................. 38
Free Home Delivery............................................................................................... 38
Human Resource Management (HRM)...............................................................38
8.1. HR Process..................................................................................................... 39
Recruitment Process........................................................................................... 39
Identification of Job Vacancy..............................................................................39
Job Specification................................................................................................. 39
Experiences People............................................................................................ 39
Group Interview.................................................................................................. 39
Orientation......................................................................................................... 39
Training.............................................................................................................. 39
Compensation.................................................................................................... 40
HRM Objectives..................................................................................................... 40
Workforce Planning.............................................................................................. 40
Steps in Workforce Planning...............................................................................41
Environment Scan................................................................................................. 41
Current Workforce Profile...................................................................................... 41
Future Workforce View........................................................................................... 41
Analysis and Targeted Future................................................................................41
Job Description:.................................................................................................. 41
Financial Analysis................................................................................................. 43
Income Statement............................................................................................. 43
Balance Sheet..................................................................................................... 44
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Cash Flow Statement........................................................................................ 45
COGS for First year............................................................................................ 46
Fixed Cost........................................................................................................... 47
Equipment cost..................................................................................................... 47
Salaries Expense................................................................................................ 48
Advertisement Cost........................................................................................... 48
Start Up Cost...................................................................................................... 49
Cost per Week.................................................................................................... 50
Appendix................................................................................................................ 51
References............................................................................................................. 51
Hierarchy................................................................................................................ 52
Layout of outlet (15 Marley)...............................................................................53
METHODOLOGY:..................................................................................................... 54
POPULATION/SAMPLE FRAME.................................................................................54
UNIT OF ANALYSIS................................................................................................. 54
STUDY SETTING..................................................................................................... 54
STUDY TYPE........................................................................................................... 54
SAMPLE SIZE......................................................................................................... 54
RESEARCHERS STRENGTH.................................................................................... 54
SAMPLING TECHNIQUE.......................................................................................... 55
DATA COLLECTION METHOD..................................................................................55
INSTRUMENT DEVELOPMENT.................................................................................55
DATA ANALYSIS SOFTWARE....................................................................................55
Data Analysis (SPSS)................................................................................................ 55
Reliability............................................................................................................... 55
QUESTIONNAIRE.................................................................................................... 97
Partnership Deed................................................................................................ 102
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Acknowledgment
All the praises are for ALMIGHTY ALLAH whose
uniqueness, oneness and wholeness are absolute. Who gave us
enough courage, knowledge and ability to accomplish this
report.
All respects are for His Holy Prophet Hazrat Muhammad
Who enabled us to recognize oneness of our Creator.
Our Parents whos rising gave us a compassionate heart.
We then further pay our gratitude to Sir Naeem Hayat whose
cooperation on every step of this remarkable task is highly
appreciable. Without his cooperation it was not possible to
complete this task.
12
Executive Summary
Today, society is going to more health conscious then the past, they are expecting
healthy and safe food for their use from the market, so then our mission is to
provide them a Hygienic Food for their satisfaction and good health.
Our Project is about the fresh, healthy and packed Fruits&Vegetables. We are
going to introduce a product which would be ready to cook for the customers to
satisfy them. For the sake of this mission we will refine the Fruits&Vegetables
such as Cutting of extra non-usable material, Washing/Cleaning and then
packaging. We will introduce our out let and will make the deliveries on the
different shopping stores to make the people aware and for the higher sale. Our
main outlet would be at Bipass Road, Near Sabz Mandhi, where all the procedures
would be taken and the make the deliveries to the stores or other outlets.
The main objective of this project is to understand the market dynamics,
implementation of strategies on the different levels of business and try to build a
appropriate structure for the successful business.
13
COMPANY PROFILE
Company Name Address and Phone Number
Company Name:
Healthy Food Traders (HFT)-(Partnership)

Shop #1: Bypass road near Sabzi Mandi Gujranwala
Ph. 055-0000000
Name Address Investments:
Name
Address
Investment
M.Fahid
Muhala New Abadi,

Ghakhar City.
2498000
Zubair Ali
Wapda town lahore
2498000
Asad Raza
Muhala chemya aroop

Gujranwala
2498000
Anas Aftab
Mubarak shah road

near grave yard
gujranwala
2498000
Hannan Majid
Gill road Gujranwala
2498000
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Vision and Mission Statement

Vision For The Company:
To be a provider of clean and healthy Food& Vegetable products for the human who are more
conscious about their health; we want to see the Society healthy and long-lasting.
Mission:
Our mission is To be Preferred Provider of Essential and Value Added Healthy, clean, ready to
cook and packed food for Everyone, Everywhere & Everyday.
Principles & Values

Follow up:
When the home delivery would be taken, the bio data of the customers will be safe in our drives,
which we will use for the different occasions to follow up them like;
Send them cards on events (e-g Eid cards etc)
Sending newsletters to our valued customers (e-g New product lunching)
Teamwork:
Our identity and our recognition within the outlet will be as a team member. Cooperation and
cooperativeness within the working environment will be promoted. We are assuring
that team work would be highly appreciated in our business and would appropriate
for our business because every operation of our business is based on each other if
anyone is missing the work chain will be nothing.
Corporate Social Responsibility:

In our business wastage will be the damaged fruits or vegetables. We will make a stall separately
in our outlet, where we will sell our damaged products which will be useful for certain time. But
15
if the products will not be useful then we will burn then and ground them in a particular place
assigned in our warehouse. Our business is to take good care of the society and if we are not
corporate socially responsible then we are nothing.
Employee Commitment:
All the members and employees will be committed to achieving goals of the business, as we
mentioned above that we will work as a team so the commitment would be same for all, it would
not be acceptable by anyone to be not committed this may would ruin us.
Openness:
In our work field we will create an open environment for the employees where they can easily
speak, work and communicate their problem to us.
Product Focus:
Product is a series of activities designed to deliver customer satisfaction. The process of
providing customer satisfaction will base on an understanding of what customers want and their
need. In this sens we will main focuse on the production side becase we are fulfilling the huge
demand side of his target market:
Customer Experience:
The service is strong competitive edge in this competitive environment. The quality and reliable
of customer service will more pleasure the customers. In this regard handling members
complaints and giving on time service to vital to success. For this purpose we take feedback from
the every customer after appropriate interval.
Customer Loyalty:
The easiest and possibly the most affordable way to build customer loyalty are to train the
business members. In order to satisfy most customers and keep them happy, we will organize the
following customer service practice in our outlet. We will ensure that all employees are working
towards satisfying the customer.
Our service standard at the frontline staff includes followings:
welcome every person as they enter the F&H outlet
Provide services beyond the customers expectations
Business Objectives
Our business Objective is;
To gain a 35% of the market share of Gujranwala at the end of first year.
To have our 18% ROI Ratio at the end of first year.
To sell 100% production at end of year
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Brief Description of Business

This project is about the Healthy Food for the customers to satisfy their need of healthy and safe
food that would be just ready to use. In this regard we proposed a product which will be healthy
and safely packed; we are going to open an outlet where we will settle our different tools to clean
and packed the Fruit&vegetables. In the starting years, we will open only one outlet where we
will take all the procedure and then deliver these packed form of product to the different stores.
Customers can easily access this product from there nearer stores and there would also be the
delivery system to increase the intention of customers toward out product.
Our business concept is just different from the typical like Vendors and different vegetable shops,
because we are giving them a product with freshness, cleanness and cutting form which would be
more appropriate for customers to use for their ease. The Fruit&Vegetables Product offering is
listed below;
PRODUCTS
Vegetables
Fruits
Carrot
Apple
Tomato
Guava
Garlic
Banana
Potato
Peach
Onion
Lemon
Chili
Mango
Note, the product offering will be change with seasons.
Brief Overview Of Market For Our Product And Services

We will deliver in four areas of Gujranwala Main City, Wapda town, Gujranwala Cantt and
Model town. Because our product is only for upper class and middle class so these four areas are
our target market. So we have indirect access to our customers through different shopping malls
and corner shops .In this way Our Marketing concept is totally different concept of those services
which are provided by corner shops and expectedly similar to the need of customers of being
health conscious. Today people are having a thirst of health conscious and this product will
definitely fulfill the need of these customers.
17
Industry Profile
Introduction
Agriculture is central to economic growth and development in Pakistan. Agriculture plays an
important role in Pakistan's economy contributing 25% to GDP, employs 44% work force of
country. With in agriculture the horticulture is an important sector, production of fruits 6.2 mtons,
vegetables 5.0 mtons, citrus 2.0 mtons, mangoes 1.0 mtons, dates 0.63 mtons and apples 0.4
mtons.Total exports of fruits and vegetables for 120435000 US$ and quantity 471693tons.
Overall agriculture development strategy revolves to foster private sector-led development with
public sector providing enabling environment through policy interventions and play capacity
building role to improve agriculture related practices. (State of Pakistan, Pakissan Agri-Community
for better forming).
Agriculture in Punjab
The Punjab province has about 29% of the total reported, 57% of the total cultivated and 69% of
the total cropped area of Pakistan. It contributes a major share in the agricultural economy of the
country by providing about 83% of cotton, 80% of wheat, 97% fine aromatic rice, 63% of
sugarcane and 51% of maize to the national food production. Among fruits, mango accounts for
66%, citrus more than 95%, guava 82% and dates 34% of total national production of these
fruits. (State of Pakistan, Pakissan Agri-Community for better forming).
Horticulture
Within agriculture the horticulture i.e. fruits, vegetables and floriculture is an important subsector of the agricultural economy. Approximate yearly production of fruits, vegetables & spices
is 12 million tons. The important fruits include citrus 2 million tons, mangoes 1 million tons,
dates 0.63 million tons and apples 0.4 million tons. In addition, there is a large variety of other
fruits that are harvested around the year. Important vegetables and spices include potato, onion,
tomato, chillies, garlic and a large variety of leafy, root and other crops. In recent years, the
floriculture industry has significantly emerged as a viable non-traditional produce, particularly, in
the urban centers of the country.
Horticulture is an important sector, production of fruits 6.2 mtons, vegetables 5.0 mtons, citrus
2.0 mtons, mangoes 1.0 mtons, dates 0.63 mtons and apples 0.4 mtons.Total exports of fruits and
vegetables for 120435000 US$ and quantity 471693tons (State of Pakistan).
Fruits
Apple
In Pakistan, various forms of apple showing great diversity in size, shape, color and taste are
grown from the time immemorial, particularly at high elevations (About 1300 m) in the areas
18
adjoining Afghanistan, Iran and China The total area, reported under apples in Pakistan is about
45875 hectares with an annual production of 589281 tones.
Mango
Mango is the second major fruit crop in Pakistan. At present it is grown on an area of 93.42
thousand hectares with production 915.7 thousand tones. (Mangifera indica L Family
Anacardiaceae) is the second major fruit crop in Pakistan. At present it is grown on an area of 93.42
thousand hectares with production 915.7 thousand tonnes The area under mango crop has increased
but the rise in production is comparatively slow. The main mango growing districts in the Punjab
province are Multan, Bahawalpur, MuzaffarGarh and Rahim Yar Khan. In the province of Sind it
is mainly grown in Mir purr Khas, Hyderabad and Theta in the province of NWFP it is grown in
Peshawar and Mardan. The climate of Sindh gets warmer about one month earlier than the
Punjab which has given the province the privilege to grow early varieties of mango.
Citrus
Pakistan is the sixth largest producer of Kinow (mandarin) and oranges in the world, with 2.1
million tons, 95 % of the total Kinow produced all over the world is grown in Pakistan.
. Pakistan world mandarin and oranges market share during the past year was 0.9 percent and 3.6
percent in terms of value and volume respectively. Pakistan is also the largest producer of 'Citrus
Reticula' variety (Kinow), this unique variety of citrus is indigenous to this part of the world.
According to an estimate approx. 95 percent of the total Kinow produced all over the world is
grown in Pakistan.
Banana
Banana is a major fruit crop of Pakistan. It is grown on 34,800 hectares with production of
154,800 tons. It is mainly grown in Sindh province where the soil and climatic conditions are
favorable for its successful cultivation. The total share of Sindh province alone in its cultivation
is 87 per cent.
Peach
It is traditional crop of Northern area of Pakistan and occupies the area of 4543 hectares with the
production of 48284 tones. Quettea, Kalat, Peshawar, Swat valley and certain parts of Kohistan
hills are the main growing area of peach.
19
Strawberry
Pakistan is producing a limited quantity of strawberries which are either eaten or used in
preparing ice-cream, jam, jelly, pickle, cake or milk shake. The fruit fetches Rs100 to Rs120 per
kg in big cities
Vegetables
Carrot
Carrot is a very poplar vegetable in Pakistan the area increased to 10.94 thousand ha and
production 194.92 thousand tones.
Onion
Onion is one of the important condiments widely used in all households all the year round. The
green leaves and immature and mature bulbs are eaten raw or used in preparation of vegetables.
Onions are used in soups, sauces and for seasoning foods Onion is an important crop in all
continents with world production of about 25 million tones. There has been a progressive
increase in area and production of onion in Pakistan. In 1998-99, the area increased to 84.3
thousand hectare, production 1138.2 thousand tones and yield was 13.5 tones
Potato
Pakistan is self-sufficient in potatoes for household consumption and relies for more than 99%
on locally produced seed potatoes. Presently, it is estimated that the total annual domestic
production amounts to around 1.8 Million MT, of which 280000 MT is used as seed and 1.8
Million MT is available for consumption after post-harvest losses. With a population of roughly
132 Million, this accounts to 9.3 Kg per Capita per annum.
Cabbage
There has been a progressive increase in area and production of cabbage in Pakistan. The area
increased to 4.06 thousand ha, production 62.2 thousand tones and yield was 15.3 tones
Okra
Okra is an important vegetable grown for its green tender fruits which are used as a vegetable in
a variety of ways. There has been a progressive increase in area and production of okra in
Pakistan. The area increased to 13.5 thousand hectares, production 120.2 thousand tones and
yield was 8.9 tones.
20
Industry Analysis
PESTL Analysis
Political
Political Restlessness
Instability of a political environment affects the business differently. Strikes are happening in this
current environment which cause different downfall in the country, like strike in Pakistan caused
more than 600 billion loss in stock exchange, which can increase the prices of product in the
business sectors. This situation can increase the value of dollar and decrease the value of local
currency. Some time difffernt agriculturef trade agreement between party would lead benefits for
our business to grow and make oppurtunity for us.
Legal
Anti Trust Law
According to the Anti Trust law of Pakistan, there is a free competition in all spheres of
commercial and economic activity. The crucial objective of CA 10 is to enhance economic
efficiency and to protect consumers from anti competitive behavior.
Competition Act, 2010 (CA 10) is part of the broader competition policy framework of the
Government of Pakistan through which it endeavors to engender free competition in all spheres
of commercial and economic activity. The crucial objective of CA 10 is to enhance economic
efficiency and to protect consumers from anti competitive behavior.
Briefly, the law prohibits situations which tend to lessen, distort or eliminate competition such as
actions constituting an abuse of market dominance, competition restricting agreements and
deceptive market practices. Although essentially an enabling law, it briefly sets out procedures
relating to review of mergers and acquisitions, enquiries, imposition of penalties, grant of
leniency and other essential aspects of law enforcement. www.cc.gov.pk (28-8-2014).
Tax Laws
In Pakistan there are two types of tax laws can be implement, one is the sales tax other is the
income tax. Due to Instability of Government there would be large change in the rules and
regulation and there would be change in Taxes and other policies that will affect the industry.
21
Sales tax 17%

Income tax 25%
http://www.tradingeconomics.com/pakistan/sales-tax-rate
http://faisalbasra.blogspot.com/2013/06/latest-pakistan-income-tax calculator.html
(28-8-2014).
3.1.2. Economical
Inflation Rates
In 2014 inflation rates in Pakistan is 8.1% which is less than the inflation rate of 2013(9.2). As
the inflation rate decrease the buying power of consumers increasing. It makes the consumers to
spend more on their want and needs. It is positive for the industry to have growth than the last
year. (State bank of Pakistan, 28-82014)
Unemployment Levels
Unemployment rate is increased 5.09(2013) to 5.29(2014), Increase in the unemployment rate

shows that consumer are in less power to buy but the consumer price index rate in increasing
with the time. The consumer price index is increased 183.9(2013) to 198.19(2014) which shows
consumer spending on buying are increasing and it actuall buying power will be decresed. It
shown some statistics that, Rich are going rich more and the poor are moving with low consumer
price index (181.7).
(International Labor Organization (ILO)), (Economic Survey of Pakistan)
Ineffective system of Price Control
There is no effective system exist for the prices, prices base on the availability of product in the
market. Shortage and surplus of products supply makes the price for business. In pakistan there
is no any pricing system available or government intervation that would lead to monapoly but in
other hand it would lead oppurtunity for us to settle price according to our business.
Socio Cultural
Growth Rate of Population
Annual growth rate in Pakistan population growing with the 1.8% with the total population of
180 million each family in Pakistan has an average of 3.4 children. Recently, Pakistans
population has increased by 2.03%. (State bank of Pakistan,28-8-2014)
It is indicated that if this rate of population continues then after some years Pakistan will occupy
fourth place in worlds top populated countries list. This dramatically increases in population
providing an opportunity in business because increase in population can increase in consumer
consumption and increase sales and profit.
22
Life Expectancies
Pakistan has low life expectancy than other European countries, USA, Japan and Australian.
Pakistan has average age of its citizens around 55 years. So low life expectancies can have cause
as a threat for business.
The percentage of life circle are given below,
0-14 years: 34%, 15-24 years: 21.6% , 25-54 years: 35.1%, 55-64 years: 5% , 65 years and
over: 4.3%. (http://www.indexmundi.com, 28-8-2014)
Technological
This is an era of technological advancement, every technology is changing fast and every field is
full of technology. So there would be productivity improvements through Automation in coming
years, mostly in packaging for the food industry.
Porters Five Forces Model

Bargaining Power of Supplier (low)
There are many suppliers in the market of agriculture product which decrease the bargaining
power of them, but there are other business suppliers which are less in number like technology
suppliers, it increases the overall bargaining power of suppliers. So bargaining of suppliers is
high in this industry.
4 5 6
9 10
Bargaining Power of Customer (High)
Food is available at every nearest corner of any street, there would be the question from
customers that why should we buy this at your price, because both are the eatable, theirs and
yours. So it there will be a High power of a customers who are little bit health conscious about
their health.
1
4 5 6
9 10
23
Threat of New Entrant (High)
There is a high threat of a new entrant because there is now restriction from the government for
entering in market according to CA10 act.
4 5 6
9 10
Threat of Substitute Product (High)
High threat from the substitute product in industry, because it is basic need of the people, and it
is enough with the vegetables&Fruits to serve in front of customers as hygienic product. The
people who are health conscious and want to eat just ready to cook they will prefer this product
at most.
4 5
9 10
Threat of Competitors (Highly-Moderate)
Moderate threat for the revelry because this business needs the high capital investment and need
more effort to enter in the mind of customers although there is no restriction from Government.
4 5 6
SWOT Analysis
(External)
Opportunities
Market size increases as population is growing.
9 10
24
Decrese in consumer price index; increase the buying power of consumers to pay more.
Inflation rate decrese by 0.9% it means that consumer buying power increse beaces they have
more available for spending
Threats
Unpredictable or unexpected changing prices

Political routes and strikes.
Technology advancement
Unemployment
(Internal)
Strengths
Good communication within firm

Outlet Location
Home delivery
Good Layout
Weakness
Lack of business experience.

Lack of latest technology.
Packaging manually.
Cutting manually
Consumers Profile
We ran a survey and filled almost 200 above questionnaires from the 4 top most known areas
which are having almost 4500 families of the Gujranwala like; Main City, Gujranwala Cantt,
Model Town and Wapda Town. These demographic and psychographic characteristics are
collected from our survey analysis.
Demographic Characteristics
Area:
Our target areas are e.g. Gujranwala Cantt, Wapda Town, Model Town and Main City. According
to our data analysis customers are more interested to buy our product in Gujranwala Cantt which
25
is 92% as compare to Wapda Town (89%), Model town 82% and Main City 68% customers are
interesting in buying our product.
Gender:
Another important demographic part in market is the gender. Which is included males (56%) and
females (44%). Males are been more controller and decision maker in buying.
Age:
We divide our customers into different age groups, 15 year or less are 27% , 16-25 year are
36.5%, 26-25 year are 31% and 36-above year are 5.5%. Our more interested customers are 1625 years old which is 36.5% as compare to others age groups.
Occupation:
Our occupational target market customers are Students, Job holders and Business men\women.
According to our analysis students are been more interested and actual decision makers in buying
our product which is round about 51%.
Family income:
Division in family income is 20,000-40,000, 41,000-60,000, 61,000-80,000 and lastly 81000above. More interested are those which income varies from 41,000 to 70,000 rupees per month.
Family Size:
Families have different family sizes vary from 4 or less, 5-7, 8-10 and more than 10. More
targeted customers are those whose family size is 5-7 members.
Psychographic Characteristics
Attitude:
People are sick of the buying food from the local buyers because of Bargaining, low quality and
unclean form of food. They want to buy a fruit from the sellers who have enough quality to pay
good price from their salaries.
Interests:
People are more interested in buying fresh and healthy food with more cleanness and safety.
They have interest to buy a chicken with sanitized packing, ready to use and with great home
delivery service.
26
Marketing Strategies
Marketing Objectives
Maximum Sales level to achive 35% share of market
Improve Brand awareness to cover the more than 45% of the population of Gujranwala
STP (Segmentation, Targeting and Positioning)

Our segmentation is based on the results which we got through the data got from the 200 people
of the Gujranwala of different areas.
Segmentation
Demographic
Geographic
Age
less than 15,
16-25, 26-35, 36 or
above
Gender
Male/Female
Occupation
Students, Job holder,
Self Business
Family Income
20000-40999, 4100060999, 61000-80999,
81000 above
Benefit Based
Psychographic
Health Safety
Packed
Attitude
High Bargains with
price/Quality
Low Bargains in
price/Quality
Clean
Purity
Ready to cook
Interest
Packed food,
Healthiness
Clean
Area
Gujranwala
Targeting
Area:
Our target areas are e.g. Gujranwala Cantt, Wapda Town, Model Town and Main City. According
to our data analysis customers are more interested to buy our product in Gujranwala Cantt which
27
is 92% as compare to Wapda Town (89%), Model town 82% and Main City 68% customers are
interesting in buying our product.
Gender:
Another important demographic part in market is the gender. Which is included males (56%) and
females (44%). Our target is on both Males and Females.
Age:
We divide our customers into different age groups, 15 year or less are 27% , 16-25 year are
36.5%, 26-25 year are 31% and 36-above year are 5.5%. Our more interested customers are 1625 years old which is 36.5% as compare to others age groups.
Occupation:
Our occupational target market customers are Students, Job holders and Business men\women.
According to our analysis students are been more interested and actual decision makers in buying
our product which is round about 51%. So we are targeting Students, job holders and business
man who are more health conscious about their food.
Family income:
Division in family income is 20,000-40,000, 41,000-60,000, 61,000-80,000 and lastly 81000above. More interested and our targeted are those which income varies from 41,000 to 70,000
rupees per month.
Family Size:
Families have different family sizes vary from 4 or less, 5-7, 8-10 and more than 10. More
targeted customers are those whose family size is 5-7 members.
Benefit Based:
We are giving a health food to the customers. They are demanding fresh and clean food for their
eating which will ready and easy to use for them, we are offering the same to their expectation.
So they will buy these products for their benefits.
Psychographic
Interests:
Our customer is been more interested in buying fresh and healthy chicken with more cleanness.
They have interest to buy a chicken with sanitized packing and with great home delivery service.
28
Attitude:
People are sick of the buying food from the local buyers because of Bargaining, low quality and
unclean form of food. They want to buy a fruit from the sellers who have enough quality to pay
good price from their salaries.
(Note: STP Is based on our Data analysis results)
Positioning
We will try to position our product as the healthy and caring for their consciousness on the bases
of attribute and quality, the freshness and healthiness of product features would be highlighted
Like;
We are giving a Clean, Healthy and Fresh food for your health consciousness in packaging
which will be ready to use and will be delivered to the customers.
Be Ready, To be Healthy
Marketing Mix
Company Product and Services
Description:
We are giving a health food to the customers. Our product will be on offering after going through
some steps of washing, plucking and then packaging in the safe box which will protect it from
the germs. One more service that we giving to our customers is the clean food which means they
dont have need to clean their vegetables or fruits at home they can used it as it is. Our product
offering will be suitable to the market because we are offering the same which customers
demand, clean, healthy and germs protected food and our services including distribution of
product are free home delivery in four areas of Gujranwala, means direct contact with our
customers through different company outlets.
Product line:
Our product lines are our main product feature that we are provided to our customers. We have
different kinds of products according to different customer demand. These are our different
products that we are providing like;
PRODUCTS
Vegetables
Fruits
Carrot
Apple
Tomato
Guava
29
Garlic
Banana
Potato
Peach
Onion
Lemon
Chili
Mango
Note, the product offering will be change with seasons.
Product Features:
Cleanness:
That is the most effective and important feature which we are included in our product because
customer are required and having giving more important in buying Fruits and vegetables. So that
if we are capable to creating this image in the mind of the customers than we have a strong
chance to build of product identity not only our four targeted areas but also it will been expand
throughout the city.
Convenience:
We are delivering our products to customer at every store of the Gujranwala city as well as home
delivery services that way this is also our main considering feature of the product to available
products at everywhere.
Customer Benefit:
Customers are the important aspect in every organization and thats why we are considering an
important component in delivering customer benefit and fulfilling their demand as per the
consistent basis. One of the important service we are providing is healthy and safe food with
home delivery service. That will be an important benefit that we are providing to our customers.
Uniqueness:
One of the unique aspect of our product is been provided fresh and healthy products with
packaging and with free home delivery service. That will be the most identical aspect and also
differential point from our competitors.
30
Pricing
Pricing is one of the most vital aspects of the marketing mix in a changing market environment.
We have made our product according to the needs of consumers and by setting a price that is
totally according to the perceived values and what most of the vegetables and fruits that
consumers can easily afford.
Pricing Strategy
The pricing strategy which we will be using will be cost- based pricing strategy as we are new
firm and it will be the best strategy to survive and get maximum market share in the market.
Finally, when we will gain self sufficiency then we will charge the price according to the cost.
Value base Pricing strategy will be used on the same type of product where we will charge the
price more than the market.
Price= Cost (Buying Cost) + Value Added (Refining)
Place:
We will supply our product to targeted customers initially but later on when we will be able to
deliver the constant supply then we will go for other cities by expanding our business. We will
use any channel of distribution and we also use Indirect interact method for selling our product
because we will use malls and stores to sell our products, because its cost high for us to open a
new outlets in every city.
1
2
3
Promotion
We will use these advertising tools as in different perspective in different ways and in different
areas. Our analysis says that our customers are attractive in, within cable TV and News flyers
and billboard. All these are cheaper sources of advertisement.
31
Advertisement
1st Year Cost
Billboard
300000Rs. (two month)
Umbrella
60000Rs.
News flyer
60000 Rs.(One time)
TV adds
10000 Rs. (One Month)

430000Rs
Cable TV:
Cable TV (Jupiter 9:00PM to 10:00

PM, 4:00PM to 6:00PM) Rs 10000 (60
times), 1 month
We used cable TV AD in these four
areas in for month. We used it because
it will be the most attractive place for
our targeting customers.

News Flyers:
News Flyers: Rs 60000 (Pamphlet Rs 50000 Flyer Fee Rs10000)

In the last we use Broachers and pamphlet as like a source which is targeted customers directly
and have been consider a best advertising budget. It will reach to the customers through the news
papers distributer on the contract in which we will pay a 10,000 Rs for 50,000 new flyers.
Bill Boards
Bill Board: Rs 300000, pindi by pass, Model town chook, Wapda Town gate and Iqbal town
Cantt.
Bill boards will be settled in the front of different city areas, Like Bhi Pass, Model Town, Wapda
Town and Gujranwala Cantt.
Umbrella: Rs 60000 for different chock to facilitate people like Punjab police and traffic
police
32
Supply Chain
Inbound Logistics:
The Fruits Vegetable will be ordered and come in to the ware house with a required amount and
will be stored for a use of particular period. Then after the need and demand the order will be
carried on.
Inside the Working house following operations are performed:
Vegetables/Fruits
1.
Suppliers (Formers)
2.
Washing
3.
Separator
4.
Plucking (wastage)
5.
Packaging
6.
Storage (Freeze)
Outbound Logistics
The packed product will be delivered at the different places of the Gujranwala throw the vain
assigned for this work which will make delivery on time and will take the order for a next day.
Supporting Activities:
Infrastructure of the Outlet

HRM at outlet
Customer services
Collaborative and team work
Operations
33
Operational Goals:
Will expand our business according to demand by increasing more machines to increase the
capacity
Reduce inventory level (by making high sales).
To utilize 100 % capacity at First Year
Increased Learning curve
Operation: Capacity and throughput, cycle times

Production:
We are producing in batch because our every next process will be start after completing first
process that way we are focusing on the batch production.
Washing 500 kg times take 20 mints
Separating & grading 1000 kg at a time of 60 mints
Cutting 40 Kg at 60 mints it means after 1 mint 0.6 7 kg fruits and vegetable would be cut.
Packing it mean that 60 mints take 130 kg in packing and in 1 mint for 2.1 kg
That way our cycle time for 1 kg product fruits and vegetable;
20 mints washing (in per kg 500/20= 25 kg per mints 1 kg will be ready at round about 3
seconds
60 mints grading (in per kg 1000/60=16.7 kg per mints 1 kg will be ready at 4 seconds)
Cutting1.4 mints
Packing 0.35 mints
We are producing in batch production that way our main cycle time would be 40 mints that will
take between washer and separator
There are chains of operations that will be performed in our business to have the final product for
the customers. We have one Washer machine, one Separator, Cutter boys and then the Packing
Boys. In our supply chain we have a bottle neck at the Cutter boys; they are cutting 400 per
person and total cutting 4500 per day.
1st year we will move with this to check the demand and reputation of our business but after a 2 nd
year we will increase the number of cutter boys from 15 to 25 to increase the capacity of cutting
then our capacity will be increased then the previous year, Operation flow chart is mentioned
below;
34
Operations Time
Washer
Separator
Cutting
Packing
Per
Person
500
1000
Available
Times Mints
20
480
60
480
Production
Break Time Mints
30
450
30
450
30
30
Per Day
Capacity
11250
7500
4500
7500
Per
Months
337500
225000
135000
225000
Per-Person Production
Per
Employee
Time
Kg per
hour
kg per worker
Cutting
60
mints
40 kg
300
Total
Employees
Production
4500 (15)
Packing
60
mints
130 kg
975
4875 (5)
Employees
Workers/ Employees
Cutting boys
15
Packing
Washer operator
Helper
Grader operator
2
25
Per
Year
4050000
2700000
1620000
2700000
35
Flow Chart
Flow Chart Diagram:
Farmers
Inspectio
Store
Customer Order
Fruit&
vegetables
Phone call
ordered
Washing (20
mints 500 kg)
Separator &
grader (60 mints
1000 Kg)
Delivery
Cutting
(60 mints
40 Kg)
Packaging
(60 mints
130 Kg)
36
Sales Techniques
Customer Relationship Management (CRM)
Another method we used as sales technique is implementing Customer relationship management
(CRM) as would be a best technique knows over demand and to generate sales in a certain
method. CRM can also give our self a better picture of our sales pipeline, help identify top
clients and target specific groups. This will be helpful in continuing our sales methods and
technique and ultimate maximize our profits.
Key Words
Another sales technique included key words like ethics, service, relationships, hard work, doing
the best job possible, and loyalty to your company. These all led to the idea of building a
friendship and relationship with our customers so they would keep coming back.
Membership Card
Another product service is offering a membership package to our frequent customers. In this
package we would offer membership card which known as HTF Membership card to our
regular customer for one year. Through this card customer can telephonic order for delivery of
products. Through this card we will be provide chicken without order on schedule basis which is
provided by our customer.
Free Home Delivery
37
Another important feature of our product is providing free home delivery services to our
customer. This service of delivery providing a strong edge to building a strong image in the eyes
of the customers and ultimate strengthen our product identity.
Human Resource Management (HRM)

We used Human resource management (HRM) for managing and motivate the employees. Our
primary objective of HRM is to take care of the work life of the employees from the time they
join the organization to the time they leave it, while ensuring their best possible cooperation in
achieving the organizational goals and objectives. For employees, the objectives of human
resource management can include creating a workforce that is able to complete assigned tasks
with the proper amount of expertise. It is vital to ensure that wages, benefits, and incentives are
offered to properly motivate employees.
8.1. HR Process
Recruitment Process
Recruitment and selection is the key and major responsibility of HR specialist. Recruitment also
considers an important for an organization. Recruitment is as key push and pull levers for an
organizational change. We will elaborate the effectiveness of recruitment process in this
company.
Identification of Job Vacancy
We simply identify the objectives of job. Mean recruit and retain capable and punctual
employees. We placing right person on the right job that is capable and willing to contribute their
best efforts to accomplish objectives of the organization.
Job Specification
Our company policy is on right person for the right job

Experiences People
We emphasize on experiences people because they are more competent as compare fresh people.
Group Interview
In group interview all are our shareholders of the company combine do the interview in this
process the decision of appointment is done by all of these members approval. After the
interviewer the finalized person will be hired.
38
Orientation
When employees are newly hired and join the company job we will give orientation to our
employees guide them our rule and policies which they will be going to follow. They will also be
defined about their tasks, duties and responsibilities which they had to perform.
Training
Our employees already will be trained so do not have to train them.

Compensation
According to their performance employees would be given compensation. All employees (Sales
person, Butcher, drivers, office boys, cleaning and packaging boys) will get benefits according to
their performance.
HRM Objectives
We have four types of HRM objectives;
We create and utilize an able and motivated workforce, to accomplish the basic
organizational goals. And our organizational goals are high productivity, better customer
service, growth in companies revenue and sales increasing etc.
We establish and maintain sound organizational structure and desirable working relationships
among all the members of the organization. We fulfill this specific objective by creating
cooperativeness and openness.
To create the facilities and opportunities for individual or group development so as to match
it with the growth of the organization.
To attain an effective utilization of human resources in the achievement of organizational
goals.
To identify and satisfy individual and group needs by providing adequate and equitable
wages, employee benefits and social security and measures for challenging work, prestige,
recognition, security, status.
To maintain high employees morale and sound human relations by sustaining and improving
the various conditions and facilities.
To strengthen and appreciate the human assets continuously by providing training and
development programs.
To provide fair, acceptable and efficient leadership.
39
To provide facilities and conditions of work and creation of favorable atmosphere for
maintaining stability of employment.
Workforce Planning
First of all we are assured about our future business success. And then we set our objectives to
achieve this success. Our Workforce Planning is the business process for ensuring that an
organization has suitable access to talent includes considering all potential resources.
The cycle of workforce planning includes filling resource requests, analyzing resource
utilization, forecasting capacity, managing and identifying the resources (human) to fill that
capacity, and then restarting the cycle.
Steps in Workforce Planning

We have five steps for Workforce Plan:
Environment Scan
In Environment Scanning we observe the environment and find our customer to whom we serve.
In the context of Workforce Planning it is used to identify the set of facts or circumstances that
surround a workforce situation or event.
Current Workforce Profile

In workforce profile we will check our demand and supply factors both internally and externally.
Future Workforce View

In Future View we will determine the organizations needs considering the emerging trends and
issues identified during the Environment Scanning.
Analysis and Targeted Future

When we identified the critical elements through quantitative and qualitative analysis, then we
set the future targets and business strategies that are achievable.
40
Job Description:
Job Title :-
General Manager
Made by: Anas Aftab

Made on: 12-7-2014
Revision date: 12-7-2015
Job Summary: supervises the lower managers and is responsible for getting result from the staff
efficiently.
Supervises :
Sales supervisor, Operation manager, human resource manager
Supervised by: Owners of the firm
Skill(s)
Communicates effectively; proficient reading, writing, grammar, and mathematics skills; proficient
interpersonal relations, communicative, and leading skills; demonstrated management and supervisory
skills sufficient to manage a staff. Knowledge of the features and benefits of all firms products and
services; a working knowledge of firms operating policies and procedures; visual and auditory skills,
effective problem solving skills
General Tasks
Responsible for managing the outlet
Implementing strategies to achieve goals developed for the business
Translate business objectives into departments.
Supervises and guide the lower level staff
Lead the staff towards business objectives
Provide understanding knowledge of the activities to the owners of the firm.
.
Primary Duties :1) Implements strategies to achieve goals assigned to the owners as established overall strategic plan;
assists in the development of the annual Plan of action.
2) Abides by the current laws and organizational policies and procedures designed and implemented to
promote an environment which is free of harassment and other forms of illegal discriminatory
behavior in the work place.
3) Cooperates with, participates in, and supports all internal policies, procedures, and practices in
support of risk management and overall safety.
4) Directly supervises assigned personnel as follows:
General Responsibilities:HEALTHY FOOD TRADERS
41
Assists in the selection of new personnel as appropriate.
Makes provisions for the proper orientation and training of new personnel.
Reviews employee performance throughout the time.
Approves exempt and non exempt employees time and attendance records.
Keep personnel informed of pertinent policies and procedures affecting the office and/or their
jobs create an atmosphere in which upward communication from employees is encouraged.
Specifications
MBA degree from a recognized institution.

A minimum 5 years of experience in business management, planning and financial oversight.
A minimum 1 years of experience working with a board of directors and committees.

Effective problem solving skills.
Effective communication skills.
Financial Analysis
Income Statement
1st Year (Rs.)
Sales
2nd Year (Rs.)
3rd Year (Rs.)
36,075,00
0
39,682,50
0
43,650,75
0
30,794,00
0
33,873,40
0
37,260,74
0
5,281,000
5,809,100
6,390,010
Tax
27.5%
1,452,275
1,597,503
1,757,253
Profit
After tax
3,828,725
4,211,598
4,632,757
COGS
Net profit
42
Income tax will be where the taxable income exceeds Rs 4,000,000 but does not exceed Rs
7,000,000; the rate of income tax is Rs 600,000 + 27.5% of the amount exceeding Rs 4,000,000.
(http://www.hisaab.pk/income-tax-slabs-rates-for-salaried-class-financial-year-2014-2015/)
Balance Sheet
Healthy Food Trader (HFT)
As Per Year ended.
Balance Sheet
Assets
1st year
(Rs)
2nd year
(Rs)
3rd year
(Rs)
Current
assets:
Capital
1st year
and
(Rs)
Liabilities
2nd year (Rs)
3rd year
(Rs)
Capital
12,690,000
12,690,000
12,690,000
Reserves
765,745
842,320
926,551
Cash
4,031,980
5,307,278
6,613,206
Current
Liabilities
Total
Current
Assets
4,797,725
6,149,598
7,539,757
Gross
profit
3,828,725
4,211,598
4,632,757
Land
3,000,000
3,000,000
3,000,000
Equipment
9,690,000
8,721,000
7,752,000
Depreciation
969,000
Total
Capital &
Liabilities
16,518,725
16,901,598
17,322,757
Non-Current
Assets:
8,721,000
Total Assets
969,000
7,752,000
969,000
6,783,000
16,518,725 16,901,598 17,322,757
43
Cash Flow Statement

Health Food Traders
Cash Flow Statement
For the Year Ended Dec 31, 2014
Cash Flows from Operating Activities:
Rs
Operating Income (EBIT)
5,281,000
Depreciation Expense
969,000
Net Cash Flow from Operating Activities
6,250,000
Rs
Rs
5,809,10
0 6,390,010
969,00
0 969,000
6,778,10
7,359,01
0
0
Cash Flows from Investing Activities:

Capital Expenditure
9,690,000
Net Cash Flow from Investing Activities
9,690,000
8,721,00
0
8,721,00
0
7,752,00
0
7,752,00
0
12,690,00
0
12,690,00
0
12,690,00
0
12,690,00
0
10,747,10
0
12,297,01
0
Cash Flows from Financing Activities:
Cash Generating From financing

Beginning Cash Balance
12,690,00
0
12,690,00
0
-
Ending Cash Balance
9,250,000
Capital Investment
NPV
Year Cash Flow
0 (12,690,000)
NPV
PV
Factor
Disc Cash Flow

(12,690,000)
1 9,250,000
0.89 8,232,500
2 10,747,100
0.79 8,490,209
44
3 12,297,010
0.7 8,607,907
NP
V
12,640,616
COGS for First year

Electricity Bill
Worker Salary
Supervisor Salary
Manager Salary
Driver Salary
|Advertisement
Carriage inward
Packaging cost
Purchases of Fruits
Purchases of
Vegetables
Depreciation on
vehicle
Depreciation
building
Depreciation
machine
Total
Fixed Cost
Rs
items
300000
0 Land
800000 Washer
120000
0 Separator
Rs
900000
3000000
1200000
2100000
430000
480000
700000
20000
12740000
8255000
400000
300000
269000
30794000
45
300000
0 Building
690000 Equipment
400000
0 vehicle exp
Equipment cost
Fans
A/C
chairs
Table
computer
cold Storage
room
Equipment
quantity
Price (Rs) Total (Rs)
25
2700
67500
5
35000
175000
50
1950
97500
10
5000
50000
10
10000
100000
1
200000
200000
690000
Fans:
Roof fans 15, pedestal fan 10
Air conditioners
We needed five air conditioners for the managers rooms for every department
Computers:
For every supervisors and managers computer would be required for performance and work
Salaries Expense
Salary exp
salary/month
employee
supervisor
manager
2
5
5
5
10000
20000
35000
salary/year
3000000
1200000
2100000
46
Driver Salary&
security Guard
8000
480000
6780000
Advertisement Cost
Advertisement cost
billboard
300000 Rs
umbrella
60000 Rs
news flyer
60000 Rs
TV adds
10000 Rs
430000 Rs
Start Up Cost
Total cost/ Start up cost
Q
u
a
n
t
p
e
r
u
n
To
tal
Rs
47
i
t
y
i
t
Land
1
5
m
a
r
l
a
2
0
0
0
0
0
3,
00
0,
00
0
Separ
ator/G
rader
1
2
0
0
0
0
0
1,
20
0,
00
0
Washe
rs
8
0
0
0
0
0
80
0,
00
0
Buildi
ng
expen
se
3,
00
0,
00
0
Factor
y
Equip
ment
69
0,
00
0
Electri
city
Bill
Worke
r
Salary
1
5
7
5
0
0
0
90
0,
00
0
1
0
0
3,
00
0,
48
00
0
superv
isor
salary
2
0
0
0
0
1,
20
0,
00
0
Mana
ger
Salary
3
5
0
0
0
2,
10
0,
00
0
Driver
Salary
8
0
0
0
48
0,
00
0
Purch
ases
of
Fruits
12
,7
40
,0
00
Purch
ases
of
Veget
ables
8,
25
5,
00
0
Carria
ge
inwar
d
70
0,
00
0
vehicl
e
expen
se
Adver
tiseme
0
0
1
0
0
0
0
0
0
4,
00
0,
00
0
43
0,
49
Cost per Week
nt
00
0
Maint
enanc
e cost
20
,0
00
Depre
ciatio
n on
Buildi
ng
30
0,
00
0
deprec
iation
on
vehicl
e
40
0,
00
0
Depre
ciatio
n on
Machi
nery
26
9,
00
0
total
cost
43
,4
84
,0
00
50
Names cos
t
Tomat
o
Garlic
Potato
Onion
Chili
25
80
60
35
30
mark
et
price
30
quantit
y
2
100
70
40
40
Name
cos
t
mark
et
price
Apple
80
150
Banana
130
Peach
60
1
50
Lemon
40
50
Mango
50
80
200
Cost and sales of vegetables per week

perso
total
total
profit pric
ns
quantit
cost
margi
e
y
n
250
500
12,
15
4
500
0
250
250
20,
30
11
000
0
250
1,250
75,
20
8
000
0
250
1,250
43,
25
6
750
0
250
250
7,
15
4
500
5
3,500
158,
750
per
8,255,
year
000
Cost and Sales of Fruit per week

total
profit
quanti perso quanti
total
margi
ty
ns
ty
cost
n
80,0
4
250
1,000
00
80
45,0
3
250
750
00
80
37,5
1
250
250
00
60
20,0
2
250
500
00
20
62,5
5
250
1,250
00
40
245,0
3,750
00
per
12,740,0
year
00
pric
e
16
0
14
0
21
0
6
0
9
0
revenue
profit
20,0
00
27,5
00
100,0
00
75,0
00
11,2
50
233,7
50
12,155,
000
7,5
00
25,0
00
31,2
50
3,7
50
75,0
00
3,900,
000
revenue
160,0
00
105,0
00
52,5
00
30,0
00
112,5
00
460,0
00
23,920,
000
profit
80,0
00
60,0
00
15,0
00
10,0
00
50,0
00
215,0
00
11,180,0
00
00
7,5
51
Appendix
References
ttp://whttp://poultry.punjab.gov.pk/download/Poultry%20Status%20201213.pdfww.pakissan.com/english/agri.overview/history.development.poultry.industry.pakistan.
shtml
http://www.indexmundi.com/pakistan/economy_profile.html
www.ipexpakistan.com
www.fbr.gov.pk
www.pakstat.com
State of Pakistan
Pakistan Agri-Community for better forming
Economic Survey of Pakistan
2OHESM
sopRwma
areMnpl
a
eorla
SlaMrog
ustayMe
i
peonar
esna
rsga
vMeg
Hierarchy
sare
onr
ra
sg
e
p
l
n
u
e
t
i
a
p
v
r
52
Layout of outlet (15 Marley)
53
METHODOLOGY:
POPULATION/SAMPLE FRAME
For our study our population is Gujranwala city and we focusing and sampling the individual
household of the city.
UNIT OF ANALYSIS
We were selected individual unit of analyses because we focused on the individual behavior in
purchasing fruits and vegetables and their demanded quantity.
54
STUDY SETTING
In our research we used the Non-contrived study setting because we didnt have need to arrange
any unnatural setting to conduct our questionnaire. Our aim was to collect the data from the mind
of individual as they act during purchasing fruits and vegetables for different place at different
time.
STUDY TYPE
Our research type is descriptive.
SAMPLE SIZE
The ratio selected for the sample size is 10: 1 For this We fulfill 200 questionnaire
from the Gujranwala population.
RESEARCHERS STRENGTH
We are undergraduate students.
SAMPLING TECHNIQUE
For our study we used a multiple sampling, first technique was Stratified technique which is used
in our study; through this technique we filled our questionnaire from the household of the
different place of Gujranwala
DATA COLLECTION METHOD

Our study is conducted through questionnaire for the data collection because there is not enough
time for us to conduct our study through another method.
INSTRUMENT DEVELOPMENT
Self Developed Questionnaire used for the Data Collection
55
DATA ANALYSIS SOFTWARE

The SPSS data analysis software was used in our study.
Data Analysis (SPSS)

Reliability
Case Processing Summary

N
%
Cases Valid
200
100.0
a
Excluded
0
.0
Total
200
100.0
a. Listwise deletion based on all
variables in the procedure
Reliability Statistics
Cronbach's
N of
Alpha
Items
.803
36
Frequency Table
56
AreaBelonging
Frequency Percent
Valid main city
86
43.0
wapda town
58
29.0
model town
23
11.5
cannt
14
7.0
others
19
9.5
Total
200
100.0
Gender
Valid
Percent
43.0
29.0
11.5
7.0
9.5
100.0
Cumulative
Percent
43.0
72.0
83.5
90.5
100.0
57
Gender
Frequency Percent
Valid male
112
56.0
female
88
44.0
Total
200
100.0
Age
Valid
Percent
56.0
44.0
100.0
Cumulative
Percent
56.0
100.0
58
Age
Frequency Percent
Valid less than 15
54
27.0
16-25
73
36.5
26-35
62
31.0
36 or above
11
5.5
Total
200
100.0
Occupation
Valid
Percent
27.0
36.5
31.0
5.5
100.0
Cumulative
Percent
27.0
63.5
94.5
100.0
59
Occupation
Frequency Percent
Valid student
102
51.0
job holder
51
25.5
self business
47
23.5
Total
200
100.0
Family income
Valid
Percent
51.0
25.5
23.5
100.0
Cumulative
Percent
51.0
76.5
100.0
60
Family Income
Valid 20000-40999
41000-60999
61000-80999
81000 above
Total
Frequency Percent
36
18.0
69
34.5
36
18.0
59
29.5
200
100.0
Family Size
Valid
Percent
18.0
34.5
18.0
29.5
100.0
Cumulative
Percent
18.0
52.5
70.5
100.0
61
FamilySize
Frequency Percent
Valid 4 or less
26
13.0
5-7
80
40.0
8-10
58
29.0
more than 10
36
18.0
Total
200
100.0
How often do you Purchase
Valid
Percent
13.0
40.0
29.0
18.0
100.0
Cumulative
Percent
13.0
53.0
82.0
100.0
62
PurchaseFruit
Valid once in a week

once in a
fornight
once in a month
as needed
when available
Total
Who buy Fruits?

Frequency Percent
87
43.5
30
15.0
42
28
13
200
21.0
14.0
6.5
100.0
Valid
Percent
43.5
15.0
Cumulative
Percent
43.5
58.5
21.0
14.0
6.5
100.0
79.5
93.5
100.0
63
WhoBuyFruits
Frequency Percent
Valid father
63
31.5
mother
67
33.5
elder bro
44
22.0
your self
26
13.0
Total
200
100.0
How Buy Vegetables

:
Valid
Percent
31.5
33.5
22.0
13.0
100.0
Cumulative
Percent
31.5
65.0
87.0
100.0
64
WhoBuyVegitables
Valid father
mother
elder bro
your self
younger
bro
Total
Frequency Percent
60
30.0
76
38.0
31
15.5
30
15.0
3
1.5
200
100.0
How much fruit you purchase in a week

Valid
Percent
30.0
38.0
15.5
15.0
1.5
100.0
Cumulative
Percent
30.0
68.0
83.5
98.5
100.0
65
FruitQuantity
Frequency Percent
Valid 1-2 kg
32
16.0
3-5 kg
61
30.5
6-8 kg
87
43.5
more than 10
20
10.0
Total
200
100.0
Valid
Percent
16.0
30.5
43.5
10.0
100.0
Cumulative
Percent
16.0
46.5
90.0
100.0
66
How much Vegetables you purchase in a week

VegitablesQuantity
Frequency Percent
Valid 1-2 kg
41
20.5
3-5 kg
63
31.5
6-8 kg
74
37.0
more than 10
22
11.0
Total
200
100.0
Valid
Percent
20.5
31.5
37.0
11.0
100.0
Cumulative
Percent
20.5
52.0
89.0
100.0
67
Spending on Fruit
SpendingOnFruit
Valid 200-400 rs
500-800 rs
900-1200 rs
more than
1200
Total
Frequency Percent
50
25.0
45
22.5
72
36.0
33
16.5
200
100.0
Valid
Percent
25.0
22.5
36.0
16.5
100.0
Cumulative
Percent
25.0
47.5
83.5
100.0
68
Spending on Vegetable
SpendingOnVegitables
Valid 200-400 rs
500-800 rs
900-1200 rs
more than
1200
Total
Frequency Percent
53
26.5
61
30.5
62
31.0
24
12.0
200
100.0
Valid
Percent
26.5
30.5
31.0
12.0
100.0
Cumulative
Percent
26.5
57.0
88.0
100.0
69
Preferences
PrefrenceForFruit
Valid branded fruits

synthesized packing
trust worthy
shopkeeper
nearest to home
home delivery
Total
Frequency Percent
26
13.0
36
18.0
84
42.0
24
30
200
12.0
15.0
100.0
Valid
Percent
13.0
18.0
42.0
Cumulative
Percent
13.0
31.0
73.0
12.0
15.0
100.0
85.0
100.0
70
Preferences for Vegetable

PrefrenceForVegitables
Valid branded fruits

senthasized paking
trust worthy
shopkeeper
nearest to home
home dilivery
Total
Frequency Percent
26
13.0
35
17.5
87
43.5
28
24
200
14.0
12.0
100.0
Valid
Percent
13.0
17.5
43.5
Cumulative
Percent
13.0
30.5
74.0
14.0
12.0
100.0
88.0
100.0
71
Buy From
BuyFruitFrom
Frequency Percent
Valid corner shop
54
27.0
brand outlet
22
11.0
super market
115
57.5
local seller
9
4.5
Total
200
100.0
Valid
Percent
27.0
11.0
57.5
4.5
100.0
Cumulative
Percent
27.0
38.0
95.5
100.0
72
Safety
Safety
Valid strongly
agree
agree
natural
disagree
Total
Frequency Percent
103
51.5
75
20
2
200
37.5
10.0
1.0
100.0
Valid
Percent
51.5
Cumulative
Percent
51.5
37.5
10.0
1.0
100.0
89.0
99.0
100.0
73
Convenience
Convenience
Valid strongly
agree
agree
nutural
disagree
Total
Frequency Percent
67
33.5
98
32
3
200
49.0
16.0
1.5
100.0
Valid
Percent
33.5
Cumulative
Percent
33.5
49.0
16.0
1.5
100.0
82.5
98.5
100.0
74
Cheaper Price
CheaperPrice
Valid strongly
agree
agree
nutural
disagree
Total
Frequency Percent
89
44.5
67
29
15
200
33.5
14.5
7.5
100.0
Valid
Percent
44.5
Cumulative
Percent
44.5
33.5
14.5
7.5
100.0
78.0
92.5
100.0
75
Seller Trust
TrustedSeller
Valid strongly
agree
agree
nutural
disagree
Total
Frequency Percent
61
30.5
114
18
7
200
57.0
9.0
3.5
100.0
Valid
Percent
30.5
Cumulative
Percent
30.5
57.0
9.0
3.5
100.0
87.5
96.5
100.0
76
Distance
NearAtHome
Valid strongly
agree
agree
nutural
disagree
Total
Frequency Percent
64
32.0
101
30
5
200
50.5
15.0
2.5
100.0
Valid
Percent
32.0
Cumulative
Percent
32.0
50.5
15.0
2.5
100.0
82.5
97.5
100.0
77
By Habit
ByHabit
Valid strongly
agree
agree
nutural
disagree
Total
Frequency Percent
73
36.5
112
12
3
200
56.0
6.0
1.5
100.0
Valid
Percent
36.5
Cumulative
Percent
36.5
56.0
6.0
1.5
100.0
92.5
98.5
100.0
78
Quality
DueToQuality
Valid strongly
agree
agree
nutural
disagree
Total
Frequency Percent
105
52.5
70
17
8
200
35.0
8.5
4.0
100.0
Valid
Percent
52.5
Cumulative
Percent
52.5
35.0
8.5
4.0
100.0
87.5
96.0
100.0
79
Neat and Clean

NeatClean
Valid strongly
agree
agree
nutural
Total
Frequency Percent
102
51.0
86
12
200
43.0
6.0
100.0
Valid
Percent
51.0
Cumulative
Percent
51.0
43.0
6.0
100.0
94.0
100.0
80
More Variety
MoreVariety
Valid strongly agree

agree
nutural
disagree
strongly
disagree
Total
Frequency Percent
91
45.5
80
40.0
11
5.5
11
5.5
7
3.5
200
100.0
Valid
Percent
45.5
40.0
5.5
5.5
3.5
100.0
Cumulative
Percent
45.5
85.5
91.0
96.5
100.0
81
Buy From
BuyVegitablesFrom
Frequency Percent
Valid corner shop
62
31.0
brand outlet
41
20.5
super market
76
38.0
local seller
21
10.5
Total
200
100.0
Valid
Percent
31.0
20.5
38.0
10.5
100.0
Cumulative
Percent
31.0
51.5
89.5
100.0
82
SafetyVegitable
Valid strongly
agree
agree
nutural
disagree
Total
Frequency Percent
98
49.0
83
12
7
200
41.5
6.0
3.5
100.0
Valid
Percent
49.0
Cumulative
Percent
49.0
41.5
6.0
3.5
100.0
90.5
96.5
100.0
83
Convenience
Convenience
Valid strongly
agree
agree
nutural
disagree
Total
Frequency Percent
102
51.0
70
21
7
200
35.0
10.5
3.5
100.0
Valid
Percent
51.0
Cumulative
Percent
51.0
35.0
10.5
3.5
100.0
86.0
96.5
100.0
84
CheaperPriceV

agree
nutural
strongly
disagree
Total
Frequency Percent
73
36.5
76
38.0
48
24.0
3
1.5
200
100.0
Valid
Percent
36.5
38.0
24.0
1.5
100.0
Cumulative
Percent
36.5
74.5
98.5
100.0
85
TrustedSellerV

agree
nutural
strongly
disagree
Total
Frequency Percent
51
25.5
112
56.0
34
17.0
3
1.5
200
100.0
Valid
Percent
25.5
56.0
17.0
1.5
100.0
Cumulative
Percent
25.5
81.5
98.5
100.0
86
NearATHomeV

agree
nutural
disagree
strongly
disagree
Total
Frequency Percent
71
35.5
97
48.5
23
11.5
3
1.5
6
3.0
200
100.0
Valid
Percent
35.5
48.5
11.5
1.5
3.0
100.0
Cumulative
Percent
35.5
84.0
95.5
97.0
100.0
87
ByHabitV

agree
nutural
strongly
disagree
Total
Frequency Percent
63
31.5
111
55.5
23
11.5
3
1.5
200
100.0
Valid
Percent
31.5
55.5
11.5
1.5
100.0
Cumulative
Percent
31.5
87.0
98.5
100.0
88
DueToQualityV
Valid strongly
agree
agree
nutural
Total
Frequency Percent
84
42.0
90
26
200
45.0
13.0
100.0
Valid
Percent
42.0
Cumulative
Percent
42.0
45.0
13.0
100.0
87.0
100.0
89
NeatCleanV

agree
nutural
disagree
strongly
disagree
Total
Frequency Percent
73
36.5
85
42.5
30
15.0
8
4.0
4
2.0
200
100.0
Valid
Percent
36.5
42.5
15.0
4.0
2.0
100.0
Cumulative
Percent
36.5
79.0
94.0
98.0
100.0
90
MoreVarietyV

agree
nutural
strongly
disagree
Total
Frequency Percent
52
26.0
108
54.0
33
16.5
7
3.5
200
100.0
Valid
Percent
26.0
54.0
16.5
3.5
100.0
Cumulative
Percent
26.0
80.0
96.5
100.0
91
ExtraSpendingOnFruit
Valid
Frequency Percent
Percent
Valid 10-15 rs
73
36.5
36.5
16-25
73
36.5
36.5
26-35
43
21.5
21.5
more than 35
11
5.5
5.5
Total
200
100.0
100.0
Cumulative
Percent
36.5
73.0
94.5
100.0
92
93
ExtraSpendingOnVegetables
Valid
Frequency Percent
Percent
Valid 10-15 rs
80
40.0
40.0
16-25
68
34.0
34.0
26-35
41
20.5
20.5
more than 35
11
5.5
5.5
Total
200
100.0
100.0
Cumulative
Percent
40.0
74.0
94.5
100.0
94
SourceOfAwareness
Valid word of
mouth
local cable
TV
bill boards
magazines
newspaper
Total
Frequency Percent
163
81.5
Valid
Percent
81.5
Cumulative
Percent
81.5
11
5.5
5.5
87.0
18
4
4
200
9.0
2.0
2.0
100.0
9.0
2.0
2.0
100.0
96.0
98.0
100.0
95
Valid yes
no
Total
WouldYouPurchase
Valid
Frequency Percent
Percent
160
80.0
80.0
40
20.0
20.0
200
100.0
100.0
Cumulative
Percent
80.0
100.0
96
SeasonalFrozenVegetablesAndFruitsWouldYouBuy
Valid
Cumulative
Frequency Percent
Percent
Percent
Valid fruits
75
37.5
37.5
37.5
vegetable
35
17.5
17.5
55.0
both
90
45.0
45.0
100.0
Total
200
100.0
100.0
97
FreshandHealthyFruitsVegwithSaitizedPckagingandBran
WouldYouBuy
Valid
Cumulative
Frequency Percent
Percent
Percent
Valid yes
153
76.5
76.5
76.5
no
47
23.5
23.5
100.0
Total
200
100.0
100.0
98
Cross Tab
AreaBelonging * WouldYouPurchase Crosstabulation
WouldYouPurchase
yes
no
AreaBelongin main city
59
27
g
wapda town
52
6
model town
19
4
cannt
13
1
others
17
2
Total
160
40
Total
86
58
23
14
19
200
QUESTIONNAIRE
We are the Students of GIFT University Gujranwala and working on final project of BBA. We
are going to launch our own brand where we will provide healthy and fresh Vegetable& Fruits
with Sanitized packing. We shall be very grateful to you and your received information only used
for academic purpose.
1) How often do you purchases?
Fruits
Vegetables
Once in a Week
Once in a Week
Once in a fortnight
Once in a fortnight
Once in a Month
Once in a Month
As needed
As needed
When Available
When Available
99
2) Who buy Fruits & vegetables in your house?

Fruits
Vegetables
Father
Father
Mother
Mother
Elder Brother
Elder Brother
Yourself
Yourself
Younger brother
Younger brother
3) How much Quantity of Fruits & vegetables you purchase in a week?

Fruits
Vegetables
1-2 kg
1-2 kg
3-5 kg
3-5 kg
6-8kg
6-8kg
More than 10 kg
More than 10 kg
Specific . Kg
Specific . Kg
4) How much money you spend in a week on Fruits and vegetables?

Fruits
Vegetables
200-400 Rs
200-400 Rs
500-800 Rs
500-800 Rs
100
900-1200 Rs
900-1200 Rs
More than 1200 Rs
More than 1200 Rs
5) What is your preference to buy Fruits & vegetables?

Fruits
Vegetables
Branded Fruits
Branded
Vegetables
Sanitized packing
Sanitized packing
Trust worthy shopkeeper
Trust worthy shopkeeper
Nearest to home available
Nearest to home available
Home delivery
Home delivery
Please read and then Rank according to your priority:

6) What are your priority criteria to purchase fruits and vegetables (Rank these).
Fruits
1
Freshness
Vegetables
Freshness
Healthy
Healthy
Favorite or likes
Favorite or likes
Germs protection
Germs protection
Weight scale
Weight scale
Price
Price
7
8
Brand/ label
Cleanness
Brand/ label
Cleanness
7) Your preference of purchasing Fruits & vegetables at following (Rate these).

Fruits
Vegetables
1
1
Corner Shop
Corner Shop
Brand Outlet
Brand Outlet
Super Market
Super Market
Local Seller
Local Seller
101
8) I purchase Fruits from

Corner Shop
Brand Outlet
Super Market
Local Seller
Because of:
1= strongly agree, 2= Agree, 3= Natural, 4= Disagree, 5= strongly disagree
Safety
convenience
Cheaper Price
Trusted seller
Near at Home
By Habit
Due to Quality
Neat & Clean
More Variety
9) I purchase Vegetables from:

Corner Shop
Brand Outlet Super Market
Local Seller
Because of:
1= strongly agree, 2= Agree, 3= Natural, 4= Disagree, 5= strongly disagree
Safety
convenience
Cheaper Price
Trusted seller
Near at Home
By Habit
Due to Quality
Neat & Clean
More Variety
102
10) How much extra price you would pay for healthy and branded fruits and vegetables?
Fruits
Vegetables
Rs 10-15
Rs 10-15
Rs 16to25
Rs 16to25
Rs 26to35
Rs 26to35
Morethan35 Rs
Morethan35 Rs
11) How do you usually come to know about new brands in Gujranwala?
1. Word of Mouth
2. Local cable TV
3. Bill boards
4. Magazine
5. News paper ads
12) If we offer Fresh Fruits would you like to buy?
Yes
No
13) If we offer out seasonal or frozen vegetables& Fruits would you buy?
a) Fruits
b) Vegetables
c) Both
14) If we offer fresh and healthy fruits & vegetables with sanitized packaging and Brand
label then you buy?
a) Yes
b) No
Area Belonging
Main City
Age:
Less than 15
Wapda Town
16 to 25
Model Town
26 to 35
Gender:
Male
Occupation:
Female
Cantt
Others...
36 or Above
103
Student
Job Holder
Self Business
Family income (per month):

20,000Rs-40999Rs.
41,000Rs-60,999Rs.
61,000Rs-80,999Rs
81,000Rs.or above
Family Size:
4 or less
5 to 7
8 to10
More then10
Partnership Deed
OF
Healthy Food Traders
This deed of partnership is made at Gujranwala on 30th July 2014 by and between:
1. Mr.Fahid son of Mahy-ul-din resident of Ghaker. (First Partner).
2.
Mr.Zubair son of Muhammad Ali resident of Lahore. (2ND Partner).
3. Mr.Abdul Hanan son of Muhammad Majid resident of Gujranwala. (3rd Partner).

4. Mr.Asad Raza son of Abdul Wahid resident of Gujranwala. ( 4th Partner).
5. Mr.Anas son of A.H Aftab resident of Ghaker. ( 5th Partner).
The said partners have mutually agreed to form a partnership on the terms and conditions
mentioned below:
THIS DEED OF PARTNERSHIP WITNESS AS UNDER

104
That the name of the firm shall be Healthy Food Traders. with the office situated at Bypas
Road Near Sabzi Mandi Gujranwal and the partners may open or close any other branch
office or offices anywhere they may deem fit and profitable.
1. All the partners have invested equally in the said business equally.
2. The capital of firm will be contributed by the partners as per book of accounts.
3. The business purpose of the said firm is marketing, general order supplier.
4. All the partners have invested equal capital (20% each) in said business and contributed
by
the partners will be distributed (profit and loss @ 20 %) between the parties.
5. If any partner wants to quit from partnership who shall give 02 months prior notice to
other partner.
6. The bank account shall be opened with mutual consents of the parties.
7. That in case of death of any partner, his legal heirs will be step into shoes in the same
person and conditions.
8. The monthly enrolments of the working partner will be as per book of accounts and will
be received as and when income increase with mutual agreement of all the partners.
9. All the partners shall maintain accounts. That other partner shall have right to inspect the
same at any time.
10. Partnership shall be, in no way responsible for personal debts and liabilities of partner
for their individual capacities. The firm shall pay the super/income tax if any.
11. In case of dispute of any point between the partners the matter shall be referred and the
decision of the Arbitrator under the provision of arbitration Act whose decision shall be final
and binding upon the partners.
9.1.

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Final Project BBA

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Final Project

Healthy Food Traders

Printing Date: 08-09-2014

Asad Raza (10108085

Abdul Hanan (10108117)

Zubair Ali (10108133)

HEALTHY FOOD TRADERS

Department of Gift Business School

Title of project: Healthy Food Trader (HFT)

HEALTHY FOOD TRADERS

Healthy Food Trader (HFT)

(10108106) BBA Marketing

A Project is partial fulfillment of the requirements for the degree of Business

Department of Gift Business School

HEALTHY FOOD TRADERS

Mr. Naeem Hayat

HEALTHY FOOD TRADERS

HEALTHY FOOD TRADERS

HEALTHY FOOD TRADERS

HEALTHY FOOD TRADERS

Healthy Food Traders (HFT)-(Partnership)

Muhala New Abadi,

Wapda town lahore

Muhala chemya aroop

Mubarak shah road

Gill road Gujranwala

HEALTHY FOOD TRADERS

Vision and Mission Statement

Principles & Values

Corporate Social Responsibility:

HEALTHY FOOD TRADERS

Brief Description of Business

Brief Overview Of Market For Our Product And Services

HEALTHY FOOD TRADERS

HEALTHY FOOD TRADERS

HEALTHY FOOD TRADERS

Sales tax 17%

Unemployment rate is increased 5.09(2013) to 5.29(2014), Increase in the unemployment rate

Porters Five Forces Model

Bargaining Power of Customer (High)

Threat of New Entrant (High)

Threat of Substitute Product (High)

Threat of Competitors (Highly-Moderate)

Market size increases as population is growing.

HEALTHY FOOD TRADERS

Unpredictable or unexpected changing prices

Good communication within firm

Lack of business experience.

STP (Segmentation, Targeting and Positioning)

HEALTHY FOOD TRADERS

HEALTHY FOOD TRADERS

HEALTHY FOOD TRADERS

HEALTHY FOOD TRADERS

60000 Rs.(One time)

10000 Rs. (One Month)

Cable TV (Jupiter 9:00PM to 10:00

our targeting customers.

News Flyers: Rs 60000 (Pamphlet Rs 50000 Flyer Fee Rs10000)

HEALTHY FOOD TRADERS

Infrastructure of the Outlet

HEALTHY FOOD TRADERS

Operation: Capacity and throughput, cycle times

HEALTHY FOOD TRADERS