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10/12/2015
transparency and perception of Apple as a software company. Both Quarz Capitals and Icahns initiatives
would allegedly increase share price; however management hasnt complied with these requests [BIDNESS
ETC].
Nelson Peltz who purchased Snapple from Quaker Oats Co. for a mere $300MM before bundling it in a
portfolio and selling it to Cadbury for $1.45B a few years later recently announced his $2.5B ownership
purchase of General Electric Co [The Wall Street Journal]. Larger companies typically require greater ownership
for an activist to make a meaningful managerial impact and are less receptive to campaigns. They are also
more exposed to a wide range of institutional investors and as a result, characteristically exhibit leaner
operations than those of smaller firms. Activists, however, are indiscriminate and have envisioned untapped
value at large, well managed companies in the past. In short, scale does not protect firms from these crusaders.
Activist have come a long way from the early 1980s
when they were despised by Corporate CEOs and
large institutional investors, said Professor Charles
Murphy who teaches the Investment Banking: The
Financial Services Industry course at NYU Stern,
Today they are widely accepted as disruptors who
seek to make changes to the companies they interact
with. With more investor sentiment in their favor,
todays CEO cant afford to ignore them.
On average, activist strategies have beat other hedge
fund strategies by 99 basis points or 0.99% over the
past 5 years [Prequin]. Target firms generally
experience a surge in share price before the
announcement of the activist campaign based on
rumors that circulate while the activist slowly
accumulates shares. A public announcement of a
campaign permanently increases share price by 210
basis points within one day on average. The majority of
activist hedge funds have an average investment
horizon of six months, however target firms continue to generate alpha returns five years after the inception of
the activist campaign. Returns on a peer-by-peer basis, however, are volatile with over 30% of hedge fund
activists underperforming the market [Source: JPMorgan, ValueWalk].
Despite their adoration by investors, hedge fund activists face harsh criticism for questionable practices and
misrepresented performance. Activist shareholders generally provide a free service to all passive shareholders
by disciplining management, said Yakov Amihud, the Ira Rennert Professor of Entrepreneurial Finance at NYU
Stern. But I cannot say that the strategies which they press management to carry out e.g., sale to another
firm, splitting the firm, de-staggering the board of directors are always superior to those that management
support. They are often wrong, partly because they do not have all the information that management has. And,
sometimes they are just stock pickers, not really activist shareholders. Perhaps their most valuable role is in the
threat they pose to lazy and self-serving management.
The question of morality among activist hedge funds stretches beyond the aggressive nature of their work. Bill
Ackman currently faces an insider trading lawsuit. The activist allegedly knew Allergan planned a takeover bid
for Botox and purchased shares of the pharmaceutical company leading up to the public announcement.
Although activist hedge funds have experienced losses this year due to global market volatility, the likes of
Ackman and Icahn are here to stay. The business model for activism is both effective and efficient, requiring
credibility and little capital. The business model is a stark contrast to private equity funds that typically require
larger capital contributions and longer investment horizons. It is the perfect blend between private equity and
hedge funds, allowing for quick entry and exit, which investors seek.
The macroeconomic, too, has and will continue to encourage activist campaigns. Rates are low, and while they
are expected to rise marginally, the cost of credit will likely remain inexpensive on a historic basis. Cheap credit
will allow activists to continue financing their campaigns with ease. Additionally, activists journeys into foreign
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countries make for tremendous possibilities, particularly in a time when corporations are conservative. With
cheap debt and investors piling into their funds, activists have a plethora of opportunities to target companies
and stretch their balance sheets to their limits for returns.
Corporations beware: Very little stands in the way of these crusaders of capital.
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