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Table of Contents June 2016 Vol. 21, No. 6

Industrial Coatings


Latin America Report

Metallic Pigments
Unique Solution to Regulatory Concerns Affecting Cobalt to MEKO




International Coatings Scene ............................... 22

Europe PPG Meets EU Coatings Market Challenges
China China Adhesives Market

Business Corner ................................................... 26

Differentiation: The Anecdote to a Disruptive Threat Part 2

Editorial ................................................................. 6
As We Go to Press ................................................. 8
Fresh Paint ........................................................... 10
Market Reports .................................................... 18
New Products ...................................................... 20
Industry News ...................................................... 42
Suppliers Corner .................................................. 45
People.................................................................. 46
Meetings .............................................................. 47
Final Coat............................................................. 50


Classified Ads....................................................... 48

Advertising Index................................................. 49

COATINGS WORLD (ISSN 152-711-29) is published monthly by Rodman Media Corp., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 825-0553.
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4 | Coatings World


June 2016

Editors Page

Coatings Market

he industrial coatings market is quite diverse owing to its varied applications. It encompasses protective coatings for architectural steel, transportation and oil and offshore structures, just to name a few segments.
Industrial coatings must protect substrates in some of the harshest conditions. Environmental legislation has added to the challenge, by forcing
coatings manufacturers to develop durable coatings that both meet environmental regulations and deliver outstanding performance.
We interviewed leaders in the industrial coatings market including Axalta,
Hempel, Sherwin-Williams, AkzoNobel and Hempel to see how they remain
competitive in such a challenging market. Across the board these market
leaders stressed the importance of understanding customers goals and letting that be the guide to new innovation, products and services.
According to market research firm IRL, general industrial coatings is estimated to have reached almost 7.6 million metric tons in 2015, with sales expected to reach more
than 8.9 million metric
tons by 2020. In terms
of value, global sales of
general industrial coatings reached $23 billion
in 2015. Asia accounted for the largest share
of the market despite
having a substantially
lower average price
compared to Western economies. Europe followed Asia closely in terms of the
revenue generated, although with a substantially lower volume sold.
Correction: The Lab and Testing Equipment Directory in the May issue
had an error in it. The correct listing for Atlas Material Testing is as follows:
Atlas Material Testing Technology, LLC
Mount Prospect, IL, USA
773-327-5787 /Fax: 773-327-4520
Email: atlas.info@ametek.com / Web: www.atlas-mts.com
Low-Temperature EMMAQUA Device
Atlas Low-Temperature EMMAQUA device performs natural exposure testing on materials at significantly cooler temperatures. With its
patented cool mirror technology, the LT-EMMAQUA is ideal for materials that require a long service life, coatings applied to metal panels,
and temperature-sensitive materials.


6 | Coatings World www.coatingsworld.com

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June 2016

As We Go To Press

The Sherwin-Williams Company

and Valspar Receive Second Request
From FTC Under HSR Act

he Sherwin-Williams Company
and The Valspar Corporation
announced that, as expected,
the companies have each received a request for additional information and
documentary materia from the United
States Federal Trade Commission (FTC)
in connection with Sherwin-Williams
pending acquisition of Valspar. The
Second Request was issued under notification requirements of the Hart-ScottRodino Antitrust Improvements Act of
1976, as amended (the HSR Act). This
Second Request is a common part of the
regulatory process in connection with
the FTCs review.
The transaction, which was announced
on March 20, 2016, is subject to approval
of Valspars shareholders and satisfaction
of other customary closing conditions, including expiration or termination of the
waiting period under the HSR Act. The
effect of the Second Request is to extend
the waiting period imposed by the HSR
Act until 30 days after Sherwin-Williams
and Valspar have substantially complied
with the request, unless that period is extended voluntarily by the parties or terminated sooner by the FTC.
Sherwin-Williams and Valspar are
cooperating fully with the FTC staff
and continue to expect the transaction
will close by the end of Q1 calendar
year 2017. Given the complementary
nature of the businesses and the benefits
this transaction will provide to customers, Sherwin-Williams and Valspar
continue to believe that no or minimal
divestitures should be required to complete the transaction.

RPM Acquires Full Interest in

Chinese Joint Venture
RPM International Inc. has announced
that its Carboline Company subsidiary

acquired the remaining 51 percent interest in its Chinese joint venture, Carboline
Dalian Paint Production Co., Ltd.
(Carboline Dalian), bringing its total
ownership to 100 percent.
Terms of the transaction, which is expected to be accretive to earnings within
one year, were not disclosed. Carboline
acquired its initial 49 percent interest
in the company in 2009. UniChemical
Company, originally a Carboline licensee,
has been Carbolines long-standing partner in the joint venture. Carboline Dalian,
with sales of approximately $11 million,
manufactures corrosion control coatings
and linings for oil and gas, power and
petrochemical related projects.
Headquartered in Dalian, China, the
company also has operations in Shanghai,
Tianjin, Guangzhou and Hong Kong.

China presents vast growth opportunities, but is also a very dynamic

market. Because of these conditions, we
chose to enter China in 2009 with a local joint venture partner, stated Frank
C. Sullivan, RPM chairman and chief
executive officer. Now, with full ownership of the business, we can accelerate the
growth of Carboline in the region and enable it to serve as a platform for our other
subsidiaries to increase their penetration
throughout the Chinese marketplace.
RPM International Inc. owns subsidiaries that are world leaders in specialty
coatings, sealants, building materials and
related services across three segments.
These include a variety of industrial
products, consumer products and specialty products used by both professionals and DIYers. CW

Index to Companies
This index gives the starting page for a department or feature with a significant reference to a manufacturer of paint, coatings, adhesives and sealants
Subsidiaries are indexed under their own names.
AkzoNobel................................................................................................. 10, 27
Arizona Polymer.............................................................................................. 10
Axalta Coating Systems.............................................................................. 10, 27
BASF Coatings................................................................................................. 10
Hempel...................................................................................................... 10, 27
HMG Paints............................................................................................... 10, 20
PPG.......................................................................................................10, 27, 50
RPM.................................................................................................................. 8
Sherwin-Williams..............................................................................8, 10, 20, 27
Valspar......................................................................................................... 8, 20

8 | Coatings World www.coatingsworld.com

June 2016

Fresh Paint

AkzoNobel To Acquire BASFs Industrial

Coatings Business For 475 Million

kzoNobel has made an agreed offer to acquire BASFs Industrial

Coatings business for 475 million.
The transaction would include technologies, patents and trademarks, as well
as securing supply to customers worldwide. Two manufacturing plants one in
the UK and one in South Africa would
also be transferred to AkzoNobel. The
business generated revenue of approximately 300 million in 2015 and supplies
products for a number of end uses, including coil, furniture foil and panel coatings, wind energy and general industry,
and commercial transport.
This proposed acquisition will
strengthen our position in the important
coil coatings market and fits well with
our existing business, allowing us to offer
essential solutions to our customers, said
AkzoNobel CEO Ton Bchner. We are
continuing to deliver on our strategy to
achieve our vision of leading market positions delivering leading performance.
The planned transaction is expected to
be completed in the second half of 2016,
subject to regular consultation with employee representatives and satisfaction
of certain closing conditions, including
receipt of required regulatory approval.

BASF Opens New

Automotive Competence
Center in Houston
BASF recently opened a new Refinish
Competence Center in Houston, Texas.
The center includes the latest in virtual
and in-person training facilities, state-ofthe-art spray booths and market-leading
application equipment to enable next
generation training for all job functions
in the collision repair industry.
Were not only teaching the latest
painting techniques here in Houston, said
Paul Whittleston, BASF vice president,
Automotive Refinish, North America.
We now offer VisionPlus University and
Advanced Business Solutions classes to
help our customers drive more business

through their shops.

BASF continues to place a high priority on our presence in Houston and the
Gulf Coast market, said Whittleston.
At BASF weve harnessed the power
of a world-class talent pool and become
one of the regions major employers. The
Refinish Competence Center is another
sign of our commitment to the area.
Our new training center brings us
closer to our customers in the Southwest,
said Nick Maloof, BASF Automotive
Refinish Zone manager. The new facility can also support industry and networking events, for up to 50 people, to
enhance customer interactions. We also
look forward to hosting a variety of business groups and industry organizations in
our new facility.

PPG Foundation Donates

$10,000 to Allegheny
College for Educational
The PPG Foundation recently provided
a $10,000 grant to Allegheny College in
support of the Creek Connections program, an educational collaboration between Allegheny College and middle and
high schools in Western Pennsylvania.
The Creek Connections program fosters students curiosity in science-related
fields by turning local watersheds into
outdoor laboratories through hands-on
biological investigations, said Ron Cole,
provost and dean of Allegheny College.
Were thankful for PPGs support,
which assists in providing an environment where students interact with science
in real-life environments and apply scientific techniques outside of the classroom.
More than 50 teachers and 40 secondary schools participate in the Creek
Connections program each year, offering
students hands-on research opportunities
as well as experience with field-testing
techniques, water quality monitoring, the
scientific process, data analysis and independent research procedures. The PPG

10 | Coatings World www.coatingsworld.com

Foundation grant will support chemical refills for teachers test kits, travel to
schools and stream sites, and a student
research symposium.
By supporting Allegheny College and
the Creek Connections programs unique
approach to science education, PPG aims
to continue to spark students interest in
scientific areas, said Sue Sloan, executive
director, PPG Foundation. Memorable
hands-on programs like these are what
inspire students to pursue careers in
math, engineering and technology.

Hempels Dynamic Delivers

Fuel Savings for Lemissoler
Lemissoler Navigation, via its affiliated
and managed company Frontmarine Co.
Ltd, has achieved significant fuel savings
from coating its newbuild 58,500dwt
supramax bulk carriers with Hempels
Dynamic antifouling product.
As part of an environmental efficiency drive, Lemissoler has adopted a
unique hull design for the new vessels,
fitted them with fuel-efficient propellers
and coated the undersides with Hempels
Dynamic antifouling. According to the
design specification, fuel consumption
was calculated at 24.7 tons per day at
14.2 knots in ballast condition. Thanks to
the eco-innovations, these vessels in sea
trials are achieving a fuel consumption of
just 23 tons.
Lemissoler Navigation has coated
four of the eight newbuilds with Dynamic
and, based on its successful performance,
is planning to coat the remaining four
vessels with the same product.

PPG, Bridgestone Receive

DOE Funds to Develop
Fuel-Efficient Truck, Bus
PPG has announced that the U.S.
Department of Energy (DOE) is providing funding to support a $1.25 million
collaborative project with Bridgestone
June 2016

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Americas, Inc. This project focuses on improving the fuel efficiency of truck and bus radial
tires using PPGs AGILON performance silica platform. The goal of the
project is to deliver prototype tires to
DOE that help trucks and buses achieve
fuel-efficiency improvements of 4 to 6
percent while maintaining or improving
tear strength and tread wear. Research
and development work for the project
will be completed at PPGs Monroeville,
Pennsylvania, facility.
Anup Jain, PPG vice president, specialty coatings and materials, said PPGs
collaboration with Bridgestone has the
potential to significantly change the truck
tire industry. We are excited to partner
with Bridgestone on this important project, he said. The DOE funding validates
what our preliminary research already
has shown that Agilon performance
silica has significant potential as a nextgeneration filler to help increase truck tire
fuel efficiency.
Improving the fuel efficiency of trucks
and buses would provide significant
economic and environmental benefits.
According to DOE reports, heavy-duty
vehicles comprise only 4 percent of all
vehicles on U.S. roads but consume approximately 20 percent of all fuel. PPG
estimates that if even 25 percent of all
tractor-trailers on the road improved fuel

efficiency by 4 percent, they would consume 750 million fewer gallons of diesel
fuel annually, saving nearly $2 billion and
reducing carbon-dioxide emissions by
nearly 8 million metric tons.
According to Kurt Danielson, president, Bridgestone Commercial Group,
Bridgestone has a long-standing commitment to environmental sustainability. The
companys environmental mission is to
help ensure a healthy environment for
current and future generations, and as
the worlds largest tire and rubber company, Danielson said Bridgestone believes
it has a corporate responsibility to produce sustainable products in the most
sustainable way. Using 2005 data as a
baseline, the companys midterm target is
to achieve a 35 percent reduction in CO2
emissions by 2020.
Our partnership with PPG was
created for our customers, Danielson
said. We are constantly working to deliver innovative solutions that not only
align with our companys environmental mission but will also carry cost saving benefits for our truck and bus radial
tire customers.
Jain added that Agilon performance
silica is part of PPGs global commitment
to helping the transportation industry
and its suppliers manufacture more sustainable products. From coatings that
contribute to lighter, more fuel-efficient

and more corrosion-resistant vehicles, to

paint systems that enable automakers to
conserve water, we are dedicated to developing products such as Agilon performance silica that help protect the planet
and help customers such as Bridgestone
meet the safety, performance and value
demands of car and truck owners around
the world.
Agilon performance silica is a highvalue technology platform of chemically
modified precipitated silica that can improve the performance of rubber products in which it is used. Testing indicates
that the chemical modifications used to
produce Agilon performance silica make
the silica more compatible with the natural rubber typically used in truck and bus
radial tire applications. This will allow
the silica to better mix with the rubber,
enabling better tire performance than is
possible with conventional silicas.
PPG pioneered synthetic precipitated
silica products, becoming one of the first
manufacturers to bring them to the marketplace in the 1930s. Today, PPGs silica
products group is a global technology
leader in the manufacture of precipitated silica products for use as reinforcing
fillers in tire, industrial, footwear and
silicone rubber applications; as microporous fillers in battery-separator applications; as flatting and thickening agents in
coatings, adhesives and sealants; and as

Flying Scotsman Returns Painted in Iconic Livery

The worlds most famous locomotive, the Flying Scotsman, is
back on track in its iconic British Rail green livery thanks to the
products and color library of authentic historic shades of Craftmaster Paints of Cambridge.
The final phase of the 4.2 million project was completed in
February by Heritage Painting, using Craftmaster Coach Enamel, a premier high pigment paint, in the iconic British Rail green.
The product is manufactured by HMG Paints, the UKs largest
independent paint manufacturer, whose experienced color
matchers recreated the iconic color.
Thousands of train enthusiasts lined tracks and bridges
across the country to catch a glimpse of the Flying Scotsman
in its restored iconic livery, as the legend made its inaugural run
from London to York, where the next chapter in the Flying Scotsman story will see it become a working museum exhibit.
The locomotives paint system, from primer and high build

undercoat to classic coach enamel, results from a highly developed and close technical partnership between Craftmaster and
HMG Paints that dates back nearly two decades. HMG manufactures exclusive formulations to Craftmasters specifications,
using pigments and components of the highest quality.

12 | Coatings World www.coatingsworld.com

June 2016

American Chemistry
Council Launches Website
on Chemistry in Building &
Construction Materials
The American Chemistry Council
BuildingWithChemistry.org, to provide
architects, material specifiers, interior
designers and other building and construction professionals with tools and
information about green building codes
and standards, materials selection, and
the role of chemistry in developing innovative, sustainable building materials.
Many of the materials and products

used to build the homes, schools and office buildings where we live and work
every day rely on the safety, energy savings, durability and other sustainability
and performance benefits that the products of chemistry provide, said Richard
Skorpenske, director of advocacy and
sustainability at Covestro, and chair
of ACCs Building and Construction
Subcommittee. We created this new
website to contribute to thoughtful, informed decisions about the materials in
todays innovative, modern and sustainable building applications.
The website includes an interactive graphic of a mixed use residential
building which highlights how chemical
ingredients are used in materials, from
polycarbonate panels in skylights, to
plastics in piping, to nylon and polyester fibers in carpeting. Individual pages
feature specific chemicals used in a range
of B&C applications, with information
on where the chemicals are used and the
functionality they provide.

June 2016 www.coatingsworld.com

Fresh Paint

anti-caking, free-flow and carrier agents

in food, feed and industrial applications.
As part of PPGs specialty coatings and
materials business, the silica products
group serves customers through a global
network of manufacturing, research and
technical-support facilities. For more
information about PPG silica products,
visit www.ppgsilica.com.

The increased popularity of

green building design has given
rise to a variety of approaches
to guide architects, designers,
materials specifiers and builders in how
to build green. A Green Building section provides an overview of commonly
used standards, codes, certification systems and assessment tools, as well as examples of green building approaches by
building type.
In addition, a subpage on Materials
Selection highlights different approaches that specifiers, architects and designers can consider when choosing specific
materials and products to use in building
design and construction, taking into account factors such as a products sustainability, durability and carbon footprint,
among others. The section includes information on specific tools to help inform
materials selection decisions, such as life
cycle approaches, Environmental Product
Declarations, risk assessment and multiattribute considerations.

Coatings World | 13

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The website also features a

News page, which compiles the
latest news in topics including
energy efficiency, innovations
and product safety.

Arizona Polymer Flooring

Acquires Super-Krete
Arizona Polymer Flooring (APF), a manufacturer of high-performance flooring
products and concrete coating systems,
announced its acquisition of Californiabased Super-Krete International, a
globally recognized manufacturer of
high-quality concrete repair and restoration materials.
Super-Krete is an industry leader
and true market force in the decorative
concrete market. We saw a fantastic opportunity to join forces and together offer
our clients the best in both industrial and
decorative concrete flooring systems,
said APF president Daniel Owen.
AFPs flooring products and systems
primarily focus on the industrial marketplace with an emphasis on demanding environments, such aircraft hangars,
auto maintenance areas, food and beverage processing facilities, health care
facilities and other spaces requiring highperformance solutions. This acquisition
will allow the company to strengthen its
position in the decorative concrete market while also introducing its full line of
products and systems to Super-Kretes existing customers.
Under the terms of the agreement,
which was executed on Jan. 29, 2016,
Super-Krete retains its name and brand,

while APF assumes the role of its parent

company. Existing decorative products
in the APF line will ultimately be transitioned to the Super-Krete brand, which
traditionally sells through distribution.
Super-Krete is known for high-quality
waterproofing, repair, restoration and
beautification materials for residential
and commercial projects.
Arizona Polymer Flooring shares our
same core values and commitment to
customer service, said Super-Krete executive vice president Tracey Lackovich.
Our customers will now benefit from
the strength of both companies. Were
proud to develop this partnership, and
continue growing and innovating, just as
we have for the past 30 years.
Each company has a national footprint and growing list of international
clients. APFs manufacturing facility
is located in Arizona, and Super-Krete
has two manufacturing facilities in
California and Texas. All locations will
remain in operation.


PPG announced the completion of a
Milwaukee that helped to revitalize the
Reiman Aquarium at Discovery World.
The Colorful Communities program provides PPG employee volunteers and products along with financial contributions
to bring color and vitality to communities where the company operates around
the world. The program increases PPGs
commitment to invest in communities

14 | Coatings World www.coatingsworld.com

by adding $10 million to support efforts

made during a 10-year period.
The Discovery World project brought
together more than 20 PPG volunteers
from the nearby Oak Creek, Wisconsin,
coatings plant, who spent more than 150
service hours revitalizing the aquarium.
PPG provided more than $63,000 to assist with the renovation project, including more than 100 gallons of PPG SUPER
COLLECTION paint products.
PPG is the sole sponsor for the
Reiman Aquariums new Weird & Wild:
Colorful Freshwater Species from Around
the World exhibit.
Discovery World is a leader in out-ofschool learning experiences, emphasizing
innovation and science, technology, engineering and math education by making
connections to design, creativity, digital
literacy and the marketplace. The aquarium features freshwater species from
around the world, such as frogs, an alligator snapping turtle and fish from Asia,
Africa and South America.
Discovery World is a crown jewel in
the Milwaukee area, and we are proud
to expand our partnership with the organization to support the new Reiman
Aquarium, said PPG Corporate Global
Social Responsibility executive director
Sue Sloan. PPG cares about the communities where our employees live and
work, and we are committed to being
a responsible business, employer and
neighbor. This commitment is reflected
in the support we provide to projects
that focus on education and community sustainability.

June 2016

Sherwin-Williams Among
First in North America to
Achieve QUALICOAT Class
1 Certification
QUALICOAT Class 1 Normal Durable
Certification for polyester-TGIC based
powder coatings manufactured at
Sherwin-Williams Arlington Powder
Plant. These gloss powder coatings include a wide array of colors and include
many RAL colors.
A QUALICOAT Class 1 Certification

assures aluminum building specifiers and

architects that they are specifying a high
quality product that offers long-term value and consistent quality.
QUALICOAT is a worldwide standard known for its rigorous testing practices, which is why Sherwin-Williams
is pleased to be the first in the United
States to earn this certification, said
Laura Kelleher, vice president marketing, Sherwin-Williams Product Finishes
Division. As a market leader in powder
coatings, customers have come to rely on
Sherwin-Williams for VOC-compliant
coatings that perform to required standards and deliver long-term value in
terms of both application and durability.
Our Powdura TGIC-based polyester coatings have met the requirements
for Class 1 Certification, added David
Calabra, director of product marketing, Sherwin-Williams Product Finishes
Division. When our customers choose a
QUALICOAT certified product, they can
be sure of its durability and performance

June 2016 www.coatingsworld.com

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The PPG Colorful Communities initiative aims to enhance, protect and beautify
the neighborhoods where the company
operates around the world. Together with
community partners and PPG employees
who volunteer, the program supports projects that transform community assets using donated PPG products. In 2015, PPG
completed 11 Colorful Communities projects, and it expects to complete about 30
more this year.

as prescribed by the certification, which means specifiers and

architects can specify these coatings with confidence.
QUALICOAT testing includes a plant
audit where the powder coatings are produced (Arlington, Texas) and a stringent
battery of tests that include weathering,
gloss retention, wet and dry adhesion,
acidified corrosion resistance, thickness
and impact analysis.

AkzoNobel Announces First

Issue of Carbon Credits
from Intersleek Technology
AkzoNobel has announced the issue
of more than 126,000 carbon credits
worth more than $500,000 the first to
be awarded under the companys landmark scheme for the shipping industry
which was developed in conjunction with
the Gold Standard Foundation and the
Fremco Group.
Launched in 2014, the award-winning program rewards ship owners who

Coatings World | 15

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convert existing vessels from a

biocidal antifouling to a premium, biocide-free advanced hull
coating such as AkzoNobels
Intersleek part of its International brand
which is proven to reduce fuel consumption and carbon dioxide emissions.
On average, each of the 16 vessels included in the first issue achieved savings
of just over 1,250 tons of fuel and 4,000
tons of carbon dioxide per year, resulting
in the award of 126,785 credits by the
Gold Standard Foundation. That number
is expected to increase as more vessels
continue to enrol in the scheme.
This is a tremendous moment
both for AkzoNobel and the customers involved, said Oscar Wezenbeek,
Managing Director of AkzoNobels
Marine Coatings business. With the carbon credits program, we are demonstrating leadership and innovation in driving
Based on the average 10 percent

carbon dioxide savings recorded in this

first carbon credits issue, the full fleet
of over 4,500 vessels currently using
Intersleek have already achieved total annual reductions in carbon emissions of
around 17 million tons of carbon dioxide.
That figure represents around 1.5 percent
of the global emissions from shipping, as
estimated by the 3rd IMO Greenhouse
Gas Study.
We have long known that our
Intersleek coatings can contribute to reducing carbon emissions from the shipping industry, added Trevor Solomon,
Intersleek business manager and manager of the carbon credits program. With
the award of the first carbon credits, we
now have independent validation and
verification of those fuel and emission
savings by respected auditors and the
Gold Standard Foundation.
The issue of the carbon credits followed a rigorous assessment of the
scheme, which included validation and

Use grind gages more consistently.

Little Joe Industries offers the ADM Automatic Draw-Down Machine for use with
grind gages. The ADM automates the draw down process controlling scraper
angle, speed, and force. Since these aspects are no longer operator dependent your grind gage draw-downs will be more consistent while requiring less
operator training and supervision.
Uses existing grind gages and scrapers from your current supplier.
US and foreign patents apply.
Little Joe Industries
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Phone: (908) 359-5213 Fax: (908) 359-5724
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16 | Coatings World www.coatingsworld.com

verification of the 16 participating vessels

fuel consumption data by an independent
auditor, RINA Services and the Gold
Standard Foundation, in line with the
United Nations Framework Convention
on Climate Change (UNFCCC) Clean
Development Mechanism.
AkzoNobel is currently in discussions with the enrolled ship owners regarding sale and offsetting options for
their credits.

Axalta Researcher Receives

Prestigious Electrocoating
Industry George E.F.
Brewer Award at ECOAT16
Joseph Subda, Axalta Coating Systems
senior product specialist, received
the Electrocoat Associations prestigious George E.F. Brewer Award at the
ECOAT16 Conference in recognition of
his achievements and long-time commitment to the E-Coat industry.
The George E.F. Brewer Award was
established in 1990 by the Electrocoat
Association to recognize individuals who
have made outstanding contributions to
the field of electrocoating in the categories of paint and process technology application or technology promotion.
Electrocoating is a coating process that
deposits organic coating materials onto a
substrate using an electrical charge, while
submerged in a tank. Electrocoating is
used in a variety of industries due to its
ability to coat substrates with complex
shapes including automobile vehicle bodies, parts and assembled components and
those used in many industrial applications
as well. Electrocoat is designed to provide
lasting protection against corrosion.
Subda also presented a paper on the
submersible data acquisition unit (sub).
The sub is a device that measures and records alternating current (AC) and direct
current (DC) voltage at various locations
on parts traveling through an electrocoat
tank. Data from the sub can be used to
determine system conditions, optimize
quality and reduce production costs.
Traditionally, E-coat tank monitoring devices only measure total output of
voltage and current at the rectifier/anode
and the average temperature of the E-coat
tank, said Subda. These measurements
June 2016

learning and development programs in

North America, Marcil added.
Axalta Learning and Development
programs are designed to boost customer performance by developing skills and
knowledge to help eliminate waste, reduce costs, keep cycle time to a minimum
and increase retention by investing in employees careers, the firm stated.

programs are offered at three
Canada and at eight centers
in the United States, virtually in the users own office or shop, online through
through customized, blended learning
methods. CW

Cenomic full-volume
bead mill maximum
economic efficiency at
an attractive price.
The wet grinding solution with
up to
20% better pigment utilization*
20% lower production costs*
20% higher throughput*
20% reduction of required
specific energy*
* Compared with the standard solutions on
the market.

Axalta Coating Systems

North America Launches
the Learning Campus in
Axalta Coating Systems recently launched
the Axalta Learning Campus in Canada.
The Axalta Learning Campus is a webbased portal that serves as a gateway to
Axaltas Learning and Development programs. The campus allows customers to
register online for in-person technical
training at a Learning and Development
Center or take courses online by accessing a comprehensive library of training
programs. Both classroom and online
courses are available in English, French
and Spanish.
We are thrilled to extend the power
of the Learning Campus to customers in Canada, said Patrice Marcil,
Axaltas North American Learning and
Development Director. The convenience
of online course registration and learning modules in three languages reinforces
our commitment to provide world-class

Fresh Paint

tell very little about what is happening at

specific areas of a vehicle frame that is
being coated. Axaltas sub is designed to
measure and record DC current, DC voltage and AC voltage at specific areas on a
vehicle or part during the coating process.
The data obtained by the sub can help to
optimize many aspects of the E-coat process including operations, electrode design and E-coat tank design. This should
benefit the E-coat industry and customers, Subda added.
Axalta chemists Michelle Dyke and
Dr. Chen Ling also presented their methods for real-time coating defect detection
and analysis on-line during the coating
application process in order to help improve electrocoating quality and reduce
production costs. Their methods employ modern technologies such as smart
phones with mountable microscopes.
Axaltas conference participation also
included a special guest appearance by
four-time NASCAR Cup Series champion and Axalta Global Business Advisor,
Jeff Gordon. Gordon helped to reveal
the global launch of AquaEC 6100,
Axaltas newest cathodic epoxy electrocoat product.

Cenomic best value for money. The

new Cenomic provides you with the
perfect wet grinding solution for efficient
production of coatings and inks. Customer
experience shows that a significant
reduction in production costs is possible
with this system. Make the change today
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efficiency of this Bhler solution.

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Innovations for a better world.

June 2016 www.coatingsworld.com

Cenomic_Ad_Coatings_World_June2016.indd 1

Coatings World | 17
5/6/2016 9:59:13 AM

Market Reports

Adhesives and Sealants Market

ccording to The Freedonia

Groups new study, World
Adhesives and Sealants, global
demand for adhesives and sealants is forecast to rise 4.5 percent per year through
2019 to 20.2 million metric tons, valued
at $64 billion.
Strong growth in construction activity will underpin advances, driven by increased urbanization and infrastructure
improvements in developing countries,
combined with rebounding construction
spending in Western Europe and the U.S.
Expanding manufacturing output particularly in emerging Asia/Pacific economies is expected to fuel growth across
a number of segments, boosting adhesive
and sealant use in packaging, tapes and
labels, motor vehicles, electronics, and
footwear applications, among others.
Increasing adoption of adhesive bonding technologies designed to replace or
augment mechanical fasteners will provide additional growth opportunities for
adhesives suppliers worldwide, as will
the availability of improved, high performance products.
Chinas global dominance in several

adhesives-intensive industries including electronics, footwear, furniture, and

machinery will bolster the countrys
position as the top adhesive and sealant
consumer through 2019. According to
analyst Carolyn Zulandt, Construction
spending will remain robust in China,
fueling demand for silicone and epoxy
sealants, flooring and wall covering adhesives, and other products. Suppliers
of packaging adhesives will benefit from
growing urban populations and improving disposable incomes, which will continue to boost demand for packaged
consumer goods sold in supermarkets,
online, and via other retail outlets.
India is expected to post the most rapid advances of any major market, fueled
by robust increases in construction spending and motor vehicle output. In Indias
automotive sector, rising motor vehicle
sales are fueling output and capacity expansions by major OEMs, boosting sales
of epoxies, polyurethanes, and other adhesive and sealant types. Similar trends
will also spur demand growth in the auto
industries of Thailand and other emerging economies.

The U.S. demand for adhesives and

sealants is forecast to increase 2.8 percent per year to 6.4 billion pounds in
2019, valued at $12.8 billion, according
to the Freedonia Group. Turnaround in
construction activity, combined with the
expanding use of adhesives and sealants
in manufacturing and assembly markets,
will underpin demand gains. Adhesive
bonding technologies are expected to
make further inroads in applications historically dominated by mechanical fasteners and other alternative joining systems,
especially as manufacturers continue to
reduce the weight of products such as
motor vehicles, aircraft and electronics.
However, advances will be limited by
trends toward high solids formulations
and lower application weights, which will
reduce the volume of adhesives and sealants consumed.
The report states that emulsion and
dispersion adhesives and sealants will remain the leading product type. The ongoing switch from solvent-based products
is expected to support increases as endusers must meet emissions regulations
through the adoption of water-based


(thousand metric tons)
% Annual Growth


2014 2019

Adhesive & Sealant Demand

North America
Western Europe
Central & South America
Eastern Europe








2016 by The Freedonia Group, INC

18 | Coatings World www.coatingsworld.com

June 2016

The Asia/Pacific region accounts for
the largest share of the global specialty
silicas market, representing 48 percent of
the total in 2015. China alone accounted
for over half of regional demand. The
Asia/Pacific region dominates global rubber production, and as a result many
countries in the region are major consumers of specialty silicas, notes analyst
Elliott Woo. Increased demand for silica
in tires will drive growth in demand in
developed nations like Japan and South
Korea. Broader manufacturing growth
will support strong gains in demand for
specialty silicas in developing countries
throughout the region.
Demand for specialty silicas in North
America and Western Europe is projected to advance at below average rates
through 2020. Sluggish manufacturing
growth and market maturity will constrain advances for specialty silicas in
many applications. However, the tire
rubber market will provide some gains in
these regions. Consumption of specialty
silicas in Eastern Europe, Central and
South America, and the Africa/Mideast
region is modest, with these regions collectively accounting for 16 percent of the
global total in 2015. Of these regions, the
Africa/Mideast region is expected to post
the fastest growth, but it will remain the
smallest regional market.

World Demand for Specialty

Silicas to Reach 3.5 Million
Metric Tons

Global Market Insights:

Intumescent Coatings
Market Worth $1.16 Billion
by 2022

World demand for specialty silicas is

forecast to rise 5.0 percent per year to
3.5 million metric tons in 2020, valued
at $8.8 billion. The tire rubber market
will grow the fastest and account for the
largest share of gains. Tire manufacturers are increasingly incorporating precipitated silica into their products in order to
improve fuel efficiency and performance.
Outside of the tire market, use of specialty silicas in most applications is mature,
and demand will be driven by broader
manufacturing trends. The fastest gains
for specialty silicas will occur in industrializing countries in Asia. These and other
trends are presented in World Specialty
Silicas, a new study from The Freedonia

The intumescent coatings market size

is forecast to be worth $1.16 billion by
2022, as per a new research report by
Global Market Insights, Inc. Increasing
applications in the energy sector coupled
with stringent government regulations
pertaining to health and safety standardization is likely to drive demand over the
forecast period. Features such as fireproofing and heat resistance are anticipated to
be among key factors to drive intumescent
coatings market growth. Strong shale gas
production landscape is also likely to positively impact the industry.
Cellulosic intumescent coatings market size was over $400 million in 2014

June 2016 www.coatingsworld.com

Market Reports

and higher solids formulations. Despite

loss of market share, solvent-based products are expected to see near average demand increases, boosted by a rebounding
construction sector and product reformulation efforts that improve their environmental profile.
The fastest annual growth through
2019 is expected for reactive adhesives
and sealants, driven by rising demand in
major markets, such as manufacturing,
assembly and construction. Freedonia
analysts predict, silicone and polyurethane adhesives and sealants will post the
most rapid gains among reactive types,
supported by their superior performance
characteristics. Hot melt products will
register near average advances, as their
rapid cure rates continue to promote their
use in markets such as packaging that require fast processing speeds. In addition,
hot melt adhesives lack of VOC emissions will continue to benefit demand.
Among adhesives and sealants markets, the fastest annual gains are projected for construction, which will recover
from the declines of the 2004-2014 period. Accelerated new building construction will fuel gains, as will increased
improvement and repair activity and rising infrastructure spending. Faster gains
will be prevented by the development of
higher performance products with longer
replacement cycles.

with revenue expectation of over

$570 million by 2022. Growth
in the construction sector and
increasing demand for thin film
coatings in the marine and automobile applications are expected to boost
growth. Hydrocarbon coatings market
size is likely to grow faster than the global average to exceed USD 580 million by
Oil and gas industry was the dominant
end-use segment and accounted for over
50 percent of the global revenue share in
2014, it is further anticipated to gain at
4.8 percent from 2015 to 2022. Stringent
government regulations for safety &
health and increasing exploration are
expected to boost demand. Construction
industry demand was estimated at over
35 kilo tons in 2014, and is expected to
grow at CAGR of 5.2 percent from 2015
to 2022 owing to increasing construction
industry in China and India.
Key report insights suggest:

Intumescent coatings market size was
projected at 98.1 kilo tons in 2014 and is
forecast to reach 145.6 kilo tons by 2022.
Asia Pacific was the dominant industry
and accounted for over 30 percent of
the global share in 2014.
U.S. volume should grow at over 5.2
percent from 2015 to 2022. This can be
attributed to increasing demand from
aerospace industry and growth in residential construction.

Cellulosic coatings applications market volume is projected to grow at a 5
percent rate from 2015 to 2022 due to
growth in marine and automotive industry. Stringent fire safety standards
and demand for fire resistant coatings
in oil and gas industry will drive hydrocarbon coating demand.
Demand from the automotive segment
was estimated at over $65 million in
2014. Increasing need for thermal barrier and protection from high engine
temperature in vehicles accompanied
by focus to make vehicles safer is likely
to drive growth.

The intumescent coatings market share
is comprised of Jotun, The SherwinWilliams Company, Hempel, AkzoNobel,
Carboline and PPG Industries. CW
Coatings World | 19

New Products

Valspar Launches Reformulated

Paint Line for Lowes

Valspar has completed a multi-year reformulation initiative thats yielded a

comprehensive line of high-performing, zero-VOC products. Each product has earned GREENGUARD Gold
Certification, validating that they meet
very rigorous indoor clean air standards,
while maintaining the highest standards
for durability, performance and color
consistency. Available exclusively at
Lowes, the assortment represents the industrys only full lineup of zero-VOC interior paints across all price points to be
sold at any home improvement retailer in
the country, offering consumers a product
thats right for their walls, their wallets
and their families.

Valspar currently offers four zeroVOC interior paints at Lowes: Reserve,

Signature, Ultra 2000 and Ultra 4000.
Valspar Reserve has been VOC free since
launching more than two years ago; the
Valspar Ultra series was re-launched last
year as zero-VOC; and Valspar Signature
is the most recent beneficiary of a new
formulation, which also delivers better performance and durability than the
previous formula. Regardless of the customers color choice, from the palest to
the deepest hue, all tints used to color the
zero-VOC base paints are free of VOCs
Valspar Reserve: In a competitive category, Reserve has been a consistent standout since its introduction. For the second
consecutive year, in testing by a leading
consumer magazine, Reserve ranks No. 1
in performance among zero-VOC paints.
It is an all-in-one paint and primer, a
single-coat application thats a time-saver
for todays busy lifestyles, plus exceptionally stain and scrub resistant, which
adds to its value for even the most active

households. It is available in flat, eggshell,

satin and semi-gloss sheens. Suggested retail starts at $42 per gallon.
Valspar Signature: This newly improved high-hiding paint and primer
and assures smooth coverage and finish.
It is fade resistant and distinguished by
Valspars Scuff Shield Technology, which
protects against scuffs and stains. Valspar
Signature is available in flat, eggshell, satin and semi-gloss sheens. Suggested retail
starts at $31.98 per gallon.
Valspar Ultra 2000: A professional
grade go-to workhorse, Valspar Ultra
2000 offers a high-performance latex
coating with excellent touch-up, best-inclass durability, and superior hide and
coverage. It is an ideal choice for residential repaint and renovation, as well as
for new construction. Whether sprayed,
brushed or rolled, the paints excellent
flow and leveling properties provide a
smooth, uniform finish thats also durable. Ultra 2000 is available in flat, eggshell, and semi-gloss, starting at $18.97
per gallon.
Valspar Ultra 4000: Recommended
for commercial maintenance and new
construction segments, it provides excellent hide and coverage, durability and
touch up. It applies easily when sprayed,
brushed or rolled. Ultra 4000 is offered
in flat, eggshell and semi-gloss, starting at
$15.97 per gallon.

Sherwin-Williams Introduces
KEM Aqua 3001 for HeatSensitive Substrates
Sherwin-Williams, through its Product
Finishes Division, has introduced KEM
Aqua 3001, a waterborne acrylic topcoat
for application on vinyl windows, trim,
shutters and doors.
Available in satin and semi-gloss
sheens, KEM Aqua 3001 can be used
on heat-sensitive vinyl building products such as windows, shutters, doors,
and trim in multifamily and residential
new construction projects as well as the

20 | Coatings World www.coatingsworld.com

remodel/replacement windows segment.

It utilizes a proprietary solar reflective
technology to reduce heat buildup (HBU)
across a wide range of colors.
HBU can result in deformation, warping, or oil canning, and in general,
darker shades are at greater risk to experience HBU. According to the company,
more homeowners are expressing personal style with darker colors in windows.
The solar reflective coating allows OEMs
to expand their palette to meet this demand without sacrificing performance.
The fast-drying coating can be applied
direct to the substrate with one coat, or
two for added performance.

HMG Paints Introduces

Acrythane ACE
HMG Paints has introduced Acrythane
ACE, a new high performance 2K Acrylic
Polyurethane finish, to its portfolio.
Acrythane ACE is a high-solids, lowVOC topcoat designed to meet the exacting requirements of various markets
including commercial transport/OEM,
agricultural and construction equipment.
The companies research and development
team have worked alongside customers to
develop an optimized formula, using the
latest resin technology, which offers high
durability and chemical resistance for demanding markets.
The product offers
improved anti-sagging
properties and is easy
to apply via conventional/airless, air assisted or pressure pot with excellent flow
characteristics resulting in a superior high
gloss finish across a number of substrates,
according to the company. Due to HMGs
innovative UNTI LITE tinting system
Acrythane ACE is available in a wide variety of colors including RAL, BS 4800,
BS 381C or can be color-matched to a
submitted color standard. CW
June 2016

The Worlds
Largest Community
of Coatings and
Ink Professionals
Every month we reach
127,074 sets of eyes
around the world.
CW Magazine:
CW Web Site:
CW E-Newsletter:


IW Magazine:
IW Web Site:
IW E-Newsletter:


C&IC Magazine:
C&IC Web Site:
C&IC E-Newsletter:


* Average Figures, June 2015 BPA Brand Report

** Publishers Own Data

70 Hilltop Road, Ramsey, NJ 07446

Tel: 201.825.2552 | Fax: 201.825.0553

www.coatingsworld.com | www.inkworldmagazine.com

International Coatings Scene Europe

PPG Meets EU Coatings Market Challenges

For companies
with worldwide
operations, the
final stage of
market launches
can be more
difficult in Europe
than in North
America and Asia

by Sean Milmo
European Correspondent

ressure on the leading global coatings

companies to keep up a stream of innovations has been increasing as the competition between them intensifies at a time of
growing consolidation at the top.
There is an even greater reliance on good
sources of ideas for new products and an effective system for filtering out the ones with the
most potential for commercial success.
For companies with worldwide operations, the final stage of market launches can
be more difficult in Europe than in North
America and Asia Pacific. Despite the existence of the European Unions single market,
Europe remains a relatively fragmented market.
Variations between local market conditions

22 | Coatings World www.coatingsworld.com

have to be taken into account when commercializing new products and technologies.
For PPG, which claims to hold number one
global position in coatings with AkzoNobel,
Sherwin Williams, Valspar, Axalta and BASF
being the other worldwide leaders, the introduction of innovative products can be particularly challenging in Europe, especially in the
architectural sector.
The company pursues a marketing policy
in Europe based on its numerous local brands
now totalling around 30, the majority of
which are in architectural coatings. They
have been accumulated from a series of acquisitions, including those of SigmaKalon
and Johnstones.
The introduction of new products have to
match the strategies of local brands, although
some have an international presence, such as
Sigma, Johnstones and Seigneurie, which have
spread outside Europe, particularly into Africa.
June 2016

Europe International Coatings Scene

Despite the existence of the European

Unions single market, Europe remains a
relatively fragmented market. Variations of
local market conditions have to be taken
into account when commercializing new
products and technologies.
Weve inherited a lot of brands
and we aim to keep them all alive and
well, Jean-Marie Greindl, president
PPG Europe, Middle East and Africa
(EMEA) and senior vice president,
PPG Architectural Coatings, told
European journalists at a briefing in
Amsterdam, mostly devoted to R&D
and new products.
Over the last 10 years the Pittsburghbased company has moved out of glass
and chemicals to concentrate on building up its core coatings operation into a
business with annual sales of $14 billion.
Around 45 percent s of these came from
the construction sector, with OEM and
the car aftermarket accounting for 33
percent, aerospace and marine 8 percent
and general industrial 14 percent.
The U.S. and Canada made up 46
percent of sales in 2015, with EMEA
accounting for 28 percent, Asia Pacific
16 percent and Latin America.10 percent. In all of its major global segments, the company has a No. 1 or 2
position, with the exception of protective and marine coatings.
Our leadership positions can be
linked to operational excellence and research innovation, said Greindl.
In Europe the company has nine laboratories for architectural coatings, while
protective and marine coatings with its
need for more customization has 40 in
the whole EMEA area. R&D activities in
Europe are supported by central laboratories in Allison Park and East Point in
the U.S. and a third in Mexico City.
PPG has gradually built up a system

which ensures close co-ordination of the

activities of its R&D and technical staff
across the world, particularly on both
sides of the Atlantic.
The importance of this wide network
becomes evident when ideas for potential
innovations are sifted and priorities set
for which ones will be researched and developed for eventual commercialisation.
In architectural coatings a total of approximately 150 new product ideas is
generated each year. These come from a
variety of sources such as marketing
surveys, direct suggestions from customers and the need to respond to new regulations and standards. Another fount of
ideas is PPGs own road mapping and
benchmarking of technologies and collaborative programmes with universities
and raw material suppliers.
Ideas for further research are selected centrally but only after input
from local staff, said Philippe Hosotte,
global technical director for architectural coatings, in an interview separate
from the briefing.
We have strongly embedded technical groups locally who keep themselves
up to date with what are the factors
driving the local market, he explained.
There is a regular interaction between
the center and local R&D and technical
people. Weve a good global communications system so no one is isolated and we
can response quickly to market opportunities, if necessary.
However, the need to take into account
local conditions can result in roll-outs
of new products being a relatively slow

June 2016 www.coatingsworld.com

procedure. A grease and dirt repellent

kitchen coatings called Sigma LTA for lipophobic technology for acrylics was, for
example, launched in the Netherlands in
late 2014 and then neighboring Belgium
and Germany last year while its introduction in France is planned for the end
of this year.
A one-and- half-year roll-out in
Europe is fairly typical, said Hosotte.
For more specialist products it would
be longer.
A heat-resistant external coating
called Sigma Ultra Cool with a high
level of total solar reflectance (TSR) has
taken time to be fully commercialised in
Europe. It was originally introduced in
France in 2011 to help builders and architects use dark external colors to comply with new French building regulations
banning coatings with low TSR levels. Its
launch in other countries has depended
on the availability of the right tinting systems and the degree of need for regulatory compliance.
When an idea for new products is
strongly backed by an PPG operation
in one European country it will attract support in others in the region.
Innovations which are in line with
mega trends such as those which promote ease of use, application productivity and energy savings will be endorsed
across the Atlantic as well.
Any differences in approach to innovations between European countries
tends to depend on the strength and position of brands. Formulations may have
to be adjusted to make new products
consistent with the characteristics of local brands.
We have to be careful in everything
we do with the positions of our brands in
Europe, said Hosotte. Often they have
been acquired at a high price so that their
value needs to be protected.
The need to focus on the strength
of local brands is much greater in
Europe than elsewhere. In regions like
North America and Asia Pacific there
are fewer of them. For PPG in Europe
the task of keeping a balance between
the global and local, at least in the architectural coatings sector, is far more
complex. CW
Coatings World | 23

International Coatings Scene China

Adhesives Market Continues

Moving on the Fast Track

The growth in
new markets,
including high
speed train,
car, consumer
electronics, clean
energy, aircrafts
and packaging,
provide growth
potentials for

by Arnold Wang
China Correspondent

ased on the report from China Adhesives

and Tape Industry Association, the adhesives production in China in 2014 was
6.59. million tons and total sales of adhesives
was 82.3 billion RMB, increased respectively
by 7.8 percent and 6.1 percent over 2013. And
it is estimated that Chinas adhesive market will
be more than 100 billion RMB for the first time
in history in 2015.
The growth of new markets, including
high speed train, passenger car, consumer electronics, clean energy, aircrafts and packaging, provides growth potentials for adhesives.
Furthermore, the Chinese government lists adhesive as an industry into which foreign companies are still encouraged to invest. However,
like the coatings market, the adhesives market

24 | Coatings World www.coatingsworld.com

is experiencing structure adjustment. High performance, environmentally friendly adhesives

are on the path to becoming mainstream products in the Chinese market. The development
of EVA hot melt adhesives and non-solvent
polyurethane and silicon adhesives is outpacing
the development of traditional varieties such as
solvent-based adhesives.
However, the market demand for highend adhesive varieties is still satisfied by the
products of foreign companies such as Henkel,
Dow Chemical, Ashland and H.B. Fuller. But
the adhesives technologies of major domestic
adhesive companies are catching up rapidly,
reflected by the growth of adhesive trade volume. In 2014 China imported a total of 259.8
thousand tons of adhesives, comparing with
187.3 thousand tons in 2013. On the contrary,
China exported 576.2 thousand tons of adhesives in 2014, comparing with 395.9 thousand
tons in 2013.
June 2016

China International Coatings Scene

Market demand for high-end adhesive

varieties is still satisfied by the products
of foreign companies like Henkel, Dow
Chemical, Ashland and H.B. Fuller.
With the continuous improvement of
the Chinese economy and rapid increase
of disposable income of Chinese consumers, Chinas food industry is growing at
a fast speed. In 2015 the total revenue
of Chinas food industry was increased
by 4.6 percent, and total profit increased
by 5.9 percent over 2014. And the medicine industry has become one of the fastest growing industries in Chinas whole
economy, although their annual growth
was actually slowing down in 2015. In
the first half of 2015, the total revenue of
Chinas medicine industry was increased
by 8.9 percent and total profit increased
by 12.9 percent comparedwith the same
period of 2014. With the pace of living
and work becoming faster and faster, the
white collar workers and the millennium
generation are more and more inclined
to purchase and consume convenient
and small packaged food products, a
trend offering a good opportunity for the
packaging adhesive market to grow. In
responding to the new trend, major adhesive producers either expand their production in China or increase production
lines to introduce new flexible packaging
adhesives products into the market.
Beijing Comens New Material Co.,
Ltd is the largest polyurethane lamination adhesives producer in China. The
company put their new 22 thousand tons
per year plant into production in 2015 in
Nantong, Jiangsu province, totaling the
companys adhesives capacity to 36 thousand tons per year. With the release of the
new production capacity, Comens revenue was increased by around 4 percent
and its profit increased by an amazing 49
percent in the first quarter of 2016.
Besides adding new capacity, Comens
has invested to renovate their production
lines in their Beijing plant and developed

a series of non-solvent adhesives, spanning from regular to cooking varieties.

The company stated that the demand for
VOC free flexible packaging adhesives
has encouraged the development of nonsolvent polyurethane adhesives in China.
And the market share of non-solvent adhesives in the whole lamination adhesives
market has been increasing rapidly in recent two years. In addition, Comens introduced new non-solvent polyurethane
adhesives into the cigarette sector, and the
company is also developing a new market: artificial turf.
As another major domestic adhesive
company, Hubei Huitian put their 10
thousand tons per year polyurethane production line into operation in 2015 to
satisfy the demand increase in the local
market. As a result of this, Huitians sales
from their flexible packaging adhesives
was increased by 307.31 percent.
The central government has been encouraging the development of clean energy in China, resulting into China being
number one in several clean energy sectors. For example, China has the largest
photovoltaic(PV) power capacity in the
world, with a total volume of 43.2 million kilowatts at the end of 2015. And it
is estimated that this number will reach
100 million kilowatts in 2020. In addition, wind energy sector experienced a
big leap last year, adding 30 million kilowatts of new capacity. China was ranked
No.1 for winder power increase in the
world, followed by America with 8.6
million kilowatts. The increase of clean
energy capacity in China enabled several
adhesives companies to reap considerable
profits in 2015.
Hubei Huitians total revenue from
their renewable energy business was increased by 37.64 percent and almost

June 2016 www.coatingsworld.com

doubled total sales from their solar cell

back sheets in 2015. Hutians products
for renewable energy market include PV
adhesives and solar cell back sheet, etc.
Currently the company is also working
hard to introduce their adhesives into
wind power sector.
Shanghai Kangda is without doubt
the leader for wind power structural adhesives, with a market share of around
70 percent. In 2015, the companys sales
in solar and wind power sectors was increased by 44 percent, and adhesives sold
to clean energy sectors was 73.78 percent of Kangdas total revenue. Besides,
Kangda is adding new production capacities for epoxy adhesives and epoxy resins,
which, when completed, could have a visible impact to the companys bottom line.
However, Kangdas businesses depends
highly on government support to the development of wind and solar energy sectors, meaning their revenue could have
drastic fluctuation if government policy
changes direction.
By the end of 2015, the total length
of high speed railway lines reached 19
thousand kilograms. In 2016 alone, the
government will invest over 800 billion
RMB into new railway projects. Unlike
the railway sector, whose growth is supported by the government, the automobile industry is driven by the demand of
Chinese consumers. In the first quarter
of 2016, the total output of Chinas
automobile industry was 6.59 million, increased by 6.2 percent over the
same period of 2015. Meanwhile, the
output of new energy automobiles was
increased by 110 percent. The positive
market trend transforms new investments in many downstream markets, including adhesives and sealants.
Henkel is in preparation of expanding their adhesive production capacities.
The whole project, with a total investment of 50 million RMB, is estimated to
be completed in the second half of 2017
in Henkels current production base in
Shanghai, and add a new capacity of 20
thousand tons per year.
Besides Henkel, many other foreign
and domestic companies are developing
new technologies or introducing new adhesives into the market. CW
Coatings World | 25

Business Corner Strategies & Analysis

The Anecdote to a Disruptive Threat Part 2
by Phil Phillips, PhD
Contributing Editor

t the core to any strategy, is differentiation. There are two ways a

company makes a desired profit:
(1) by performing a task considered valuable to its customer base & (2) by being
considered different from ones competitors in a manner that is appreciated by
that base.

Differentiation Flow
Historic diagnosing evaluations of past
successes/failures, are not much fun but
it is an exercise, properly addressed, that
can make a great deal of sense in building
a differentiation model.
Take the past 5-10 (the more the better) growth investments and ascertain
what they have in common. Determine
your most important differentiators in
these growth initiatives by screening your
judgments through these sets of fundamental questions:
Are they truly distinctive?

Are they measurable (quantifiable)
vs. competitors?
Are they pertinent to your core customer deliverable?
Are they mutually reinforce able?
Are they obvious to all levels of the
Once this very difficult process is complete and thoroughly tested at all levels of
the company, one has a formula for focusing on innovation. Innovation in this case
refers to the complete spectrum of business
activity . . . not just technical innovation.
Additionally, it is very important not
only to recognize your differentiation but
also to test the sources of competitive innovation and its potential affect on your

key differentia table position. Experience

indicates that when your position is
strong and has a defensible position, even
disruptive innovations will affect only
one part of a business model.
Replicating successful differentiation models is a key and time-consuming
tactic to successful strategic positioning.
Markets are changing faster than ever
experienced in the past. For example,
coatings and adhesives designed for rigid
packaging (metal cans, etc.) must change
dramatically when a rigid package loses
to a flexible packaging design. Those

26 | Coatings World www.coatingsworld.com

formulators (and suppliers to formulators) who supplied an interior coating for

a beer/beverage can may lose business if
it cannot bring a new coating/adhesive
system to the flexible beer pouch in this
transfer dynamic. Equally important is
being able to keep up with the flexible
packaging design change frequency versus the very slow-to-change rigid packaging changes.
Therefore, to be a successful market
differentiator, constant and rapid change
in your markets must be accompanied by
swift learning and adjustment. CW
June 2016


Photo courtesey of Hempel

The Industrial
Coatings Market
The market for industrial and protective coatings has potential for growth in a number of
key markets including construction, transportation and oil and gas.
Kerry Pianoforte, Editor

ccording to market research firm IRL, general industrial coatings is estimated to have reached almost 7.6 million metric tons in 2015, with sales expected to reach
more than 8.9 million metric tons by 2020. In terms of value,
global sales of general industrial coatings reached $23 billion
in 2015. Asia accounted for the largest share of the market
despite having a substantially lower average price compared
to Western economies. Europe followed Asia closely in terms

June 2016

of the revenue generated, although with a substantially lower

volume sold.
According to IRL researchers, solvent-based coatings still account for the majority of the sales, although they have been losing share in favor of powder and water-based coatings. Most of
the market value was generated by sales of general finish coatings, followed by coil and extrusion. Metal packaging and coil
coatings had the highest average prices.


Coatings World | 27

FEATURE The Industrial Coatings Market

Global performance for the industrial coatings market was
mixed last year, said Shelley Bausch, PPG vice president,
Global Industrial Coatings. Results varied significantly geographically and across segments. We saw steady growth in
the U.S. and Europe, but Brazil, the largest market in South
America, was down significantly due to the continued economic and political challenges.
Chinas economic performance was affected by a slowdown in their construction market and a slowdown in exports,
Bausch added. From a segment perspective, the oil and gas
sectors were down globally, of course, and we saw continued
challenges in the agricultural segment. Agricultural equipment production was down more than 20 percent globally and
this downturn has continued into 2016 market performance.
Slowdowns in these segments affect industrial coatings activities
in heavy-duty equipment, transportation, and pipe and tubing.
Fortunately, the diversity and global nature of our business enabled us to have a good year despite some of these headwinds.
Automotive builds continued strong their strong performance in
all geographies, and globally, coil and extrusion benefitted from
low steel prices and increasing new builds.
AkzoNobels Protective Coatings business, which supplies
anticorrosive and fire production coatings and services to industrial steel structures, including oil and gas, power generation,
other industrial installations, and commercial buildings, reported that volume development has been positive overall, reflecting strength in several key markets, such as power. However,
that has been offset by lower capital spending in the global oil
and gas industries, said Kerstin Stranimaier, marketing director, Protective Coatings at AkzoNobel. Power generation and
downstream oil and gas markets are still growing, and there is
particularly strong growth in the offshore wind power market,
where AkzoNobel is the clear market leader. There is also strong
demand for differentiated product and service offerings; in the
oil and gas sector; we are helping our customers further extend
asset life via proactive maintenance programs, including our
Interplan tool.
Axalta considers industrial coatings a thriving market. We
made it our priority to launch a significant number of new products and customers programs in the segments we focused on
over the past year, said Michael Cash, senior vice president and
president industrial coatings, Axalta Coating Systems. This effort opened up a large amount of opportunity to increase our
customer base.
According to Dave T. Zelch, global business director, metal
and plastics, Product Finishes Division, The Sherwin-Williams
Company, it was not a bullish year in terms of overall growth
but he did see significant opportunities ahead, especially as customer footprint and their markets continue to expand globally.
The industrial coatings market has opportunities for growth
in a number of segments including architectural, transportation,
oil and gas and construction.
According to Bausch, although the automotive sector is cyclical, PPG sees continued strength and growth in that segment

as builds continue to increase, particularly in parts of Europe,

China, and India. Over the next two years, PPG expects significant growth to come from segments that have been trending downward.
Were already seeing signs of recovery in the agricultural
sector, Bausch noted. End equipment sales are starting to turn
positive which is a leading indicator for the coatings industry.
Much like the oil situation, there is a large amount of inventory to work through before we will see a resulting uptick in
production, but it will come, likely in late 2017, and the macro
trends for the sector are positive. Theres also good news in the
construction segment. China reported its first uptick in commercial new construction last month (April), and were seeing
moderate growth continue in the U.S. and Europe. Those are all
positive indicators for coatings segments such as coil, extrusion,
appliances, and heavy duty equipment.
The outlook for the energy, construction and transportation segments is very favorable, said Zelch. Accelerating demand for traditional and renewable energy infrastructure in the
developing world, combined with an aging infrastructure in the
developed world, makes that a stable and continuous growth
market for us. While economic indicators for agriculture and
construction equipment (ACE) remain soft, this customer base
looks for an extended product lifecycle, giving us the opportunity to innovate and grow that base. Our strategic focus on
underbody/underhood in the truck and bus segment also has a
very positive outlook due to the need for longer lifecycles and
higher performance coatings.
With construction on the upswing, there is noticeable opportunity in the architectural segment, noted Cash. In line
with this, weve had success in this segment with our global approach, new products and new warranties. Our extensive Alesta,
Abcite and Nap-Gard powder products along with AquaEC
electrocoats, Ganicin primers and Voltatex Energy Solutions liquid coatings meet different niches around the world. At Axalta,
we feel that all of the segments are positioned well for growth
due to the global need and prioritization of new technology and
innovation. There is global demand for more efficiency, corrosion protection, durability and overall support in helping our
customers meet the specific needs of their customers. We see this
as opportunity across all of our Industrial end user segments.
According to Klaus Mller, group vice president, Group
Protective Marketing at Hempel, globally, the market for
Protective coatings has been impacted significantly by the slowdown in the oil industry, where a significant number of projects
requiring protective coatings have been cancelled and very limited new projects are put on stream. Most other key segments
within civil construction, power generation and industrial manufacturing remain more or less in the same shape as in previous
years. Civil construction and infrastructure probably represent
the biggest market potential within the protective segment.

Meeting the needs of customers

Industrial coatings customers prize durability and cost

28 | Coatings World www.coatingsworld.com

June 2016

The Industrial Coatings Market FEATURE

Two of the major performance trends PPG is seeing are demands for increased corrosion-resistance and more advanced
coatings that have the versatility and robustness to perform well
on complex substrates. That means surfaces made with multiple
mixed metals, plastics and other materials, or those processed
with differing pretreatment regimens.
Another key need is for robust products that are available
globally, said Bausch. As our customers operate coatings lines
in different parts of the world and as they outsource their activities, we need to develop and supply products that produce
consistent quality and color regardless of their line conditions
whether their lines are in
warm, humid climates or in
cold, dry climates or even
in different environmental
conditions as their plants
change throughout the day.
Bausch noted that meeting the demand for customers who want to make their
own products more sustainable is also importat. That
could mean more reflective
cool roof coatings for the
building industry or better
high-performance primers
that help automakers use
Photo Courtesy of PPG Industries
lighter-gauge metals for fuelefficiency. Overall, the push internally and from our customers
is for better durability, enhanced surface functionality, more environmentally advanced coatings and on-going innovations in
design and color.
Customers are looking for more sustainable and durable
protection from their coatings and fire protection systems, as
well as better color retention and chemical resistance, said
Stranimaier. We are placing increased emphasis on working
with our customers to understand their needs, whether it is for
new projects, OEM or maintenance and repair.
According to Cash, the Axalta customer is looking for a
competitive edge through new innovative colors, improved performance and comprehensive support. Theyre looking for a
partner rather than a supplier, so service and customer support
are key, he added. As a paint company with 150 years of experience, its our mission to understand our customers products,
and their customers, as well as they do. We are driven to surpass
their expectations aesthetically and functionally.
Protective coatings applicators continue to look for ease
when using coatings as well as productivity in their workflows
to save time and labor, while limiting environmental impact,
said Mller. The coatings must support this in order to create
value for our customer. The end users that will own and operate the assets which have been coated, look for long-lasting
asset protection that will limit total cost of ownership and
operation. This means coatings that last as long as possible
before repairs and maintenance are needed; hence, reducing

direct maintenance cost and interruptions that result in expensive downtime of their operations.

Making the switch to water

Although solventborne coatings are still widely used in the industrial sector, as environmental regulations become increasingly stringent throughout the world, more users are looking
for alternatives.
We are seeing a shift in demand towards higher-solids
and waterborne products across the world, and particularly
in China and India where environmental legislation is tightening, said Stranimaier. The
challenge is to ensuring we
can offer right balance of
product and environmental
Axalta reports that it
remains conscious that the
global market has specific
application needs and requirements. We make it
a priority to offer a widerange of environmentallyconscious products, from
powder coatings with zero
VOCs and targeted HAPs to
leading edge AquaEC waterborne coatings to ultra-high
solids solventborne coatings our intention is to offer an environmentally-friendly product portfolio that meets every customers need, said Cash.
Sherwin-Williams views this global shift from solvent- to
water-based coatings as an opportunity for growth. For those
of us who have mastered the complexities of managing technologies globally, these pressures actually present valuable opportunities for bringing innovations to market, said Zelch.
Although we are a global company, global regulation is not
universal, so reinvention and being in position for whats next
are constants. We broaden the definition of environmental to
address not only curbing emissions, but also managing raw materials around the trend to restrict the use of materials deemed
too hazardous for use in and on products, particularly consumer
electronics and biomedical applications.
Environmental legislation continues to push innovation in
the coatings industry, yet even in the absence of such influences,
PPG noted it would be pursuing these developments based on its
own corporate-wide commitment to sustainability.
From a customer standpoint, one of the things that sets PPG
apart is the ability to leverage our expertise across all technology
platforms to help OEMs and their suppliers find the right solutions to any challenge, whether theyre related to environmental compliance, manufacturing or product performance, said
Bausch. And based on our capabilities, we take a multi-faceted
approach to this challenge. First, we still believe strongly in the
viability of liquid coatings at PPG. Thats why were continuing

June 2016 www.coatingsworld.com

Coatings World | 29

FEATURE The Industrial Coatings Market

to invest in the development of high-solid low-VOC formulations that will enhance the sustainability of liquid coatings for
generations to come.
Where we have the opportunity to best meet our customers
performance and application needs with waterborne coatings,
we are using our PPG waterborne technology platform to offer product solutions, Bausch continued. In both coil and in
some electronics applications, this is moving quickly. In developing regions, where we and our customers are not constrained
by current application lines, powder coatings offer another
substitute to solvent-based coatings. We are seeing this as a
strong trend in Southeast Asia. And finally, E-Coat technology
is also an alternative to the challenges of solvent-based coatings.
Obviously this depends on the segment, the substrate, and the
design of the parts to be coated, but we are finding applications
that historically have not used e-coat, such as pipe or containers,
are now interested and working with us to develop and execute
a change to this technology.

New Products
AkzoNobel recently launched a range of Chartek fire protection
coatings for the oil and gas sector that offer self-reinforced fire
protection. This provides weight-savings advantages coupled
with faster application.
Axalta Coating Systems recently launched AquaEC 6100
electrocoat coatings designed to improve customers productivity and reduce application costs. The AquaEC range of electrocoat primers use patented epoxy-based technology to provide
superior corrosion resistance with excellent throw power and
improved edge protection, said Cash. This tin-free technology
used in AquaEC 6100, now available globally, also helps meet
environmental goals. The U.S.-made AquaEC 6100 E-Coat also
received Caterpillar approval to their specification 1E2732F.
Towards the end of last year, we introduced a non-acidic and
formaldehyde-free Voltatex electrical steel varnish formulated
to reduce costly shutdown periods during maintenance inspections, increasing our customers efficiency. In the architectural
segment weve experienced great success in the launch of our
Alesta Anti-Graffiti outdoor powder coatings, where our customers experienced outstanding exterior durability due to the
excellent chemical resistance, UV weathering and film hardness
of the coating. Its weather and chemical resistance makes it an
ideal protective coating for finishes exposed to graffiti as well as
extreme conditions such as dirt and smog. Axalta is also pleased
to announce the release of the Nap-Gard 7-2500 series, which
brings industry recognized FBE powder coatings into one group
and expands the benefits of our thermosetting epoxy powder for
onshore and offshore oil and gas pipelines.
Sherwin-Williasm recently launched KEM NISO 8510 system, a high-durability isocyanate-free topcoat system with an
ambient cure of 15 minutes and Polane D 8700 coating, which
provides the high durability of a urethane in a single direct-tometal step. Our newest powder offering is our patent pending introduction of the Powdura OneCuresystem, a two-coat
powder system, applied in a single bake cycle, allowing for the

combination of multiple chemistry layers. This allows finishers

to reduce energy use, labor and maintenance costs while increasing throughput, Zelch noted.
Hempel recently launched Hempadur 4774D, a product for
the wind power industry. Hempadur 4774D allows wind tower manufacturers to reduce their coating schemes from three to
two layers, hence reducing throughput time in their manufacturing process, while maintaining excellent corrosion protection
properties, said Mller.
Hempel is also redefining anti-corrosion with the continuing expansion of our Avantguard range of protective zinc epoxy
primers, Mller added. Based on activated zinc technology,
our patented Hempadur Avantguard coatings have been proven
to deliver significantly higher galvanic corrosion protection than
zinc epoxies without activated zinc technology. The unique formulation also enhances the coatings mechanical strength and
offers greater working tolerances, to set a new standard for protection in tough C4 and C5 corrosive conditions.
PPG has several new products in the pipeline.
DRAGONHIDE ZRE primer is a zinc-rich primer for the
automotive market with a proprietary self-healing technology that makes underbody parts for cars more corrosion- and
There are also SPECTRACRO SPU conductive and nonconductive urethane primers. These are the first liquid primers
that can be applied over multiple plastic substrates, including
METTON-type and sheet-molded composite plastics. That
fulfills one of the goals I mentioned earlier, which is to help
customers streamline their quality control and production process, said Bausch. Last year, we launched POWERCRON
ADVANTEDGE electrocoat, featuring a heavy-metal-free catalyst technology. This product was originally formulated to help
the customer achieve REACH compliance in Europe, but now
that it is out in the field, were realizing that it is helping them
to achieve some other amazing environmental benefits as well.
Well be announcing more about that soon.
In Southeast Asia, PPG recently launched a new waterborne coil coating technology in the building and construction segment. The development of this product line was
in collaboration with a key customer and resulted in a differentiated, environmentally friendly solution with increased
throughput and productivity on line, said Bausch. In addition, collaboration with the customer on this innovation
accelerated the product development time significantly. In
the electronic materials market, we launched VELVECRON
SR (stain-resistant) coating, a clear two-component urethane
topcoat. Based on proprietary PPG resin and coatings technologies, Velvecron SR coating is designed to unite a soft,
luxurious feel with unparalleled stain resistance for plastic
and mixed-material finishes. Although this product was
developed initially for electronic materials, we expect to leverage this technology across other segments that value stainresistance, such as athletic equipment, appliances, automotive
parts and accessories, game consoles, furniture, display products and more. CW

30 | Coatings World www.coatingsworld.com

June 2016


Latin America

Paint And Coatings Update

Regional demand is likely to exceed GDP in the region.
Charles W. Thurston, Latin America Correspondent

he regional demand for paint and coatings in Latin

America (including Mexico) is likely to exceed gross
domestic product growth (GDP) in the region, forecast at only 0.2 percent this year. In the recent past, paint and
coatings growth has moved one to two percent faster than the
GDP, but it seems far less likely that this year will follow suit
on a regional basis.
2015 was a tough year from which to recover, and the process
is not over. The Latin American and Caribbean regions GDP
contracted by 0.4 percent in 2015, which translated into a 1.5
percent downturn in per capita GDP, the poorest performance
since 2009, opined Daniel Titelman, chief of the economic development division of Economic Development Division of the
Economic Commission for Latin America and the Caribbean
(Eclac), in Santiago.
More optimistically, We believe that we will see growth this
year at moderate levels in Latin America varying by country, (although) economic indicators predict further contraction. Even
though the economic conditions in Brazil remain challenging,
PPG has seen growth within portions of our portfolio due, for
example, to some of our competitors in the automotive refinish
sector exiting the market, said Tim Knavish, PPG senior vice
president, automotive coatings, who also oversees PPGs Latin
America operations.
Matthew N. Winokur, the vice president of corporate
affairs at Axalta Coating Systems, in Philadelphia, said
Reflecting our confidence in the long term prospects in the
region, we continued to invest there. We hope to capitalize
on opportunities in all the end-use markets we serve across
the region.

Major Players Report Varied Results

AkzoNobels CFO Maelys Castella said in an April earnings call
that their decorative paints business saw revenues decline 27
percent in Latin America to 101 million (about $114 million),
during the first quarter of 2016. The company reported in its
2015 annual report that Performance Coatings revenue was
up seven percent, driven by favorable price/mix and currencies.
Volumes were down two percent across the segments, impacted
by market developments in Brazil and ongoing spending declines in the global oil and gas industry. Akzo-Nobel claims to
lead the Latin American market for decorative paints, and suggests that the combined segments in the region represents about
10 percent of its global sales, which were 14.9 billion (about
$16.8 billion) last year.
BASF reported in its third-quarter 2015 report that regional
coatings sales were affected by the depreciation of the Brazilian
real, together with weaker demand (and) considerably reduced
sales in the decorative paints business in Brazil. Earnings declined slightly, as South America observed lower volumes and
negative currency effects in all business areas.
BASF began the implementation of its 2025 Strategy - South
America two years ago, with a sales target of 9 billion (about
$10.2 billion) in South America. Since 2011, BASF will have
invested 1.2 billion (about $1.4 billion) in infrastructure on
the continent by 2017, including 500 million (about $565 million) for the construction of the Acrylic Complex in Camaari,
Bahia State.
PPG reported that during 2015, Latin America sales volumes
grew 3.5 percent year-over- year. In addition to the organic growth,
acquisitions, led by Comex, added about 6.0 percent to net sales.

June 2016 www.coatingsworld.com

Coatings World | 31

FEATURE Latin America Paint And Coatings Update 2016

RPM also reported lower sales in Latin America: Out of
$1.03 billion in global sales, Latin American sales were up 15
percent in the third quarter of 2014. Last year, sales were down
14 percent during the third quarter on similar sales, the company annual report indicated.
Sherwin-Williams also suffered in the region last year because of Unfavorable currency translation rate changes in the
year, (which) decreased net sales by 19.3 percent for 2015to
$631 million, the 2015 annual Sherwin-Williams report said.
Paint sales volume percentage decreased in the mid-single digits as compared to 2014.
In 2015, S-Ws Latin America Coatings Group opened
17 new stores and closed 2 locations for a net increase of 15
stores, increasing the total to 291 stores open in North and
South America at year-end, the Sherwin-Williams report said.
Sales in gallons from the Dedicated Dealer program grew 17.1
percent, as the program expanded by 86 new stores in 2015.
The Group now has a total of 866 dedicated outlets in Latin
America, the report said.

Central America/Caribbean Growth

Compared to the larger economies, a broad collection of smaller
country economies are doing relatively well in the region this
year, led by the expected 6.2 percent GDP growth in Panama,
due to open its rebuilt Panama Canal as soon as June. Similarly,
both the Dominican Republic and Dominica are demonstrating 5.2 percent GDP growth, built out of strong tourism and
rebounding manufacturing.
Over the last two decades, the Dominican Republic
has been standing out as one of the fastest economies in the
Americas, with an average real GDP growth rate of 5.4 percent between 1992 and 2014, Eclac reported. The Dominican
Republic has become the primary hot spot in Caribbean tourism, and continues to grow as an export assembly site, sparking new housing and infrastructure construction. Exports from
DR alone amounted to $9.6 billion last year. Foreign direct
investment (FDI), meanwhile, is expected to average 4 percent
of GDP this year, or close to $3 billion compared to the $67
billion economy.
To pursue the Central American/Caribbean market, PPG
acquired Consorcio Latinoamericano in 2015, which operates a network of 60 paint stores in Central America. At
the end of 2015, architectural coatings-Americasoperated
about 100 company-owned stores in Central America, the
annual report said. The purchase enables PPG to leverage an extended stores network to grow the Glidden brand
in Panama and offer additional PPG products to customers throughout the Central America region, says Silvey.
PPG operates company-owned paint stores across Belize, El
Salvador, Guatemala, Honduras, Costa Rica, Nicaragua and
Panama. The company also anticipates additional annual
revenue synergies via the Comex acquisition of between $60
and $70 million in Central America by 2019, PPGs annual
report stated.

Axalta also is investing in the sub-region. Axalta has also

increased its ownership in Axalta Coating Systems CA, a joint
venture, headquartered in Guatemala, observed Winokur.
And Pintuco is expanding its 150-store base in Venezuela,
Ecuador, the Antilles, Curacao and the Central American

In Argentina, the expectation for paint and coatings growth
beyond the predicted GDP increase of 0.8 percent this year
is low. However, HSBC predicts that potential growth in
GDP for 2017 could reach 3.5 percent. We expect slightly
positive growth in Argentina, said Knavish. Others agreed:
Despite macro-economic headwinds in the region, our performance was solid inArgentina, Akzo-Nobels 2015 annual report stated.
Majors are continuing investment in Argentina. We are
nearing completion of a new manufacturing facility in Argentina
which will produce coatings for OEMs, refinish and industrial
customers, says Winocur.
In November 2015, Fabin Gil, the new president of Dow
Latin America, suggested that Argentinas Bahia Blanca complex
could become Dows third major polyethylene project, globally.
Growth in Argentinas gas and oil industry led to the award
of a $55 million dollar contract for ShawCor, which expected
to complete work earlier this year on anti-corrosion pipeline
coatings for Tenaris, for its part in the Argentina Northeast Gas
Pipeline (GNEA) project.

In contrast, in Brazil, the expectation for paint and coatings
growth is minimal, given the expected GDP decrease of -2.0 percent this year, at least until recovery from impeachment takes
place. Brazils paint and coatings industry is going through a
third very tough year, unprecedented in recent history, reckons
Dilson Ferreira, the executive president of the national manufacturers association Associacao das Fabricantes de Tintas, or
Abrafati, in Sao Paulo. Building and construction expects no
recovery this year. The automotive industry anticipates that
sales will remain the same as in 2015, far below the average for
the past several years, he reckoned.
The total volume of paint sold in Brazil was down 5.6 percent in 2015, with associated net revenues of $3.05 billion, significantly lower than 2014 value, due in substantial part to the
depreciation of the Brazils currency, the real, which has plummeted 40 percent over the recent past.
Over the past year, AkzoNobel opened a new Expancel microsphere production line within its paint and coatings complex
in Jundia, Sao Paulo State, with the aim of serving both the
Brazilian and regional market demand.
Similarly, In 2015, PPG completed a $40 million plant for
on-site resin production at its Sumar, So Paulo State, coatings
manufacturing facility, which will help PPG to meet the demand
of automotive and industrial customers with locally produced
material, said Knavish.

32 | Coatings World www.coatingsworld.com

June 2016

Latin America Paint And Coatings Update 2016 FEATURE

From left to right: Francisco X. Gonzalez, President Axalta Mexico; Undersecretary of Industrial Development of the State of Mexico, Laura Gonzalez; Charles
W. Shaver, Axalta Chairman and CEO; Tatjana Heinrich, Managing Partner of
the German-Mexican Chamber of Commerce and Industry; Aurora Denisse
Ugalde, President of the Municipality of Tlalnepantla; Ana Lopez, Executive
Vice President and General Director of the American Chamber; Jorge Cossio,
President Axalta Latin America.

Another encouraging note for Brazilian industry is that during the coming year Abrafatis annual paint and coatings show
will move to a new, larger, more modern venue in 2017, supported by large investments by new show developer GL Events.

Colombias economy expanded by 3.1 percent last year, following 4.0 percent results for many years. Still, We anticipate that
activity in Colombia will likely be flat, said Knavish.
Among other new developments in the market, Axalta
launched the second edition of the Axalta Colors Partners Club
in Colombia, which it calls the first loyalty program in Latin
America, Winocur said. This program is intended to share innovative techniques with hundreds of automotive refinishers in
Colombia through training designed to help them strengthen
their skills and capabilities.
On the company stores front, Pintuco set a goal of adding 35
Tienda Pintacasa Pintuco stores during 2015, increasing coverage to 57 cities in Colombia. The goal up to 2018 is to increase
the store count to 300, according to statements by Jean Jeaques
Thiriez, the general manager of Pintuco.
Similarly, DIY chain Sodimac Colombia, the countrys largest, is also investing in new stores. The company issued $160
million worth of shares in July 2015 to finance new investments. Among new facilities is a $25 million distribution center
in Colombia, the companys third. Sodimac now has 35 stores
across the country.

In Mexico, the expectation for paint and coatings growth is
beyond the expected GDP increase of 2.6 percent this year.
Investments there are heating up.
In April 2016, we opened an expanded resin production
facility in Tlalnepantla, just outside of Mexico City, from which
we will supply many of the leading automotive OEMs in Mexico
among other customers, noted Winocur. At the manufacturing
facility in Apodaca, Nuevo Leon State, we inaugurated a newly
refurbished technology and R&D center for powder coatings in
2015, he adds.
For PPG, Mexico continues to be a strong market. In the
first quarter, PPG sales were up approximately 5.0 percent in
Mexico, in pesos, he said. We also completed a $27 million
expansion of its San Juan del Rio, Queretaro State manufacturing facility in 2015. The additional capacity enables PPG to
meet increasing demand for OEMs, packaging and industrial
coatings customers in Mexico, notes Knavish.
PPG-Comex last year added 190 paint stores in Mexico.
Today, we have more than 4,100 stores and we plan to add
more than 160 stores this year. The PPG-Comex team has its
highest store density in Central Mexico, while we are enhancing
our presence in Southern and Northern Mexico with new store
concepts, Knavish explained. CW

June 2016 www.coatingsworld.com

Coatings World | 33


Diversified trends in automotive colors and increased consumer competition are driving
this market forward.

Catherine Diamond, Associate Editor

he global metallic pigments market is expected to reach

$1.20 billion by 2022, according to a report by Grand
View Research (GVR) in March. This growth is largely
attributed to changing consumer preferences towards fashionable products with enhanced colors and brilliant visual effects.
Technological advancements have introduced high-luster and
sparkling effects with increased durability for automotive OEM
processing and paint refinishes, researchers found.
These odorless pigments are also widely utilized in other
expanding end-use industries such as packaging, cosmetics and
printing inks, particularly in emerging economies of China and
India, the report stated. Increasing consumer awareness regarding sustainability and environmental friendly nature of
these pigments has also benefited the overall market.
Aluminum pigments emerged as the leading product segment
and accounted for over one third of the total market volume in
2014. Copper pigments are expected to be the fastest growing
product segment growing at a CAGR of 5.7 percent from 2015
to 2022. These pigments are rapidly gaining popularity due to
their ability to impart a unique gold-bronze effect to various
substrates, researchers found.
Suppliers report growth in the early part of 2016, and believe there is reason to be optimistic moving into 2017. Aaron
Hollman, global director of effect pigments, Sun Chemical,
said that metallic effects continues to be a growth area for
Sun Chemical.
In the past several years, we have seen tremendous growth
of our Benda-Lutz brand of metallic pigments and preparations, Hollman said. Our goal is to continue to expand the
use of both decorative and functional metallic effects into new
applications and unknown markets through innovation. We are
very excited about our pipeline of new products. By delivering
true added value for our customers, we can continue this upward growth trend in 2016 and beyond.
Frank Nataro, VP, sales & marketing, Americas & Europe,
Silberline Manufacturing Co., Inc., said that while aluminum
pigments have seen a slight decline, colored metallics are gaining
in popularity.

Aluminum pigments have slightly declined due in large part

to the decline of straight silver in the global color popularity for
automobiles, he said. Colored metallics are becoming more
popular as high chroma colors such as metallic reds, blues and
greens are gaining favor, specifically in the automotive coatings
market. The declines we have seen in the automotive market due
to color popularity have been somewhat offsetby demand for
new silver aesthetics and technology approvals and an increase
in industrial and vacuum metalized flake markets.

Green trends
As consumers and manufacturers become more focused on
the environment, suppliers are challenged with meeting sophisticated technical demands while utilizing green methods.
Thomas Hughes, head of key account management and automotive coatings, ECKART America Corporation, said that
both environmental regulations and cost are the major factors
impacting this industry.
Our development efforts are aligned with the market and
our customer needs in order to provide increased value with
our technical solution offerings, Hughes said. The demand
for environmentally-friendly coatings continues and we support
this with our technical leadership position with stabilized and
encapsulated pigments for water based coatings systems and
pigments for powder coatings.
Silberlines Nataro said that stricter environmental regulations have forced metallic pigment suppliers to modify their
processes and materials in order to provide pigments that can
pass all regulatory testing and offer low to zero VOC.
There is also a push for further reduction of aromatic
content in the carrier solvent in some metallic pigments,
along with more and more pressure to test and ensure that
PAH levels are within regulations for the different markets,
he said. Silberline is continuing to see more efficient coating
applications, imparting thinner film builds and less overall
paint being required to paint a vehicle, while retaining excellent color and performance. Finer and brighter continues to
be the message.

34 | Coatings World www.coatingsworld.com

June 2016

Metallic Pigments FEATURE

Ron Levi, president of New Brook International, said that by
far, the most important factors are the environmental, shipping
and handling regulations, which he says have gotten much stricter.
The cost of doing business with these products has risen
considerably and has been passed along to the customers down
the line, Levi said.
Raw material costs are one contributing factor to price increases in a multitude of industries. Sun Chemicals Hollman
said that effectively managing raw material costs is critical to
maintaining stable pricing for our customers.
He added, The last 12 months have seen many changes
in supply, currency exchange rates and the price of petroleum
derived goods. Our global manufacturing team has invested in
designing production processes with a high degree of flexibility.
This flexibility allows us to globally source raw materials and
utilize our global manufacturing footprint to consistently deliver quality, service and innovation in this highly volatile period.

Emerging markets
Metallic pigments are versatile, eye-catching and increasingly
utilized to differentiate products in competitive markets. Strong
markets have historically included industrial and automotive
markets. According to Silberlines Nataro, there is also demand
in protective coatings markets, automotive OEM and refinish
coatings. Metallic printing inks are also adding flash and pizzazz to packaging and paper, creating new effects that catch the
eye, he said.
Hughes, of ECKART, said that there is steady demand in the
automotive and the electronics segments in spite of the decline
in pure silver in the automotive sector.
However, we continue to see an increase in the use of metallic and special effects in designed colors, he said. For example more metallic blues, reds and other colors. We expect
this to increase in the future along with the use of more pure
silver metallic based on the development of the new pigments
we are developing.
The automotive segment, which has been the key driver for
global metallic pigment demand, has remained steady in North
America and is showing modest gains in Europe, according to
Hollman of Sun Chemical.
Sun Chemical has seen strong demand for Benda-Lutz
SPLENDAL vacuum metallized pigments for high end automotive interiors. We are also seeing increased usage of our new high
performance stain resistant metallics for wheel coatings. For
topcoats, new color trends emerge every year, Hollman said.

New technologies, products

Metallic pigment suppliers are frequently introducing new technologies to the market. What follows is information on these
new innovations from select manufacturers, in their own words.
ECKART America Corp.
To support the North American and global needs in the automotive OEM market and industrial applications, ECKART has
invested in an application center in Louisville, KY. ECKART

continues to expand its STAPA UCP products. These pigments

have a proprietary encapsulation that offers the highest stability and brilliance in solvent- and water-based coatings. In addition to its Ultra Chemical Performance,STAPA UCPdisplay a
pronounced optical dark flop. Their smooth, untextured surface
along with the extreme fineness provides a unique brilliance and
light reflection.
New Brook International
Along with its supply partners New Brook continues to focus
on bringing brighter bronze powders to the market with the pop
and shine required by todays formulators. On the aluminum
side the company is stressing a transition away from aluminum
powders to pastes or forms with other carriers, which satisfy
current safety and storage regulations.
Schlenk Metallic Pigments continuously work on improving
surface treatments of its effect pigments to make its products
more durable and fit for easier and wider use for its customers.
Schlenk Metallic Pigments has successfully introduced its superdurable powder coating aluminum series POWDAL SDT. With
the new and further improved surface treatment, customers can
achieve highly durable metallic powder coating finishes with improved application abilities. Furthermore, Schlenk has launched
its new polychromatic rainbow-effect pigment MULTIFLECT.
Silberline Manufacturing
Due to the ever-increasing regulations, Silberline has developed
products specifically aimed at the waterborne industrial coatings
market. As the trend towards water based coatings continues
into the future, Silberline has developed numerous chemistries
and surface treatments that have allowed the formulators to create dazzling metallic effects in a water based coatings system
without the worry of hydrogen gas generation or loss of any
optical properties. Silberlines commitment to water based technology has given rise to two new product lines: SILBERCOTE
AquaPellet and STARBRITE Reveal AQ.
Sun Chemical
Sun Chemical has recently introduced Benda-Lutz COMPAL
WS, a new range of highly concentrated, VOC-free aluminum
preparations for coatings. The company also recently expanded
its Benda-Lutz MAXAL EC product line to include finer particle
sizes allowing for smooth metallic finishes combined with the
durability of its MAXAL EC pigments.
Sun Chemicals Benda-Lutz COMPAL WS is a new range of
highly concentrated, VOC-free aluminum preparations for inks
and coatings. Designed for long term gassing stability in aqueous environments, COMPAL WS can be used in both water or
solvent based systems, providing maximum formulation flexibility. Each grade of COMPAL WS preparations is delivered
in an easily dispersible granular form for safe and easy handling, improved shelf stability, and numerous other advantages
in transport. CW

June 2016 www.coatingsworld.com

Coatings World | 35


Unique Solutions to
Regulatory Concerns
Affecting Cobalt and MEKO
Richard Najdusak, Borchers, USA; Dr. Franjo Gol, Borchers, Germany

eing a formulator is becoming

much more difficult in light of increased regulatory pressures on
common raw materials. Formulators
who develop coatings based on oxidatively cured (alkyd) binders face major
regulatory obstacles for two key ingredients: methyl ethyl ketoxime (MEKO)
anti-skinning additive and cobalt-based
driers. MEKOs toxicity makes it difficult
to meet safe exposure limits due to its
volatility. Cobalt carboxylates are being
pressured to be classified as carcinogens.
In this paper we discuss potential nontoxic alternatives to both of these materials with supporting test results.

Binders that Cure via

Drying oils and alkyd resins have many
advantages over other binders used in the
coatings industry. They are bio-renewable, inexpensive and extremely stable.
Alkyds can be used to formulate coatings
which have long open times for easier application, yield relatively hard films for
kitchens and baths, require minimal surface preparation and provide good stain
blocking properties, particularly over water-based stains, inks and markers. Waterbased versions of these binders have been
developed to meet VOC regulations, have
low odor and water clean-up. Alkyd resins are used in architectural, light duty

industrial, wood care, printing inks and

automotive aftermarket coatings.
Drying oils, alkyd resins and epoxy esters have certain things in common. They
all contain some degree of unsaturation
(double bonds) and hydroxyl/carboxyl
functionality which are used to promote
curing. In the following example of a
common vegetable oil, the triglyceride
contains a range of organic acids which
have various degrees of unsaturation
(Figure 1). Those with more potential
crosslinking (unsaturation) sites, such as
linolenic acid, can be expected to dry faster and yield harder finishes, while binders
with high levels of oleic acid have few unsaturation sites and will yield softer, slow
drying films.

The Need for Driers

Atmospheric oxygen reacts spontaneously with the unsaturated fatty acid components of oils and alkyd resins generating
free radical reactions to eventually form
films (Figure 2). This process is called
autoxidation. However, if unaided, the
reaction rates are very slow.
Surface (or oxidative) driers catalyze
reactions by: deactivating the natural antioxidants found in drying oils by forming hydroperoxides; accelerating oxygen
absorption and peroxide formation; reacting with oxygen or hydroperoxides to
form complexes that catalyze oxidation
reactions; and acting as oxygen carriers. Surface driers are also susceptible to

36 | Coatings World www.coatingsworld.com

redox reactions which can decompose hydroperoxides and promote crosslinking.

Metal Catalyzed Reactions

Adding metal catalysts greatly improves
the oxidation rate of the binder (Figure
3). When a metal catalyst is present, the
activation energy for oxygen uptake is
only 10% of the amount needed when
none is present. Peroxide formation also
proceeds more rapidly. Metal catalysts
aid in the decomposition of the peroxides
which accelerates free radical formation
to promote crosslinking.
Another advantage is that the lower
valence state of the metal is regenerated
making most oxidative metal carboxylates true catalysts which, unfortunately,
is not always a good thing as will be

Metals Capable of Use in

Oxidative (Surface) Driers
There are only five metals that promote
oxidative or surface curing in some form.
Cobalt is the most common oxidative drier and has been commercially available
since the early 1900s. It exists in the two
valance states noted in Figure 3 which
helps it form coordination complexes
with oxygen and organic molecules. The
activity of cobalt driers is inhibited at
lower temperatures and its use in high
humidity drying conditions may promote
film wrinkling.
Manganese is more efficient than
June 2016

Unique Solutions to Regulatory Concerns Affecting Cobalt and MEKO FEATURE

cobalt at low temperatures and also when
used in baking finishes, but not at ambient temperatures. It is mainly used in drying oils in combination with cobalt. As a
cobalt replacement, manganese requires
the addition of a drier accelerator like
1,10-phenanthroline or 2,2-bipyridyl
chelating additives to approach the activity level of cobalt. Films may develop a
brown colored hue on ageing due to the
color of the manganese drier.
Iron has no catalytic activity at room
temperature in air drying finishes but it is
more active than cobalt at elevated temperatures (130 C). The dark red color of
iron driers restricts its usage in coatings
to dark colors and red coatings.
Vanadium is efficient at lower temperatures but has a tendency to impart
a greenish stain to films. Unlike cobalt,
vanadium is more stable in its higher
valence state which inhibits its role in
oxidative curing and complex formation.
Higher levels are generally needed.
Cerium can promote oxidative curing
at elevated temperatures but is primarily
used as a through or coordinate drier.
Iron-Complex technology - A new
unique organic complex with iron has
yielded an oxidative drier which magnifies the drying activity of iron so that it
is effective over a wide range of temperatures and drying conditions. This new
iron-complex technology is more active
than cobalt, has a very light color and
promotes oxidative curing both at the
surface and throughout the film in many

R, R and R are organic components of varying composition.

Potential Cobalt ReClassification

Cobalt driers have been a regulatory concern for many years. Reproductive toxicity and the long term adverse effects on
aquatic organisms have been well known
and documented. As described above, cobalt driers are true catalysts in the oxidation process of air drying binders in that
they do not become part of the molecular
structure. Cobalt driers do not crosslink
into the film and also have some water
solubility so they will eventually leach
into the ground water supply when the
films come in contact with water. There is
also the growing concern that cobalt (as
June 2016 www.coatingsworld.com

Coatings World | 37

FEATURE Unique Solutions to Regulatory Concerns Affecting Cobalt and MEKO

cobalt 2-ethylhexanoate, at least) will be
classified as a carcinogen. Most European
paint manufacturers have already replaced cobalt in their formulations in anticipation of one or all of these concerns
being realized.

Cobalt Replacement
Few viable options exist to replace cobalt
in alkyd and other air drying systems. As
noted above, only manganese and iron
complexes can approach cobalts activity level. Conventional iron, vanadium
and cerium carboxylate driers are not
effective replacements. Accelerated
manganese driers improve the activity
somewhat but may affect the color of
light tinted coatings over time and generate brittle films. However, a new ironcomplex drier has been developed to
equal or exceed the drying performance
of cobalt and at reduced levels. The catalytic reaction mechanisms of cobalt and
the iron-complex driers have been shown
to be the same, however the efficiency of
the iron-complex drier is so high that less
oxygen is needed to promote oxidative
cure throughout the film, not just on the
surface as do the cobalt carboxylates.

Iron Complex Drier - FeLT

The new iron-complex drier is an effective oxidative drier for a wide variety of
binder systems, particularly alkyd emulsions. Figure 4 shows the surface dry
time and Pendulum hardness test results
of several cobalt and manganese-based
driers compared to the iron-complex drier in a long-oil alkyd resin.
The test systems were evaluated for
dry initially and after one week exposure
at 40 C. Pendulum hardness tests were
run after one week cure. Note that the
new iron-complex developed faster surface drying at ambient temperatures than
any of the other products tested.
A major advantage of the iron-complex drier is its ability to promote improved oxidative cure under marginal
drying conditions which typically affect
conventional surface driers. In a white,
low-VOC high-solids alkyd-based formula, the iron-complex drier was not
only more effective than cobalt and

accelerated manganese-based driers under standard drying conditions, but also

was virtually unaffected in low temperature/high humidity environments where
the others experienced decreased activity
(Figure 5).
A major concern about coatings based
on alkyd and drying oil films is their tendency to yellow in the absence of UV
light. Typically a cocktail of through driers is necessary to reduce yellowing by
forming coordinate bonds with the lowmolecular-weight chromophores that
are generated during the curing process.
The additional through drying property
of the iron-complex drier greatly reduces
the films tendency to yellow as seen in
Figure 6.
Reduced yellowing is believed to be
due to the increased level of deep film

38 | Coatings World www.coatingsworld.com

oxidative crosslinking from the higher activity of the iron-complex drier. However,
as with cobalt, coordinative driers like
zirconium may still be needed to promote
faster hardness values.

Summary of Cobalt
Replacement Driers
No other metal carboxylate drier can approach the oxidative activity of cobalt.
However, the iron-complex drier is a sustainable alternative to cobalt driers and
is not carboxylate-based. This product
is not CMR classified, can provide equal
or superior surface dry times to cobalt at
low levels under standard drying conditions, has improved efficiency in promoting surface curing under low temperature/
high humidity conditions and, due to its
additional through drying properties, can
June 2016

Unique Solutions to Regulatory Concerns Affecting Cobalt and MEKO FEATURE

Hyperplasia of the urinary bladder transitional epithelium was observed in mice
exposed to MEKO but not with a similar chemical, cyclohexanone oxime. For
MEKO, the no observed-adverse-effect
level (NOAEL) for erythrotoxicity is
312 ppm in the drinking water for rats
and 2,500 ppm for mice (see National
Toxicology Program, Toxicity Report
Series, Number 51, July 1999, NIH
Publication 99-3947).
Figure 7 shows part of the SDS for
MEKO with regard to Health Hazards
(2.1) and Label Elements (2.2).
The second method to prevent skinning involves using antioxidants to absorb free radicals in the coating. However,
these can severely inhibit oxidation and
affect curing and film appearance if excessive amounts are used. The coating can
only cure after the antioxidant has been
consumed (with free radicals), leaves the
film through evaporation or is driven off
during the bake cycle (if part of the curing system). These consist of substituted
phenolics, quinones, aromatic amines,
sterically-hindered aliphatic amines and
hydroxyl amines.
The most preferred anti-skinning additive would be non-toxic, have no regulatory concerns, have no effect on the cured
film and still prevent skin formation.

MEKO Replacement

reduce long-term film yellowing.

Using Anti-Skinning
Additives in Paints
By adding driers to improve coating dry
times, we also increase the tendency of
the coating to cure prematurely whenever it comes in contact with air. This includes during the manufacturing, filtering
and filling processes. Adding driers also
means that less oxygen is needed to initiate surface curing which can affect longterm storage in the can. The coatings
industry developed additives to delay the
curing process to prevent skin formation.
The two main methods to prevent skinning are: (1) inhibit the catalytic activity

of the metal carboxylate and (2) absorb

the free radicals during autoxidation to
prevent crosslinking.
The first method involves using a
volatile material to form temporary complexes with the metal in the drier to block
its catalytic activity. The inhibitor evaporates quickly during film application
freeing the metal to function. The most
common chemical used for this is methyl
ethyl ketoxime (MEKO), or ketoximes
in general. They are especially effective
with cobalt, however, their high volatility
makes them a health concern. The major
toxicity is to erythrocytes and the hematopoietic system. Ketoximes cause similar lesions in the olfactory epithelium.

June 2016 www.coatingsworld.com

Most antioxidants are unsuitable for architectural and industrial applications

due to their side effects. However, a proprietary aminic compound has been developed which is non-toxic, volatile and
consumes free radicals. This advanced
antioxidant provides a controlled retardation of surface dry resulting in improved through dry without affecting
the film hardness. Another advantage is
that its activity is independent of the drier
metal. This new product is more volatile than other types of antioxidants, but
not as volatile as MEKO. It can be used
in clear and pigmented systems and has
been successfully marketed since 2002.

Aminic Complex
The health hazards associated with this
advanced antioxidant are minimal compared to MEKO as noted on its current
Coatings World | 39

FEATURE Unique Solutions to Regulatory Concerns Affecting Cobalt and MEKO

SDS (Figure 8).
Unlike MEKO, the proprietary aminic
complex is not harmful to humans and
only in concentrated form can be harmful
to aquatic life if discharged directly into

Comparative Testing to
These advanced antioxidants were
evaluated for in-can preservation, film
surface drying and film hardness development vs MEKO. MEKO is completely
volatile and does not interfere with curing while all antioxidants remain, at least
for a period of time, in the film to function properly. In these tests, we chose
a simple, clear alkyd formula based on
a long-oil alkyd resin and used a drier
package consisting of 0.04% cobalt and
0.1% calcium metal based on resin solids.
Results are shown in Figure 9.
Although not as effective as MEKO
with this drier package, the advanced antioxidants at low levels provide excellent
anti-skinning properties to this test system.
The overall hardness and integrity
of the dried film was not compromised
initially or after one week using the advanced antioxidant complex at any of the
levels tested (Figure 10). This confirms
that it does not remain in the film to interfere with crosslinking and final cure.
There is a slight loss of surface dry
using the advanced antioxidant complex
which is due to its lower volatility compared to MEKO and the different mechanism for inhibiting oxidation (Figure 11).
Excessive amounts should be avoided for
these reasons.

Summary MEKO
These less toxic alternatives to phenolic
and oximic antioxidants require less than
half the level of MEKO in most coatings
systems to provide effective anti-skinning
properties. They perform independently
of the oxidative metal drier and are recommended in cobalt replacement strategies. These advanced antioxidants are
suitable for clear and pigmented coatings
with no discoloration. However, the optimum level should be experimentally determined as excessive amounts may lead
40 | Coatings World www.coatingsworld.com

June 2016

Unique Solutions to Regulatory Concerns Affecting Cobalt and MEKO FEATURE

to longer dry times due to their volatility
being less than that of MEKO.

Additives manufacturers have developed
less toxic alternatives to cobalt and MEKO
which are both more effective and efficient.
Cobalt Replacement Iron-Complex
technology is an effective and sustainable
alternative to cobalt driers with the following advantages: no CMR classification
issues; improved film curing properties
under adverse conditions (high humidity/
low temperature) compared to cobalt; and
dried films develop less yellowing compared to films cured using cobalt driers.
MEKO Replacement Effective, less toxic, aminic-based anti-skinning alternatives
are available with minimal loss of properties
if used at the appropriate levels. CW

June 2016 www.coatingsworld.com

Coatings World | 41

Industry News

Evonik Acquires Specialty & Coating

Additives Business of Air Products

vonik Industries AG is acquiring

the Specialty & Coating Additives
business (Performance Materials
Division) of Air Products and Chemicals,
Inc. for $3.8 billion (approximately. 3.5
billion), strengthening its leading position
on the high-margin specialty and coating additives market. The transaction is
intended to be completed by the end of
the year. It is expected that the acquisition will be EPS accretive for Evonik in
the 2017 business year.
Klaus Engel, CEO of Evonik
Industries AG, said: Evonik is already
one of the leading producers of specialty and coating additives. Air Products
Specialty & Coating Additives business
perfectly complements this fast-growing
segment. With this acquisition we are expanding our portfolio with precisely the
right markets, products and innovations
and continuing to invest in our growth
and profitability.
With its own strategic reorganization and creation of three independent
operational segments in 2015, Evonik
established the right conditions for integrating major acquisitions. As such, Air
Products Specialty & Coating Additives
business can be rapidly integrated into
the growth segments Nutrition & Care
and Resource Efficiency. The combined
specialty and coating additives business
has a turnover of around 3.5 billion
and an attractive EBITDA margin of
more than 20 percent. At the same time,
Evonik is further strengthening its leading position in rapidly growing, highly
profitable markets with strong differentiation from competitors and low dependence on commodity prices.
With their products and their strong
positions in the key global markets,
Evonik and the newly acquired business
are highly complementary. Their specialty and coating additives add critical
and highly valuable characteristics to
their customers products. According to
Evonik, the two businesses serve three

particularly attractive, rapidly growing core markets: coating and adhesive

additives,high-value PU foam additives,
and specialty surfactants for industrial
and institutional cleaning. They target
the same end customers, but with different and complementary products. For
instance, Evonik is a leader in PU foam
stabilizers while the Specialty and Coating
Additives business of Air Products is well
positioned in PU foam catalysts. Demand
for these products is rising strongly, and
the market for these additives will grow
far more quickly than overall demand for
chemical products.
Geographically, Evonik and the acquired division also complement each
other. While the focus of the Air Products
business is on North America and Asia,
Evonik is particularly strong in Europe.
With the current acquisition, Evonik
is crucially boosting its standing in the
North American market, allowing it to
serve the increasingly global activities
of its customers even more effectively.
At the same time, by growing in North
America and Asia, Evonik is reducing its
dependence on the European market and
therefore better protecting its own business against economic fluctuations in individual regions.
Like Evonik, Air Products Specialty
& Coating Additives business follows a
solution-oriented business model driven
by intensive interaction with customers in
research and development and outstanding technical service. The acquisition will
allow Evonik to significantly strengthen
its innovation leadership.
By optimizing production/logistics, marketing/sales and administration, Evonik expects to generate cost
synergies of 60 million US dollars per
year. These should be fully realized by
2020 at the latest. In addition, Evonik
expects to achieve revenue synergies
by combining innovation activities,
leveraging the respective client bases
and product portfolios, and taking

42 | Coatings World www.coatingsworld.com

advantage of geographical adjacencies.

In total, the deal is expected to generate
annual synergies of $80 million. The
planned acquisition remains subject to
formal approvals from the relevant antitrust authorities.

ANGUS Opens Customer

Application Center in Paris
Angus Chemical Company, one of the
leading manufacturers and marketers of
nitroalkanes and their derivatives, announced the grand opening of its newest
Customer Application Center in Paris.
Bringing together best-in-class technical services and local regulatory expertise to the region, the new Customer
Application Center provides a collaborative space for regional customers in
Europe, Russia, Africa and the Middle
East to work in unison with ANGUS
technical experts.
The opening of our Customer
Application Center in Paris is a testament
to our dedication to helping customers
achieve better levels of product and process performance, said Mark Henning,
president and CEO at ANGUS. We look
forward to strengthening our partnerships with our European clients, as well
as our clients in Russia, Africa and the
Middle East, and are excited to see the
resulting progress come to fruition.
This new Customer Application
Center in Paris houses multifunctional
state-of-the-art laboratories along with
a modern training facility, providing a
prime location for regional customers to
collaborate face-to-face with ANGUS local technical and regulatory experts. The
new Customer Application Center services a multitude of markets, including Life
Sciences, Home and Personal Care, and
Industrial Specialties, such as paints and
coatings, metalworking fluids and synthetic rubber.
Our customers continue to push the
envelope, and with the opening of our
new Customer Application Center, we
June 2016

Cray Valley Breaks Ground

on New Polybutadiene
Plant in France
Total Cray Valley (TCV) has tarted construction on its new C4 chemical manufacturing plant in Carling, France. TCV
will use the new plant to produce liquid
polybutadiene. With the ability to produce several thousand tons of product per

Industry News

hope to help them preform even better,

said Liam Doherty, regional business
manager of Europe, Middle East, Africa,
and India. From product and formulation advice to testing services and consultating on regional regulations, our team
of well-trained local experts are on-hand
to help.
The Paris facility is the newest
Customer Application Center, with other centers located in the United States,
Brazil, China and Singapore.

year, the plant expands TCVs

global market leading position in
polybutadiene production, both
in volume and range of functionality. The plant is scheduled to go live in
October 2016.
The new facility is Total Cray Valleys
fifth manufacturing plant for this product line, adding to the strength of the

Solvay to Increase
Production Capacity for
Hydroquinone & MEHQ
Solvay Aroma Performance plans to build
an additional production capacity of
Hydroquinone (HQ) in China starting-up
in 2018. This investment will be based on
an innovative and environmental friendly
In addition, the Global Business Unit
will extend its worldwide Methyl hydroquinone (MEHQ also referred as PMP
paramethoxyphenol) capacity. Both
projects will support Solvay captive needs
as well as the growth of HQ and MEHQ
markets, particularly in Asia.

Kuraray America Opens

Poval Plant in SE Texas
Kuraray America Inc., a global provider
of specialty chemical, fiber and resin
production, recently opened its new,
green-field KURARAY POVAL plant
in Pasadena, Texas. The opening of this
plant further distinguishes Kuraray as
the largest producer of polyvinyl alcohol (PVOH) in the world, the company
stated. KURARAY POVAL is used in a
wide range of industries, including paper,
textile, emulsion, PVC, construction, adhesives, packaging and oil.
Situated on 81 acres of land, the new
KURARAY POVALTM plant will produce 40,000 metric tons of PVOH annually and employs a total workforce
of nearly 100 employees (54 Kuraray
employees and 40 contract personnel).
Kurarays strategy for growth within the
Houston area is due to developments in
natural gas exploration technology, specifically shale gas and the excellence of
area infrastructure and ideal workforce.
June 2016 www.coatingsworld.com

Coatings World | 43

Industry News

companys existing global distribution network. This means

customers will have easier access to a more reliable supply
of polybutadiene-based functional additives for a wide variety of markets
and applications.
This plant allows us to provide
customers with not only the largest
quantity, but also the widest range of
product functionalities on the market,
said Dominique Vincent, CEO, Total
Cray Valley. It proves that we are continually finding ways to invest in the
best and most relevant solutions for
our customers.

Arsenal Acquires Peterson

Chemical Technology
Arsenal Capital Partners, a New Yorkbased private equity firm that invests
in middle-market specialty industrial
and healthcare companies, announced
a majority investment in Peterson
Chemical Technology.

Headquartered in Fort Smith,

Arkansas, Peterson Chemical is a
global technology company specializing in polyurethane foam products
through additives, specialty polyols,
systems, and applications development.Peterson Chemical has been providing new technologies to multiple
entities in various foam industries for
over a decade. The company is the
leading inventor of innovative opencell viscoelastic foam and gel-infused
foam technologies, along with a wide
range of specialty polyols and additives
that have changed the look and performance of specialty bedding products
throughout the world.

Huron Capitals Valentus

Specialty Chemicals
Completes Second
Huron Capital Partners LLC has
announced its specialty coatings
ExecFactor platform, Valentus Specialty

Chemicals, Inc., has acquired the floor

finishes business of Memphis, TN-based
Precision Technology LLC. Huron
Capital formed Valentus in partnership with coatings industry veterans
Ray Chlodney, John Ragazzini and Bob
Taylor to pursue a buy-and-build initiative in the industrial coatings sector.
Valentus closed its first investment in
December 2015 with the acquisition of
coatings manufacturer National Paint
Industries (NPI).
Precisions floor coating business has
a proven acid cure floor coating system
which includes the Swedish Finish &
Swedish Crown product lines and the
Precision Polyurethane oil-based finish.
Lanny Trottman, founder and owner
of Precision, will retain ownership of
Precisions wood filler and wood patch
products, maintenance products, and
roller and brush products, which are not
part of the transaction. The floor coating business will move to NPIs facility in
North Brunswick, New Jersey. CW

Protection of Trade SecretsIt's Elemental

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would your business be if someone walked off with your
secret formula? Your client lists? Your confidential
business strategy?
At McDaniel and Associates, not only are we skilled in
protecting your trade secrets, but at the core of our business
are scientists who have long been involved in the specialty
chemicals industry. We understand the challenges specific to
our industry and can assist you in safeguarding and
defending the security of your most valuable assets.



Let us help you protect your intellectual property

and manage your risks.

300 West Ave. Ste. 1316; Austin, Texas 78701

(512) 472-8282. Email: info@technologylitigators.com


44 | Coatings World www.coatingsworld.com

June 2016

ASF has launched two new products to help customers overcome

the typical challenges of waterbased coatings systems, and meet growing demand for waterborne and low VOC
solutions. The new products, an acrylic
dispersion and hydrophilically-modified
polyisocyanate for water-based 1K and
2K systems respectively help improve appearance, simplify handling and broaden
formulation latitudes.
Joncryl 8310 is a new high performance hydroxyl-functional acrylic dispersion with excellent appearance on a
range of wood substrates. Joncryl 8310
ensures good hardness in 1K systems
which can be further enhanced via crosslinking with isocyanates. Its excellent dry
film clarity helps improve the appearance
of wood grains and is suitable for both
clear and pigmented coatings.
The innovative crosslinker, Basonat
HW2100, is ideal for water-dilutable
coating solutions, particularly for wood,
industrial and automotive coatings.
With low VOC, non-yellowing, good
light fastness and excellent chemical
resistance, Basonat HW2100 has a balanced profile regarding resistance, reactivity and compatibility with primary
and secondary dispersions.

Evonik Brings Structure to

Evonik now enables users to achieve a
surface with a stone look with a wrinkle
coating based on VESTAMELT, a polyamide 12 (PA 12) copolyamide coating
additive from Evonik.
Be it with a stone or ceramic finish, in
sand yellow or natural gray, Evoniks PA
12 VESTAMELT powder transforms surfaces into decorative or functional structured elements, the company noted.
The coating additive can be integrated into hot- and cold-curing coatings in
solvent-based as well as aqueous systems.
Surfaces treated with coatings based on

Suppliers Corner

BASF Introduces Acrylic Dispersion

and Crosslinker for Water-based Coatings
flexural strength and elasticity and excellent abrasion resistance; they are also
less susceptible to soiling and easier to
clean. The powder particles have a shockabsorbing effect and protect the surface
from cracking.
The average particle size of
VESTAMELT and VESTOSINT additives is between 5 and 60 micrometers.
To achieve unique surface structures, a
combination of different powder particles can be used in a single application.
This means that there are virtually no
design limitations on structured surfaces
based on PA 12 powder coating additives from Evonik.

Aroset PS 6449 adhesive is acid free and

thus reduces the likelihood of future corrosion. The product also demonstrates a
good balance of adhesion and cohesion,
and good temperature resistance.
Aroset PS 6449 adhesive can be used
in bonding multiple layers together in
electronics applications, where optical
clarity, durability, weatherability performance are required.
Aroset 2570 is an emulsion acrylic
PSA for applications such as masking,
graphics, and resealable packaging that
require removable adhesives.

Graco Offers ToughTekT

Portable Stucco Pump

The Ross Double Planetary Mixer is ideal

for single-pot mixing and deaeration of
viscous formulations such as thick pastes,
putties, gels and other semi-solid products. Equipped with the patented HV
(High Viscosity) blades, the Double
Planetary Mixer can process highly filled
and high density applications up to 6 million centipoise in viscosity.
Available is a Ross Model DPM-200
with a working capacity of 50 to 200 gallons. This heavy-duty mixer features a
specially fabricated high-precision gearbox enabling very quiet operation as well
as reduced wear and tear. For easy cleanup, the stainless steel wetted surfaces are
150-grit finish and electropolished.
Driven by a 75HP explosion-proof
inverter-duty motor, the planetary HV
blades orbit the vessel at 7 to 30 rpm
while rotating on their own axis between
10 and 40 rpm. A detachable sidewall
scraper arm is supplied for sticky applications. A dual-post hydraulic lift with
safety locking mechanism raises/lowers
the agitators from/to the mixing position.
The mixers change can design allows
the use of multiple vessels: two 200-gallon mix cans supplied with the DPM-200
include a 50-psig dual-zone spiral baffled
jacket, glass wool insulation and stainless
steel sheathing. CW

Graco Inc. recently introduced the

ToughTek Portable Stucco Pump for
stucco and EIFS (Exterior Insulation and
Finish System) materials, the newest addition to Gracos ToughTek product line.
Compact and portable, ToughTek Pumps
use piston pump technology to deliver
abrasive materials with a smooth, steady
For EIFS applications, the ToughTek
S340e Stucco Pump handles air/water-resistive barrier materials, EIFS base coats
and finish coats. For stucco applications,
the unit handles scratch coats, brown
coats and finish coats.
The ToughTek Stucco Pumps compact
design and small footprint make it easy
to spray in tight areas. It is easy to set up,
easy to use and requires minimal maintenance. Its variable speed controls allow
contractors to dial in the exact flow rate
needed, from low to high-volume output.

Ashland Launches Aroset

PS 6449 Adhesive
Ashland Inc. has launched Aroset PS
6449, a solution-based acrylic pressure sensitive adhesive (PSA) that delivers superior optical clarity to electronics
applications, according to the company.

June 2016 www.coatingsworld.com

Ross Introduces New

Double Planetary Mixer

Coatings World | 45


Al Pape Named President of

Shamrock Technologies

hamrock Technologies, Inc. has announced that it has named Al Pape

president to advance the companys
history of helping customers address
complex lubricating additives challenges. As
president, Pape will
lead the company in
expanding the breadth
and global footprint of
its market-leading line
of specialty micronized
emulsions and compounds including
PTFE, waxes and other additives.
Shamrock Technologies has an amazing story rooted in a 75-year history of
scientific excellence and identifying value
for our customers. Al will play a vital role
in writing the next chapter of our success, said Shamrock CEO Bill Neuberg.
Als background in understanding market needs ensures that we will continue
to provide our customers with solutions
to grow their businesses. He will also
advance our position as an innovative
leader of specialty additives in both our
core and new markets around the globe.
Papes extensive leadership experience
includes having served as vice president of
Oilfield Technologies with Ingevity (formerly MWV Specialty Chemicals), where
he was responsible for global business
strategy and development. Prior to that,
he held leadership roles in sales, marketing and strategy for specialty chemical
leaders Kraton Polymers and Sartomer
Company. Over the last 20 years, Pape
has gained deep experience across many
of Shamrocks key markets such as inks,
coatings and thermoplastics.
Pape earned an MBA from the
University of Rhode Island and a BS in
chemistry from Moravian College in
Bethlehem, Pennsylvania. He also completed executive education at the Wharton
School of the University of Pennsylvania
including innovation, strategic alliances
and leading high-performance teams.

PPG Announces Executive

PPG has announced that Vince Morales
and John Jankowski were appointed to
new positions. Both appointments are effective June 1.
Vince Morales, currently vice president,
investor relations, and
treasurer, will have continued responsibility for
investor relations and
assumes additional reMorales
sponsibilities as vice
president, finance.
John Jankowski, who
joined PPG in 2013 in
his current position of
assistant treasurer, is appointed vice president
and treasurer.
Morales joined PPG in 1985 and held
a variety of finance leadership roles of
increasing responsibility including manager, sales/exchange accounting; director,
managerial/financial accounting; and vice
president, investor relations.
Jankowski began his career in 1990
at Bethlehem Steel Corp. as an engineer
and then a production manager. In 1995,
Jankowski joined H.J. Heinz Co., where
he worked for 18 years and advanced
through finance leadership roles.

VersaFlex Launches South

America Division, Appoints
New Business Manager
VersaFlex has announced that Fernando
Costa will become the business manager of its new South America Operation.
With nearly three decades of experience
in the chemical industry and over 10
years of experience in the polyurea and
related coatings industry, Costa holds
a degree in Chemical Engineering and
has worked to formulate and manufacture products in a variety of industries,
including paints, coatings, ceramics,
and nanotechnology.

46 | Coatings World www.coatingsworld.com

Most recently, Fernando was the CEO

of Marmai Company, Ltda. of Sao Paulo,
Brazil. Costas primary objective will be
to establish VersaFlex South America as
the premier polyurea coatings and linings
systems supplier in the region. He will
oversee all South American business as it
relates to VersaFlex Incorporated. He will
work to further educate and advance the
polyurea protective coatings and linings
industry in the region.

Maroon Group Expands

Coverage in Midwest
Maroon Group continues to expand its
U.S. reach with the addition of Michael
Yarnelle as its newest account manager to cover Northern Indiana and the
Chicago area.
Yarnelle has a long history in chemical
sales, including 16 years working for the
Cary Company in covering a variety of
industries including CASE, plastics, food,
printing ink, lubricants, pharmaceuticals, and rubber compounding markets.
He also spent time as a sales representative for Sacco Mid-States and Hydrite
Chemical, in which he developed new accounts for titanium dioxide, alkyd resins,
polyurethanes, calcium carbonate, paint
additives and organic solvents.

Sika Appoints Kan to Group

Management Head Building
Systesms and Industry
Sika has appointed Yumi Kan as its new
Head Building Systems & Industry and
Member of Group Management effective
July 1, 2016. She succeeds Silvio Ponti,
who will retire at the end of 2016.
Kan joined Sika Vietnam in 1992 and
as a general manager has built up Sika
Vietnam into one of the most successful companies within the Sika Group.
In 2011 she was promoted to area manager responsible for Vietnam, Philippines,
Laos, Cambodia, Thailand and Myanmar.
She has more than 20 year track record of
successful leadership within Sika. CW
June 2016

June 5 - 8, 2016
2016 SSCT Annual Technical Meeting
Location: St Petersburg, FL
Venue: The Vinoy Renaissance Resort
Contact: Laura Fosselman
Phone: 601-310-7687
Website: www.ssct.org
Email: ssctorg@gmail.com

June 6 - 9, 2016
2016 EPCEd Workshop: Core-Shell
Latex Particles - Fundamental Aspects
of Morphology Control
Location: Durham, NH
Website: www.epced.com

Venue: Sonesta Hotel

Website: www.roofcoatings.org

July 25, 2016

2016 CSCT Golf Outing
Location: West Chicago, IL
Venue: St. Andrews Golf Course
Email: mlaing1969@gmail.com
Website: www.chicagocoatings.org
Phone Number: (630) 231-3100

August 4-5, 2016

16th Asia Coatings Markets

June 7 - 8, 2016
Cleveland Coatings Society: Sink or
Swim Symposium

Location: Bangkok, Thailand

Contact:Ms. Fu Huiyan, Centre for
Management Technology
Phone:65 63469113
Website: www.cmtevents.com

Location: Cleveland, OH
Phone: (216) 731-5213
Website: www.clevelandcoatingssociety.org

September 15, 2016

Windy City Coatings Course

June 8 - 9, 2016
East African Coatings Conference

Location: Chicago, IL
Venue: DePaul University, OHare

Location: Nairobi, Kenya

Venue: Safari Park Hotel
Email: kezchen@dmgeventsme.com

September 21 - 23, 2016

Asia Pacific Coatings Show 2016

June 16, 2016

11th RadTech Korea

Location: Bangkok, Thailand

Contact: jessicasn@dmgeventsme.com

Location: Ansan City, Kyeonggi province, Korea

Venue: Gyeongggi Technopark
Email: info@radtech.or.kr
Website: www.radtech.or.kr

October 6 - 7, 2016
CEPE Annual Meeting

June 23, 2016

British Coatings Federation Annual

October 7 - 9, 2016
2016 Greenbuild International
Conference & Expo

Location: Manchest, UK
Venue: Worsley Park Hotel & Country Club
Contact: British Coatings Federation
Website: www.coatings.org

Location: Los Angeles, CA

Venue: Los Angeles Convention Center

July 18 - 21, 2016

RCMA International Roof Coatings

Location: Casablanca, Morocco

Venue: Hyatt Regency Hotel
Phone: +44 (0) 1737 855 021
Website: www.coatings-group.com

Location: Philadelphia, PA

Location: Lisbon, Portugal

Contact: CEPE
Website: www.cepe.org

October 12 - 13, 2016

North Africa Coatings Congress 2016

June 2016 www.coatingsworld.com


SSCT Annual Technical Meeting

to be Held June 5-8 in St. Petersburg, Florida
Email: DianaFahmi@dmgeventsme.com

October 20 - 22, 2016

Paints & Coatings Expo Pakistan
Location: Pakistan
Venue: Karachi Expo Center
Contact: Wajahat Ali Khan
Phone: +923332299783

November 30 - December 2, 2016

Location: Guangzhou, China
Venue: China Import and Export Fair
Complex (Canton Fair Complex)
Contact: Sinostar
Website: www.chinacoat.net
Email: info@sinostar-intl.com.hk

December 6 - 9, 2016
The 16th International Paint, Resin,
Coating and Composites (IPCC) Fair
Location: Tehran, Iran
Venue: Tehran Permanent Fairground
Phone: +982 12200 1749-50
Website: www.ipcc.ir
Email: info@ipcc.ir

January 18-20, 2017

The Coatings Summit 2017
Location: Shanghai, China
Contact: Lena Witte
Phone: 49 511 99 10 281
Website: www.european-coatings.com/

January 20 - 22, 2017

Pakistan Coating Show
Location: Lahore, Pakistan
Email: organizer@pcs-online.pk
Website: pcs-online.pk

February 15 - 16, 2017

Biobased World Trade Show
Location: Cologne, Germany
Venue: Cologne Exhibition Grounds
Phone: 069-7564-350
Website: www.biobasedworld.de
Website: dechema.de CW
Coatings World | 47




Equipment for Sale

Technical Sales Manager

Products & Services


For turbulent or laminar flow.

LPD/LLPD/ISG for ultra-low P &
unlimited viscosity. Most in stock!
Scan to learn more.

Do you love solving problems? Have you ever

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are looking for people with the qualities that lead
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We prefer to solve the big problems for our customers; the ones that no one else can. We are
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We are currently looking for a Technical Sales
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skills are Essential.
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through independent travel, managing distributor relationships.
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travel, managing distributor relationships.
Maintain and develop the sales process through
a computerized customer and prospect database
Assist in creating a developing an industry
knowledge base.
Manage and interpret customer requirements
Represent the company at trade exhibitions
Meets sales targets
Provide technical presentation
Provide pre-sales technical assistance to customers
Provide customer and distribution training.
Provide monthly reporting activity
Manage a personal sales budget.
Preferred degree - BS in Chemistry
5+ years in the coating industry. with working
knowledge of Acrylic Emulsion Polymers and/or
Polyurethane dispersion being formulated into
coatings for the concrete and/or wood.
5+ years in a technical sales role.
We are currently looking for *STARS*.
Service. We are dedicated to servicing our
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Teamwork. We work together with different
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we celebrate those achievements.
Contact Information:
We are dedicated to solving our customers
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never existed before. We manufacture and market world class, chemicals for our customers.
Please send your resume and other details to:
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48 | Coatings World www.coatingsworld.com

48 | Coatings World

June 2016


Products & Services

Advertising Index

Company Name




Angus Chemical Company

Blairgowrie Associates, LLC



17 512-466-8005 www.buhlergroup.com

Burgess Pigment Company







Chemark Consulting




Conn & Company





13 85224021782




Hoover Color Corp

Cover 4



Little Joe Industries




Lonza Inc.


678 624 5800


McDaniel and Associates, PC




PPG Industries

R.E. Carroll, Inc.




Sun Chemical



Cover 2



Troy Corporation

June 2016 www.coatingsworld.com


Coatings World | 49

Final Coat

PPG Donates Paint for Final

Space Shuttle External Tank Journey

PG helped the California Science Center Foundation prepare the final space shuttle external tank for a six-week
ocean voyage by donating a military-grade paint matching the tanks foam covering to enhance appearance and protect against elements during its journey by barge from NASAs
Michoud Assembly Facility in New Orleans to Los Angeles.
Upon arrival in California, ET-94 the only existing flightqualified external tank will undergo cosmetic restoration for
display at the California Science Center along with the space
shuttle Endeavour.
DESOTHANE HS/CA 8211 series military and defense
topcoat manufactured at PPGs Mojave, California, plant was
tinted to match the burnt-orange foam by PPG aerospace coatings color experts. Loose foam was removed from ET-94 at
Michoud, and the PPG topcoat was applied by roller and brush
to cover gaps for a consistent appearance.
According to Duane Utter, PPG global segment manager for
space and defense coatings, PPG was asked to supply the paint
by Dennis R. Jenkins, project director overseeing the science
centers new Samuel Oschin Air and Space Center who was a
contract engineer for the shuttle program and knew PPG was
the original primer supplier.
PPG was a proud partner in the space shuttle program
as the supplier of the only primer qualified for the external
tanks, Utter said. This primer passed cryogenic and corrosion testing and met requirements for foam adhesion. After

accepting the opportunity to supply the topcoat for the historic ET-94 journey, we matched the color of the foam, and our
sample was approved by the science center. We recommended
Desothane HS/CA 8211 series topcoat because of its matte appearance and durability.
PPGs primer, applied to the metal tanks for corrosion resistance and enhanced topcoat adhesion, was DESOTO 515x346
epoxy primer, Utter said.
Jenkins said it was important for ET-94 to look as nice as
possible. We wanted ET-94 to be protected from water on its
voyage and to look good during its long journey to the Samuel
Oschin Air and Space Center. The California Science Center is
very grateful for the support provided by PPG, one of the original external tank suppliers, in helping us with our work that will
enable people to see an important part of the shuttle program.
The 65,000-pound, 154-foot-long ET-94 was loaded onto a
barge in New Orleans and transported through the Panama Canal
for delivery to Marina del Rey, California, riding its last leg through
the streets of Los Angeles to the California Science Center.
Lockheed Martin built the external tanks, which carried propellants to power the shuttles main engines. Lockheed Martin
delivered ET-94 in 2001 to NASA, where the tank was stored.
The original standard-weight tanks were replaced by lightweight tanks and then super-lightweight tanks.
For more information about the Endeavour exhibit and
California Science Center, visit www.californiasciencecenter.org. CW

PPG helped the California Science Center Foundation prepare ET-94, the
space shuttle programs only remaining external tank, for its final journey from
New Orleans to Los Angeles by donating a color-matched military and defense
topcoat to enhance aesthetics and provide protection. ET-94 will undergo cosmetic restoration for display alongside the shuttle Endeavour at the California
Science Center in Los Angeles. (Photos courtesy of Dennis R. Jenkins)

50 | Coatings World www.coatingsworld.com

June 2016






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