Name: Kevin Zhou

Source

Research Question:Is the music community and industry better off with music streaming (subscription) services?

Sources Main Argument

Important Quotes

Connections/Contradictions

an ad-nanced streaming service. First

results show that music pirates also use
MaaS, and some have subsequently given
up illegal downloading (IFPI 2010, p. 9).
Our study examines whether MaaS offers
are accepted by music pirates as a purchase
option; therefore, it contributes to new
technology acceptance research. To date,
acceptance studies have examined a new
technologys adaptability
The primary feature or characteristic of
streaming music services that is supposed
to separate them from traditional radio is
personalizability.

This shows that the music industry is

better off, because music streaming
services solve one of the biggest issues
they face: music piracy.

The business How deals with record labels and music

of musicstreaming services are made.
streaming
services:
How deals
with record
labels and
publishers are
made.

But all the deals and rates are a bit

different. Spotify pays artists based on how
big the percentage of the platform's total
plays that artist's content makes up.

This gives light on how the deal is

made between record labels and music
streaming services.

The
Grammys
made one big

The new guidelines open up the

This shows a huge change in the music
nominating field to "streaming-only" music community by helping independent
that exists only on services with "paid
artists who arent signed to record

Music as a
Music streaming services and their nature is
service as an affecting music piracy, potentially destroying
alternative to it.
music piracy?

Internet radio
adopts a
human touch:
A study of 12
streaming
music
services.

The interface of music streaming services is

appealing to those who listen to music.

Because of the creation of music streaming

services, the Grammys had to adjust the rules
in according to this new market creation in the

The connection to be made here is that

the music community and its
consumers are better off with the
streaming service because of its
interface.

Thesis: The Music industry and community is better off with music streaming services because the new service is aiding the music
industry economically, while changing the music community positively, as well as ending music piracy.

change to
their rules
and now this
rapper has a
chance at
winning.

music community

subscription, full catalogue, [and] ondemand/limited download platforms."

labels. Essentially the music

community is better off with music
streaming services

Control,
curation and
musical
experience in
streaming
music
services.
On-demand
streaming
services and
music
industry
revenues
insights from
Spotify's
market entry
Download or
stream? steal
or buy?
developing a
typology of
today's music
consumer.
Apple and
beats
developing
streaming

Interface experience of music streaming

services and how it appeals to consumers in
the market.

As we have demonstrated, streaming

services define themselves according to the
styles of music access they offer

Showing that the interface and

marketing of the music streaming
services is making consumers within
the music community better off

Free vs subscription music streaming services

and their effect on music industry revenues.

Our industry-level calculations suggest

This shows music industry is better off
that the net impact of paid streaming on the with streaming services; more money
market revenue is positive
the better.

Consumers who used to pirate music are

slowly becoming streamers.

Several of our interviewees in this

segment specically referred to the
streaming service, Spotify, as to why they
have discontinued illegally downloading
music. Spotify offers two options

This survey suggests that the trend of

moving on from music piracy to music
streaming is real.

Spotify and their introduction to the market

sparked competition to the point that Apple is
changing their business plan.

In what would be the biggest change to its

music strategy in years, Apple is pressing
ahead with a sweeping overhaul of its
digital music services that would allow the

This new service is affecting another

market. This thus highlights the scale at
which the music industry is changing.

music service
to rival
Spotify.
A case study
on Spotify:
Exploring
perceptions
of the music
streaming.
Converting
freemium
customers
from free to
premium--the
role of the
perceived
premium fit
in the case of
music as a
service

company to compete directly with

streaming upstarts like Spotify.
Music streaming services has a variety of pros
and cons

A number of influential artists have

expressed dissatisfaction with Spotify due
to low royalties

The concept of freemium and its background Our survey of 317 MaaS users shows that
info.
there is a positive relationship between the
evaluation of free and premium versions,
but only via cognitions. We identified the
perceived premium fit and the perceived
price value as important factors in the
formation of cognitions regarding the
premium version

This highlights that this new service is

indeed not perfect and that there is one
problem with it.

This can be connected to the piracy

sources and why music pirates are
switching to streaming,

Research Progress Report

Section 1: The Music industry and community is better off with music streaming services because the new service is aiding the music
industry economically, while changing the music community positively, as well as ending music piracy.
Section 2:
References
Drr, J., Wagner, T., Benlian, A., & Hess, T. (2013). Music as a service as an alternative to music piracy? Business & Information
Systems Engineering, 5(6), 384.
Dr. Jonathan Drr, Dr. Thomas Hess, Thomas Wagner of the Munich School of Management as well as Dr. Alexander Benlian
of the Darmstadt University of Technology writes a journal article summarizing the introduction of music streaming service
and how it combats or deters music piracy. This relates to my research topic by highlighting the benefits the music industry as
well as the artists are getting from music as a service. This will tie with my other source titled Download or stream? steal or
buy? when I talk about music piracy being a huge issue in the music industry and how this service solves that.
Glantz, M. (2016). Internet radio adopts a human touch: A study of 12 streaming music services. Journal of Radio & Audio Media,
23(1), 36; 36-49; 49.

Dr. Mark Glantz of the University of Missouri, writes in a journal article explaining the Human Touch of music streaming
services. He breezes through the logistics of how each streaming service is setup and how it appeals to consumers of that
market. This source is important to my research because it shows what is new and what is old highlighting what is improved
from old music services and how it benefits consumers of the music community. Im going to be tying this source with John
Lynchs article on the Grammys because both talk about change in the music community caused by the new service.
Keating, L. (2015, The business of music-streaming services: How deals with record labels and publishers are made. Tech Times,
Lauren Keating, a reporter at the Tech Times, writes an article reporting the business of the music streaming service industry.
The Tech Times is an online new source specializing in tech-based news thus, the source is credible. In the article she briefly
summarizes what the service is, explains the pros and cons, and then explain how a deal with the service company would look
like. Knowing how the deal ties with the music industry is important information that backs my research topic. This source
ties perfectly with the source by Nils & Dominik, about revenues. This is so because it gives us background information on
how the music industry is creating revenues.
Lynch, J. (2016, The Grammys made one big change to their rules and now this rapper has a chance at winning. Business Insider,
John Lynch, a writer for the Business Insider, reports The Grammys major change in their rules and qualifications on
nominations stemming from an independent artist named Chance The Rapper. Business Insider is an online news source that
specializes in reporting business related activities, and is essentially credible as a news source. In the article, Lynch explains
how The Grammys, in the past had rules that restricted the nomination process so that only artists who are signed with music

labels are eligible. This essentially meant that those who sold music in the hard copy form, instead of streaming only are the
only ones eligible for a Grammy. However, an independent artist named, Chance The Rapper, changed the status quo by
arguing for the nomination rule to be repealed. Because of this, all independent artists are now eligible for a Grammy. This
source is applicable to my research because it highlights how the music community changed because of music streaming.
Morris, J. W., & Powers, D. (2015). Control, curation and musical experience in streaming music services. Creative Industries Journal,
8(2), 111-112.
This journal article written by Jeremy Wade Morris of the University of Wisconsin- Madison and Devon Powers of Drexel
University review the user interface of these new music streaming services. This is important to my research because it ties to
how beneficial music streaming services have been for consumers in the music community. This source will tie to my two
other sources talking about the change in the music community
Nils, W., Dominik, P. (2016). On-demand streaming services and music industry revenues insights from Spotify's market
entry.33(2), 316-325.
Nils Wlmert of the Department of Marketing, Institute for Interactive Marketing & Social Media, Vienna University of
Economics and Business and Dominik Papies of the University of Tuebingen, School of Business and Economics write a
Journal Article summarizing their research on music streaming services both free and (in this case) paid, and their effects on
the music industry's revenues. This is important because it shows whether or not the music industry is benefitting from this
new service as well as its new market. The source introduces new information that can be important; that how free music

streaming services can affect the industry of music. Both authors with their background experience in Economics credibly
conclude that paid music streaming increases record labels revenues by using numbers and mathematics. They also include
information on how the new service effects consumers or the market.
Sinclair, G., & Green, T. (2016). Download or stream? steal or buy? developing a typology of today's music consumer. Journal of
Consumer Behaviour, 15(1), 9-11.
Gary Sinclair of the University of Stirling and Todd Green of Brock University write a journal article explaining the
phenomena of Ex-downloaders/streamers. They essentially talked about the conversion from a music pirate to a music
service user. This is important to my research because it highlights how music piracy is dying because of the creation of the
service. This article will tie with the another source titled Music as a service as an alternative to music piracy? and will be
used as to warrant the claim that music piracy is dying.
Sisario, B., & Chen, B. (2015). Apple and beats developing streaming music service to rival Spotify. New York Times,
This source is an online news article written by Ben Sisario and Brian Chen of the New York Times (a fairly reliable news
source based off reputation) where they report that Apple, creator of iTunes is incorporating a music streaming service into
their entrepreneurial process of dominating the music industry. After Spotify created this market, Apple had to join in. This
source is important to my research because it stresses the success of the new service and how its changing the music
community and music industry by shaping its future.
Swanson, K. (2013). A case study on Spotify: Exploring perceptions of the music streaming. MEIEA Journal, 13(1), 208-209.

This journal article written by Kate Swanson highlights the public perceptions of the new service of music streaming. In this
article she speaks about those who disapproves of the new service and their arguments. She also includes the positive
perceptions of the new service. This source is important to my research because it includes the necessary although clause
that every research paper needs; allowing me to nod heads to the other side of the argument. Kate Swanson writes for the
MEIEA Journal, a credible source.
Wagner, T. M., Benlian, A., & Hess, T. (2014). Converting freemium customers from free to premium--the role of the perceived
premium fit in the case of music as a service. Electronic Markets, 24(4), 259-268.
This Journal article written by Dr. Thomas Hess, Thomas Wagner of the Munich School of Management as well as Dr.
Alexander Benlian of the Darmstadt University of Technology explains how music streaming services operate in terms of
obtaining revenue. They also go in depth on the idea of freemium. This article will be used to give brief background
knowledge on how the service operates economically.
Section 3:
I need to do more research on market revenues as well as figure out more reasons as to why the music community is
benefitting from music streaming services. I think research-wise my essay is complete, I just havent worked on the structure
yet and how to put together the sources I researched on. I want feedback on structure in any kind of workshop, I like to know
that my essay is organized and can be easily read and interpreted.