Manufacturer 1 Woodles Executive Summary Period 1

10/05/2016 14:22:51
Manufacturer 1 Woodles Executive Summary Period 1

Business Overview
Table: 1
Performance Indicators
Consolidated Income Statement ($000)

Total
Change versus previous period (%)
Change versus
Period 1
previous period
Foodles
Woodles
Limburg
(%)
88,603
6.4
8.3
2.5
6.4
38,035
19.1
26.0
8.3
19.1
Sales
Gross Profit
42.9
7,750
8.7
IO
as a % of sales
Trade Expenses
1,395
as a % of sales
1.6
16,002
General expenses
as a % of sales
0
12,888
Operating Profit Margin (%)
EVA
Cumulated (from Period 1) EVA
18.1
PE
Exceptional Costs / Profits

Operating Profit
16.4
3.0
-4.9
24.2
14.7
9.8
1.4
5.6
-7.1
-9.4
11.0
8.3
10.1
7.4
12.0
-0.6
-6.6
19.7
12.5
9.9
3.3
14.5
53.4
44.2
98.8
90.0
75.5
206.3
16.1
13.3
27.7
53.4
44.2
98.8
5,431
5,431
Consolidated Income Statement - Categories and Regions ($000)

Foodles Limburg
Woodles Limburg
Change
versus
Change versus
Period 1
Period 1
previous period (%)
previous period (%)
60,508
8.3
28,095
2.5
Sales
as a % of Total
Gross Profit
68.3
24,619
Gross Profit Margin (%)
Advertising
as a % of sales
Trade Expenses
as a % of sales
General expenses
as a % of sales
Exceptional Costs / Profits
Operating Profit
40.7
5,150.0
8.5
953.8
1.6
10,458.0
17.3
0.0
8,057
Operating Profit Margin (%)
EVA
12.0
-0.6
-6.6
19.7
12.5
9.9
3.3
Gross Profit Margin (%)
Advertising
13.3
3,333
1.8
26.0
16.4
3.0
-4.9
24.2
14.7
9.8
1.4
90.0
75.5
206.3
STOREWARS (C) University of Prague Licence: 0930 Expiration date: 06-10-2016
31.7
13,416
47.8
2,600.0
9.3
441.5
1.6
5,543.4
19.7
0.0
4,831
17.2
2,098
-3.6
8.3
5.6
-7.1
-9.4
11.0
8.3
10.1
7.4
16.1
13.3
27.7
Page 1 of 9

Brands Performance
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Table: 2.1
PE
IO
Benchmarking
Page 2 of 9
10/05/2016 14:22:51
Table: 2.2
Profit and Loss Statement

Category Total
WASH_1
WHAM_1
WILL_1
Current Change
Current Change
Current Change
Current Change
(%)
(%)
(%)
(%)
Brand Name
R&D Project ID
PWASH_1
Current production cost ($)

List Price in Period 1 ($)
13.60
28.00
List Price in Period 2 ($)

Master Brand umbrella in
29.50
No
PWILL_1
20.70
40.00
0.0
0.0
0.0
41.50
No
47
919
848
0
39
25.2
3.4
-3.5
0
560
487
0
0
78
66.8
73
28,095
100.0
14,137
542
2.5
share in total (%)

Cost of goods sold ($000)
Discontinued goods cost ($000)
13,640
48.5
6,642
20
-3.9
-6.3
-15.0
14,141
50.3
7,330
2
8.9
6.3
4.0
Total material costs ($000)
14,679
6,661
13,416
47.8
100.0
2,600
2,600
0
0
0
442
0
3,042
10.8
-14.8
9.3
13.8
1.0
8.3
8.3
7,332
Gross contribution ($000)

as a % of sales (%)
share in profit/losses (%)
Advertising ($000)
Brand ($000)
Co-operative ($000)
Promotional support ($000)
Point of sales activities ($000)
Quantity discounts costs ($000)
Other Trade Compensation ($000)
Total marketing & trade expenses ($000)
as a % of sales (%)
4.0
14.8
5.4
6.1
0.0
0.0
General expenses
PE
5,543
Net contribution ($000)

as a % of sales (%)
share in profit/losses (%)
-7.1
-7.1
4,831
17.2
100.0
6,978
51.2
52.0
1,300
1,300
0
0
0
216
0
1,516
11.1
11.0
-4.9
-7.2
10.1
16.1
13.3
4.5
-9.1
2,688
2,775
20.3
57.4
0
359
354
0
0
-100.0
7.9
4.9
-5.7
2,525.0
-2.2
8.3
5.6
Sales ($000)
IO
Fresh stock (000 units)
Opening Stock (000 units)

Production (000 units)
Sales (000 units)
Returns from trade (000 units)
Discontinued / Obsolete Stock (000 units)
PWHAM_1
0.0
0.0
0.0
23.9
10.3
14.8
2.8
15.9
20.7
-0.1
6,809
48.2
50.8
1,300
1,300
0
0
0
194
0
1,494
10.6
2,799
2,516
17.8
52.1
-3.3
-0.4
-8.6
17.5
22.9
12.8
5.8
18.60
42.00
35.00
No
0.0
0.0
0.0
47
0
8
0
39
44.6
-100.0
33.5
-100.0
315
1.1
166
520
40.2
36.7
33.5
2,418.8
373.9
-566.6
-432.9
-531.0
-100.0
-100.0
686
-371
-118.1
-2.8
0
0
0
0
0
32
0
32
10.0
57
-460
-146.1
-9.5
40.2
-90.2
-93.0
50.7
-63.9
16.9
-41.1
Page 3 of 9
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Limburg Sales Analysis
Table: 3
Volume Market Shares (%)

Current
WASH_1
WHAM_1
WILL_1
Total
14.8
10.9
0.2
26.0
Total
Change (%)
Points
-0.1
0.6
0.1
0.5
share in
total (%)
57.1
42.1
0.8
at Retailer 1
Change (%)
Current
Points
12.6
-1.9
10.7
0.7
0.0
0.0
23.2
-1.2
at Retailer 2
Change (%)
Current
Points
16.1
1.3
10.8
0.9
0.0
0.0
26.9
2.2
at Retailer 3
Change (%)
Current
Points
20.0
2.6
12.6
-1.2
1.9
0.5
34.5
1.9
Sales out to consumers (000 units)

Total
Current
WASH_1
WHAM_1
WILL_1
Total
at Retailer 1
Change (%)
507
374
8
888
-1.7
4.4
33.5
1.0
share in
total (%)
57.1
42.1
0.8
Current
at Retailer 2
Change (%)
206
175
0
381
Current
-9.4
11.6
at Retailer 3
Change (%)
224
150
0
374
-0.8
0.6
0.9
0.7
Current
Change (%)
77
49
8
133
17.2
-7.0
33.5
7.8
Shipments to retailers (000 units)

Current
WASH_1
WHAM_1
WILL_1
Total
at Retailer 1
Change (%)
487
354
8
848
-9.1
4.9
33.5
-3.5
share in
total (%)
57.4
41.7
0.9
Current
at Retailer 2
Change (%)
200
170
0
370
Current
-16.7
17.2
at Retailer 3
Change (%)
210
135
0
345
-3.9
Total
-8.7
-3.6
-6.8
Current
Change (%)
77
49
8
133
17.2
-7.0
33.5
7.8
WASH_1
WHAM_1
WILL_1
Total
Change (%)
14
0
0
14
-57.9
-100.0
-73.5
Current
Current
at Retailer 1
share in
total (%)
100.0
0.0
0.0
at Retailer 2
Change (%)
IO
Total
Stocks at retailers (000 units)
14
0
0
14
Current
-29.5
-100.0
-42.5
at Retailer 3
Change (%)
0
0
0
0
-100.0
-100.0
-100.0
Current
Change (%)
0
0
0
0
PE
Span of Out-of-Stock (# of Weeks)
Retailer 1
WASH_1
WHAM_1
WILL_1
Retailer 2
5
Retailer 3
3
Page 4 of 9
Table: 4
37
44
WHAM_1
79
38
WILL_1
69
WISK_2
39
WHOA_2
14.8
PE
WASH_1
Bubble size
reflects value
market share
IO
Efficiency
Scent
Woodles Limburg Brand Strength
10/05/2016 14:22:51
16.4
27
0.3
49
14.8
44
40
0.3
WATA_2
61
55
8.9
WINN_3
28
40
15.4
WAKY_3
49
51
10.8
WIZI_3
20
65
0.3
WOND_4
19
36
8.2
WHAT_5
19
49
7.0
WATA_5
67
36
2.9
Cleaning Freaks
23
82
29.0
Sensuals
89
56
11.1
Price_Sensitives
21
42
36.9
Normals
49
54
23.1
Page 5 of 9
10/05/2016 14:22:51

Limburg Brand Market Shares
in volume terms
Current (%)
Change (%) Points
14.8
10.9
0.2
26.0
14.2
0.3
7.7
22.1
15.0
10.4
0.3
25.8
13.9
10.1
2.1
Brand
WASH_1
WHAM_1
WILL_1
Total Man. 1
WISK_2
WHOA_2
WATA_2
Total Man. 2
WINN_3
WAKY_3
WIZI_3
Total Man. 3
WOND_4
WHAT_5
WATA_5
Table: 5
Current (%)
-0.1
0.6
0.1
0.5
0.0
0.1
-5.4
-5.3
-1.3
1.1
0.3
0.2
2.3
0.3
2.1
in value terms
Change (%) Points
14.8
0.2
16.4
1.3
0.3
0.1
31.5
1.6
14.8
0.4
0.3
0.1
8.9
-6.2
24.0
-5.7
15.4
-0.4
10.8
1.2
0.3
0.3
26.5
1.1
8.2
0.1
7.0
0.0
2.9
2.9
Limburg Shelf space
Retailer 2
Shelf space
Change (%) Point of sales
(%)
Points
activities
13.0
-2.0
14.0
0.0
0.0
0.0
27.0
-2.0
14.0
0.0
0.0
0.0
0.0
-18.0
14.0
-18.0
12.0
-5.0
9.0
4.0
0.0
0.0
21.0
-1.0
0.0
0.0
20.0
3.0
18.0
18.0
IO
WASH_1
WHAM_1
WILL_1
Total Man. 1
WISK_2
WHOA_2
WATA_2
Total Man. 2
WINN_3
WAKY_3
WIZI_3
Total Man. 3
WOND_4
WHAT_5
WATA_5
Retailer 1
Shelf space
Change (%) Point of sales
(%)
Points
activities
10.0
-6.0
19.0
4.0
0.0
0.0
29.0
-2.0
9.0
-3.0
0.0
0.0
14.0
-4.0
23.0
-7.0
16.0
-3.0
12.0
7.0
0.0
0.0
28.0
4.0
20.0
5.0
0.0
0.0
0.0
0.0
PE
Brand
Retailer 3
Shelf space
Change (%)
(%)
Points
16.9
-0.8
12.6
-0.4
3.2
0.0
32.7
-1.2
16.2
-0.7
3.2
0.0
15.1
-0.5
34.5
-1.2
18.2
-1.1
11.6
0.5
3.0
3.0
32.8
2.4
0.0
0.0
0.0
0.0
0.0
0.0
Limburg Average net selling price ($)
Brand
WASH_1
WHAM_1
WILL_1
WISK_2
WHOA_2
WATA_2
WINN_3
WAKY_3
WIZI_3
WOND_4
WHAT_5
WATA_5
Retailer 1
Current ($)
Change (%)
34.50
4.5
49.00
-1.0
Retailer 2
Current ($)
Change (%)
34.50
4.5
54.70
11.7
34.50
0.0
37.90
9.9
39.50
34.50
36.00
0.0
4.5
2.9
37.00
35.50
13.8
2.9
20.90
-12.9
24.40
48.60
-0.5
Retailer 3
Current ($)
Change (%)
39.70
4.5
62.90
10.6
52.50
5.0
43.60
9.9
43.10
6.2
45.40
0.0
42.50
12.1
41.40
2.9
32.50
Average
Current ($)
Change (%)
35.30
4.9
53.10
5.4
52.50
5.0
37.10
5.3
43.10
6.2
41.00
2.6
36.40
8.8
36.70
2.9
32.50
20.90
-12.9
24.40
-0.5
48.60
Page 6 of 9
10/05/2016 14:22:51
Table: 9
PE
IO

Limburg Retail Environment
Service Level
Ret. 1 Average
Ret. 2 Average
Ret. 3 Average
Page 7 of 9

Research and Development
Table: 11
PWASH_1 PWHAM_1 PWILL_1 PWAKS_1 PWUGI_1 PWXTR_1

Limburg*
Successful Successful Successful Successful Pending Pending
30.0
28.0
40.0
10.0
10.0
20.0
65.0
65.0
53.0
87.0
83.0
70.0
5.0
7.0
7.0
3.0
7.0
10.0
30.0
80.0
80.0
20.0
30.0
83.0
43.0
41.0
28.0
71.0
59.0
40.0
38.0
63.0
69.0
13.0
39.0
77.0
19.5
23.2
23.6
16.6
20.4
25.5
2,500.0
2,190.0
2,190.0
2,500.0
940.0
620.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
900.0
600.0
PE
IO
Project Name
True Innovation
Status
Softener
Detergent
Perfume
Packaging
Expected Efficiency
Expected Scent
Previous Base unit cost ($)
Cum.Previous Budgets ($000)
Latest Budget ($000)
Extra Needed Budget ($000)
10/05/2016 14:22:51
Page 8 of 9
10/05/2016 14:22:51

Markets Evolution Overview
Table: 12
Limburg
Period
Importance in volume terms (%)
-1
28.4
8.4
40.6
22.6
3,513
(1) Cleaning Freaks

(2) Sensuals
(3) Price_Sensitives
(4) Normals
All Segments (000 units)
0
28.4
8.5
40.5
22.6
3,452
1
28.4
8.5
40.5
22.6
3,416
0
29.1
10.7
37.2
22.9
119,411
1
29.0
11.1
36.9
23.1
121,154
Period
Importance in value terms (%)
-1
29.1
10.7
37.3
22.9
119,983
PE
IO
(1) Cleaning Freaks

(2) Sensuals
(3) Price_Sensitives
(4) Normals
All Segments ($000)
Page 9 of 9

Manufacturer 1 Woodles Executive Summary Period 1

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10/05/2016 14:22:51