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Summary:
Name of industry: TAJ slaughtering house and frozen meat
Location of project: Main industrial zone, BAHAWALPUR.
Address: Plot #156, main link road. Near over bridge multan road, BAHAWALPUR
The project appraisal under consideration has a product range consisting the production of frozen
meat of Goat & Sheep. The installed capacity of the project is 5132166 in a year. The estimated
capacity of the project in the first year (2011) 70% in 2012 & 80% in the 2013 90.
The estimated cost of the project in Rs. Is as follow:
The means of finance for the above said cost of project is 60% debt & 40% equity. The name of
lender is national investment bank (NIBP), that the required loan @ per annum against the
securities pledged & the personal assets of the partners. The name of sponsors is:
Mr.Shoaib Nishter
Mr. Hafiz Naveed
Mr. M.Ismail
The civil work & construction of the project is done by Abbass Associates & constructors
bahawal pur The machinery required for the project is conventional machinery that is supplied
by “Top slaughter Machinery Supplier lahore”.
The implementation schedule of the project is as under:
The financial analysis shows the following results:
IRR is 36% of the project. The above result shows the possibility of the project & proves it’s as a
profitable project, which can generate for the stakeholders and owners. The future chances of
expansion in demand are strong that will make the industry more profitable in future.
All presetting of the project confirms that we can implement the project this year and can start
commercial production on 1st jan, 2011. The details of the project appraisal are discussed in
details in next pages. In line with our project appraisal team, we have provided all information’s
and will present further details related to the project on the final presentation.
Thanks
Yours Sincerely,
Mr.Shoaib Nishter
Mr. Hafiz Naveed
Mr. M.Ismail
INTRODUCTION
PURPOSE OF COMPANY:
“To provide the quality products at a competitive price,
and thus earning revenues for the owners”
MARKET ANALYSIS
There is a huge shortage of slaughter animals for meat supply. The animal growth
cycle needs a certain period to fill the gap made by slaughtered animals but rapid
increase in daily use, change in consumption patterns, use of more meat in food table
and economic up lift has increased the demand by many folds resulting in
slaughtering of premature animals, poor carcass quality and quantity wise and
increase in price. If this practice continued, there would be a huge gap between
supply and demand, forcing the import of meat at large scale. At present small
ruminant are mainly coming from the range/rain fed areas where feed resources are
not sufficient to bear the animal production requirements. So, most of the cases
range areas are either over crowded or with out grazing systems, resulting in poor
nutrients supply to animals and damage to rangelands themselves. The disappearance
of desirable fodder species and propagation of unwanted plants make this situation
worsened for future also.
The 3 slaughterhouses present in Lahore (Kot Kumboh, Shahdrah and Baghbanpura)
are meeting the only 75% of daily requirements and rest of meat is slaughtered at
different areas illegally. Now it is need of time that if public sector can not meet the
changing trade scenario and export standards (as evident from many reports), the
private sector should be developed for this purpose. The loans to set modern abattoir
with hygienic production facilities should be granted on easy terms. Furthermore,
the Sanitary and phytosanitary (SPS, 1994) Agreement also demands under the
Uruguay Agreement, to define rules for setting national standards and regulations
relating to sanitary and phytosanitary measures to protect human or animal health
from specific risks, including risks arising from animal diseases and food safety.
Under this act more stress was given on animal health than food safety.
Export meat
The export of meat from Pakistan is relatively a new segment of country’s trade, as
the real commercial level export started in not before than. Thus, the export of meat
and meat preparation is not so high; but the export growth rate is quite encouraging.
Pakistan owns a large inventory of livestock, which determines a large size of meat
exports in future. So, meat export is bound to be a good contributor to Pakistan’s
foreign exchange in the years ahead.
Despite an increase in meat production, the prices have moved upward abnormally.
The recent increase in meat prices is attributed to the export of live animals or meat
to the Middle East and Afghanistan. The country, though rich in livestock, rarely got
a chance to export meat or meat products to earn foreign exchange. It was offered an
opportunity when various Middle East states stopped importing meat from European
countries due to the incidence of the mad cow disease. Meat export from Lahore
started in the beginning of the year 2000 when carcasses of goats and large animals
were airlifted. The meat was processed under a special arrangement between the
exporters and the Metropolitan Corporation of Lahore, which runs four abattoirs in
the city.
Meat Markets:
Currently, meat sector in Pakistan is working on an informal basis from animal
raising to meat selling. Animal traders purchase animals from the rural areas and sell
them to the animal markets in the urban areas. Butchers purchase these animals from
animal markets and slaughter them in the slaughterhouses. Butchers act as meat
traders and dominate the meat market both in rural and urban areas. The animals sold
in these markets are generally diseased and culled animals. Butchers/traders prefer to
buy these cheap animals. Pakistan is one of the cheapest beef producers in the world
as the live weight value per kilogram is lowest in the world because of the cheap raw
materials available.
OpportuiityRationale
Pakistan is situated along both sides of the historic Indus River, following its course
from the mountain valleys of the Himalayas down to the Arabian Sea. It shares
borders with India, China, Afghanistan and Iran. Its 796,095 square kilometer
territory includes a wide variety of landscapes, from arid deserts to lush green
valleys to stark mountain peaks. The estimated human population is 153. 96 million
with annual growth rate of 2.9 %. Of the total population, 65.9 % live in rural areas.
Punjab is the most populated of the 4 provinces, having 56% of the country’s
population while Sindh (23%), NWFP (16%) and Balochistan (5%) provinces share
the rest. Agriculture is the mainstay of Pakistan’s economy. Livestock sector
contributes almost 50 percent to the value addition in the agriculture sector, and
almost 11 % to Pakistan’s GDP, which is higher than the contribution made by the
crop sector (47.4% in agriculture and 10.3 % in GDP). The role of livestock sector in
the rural economy of Pakistan is very critical.
Per capita availability of meat is 12 kg, most of which is from buffalo and cattle. It
may, however, be mentioned that population statistics and statistics on the
availability of products from various sources differ drastically. To meat the domestic
demand of meat, the rate of growth must be at least 5-7 % per annum.
The demand of livestock food products is growing fast because Pakistan's human
population is increasing at the rate of 2.9 per cent annually. If population pressure
continues to grow and livestock production stays at the same level, then food deficit
may become larger. According to one recent survey, in coming years, milk, red meat
and poultry meat deficit will be 9.72, 0.17 and 0.14 million tonnes if our livestock
production stays at the same level.
Therefore there is need of establishment of slaughterhouse facilities of a sufficiently
high standard but still simple would improve the situation. Therefore, this prefeasibility
study has been made of a medium size slaughterhouse equipped with
medium level semi mechanized technology. By providing value added services, the
slaughterhouse can utilize the abundant and unexplored resources of Pakistan.
Public Sector:
For carrying out study of present slaughtering practices Lahore market has been
selected. In Lahore, there are four slaughterhouses owned and managed by
Municipal Corporation Lahore (MCL) at Kot Kamboh, Baghbanpura and Shahdara
with Slaughtering capacity for 6,700 small and 610 large animals. This capacity is
sufficient for meeting only 75% meat requirement of the city. The remaining 25% is
being supplied from outside the city, and by illegal slaughtering.
Indeed the present premises are fairly old structures, had been built several years
ago, and at when a time municipal engineering and public health requirements were
less stringent and different from those prevailing now. These slaughterhouses handle
the bulk of public slaughters, and as such, they are not slaughterhouse but can be
referred to as slaughter slabs merely a place for slaughter
arrangement of hygiene and sanitation. These premises merely make facilities
available for use by butchers and traders (not licensed) for the slaughter of livestock
at fee of Rs. 10 per small animal and Rs.20 per large animal.
No storage facility and sufficient quality control measures are available there. Most
of the times, Meat gets rotten especially in summer season. This problem is
intensified while the meat is sold through the butcher’s shops to final customers. All
the meat is not sold to customers in daytime, and not all the unsold meat is frozen to
keep it in hygienic condition.
The primitive conventional fashion slaughtering results in wastage and damage to
by-products. There is also lack of essential allied facilities. The prevailing conditions
are discouraging for the export of meat and meat by-products.
MARKEETING:
The proposed slaughterhouse will identify and develop such services and products
that will help to cater the unfulfilled market for quality meat and its by-products in
an effective and efficient manner on the following grounds:
The slaughterhouse, duly equipped with modern facilities and hygienic standards,
can carve a niche in the existing market through properly defined segments and
create a competitive strength over municipality-owned and managed
slaughterhouses. This unique marketing position can be attained through formulation
an adequate marketing mix. The slaughterhouse can achieve differential competitive
advantage by.
• Physical differentiation through distinguishing own product in quality and appearance.
• Psychological differentiation through labeling, stamping, packing
advertisement,salesmanship and sales promotion.
• Differentiation through its distinctive environment of pleasant surroundings,personal
attention and improved services.
• Differentiation through physical distribution capabilities by making meat readily
available at customers’ doorstep.
• Differentiation through pricing and terms of sales and services.
The financial model of this business plan depicts the picture of product mix of the
above options. The prices of services have been taken at current/prevailing market
and there is a margin to decrease prices of services offered.
The decision of selecting the distribution channel will be based on the identification
of target market.
For local market, the slaughterhouse can target the needs of health conscious people
through departmental stores, chain stores, other retail outlets, but in the initial stage,
opening of own retail outlet is not recommended, because it will require investment
and specialized skills of retailing business. It is planned to distribute 30 refrigerators
to major departmental stores of Lahore filled with product free of cost, and a margin
of 5% will be offered to shop keepers on selling each product
Foreign contracts can be obtained with the assistance of Export Promotion Bureau
(EPB). The management of EPB is already working on it to facilitate the export of
meat. The slaughterhouse can also serve the existing meat exporters.
TEHNICAL ANALYSIS
Cost of Land
Size Acre Cost per acre Total
200,00 1,000,00
Land 5 0 0
60,00
Cost of Registration 6% 0
20,00
Cost of Transfer 2% 0
450,00
Bounday Wall and Main Gate 0
50,00
Legal Charges 0
10,00
Brokerage fee 1.00% 0
1,590,00
Total 0
It is essential to provide adequately trained staff to carryout the above processes and
improve slaughter hygiene and meat quality, reduce raw material losses, increase
utilization of by-products, and thereby increase profitability. To meet this objective,
proper training is required for the meat workers who are to operate these facilities.
The type of personnel needed and their cost is given in financial analysis.
Total Salary
of Factory
Staff 2466000
C. Sales Staff
1 Sales Representative 2 10000 240000
2 Advertising 100000
3 Helper 2 6000 144000
4 Total C.= 484000
Add:Fringe Benefits
(@50% of Total C. 242000
Equipment
The standard installation and equipment required in modern slaughterhouse are those
necessary to effect a rapid and hygienic conversion of livestock into meat.
70,00
hooks 0
80,00
spreaders 0
60,00
steel 0
70,00
sticking knife 0
50,00
skinning knife 0
60,00
meat saw 0
90,00
meat chop 0
480,00
total 0
Machines
Machinary and Equipment
Item Cost Total Cost
3,400,00 20,400,00
Machinary and Equipment 6 0 0
80,00 480,00
slaughtering machine 6 0 0
100,00 200,00
Pressure Tank and Other Motor 2 0 0
1,800,00 3,600,00
Electric Generator 2 0 0
1 2,00 24,00
packing machine 2 0 0
150,00
cooling machine 0
60,00 60,00
Water Turbine 1 0 0
800,00 800,00
AC Ducting 1 0 0
25,714,00
Total 0
REGULATIONS
Registration
Permission is required from Local Municipal Authority before starting construction
of an abattoir.
Application for permission is to be submitted to:
Secretary Livestock Department
Local municipal authority
No fee is required for submission of application.
Public veterinarian/doctor will be required for inspection of meat who will work on
behalf of MCL.
1 Taxation
There is no General Sales Tax on abattoir services.
Income tax will be levied as per status i.e. individual, partnership, AOP, or company.
Laws
The regulatory laws governing the slaughtering of animals are as under
The Punjab Animal Slaughtering Control Act, 1963
(West Pakistan Animals Slaughter Control Act, 1963)
Photocopies of above laws are being annexed for ready reference.
FINANCIAL ANALYSIS
Cost of project
Finanacial Plan
Cost of the Project Local Foreign Total
Rs. Rs. Rs.
1,590,00 1,590,00
Land and its Devolpment 0 0
8,303,20 8,303,20
Building and Civil Work 0 0
25,714,00 25,714,00
Machinary and Equipment 0 0
Engineering and Technical 100,00 100,00
Fee 0 0
69,00 69,00
Furniture and Fixture 0 0
2,780,00 2,780,00
Vehicles 0 0
1,140,00 1,140,00
Preproduction Expense 0 0
32,00 32,00
Office Equipment 0 0
400,00 400,00
Contingencies 0 0
182,54 182,54
Others 3 3
5,840,00 5,840,00
Intrest During Construction 0 0
46,150,74 46,150,74
Total Fixed Cost 3 3
74,052,65 74,052,65
Initial Working Capital 2 2
60,000,00 60,000,00
Total Cost of the Project 0 0
ASSUMPTIONS
land in acr 5
cost of registeration 6.00%
cost of land per acr 200000
legal expense 50000
Rate per Square ft building Rs 300
depriciation rate 10%
tax anually 40%
incresse in sale anuualy 10%
increse in direct cost & expenses 110%
Debt portion 60%
Equity portion 40%
Distributable profit to all partners 90%
retained earning 10.0%
Animal slaughtered 15840
months in a year 12
days in a month 30
price of per kg meat 200
price of animal 3000
estimated load shading hours 10
liter per
fuel utiliazation hr 20
daily fuel used liter 200
monthly fuel consumption liter 6000
yearly fuelconsumption 72000
fuel per liter 65
INCOME STATEMENTS
Income Statement
For the Year ended 2011 2012 2013
operating efficiency
assumed Rs. Rs. Rs.
668,926,5 860,048,37 1,075,060,4
Sales 16 8 73
Cost of good Sold:.
179,625,6 205,286,40 230,947,2
Raw material consumed 00 0 00
2,466,0 2,712,60 2,983,8
Labour 00 0 60
8,696,0 9,565,60 10,522,1
Manufacturing expense 00 0 60
3,552,6 3,552,66 3,552,6
Depreciation 60 0 60
194,340,2 221,117,26 248,005,8
Cost of good Sold 60 0 80
474,586,2 638,931,11 827,054,5
Gross Profit 56 8 93
Operating Expenses
1,008,0 1,108,80 1,219,6
General and Admin. Expenses 00 0 80
726,00 798,60 878,46
Selling Expenses 0 0 0
1,734,0 1,907,40 2,098,1
Total Operating Expenses 00 0 40
472,852,2 637,023,71 824,956,4
Operating Profit 56 8 53
Non-Operating Expenses
1,456,0 4,979,20 3,798,4
Financial Exp. 00 0 00
228,00 228,00 228,00
Amortization of preproduction exp. 0 0 0
9,457,0 12,740,47 16,499,1
Workers Welfare Fund (2%) 45 4 29
11,141,0 17,947,67 20,525,5
Total Non-operating Exp. 45 4 29
461,711,2 619,076,04 804,430,9
Profit before Tax 11 4 24
184,684,4 247,630,41 321,772,3
Tax 85 8 70
277,026,7 371,445,62 482,658,5
Net Profit after Tax 27 6 54
Raw Material
a b axbx12
Monthly cost per Total (at
Item Required Item 100%) (at 70%) (at 80%) (at 90%)
Eggs. 7128 3000 256608000 179625600 205286400 230947200
Depreciation Expense
Sale
(at70%) Price/ kg Total
Meat Produce 3592516.2
Less Dead 5% 179626
3412890
Less Sale
Bonus 2% 68258
Net Sale 3344633 200 668926516.4
(at 80%)
BALANCE SHEETS
RATIOS
7.7 9.6
CURRENT RATIO 5.44 0 8
7.7 9.6
CASH RATIO 5.44 0 8
DEBT TO EQUITY 68.89% 33.55% 18.89%
CASH FLOWS
RATIOS
CURRENT 5.4 7.7 9.6
RATIO 4 0 8
5.4 7.7 9.6
CASH RATIO 4 0 8
DEBT TO
EQUITY 68.89% 33.55% 18.89%
The current ratio trend is increasing in the future years by 2 in each year. We
should have to check it out with comparing with the industry average. The
most of our cash is now going to be blocked in our inventories & account
receivables. We should check it out and retain it close to 2:1 or 3:1. it also
means that our current assets are increasing, other words our inventories of
raw material & finished goods and account receivables are also increasing.
We should check their balance and manage them in an effective manner.
The liquid ratio is also going to be decrease. The increasing trend shows not
good solvency position of a business. It will not attract the stakeholders to
the industry; enhance the relationship with the Supplier and creditors.
OPERATING PROFIT
RATIO: 70.07 70.07 76.74
The increasing trend in operating profit ratio is not same as Gross profit
ratio. Although there is increasing trend in this ratio but we have to check
our Admin, Selling & General expenses. We should have to control over them
& check them as per their requirement & their benefit cost ratio; if the
benefits of these expenses are less than their cost then we have to decrease
them.
The decreasing trend in net profit is not good. The debt burden & interest
payments affect it, but as the debt burden decrease down it shows increase
from 3rd year.
The debt to total equity ratio shows decreasing trend that is beneficial for
the owners that the business investment proportion is now shifting towards
them. As the new profit is re-invested in the business, the total equity shows
more increasing trend. The gradual payment of the debt also decreases the
numerator. And ratio shows decrease in the next years. Means the owners
share is increasing & outsiders claim is going to be decrease. The overall
increase in the GP Ratio, Net Profit Ratio, Liquid Ratio and Cash Ratio
increases the credibility of the industry. The deal with fund providers in the
future gives good results & we can start the expansion easily.
SWOT ANALYSIS
A). STRENGTH
B). WEAKNESSES
C). OPPORTUNITIES
D). THREATS