MARKET RESEARCH: FIELD STUDY QUESTIONNAIRE

FLYER & POSTER

MESSAGE/TEXT/DESIGN/LAYOUT
Instructions
Evaluator or field tester please explain to participant(s):
That the following messages will be part of a lead-free traditional pottery
campaign to educate people on safety, health risks, and preventative
measures related to lead.
That each participant will be completing the Participant Profile section
before the evaluation is administered.
That the flyers and posters will be displayed/showed to participants to
begin the evaluation. Each message will involve questions on how the
participants perceive its content. Read each message out loud. The
questions will involve multiple choices and/or written answers. (Follow
this procedure with each message).

MARKET RESEARCH: FIELD STUDY QUESTIONNAIRE

FLYER & POSTER
MESSAGE/TEXT/DESIGN/LAYOUT
I. Participant Profile
1) Do you use traditional pottery for cooking, serving or storing food or drinks?
YES NO DONT KNOW
2) Is there lead in some traditional pottery?

YES

NO DONT KNOW

3) Can lead cause serious health problems?

YES

NO

4) A. Do you have children under 6 years of age?

YES

NO

4) B. If yes, have your children been tested for lead poisoning? YES

NO

5) Do you know what lead is?

NO

YES

II. Evaluation of Messages/Text

A.

Message One (Circle and Write Reponses)

Title: Traditional Pottery For Cooking? Only If It Is Lead-Free
1. Is the message clear?

Yes

No

If YES What is the message telling you?

If NO Why not?

B.

Message Two (Circle and Write Reponses)

Subtitle: Lead is toxic for all of us, especially for children under 6 years of
age.
2. Is the message clear?

Yes

No

If YES What is the message telling you?

If NO Why not?

C.

Message Three (Circle and Write Reponses)

Body of Text: Lead is found in some traditional pottery.
3. Is the message clear?

Yes

No

If YES What is the message telling you?

If NO Why not?

D.

Message Four (Circle and Write Reponses)

Body of Text: If you have traditional pottery: Test it for lead (lead test kits
can be purchased at most hardware stores).
4. Is the message clear?

Yes

No

If YES What is the message telling you?

If NO Why not?
3

E.

Message Five (Circle and Write Reponses)

Body of Text: Use it ONLY for decoration if it has lead or you dont know.
5. Is the message clear?

Yes

No

If YES What is the message telling you?

If NO Why not?

F. Message Six (Circle and Write Reponses)

Body of Text: Use ONLY lead-free pottery for cooking, serving, or storing food
or drinks.
6. Is the message clear?

Yes

No

If YES What is the message telling you?

If NO Why not?

G. Message Seven (Circle and Write Reponses)

Body of Text: Lead can cause serious health problems. Ask your doctor to test
your child for lead poisoning.
7. Is the message clear?

Yes

No

If YES What is the message telling you?

4

If NO Why not?

H. Overall Messages (Circle and Write Reponses)

8. Now that you have read/heard about this Flyer/Poster, what would you do?

9. Will you share this information with friends or family members?

YES

NO

NOT SURE

III. Evaluation of Design/Layout

A. FLYER: (Circle Answers)

FLYER 1

FLYER 2

1) Which flyer grabs your attention?

Flyer 1

Flyer 2

Yes

No

2) Do you like the colors used in these flyers?

3) Is the pottery featured in the flyers familiar to you?

Yes

No

4) Is the amount of information on the flyer:

Too much

Just right

Too little

Just right

Too small

5) Is the size of the writing:

6) Which flyer do you like the most?
Flyer 1

Flyer 2
6

B. POSTER: (Circle Answers)

Poster #1

Poster #2

1) Which poster grabs your attention?

Poster 1

Poster 2

2) Do you like the colors used in these posters?

Yes

No

3) Is the pottery featured in the posters familiar to you?

Yes

No

4) Is the amount of information on the poster:

Too much

Just right

Too little

Just right

Too small

5) Is the size of the writing:

6) Which poster do you like the most?
Poster 1

Poster 2
7

How can we improve the flyer/poster?

Do you have any suggestions on the flyer/poster?

Write any other final comments the participants may have.

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Thank you for your participation. We really appreciate your comments.