Jengu Technologies

Meijun Liu, Samar Khan, Viktor Makarskyy, Matthew Ong, Zayd Hayani

The Problem
Increasing need for medical professionals
Current training methods cant keep up

Our Solution

Market Research
Questions asked:
Is any type of VR simulation used currently?

Would you be interested in using this kind of technology for surgical training?
Where they would find the most value (what feature would they like most)
(explain VR if dont know)
How much would you be willing to pay for that?
Would you feel comfortable training on VR?

Market Insight: Surgical Assistant

6 years ago, top medical schools in the nation had no VR, they practice suturing on pig skin,
and surgeries on cadavers. It smelled of Formaldehyde which made some people sick.
Da-vinci Robot is an example for something that would be helpful to have pre programed into a
database of instruction.
Orthopedic surgeons need to master at least 50 surgeries during medical school...General surgeons
may need 30-50 surgeries vascular surgeons need ~20 major surgeries. There are a lot of hourslong surgeries that need to be mastered for today's surgeons.

Market Insight: Medical Student

Cousin currently 3rd year medical student at
UMass Amherst

Never used VR technology

Very interested in using it to train
Students generally very accepting of new tech
Sees value in having additional tool to practice
with low risk to patients

Market Size
Medical Education
$25.9 billion
Simulation
$1.2 billion

Screen-based
$132 million

Competitive Analysis
Competitors: existing methods that give medical students operating room
experience
- Surgeon mentoring/shadowing programs such as taking students to a
physical hospital or simulation stage

- classroom teaching and training, including textbooks

- Learning Platform where instructors can post contents, and lessons, such as
Nearpod
- Cadaver incisions & Fake bodies for practice
- Other medical AR/VR software such as 3D Systems, Immersive Touch, and
Medical Realities

Target Customer 1: Medical School Administration

Target purchasing department of hospital
Appeal: Low cost, adaptability, more exposure for students
Must be approved by:
Hospital Administration (various levels)
Training surgeons
Medical students (users)

Target Customer 2: Non-teaching Hospital Admin

Can be used to retrain or train in less
common surgeries
Target hospitals with low-resources/ rural
location
Lower value/ less use.

Key Value Propositions by Customer Segment:

Medical Students
Customizable interface so student can have more exposure
to what they specifically need to learn about
Because younger people tend to be more accepting of new
technology, having a novel new way of learning may get
students more excited about learning challenging material
Builds confidence and competency

Key Value Proposition by Customer Segment:

Medical Schools

Customizable--can add or take out modules as needed

License for multiple computers (versus just 1)
Reduces potential for legal liability
Decreases cost while increasing exposure to real life
situations
Buy what you use

Key Value Proposition by Customer Segment:

Teaching Hospitals
Allows residents to gain experience before having to practice
on real lives
Safer for patients
Design what you want to teach in the exact way you want to
teach it

Key Value Proposition by Customer Segment:

Teachers

Customizable

Saves time and allows focus to be on gaining experience

Provides a more in depth level of understanding of content
Increases frequency that teacher can teach a certain
procedure or subject

The Business Model Canvas (initial)

- Surgeons
- Hospitals
- Med schools and
students

- Software
development
- Gathering feedback

- Engineers
- VR hardware and
computers

- Salaries
- Hardware
- Travel

- Saves time for

both students and
surgeons
- Deeper learning
experience

- Training
- Software support
- Hardware
upgrades

- Reps who connect

with individual
customers
- Website with live
chat
- Conferences and
demos

- Medical students
- Training hospitals
- Medical Schools

The Business Model Canvas (revised)

- Surgeons
- Hospitals
- Med schools and
students
- VR device
manufacturers

- Software
development
- Networking with
hospitals and medical
schools
- Gathering feedback

- Sales reps
- Engineers
- VR hardware and
computers

- Salaries
- Hardware
- Travel

- Saves time for

both students and
surgeons
- Deeper learning
experience

- Training
- Software support
- Hardware
upgrades

- Reps who connect

with individual
customers
- Website with live
chat
- Conferences and
demos

- Subscription service
- Paid content modules
- Servicing/upgrades

- Medical students
- Training hospitals
- Medical Schools

The Business Model Canvas (final)

- Surgeons
- Hospitals
- Med schools and
students
- VR device
Manufacturers
- Content creators
- University of Illinois

- Software
development
- Building up content
marketplace
- Gathering feedback

- Sales reps
- Engineers
- VR hardware and
computers

- Salaries
- Hardware
- Travel

- Saves time for

both students and
surgeons
- Much cheaper
- Deeper learning
Experience
- Flexible

- Training
- Software support
and upgrades
- Platform
management

- Reps who connect

with individual
customers
- Website
- Oculus Home and
Steam
- Online Tutorials

- Subscription service
- Revenue share from content modules
- Servicing/upgrades

- Medical students
- Training hospitals
- Medical Schools
- Teachers

Team Qualifications
Viktor- Engineering Physics + ILEE(Innovation, Leadership and Engineering
Entrepreneurship)
Zayd- Bioengineering, medical school familiarity, contacts with physicians
Samar- Consumer Economics, experience in tech start-up
Meijun- Civil engineering, experience designing environments
Matthew- CS, Virtual Reality TA and Researcher

Future Plans
- Further research and development
- Expand catalog of virtual reality environments and surgical models

-Develop easy to use content creation tools that allow educators to teach complex
surgical operations in an easily understood manner
- Release platform on Oculus Home and Steam