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Design Awareness

Design Clinic.
Value addition by Managing Design.
MSMEs in Wood and Engineered Wood Working Units.
The state of Karnataka and Andhra Pradesh

Metro Clusters. Tier II Cities Cluster.

Specific skills and heritage Cluster Town Cluster.
Submitted by: Vivin Agarwal Design Expert
and Social Entrepreneur.

National Institute of Design & MSME,

Instititute of Wood science and Technology.

To whom so ever it may concern:

I the undersigned have compiled and documented the data in this report.
We have tried to imbibe the dual agendas of NID- MSME Design Clinic Scheme and IWST.
I thank to my team to help me to reach-out the precise MSME units in Karnataka and Hyderabad of Andhra Pradesh.
1. Mr. M.P. Rao, technical advisor to the EW panel Industry from last 20 years.
2. Mr. H.G .Gadgagkar, tooling advisor to the industry from last 15 years.
3. Architect Rajkumar product designing in Interior industry from last 8 years.
4. Mr. Varun. Graphic Designer.
5. Mr. Pramod Manpuria, Leading furniture and allied product retailer from last 15 years.
6. B. K. Kumar in Hyderabad, active since last 10 years in this industry.
I graduated as an Architect from, Sir J, J. College of Architecture in 1975,since them I am active in this industry. almost 35 years of experience.
From the data base of 1500 units, we zeroed down on 50 units which have the prerequisite to have the maximum benefits from Design Clinic Scheme.
Our design suggestion are been tested for market viability and we can help the units to improve their turnovers as they are running grossly under capacities.
This fact we want to highlight during our one to one discussions in proposed 5 day Design Workshop.

The Agenda for the Design Work shop.

Day 1 to Day 4.
we intent to invite 6 units per day for one to one discussions on the how Design intervention can increase their sales and profitability?
Each session will be of 1 hour with each unit. We will undertake 3 session each pre and poet lunch. Total 24 units can be accommodated for this interaction.
The one hour session will be addressed by panel of experts from Design, Marketing, Technical, Raw Materials, Skill training, H.R. and Financial Sectors.
Day 5 will be for general gathering which will offer solutions to the 8 common challenges which industry is facing right now. Each session will be addressed by an industry
Vivin Agarwal,
Mobile: 98860 56450, E Mail lumberyardinc @gmail.com.
T 9, sai Greens, Chalkere Lakes, kalyan Nagar, Outer Ring Road, Banaswadi, Bangalore 560 043.


Seal & Signature:


Design Expert



Channapatna town of Lathes and Lacquer.
It is about 65 KM towards Mysore from Bangalore in Ramnagar District.
A hub of micro and small scale units (MSMe) which make lacquered wooden toys (vegetable dyes) also called the city of toys, a must visit for
tourist on Bangalore and Mysore circuit.

Historic and Traditional relevance of Channpatna toy making.

Tipu Sultan who had the personal fascination for the small toys, brought in Persian artisans to make them, who settled in this region under his
This craft enjoys the protection of GI certification under WTO initiative and administered by the state govt.

Production process:
These toys are made from small branches of trees available in nearby forests.
The major species locally are called Ale-mara (Wrightia tinctoria) and Doodhi, these are yellowish white in colour. Being soft it adopts to the
steel blades shaping. The grain- less surface of these wood accepts the bright colours of lacquered sticks.
As Design experts we feels the need to develop a business model, which has Design progression and differentiation to fully utilise, the skills be

The entire Production Mechanism is on the skills of wood turning whether shaping or lacquering. It is done on two levels, one being
smaller hand lathes installed in homes. The family makes small components and sell them to larger units. The industry engages about 6000
people directly and indirectly having different skill levels
The bigger units employ the labours and operate with motorised lathes. One single motor runs multiple lathes.
The lacquer mostly comes from Gujrat, it is colour blended and converted in to sticks. The lacquering is also done on lath itself.
The peculiar blend of hand skill tradition, rural development issues, historical attachments and simplicity of the process has made this city a
potent subject of study by NGOs, Designers and various state and central Govt agencies. There are so many videos and articles on the inter net.
From last 50 years various subsidies and training programs are been conducted.
In-spite of all this attention this cluster industry is not prospering. The new generation is not picking up this practice. Being near to Bangalore the
population has easy access to education and 85% of the youth is literate, they get suitably employed in IT sector.
The MSME and skilled labours have sound understandings of production management and can conceive the products from any suggestions.
They need to acquire next level of technology which compliments their hand skills.

A Co-Operative Marketing format will get the workers

share from retailing (MRP) of the product.

The ideal conditions shall be created where MSME can afford to pay each worker minimum of

Rs.15,000/- per month as against Rs. 6000/-

By a rough estimate the total procurement cost of produce from about 20 fully operational, 50 semi-operational units and about 1000 registered
members with various govt. is Rs. 12 Cr per annum.
In the retail market it fetches about Rs. 30 Cr.

1. Planetary rotation multiple bed Lathes:
To maximize the production the Expert Designer feels the need of developing design, which can be carried by the blades which have multiple
contact points on the bed of latha. Minimum four to five contacts and four beds in one single loop. Continiuos process where two workers,
where one loads the bed and the other keeps on turning, will insure that no time is wasted in removing and reloading the next piece.
Two workers can produce the entire work of one day in just one hour.
This will facilitate to produce different designs in smaller quantities. There is always an edge in retailing, where the end user will have the
multiple choices to select from.


Under this format a unit can be motivated to undertake the activities for rapid prototyping which will provide the direction of Design
intervention, Tool development and Skill up-gradation.

3. Design differentiation, Different market segments, Developed technology and Marketing format can bring new chapter to this
The Emerging Opportunity Mapping is discussed in Micro level study of a single unit.

Units undertaken for Micro level study.

1. Ajmal Handicrafts. look in to micro level study.
2. Meeran Handicrafts, No.43, T.K. Road cross, Handicraft colony, Kalanagar, Channapatna 571 501. Land line 080-7254591.
Arafath: 9731767517.
The unit was started by Mr, M. Mehboob, now in his late sixties. He has four sons. They have no inclination to continue the toy making business.
They have settled in different cities. One of them Mr. Arafath has joined an IT company in Bangalore. When contacted he showed the desire to
restart the unit provided a revised business model is worked out.


AZMAL HANDICRAFTS. Cluster: Channapatna.
715/1, Adipur Mohalla, Daira,
Channpatna, 562 160, Ramanagar District, Karnataka.
It is registered in Small Scale Industry, established in 1991, managed by it's proprietor Mr. Syed Azmal.
mobile: 9844143530, Land Line: 080 27251143, E Mail: ajmals@satyam.net.in
Product Description and Range:
Handcrafted Napkins Rings, Bangles, Trays, Beads, Home Decoration items, boxes and Toys.

Nature of work: The unit is engaged in making these items since last twenty years. Wood( Dhoodhi, teak, pine and rubber wood) the main
raw material is available in the radius of 50 Kms. Finishing is done by vegetable dyes, 50% of the process is done by hands.
Marketed through the chain of agents and direct contacts with retails stores.

Turn Over: Avg. Rs. 50 Lakhs per annum. Infrastructure Set up: Shade of 1,000 sft. with wooden laths and small wood working
machines. The cost of machinery and hand operated electrical tools will be around Rs.7.5 Lakhs.

Employees Strength: Eight skilled and eleven semiskilled labours.


Mr. Azmal is aged around 55 years, and has 35 years of experience of this business. He is secretary of Channpatna Craft Park.
He has a own unit in this new park. The 8000 sft, park is having panel sizer, belt sander, boring machines, edge bending, vertical band saw and
turning laths.
The cost of machinery's in this unit is apx. Rs. 100 Lakhs.
He wants to commission the new unit in this park. He can procure the imported wood from Bangalore open market.
The new unit has tremendous growth opportunity by using Mr. Azmals knowledge of traditional craft and expertise of new installed capacity.
Craft park can process Rs. 200 Lakhs worth of raw materials per annum.

1. Product Design and Development for new segment.

The possibility of using the traditional colouring techniques and expertise facilitates to design products in other segments for better commercial
utilisation of skills.
1.1. Children Furniture.
1,2. Office Desk Stationery.
1.3. Dining table accessories and artefacts.
1.4. Thematic story-line additive toys.
2. The unit will have to collaborate and acquire the technology of water base finishing of wooden surfaces. The Design Expert has already
talked to few Italian base companies who are ready to offer the training in this.
3. The new segments initiation will require research of dimensional stability and pigment absorption capability issues in different species of
wood. IWST can show the way.
4. Innovating joining procedures in sliced sections of wood for exotic finishes. This varied colour raw material will offer different directions to
the Designers and workers, engaged in production. The current wages are Rs.7,000/-.
The net effect to the MSME will be 100% as they will be involved in getting the share in MRP of the products.


5. Each design of lath-centric product will necessitate tool development. One German company is ready to undertake this responsibility.
6. An exploratory market survey conducted by Design Expert suggests the relevance of CSR in this cluster level development program. Mr. Srinath
Setty CEO of "Gift Wrapped" a Bangalore base company which has pan India presence deals in customised gifts to corporate, has assured to
undertake a market research, subject to providing the prototypes.
7. Training in make new tools, finishing hand skills to be provided. These can be done in the common facility centre of the New Craft Park.
8. Ergonomics factors to be studied for the children's furniture segment.
9.As the proposed business will be based on pan India marketing, it provides ample scope of designing packaging systems, storage of finished
products an transport logistics.
10. As for now the common facility center is sufficient to process Rs. 10 crores worth of raw materials per annum.
11. It provides opportunities in designing stalls in Exhibitions and Retail spaces.
12. For the visibility and retailing of the product, a branding communication Design will be required.
13. The produce will be marketed through a corporative format it will Inter cluster communication.
14. In the first stage it is proposed to bring minimum 30 MSMe in the region in this program. Which will get the visible benefits.
15. The market share of the cluster will be steadily increased by 2% per annum.
16. Designer will stress on having product proliferation to absorb the rejections and wastage one range in another range.
17. The social relevance of this project is sufficient to offer edge in competition.
18. The core objective of the project is to provide minimum monthly wage of Rs. 15,000/- to each skilled worker.


Cluster MYSORE Wooden handicraft Industry.
Historical city about 180 Km from Bangalore.
An ideal tourist city with numerous historical monuments, a fulcrum of Karnataka's culture and history.
Souvenirs buying ritual of tourists has given the encouragement to locals to engage in making and marketing of handicrafts.
There are scores of associations which assist the people working in this sector.
Under the patronage of ruling dynasty of Wodyars the city craftsmen have developed varied classifications of craft skills i,e. wood in wood inlay,
ivory in wood inlay, carvings in wood.
The Mysore art of Marquetry occupies prominent place in wood carving. The district's relatively better forest cover provides enough raw material,
they still employ traditional skills to carve, inlay, veneer, paint and lacquer articles in wood. This has moved from to artefacts to furniture and
architectural applications.
Wood inlaid panels for wall decoration to table tops depict landscapes,pastoral scenes, elephant herds, birds and religious mythology.
Some of the ivory inlaid masterpieces are preserved in South Kensington Museum London.
It also specialises in sandalwood carvings. This soft material is used to make charming art pieces of extremely delicate details those are required to
make figures of god and goddesses. Apart from this lots of personal items like jewel box, walking sticks from rose wood are made.

Wood inlay on flat surfaces and on furniture parts.
After a design is selected it is routed on the wooden surface and pieces of different and and contrasting coloured wood is fitted in to depression.
It is the skill of matching numerous small pieces of veneers to form a design or picture. These are then assembled and glued on a larger section
or a supporting piece.
Normally it is done on Teak or Rose wood. For different in-filling colours, Blue ash, Sampige, Madi, Patanga, Red sandal wood and Hunsue are

Sandal wood Craft:

This has emerged as one of the major gifting industry, perhaps it is the best case of value addition by skills and design intervention.
Challenges and scope for Design opportunities and business development
1. The skilled labour for this industry is thinning out, There are only six major players in wood inlay segments as compared to 500 about twenty
years back.
2. The sandal wood craft needs more parameters of Design differentiation's. Most of the designs are conceived by the craftsman and are
repeated throughout the retail outlets.

1. To set up a training centre with the initiatives of MSMe units and retailers.
2. To Create a pool of market tested prototypes for both the sectors.

Majeed Fine Arts. Partnership firm registered in 1980.

Mr.Tanveer Khan - Partner.
Cell: 98451 17786, Land line: 0821 249751,
E Mail: majidfinearts@gmail.com
Address: #3325/ M2497519, Anegundi Main Road,
Mandi Mohalla Mysore: 570 021.

Product Range: Wooden Furniture, Swings, Temples, Wall frames etc.., Nature of work: Hand inlay and Carvings.
Turn Over: Rs. 100 lakhs per annum. Infrastructure: Workshop 5,000 sft.
Employee Strengths: 4 Nos administrative staff, 15 Nos, Skilled and 20 Nos. Semi skilled Labours.
Opportunity areas for design intervention:
1. The unit wants Designs to produce chest of storage drawers in bed rooms and jewellery boxes with digital numerical locks. 2. Wants to install
wood carving machinery's. 3. The expert designer has directed them to Taiwan based wood carving machine supplier,
4. Innovative solutions to provide the locks in jewellery boxes. and CKD mechanism for furniture. 5. Needs Work station designs for different
process like re imagining on wood, tracing the outlines, cutting the outlines of veneers. 6. Suggestion of setting a training centre with industry
initiatives. 7. Over seas Packaging Design intervention a must, as 75% of the buyers are foreigners. 8. Mechanised way of improving the output
of the labours.

Remedial Design Suggestions:

To develop a low value range of chests and boxes to be made by trainees. This will be stop gap arrangement till trainees qualify for more
intricate and high value items. The Design challenge will be to use low cost materials for training. This initiative will train 10 members every six
months and bring in the additional revenue of Rs. 25 lakhs per annum.

Mechanised MSME units in Wood and Engineered wood segments:

The demands of Construction for Housing, Retail, Education and Commercial sector increased four times commencing 1995 of the developing
The units engaged in manufacturing Furniture, Building and Interiors fixtures etc. experienced a business wave which they could not cope up with
their existing set up.
From 1995 to 2005 the units multiplied by 100 times and most of them multiplied their outputs by installing machines.
With this fast track demand they could not rationalise growth. though the installed capacity were increased but the support system did not
The available surplus income of middle class, liberal imports of furniture and allied products and emerging concept of improved life style made the
industry to generate an estimated turn over of Rs. 3500 Cr. annually at a growth rate of 16%.
The units can be divided as per to their geographic Locations
1. Metro cities: Bangalore (1000 units)and Hyderabad /Secundrabad. ( 500 units). They process 80% EW panels balance Wood.
2. Tier II cities:Mysore( 250 Unit), Hubli (100 Units), Belgaum ( 200 Units). They process equal amount of EW panels and Wood.
3. Towns: Alnawer ( 25 Units). They process 80% wood.


EW Board production process:

The standard boards are cut in desired shapes, all the exposed edges of board are either edge bended or post formed, these pieces are joined
together with CKD fittings. The products are packed in flat positions for transport and assembled on site. They do not require any polishing or
finishing as most of them are made out of pre-laminated finished materials.

The major machines required in this segment.

Panel sizer and cutter, Boring Machine, Edge bending machine, Post forming.

The similarities in the EW Board Centric Units.

1. Each one purchases the boards, hardware, fittings and fixtures from local dealers or the company Go-downs. The procurement cost to each
unit is almost same.
2. The cost of labour is identical.
3. The manufacturing process in EW processing is common to all.
4. Machine consumables and maintenance and operations are similar.
5. The production costs for each unit only vary by rentals, cost of capital and non utility of waste.
6. The selling price of the products only differs by the profit margins the unit loads on the costs.

How Wood Centric units handle Wood Processing? and production process.
These have facilities of saw milling and purchase the wood in logs from auction depots or open markets.
Very few of them have seasoning and treatment facilities.
The logs are cut in to planks and further converted or shaped into desired components on different machines. and assembled together.

The major machines required in this segment.

Circular saw cutter, Vertical band saw, planer and sizer, pillar drill machines, radial saw, sanders and spray equipment with booth.
Very few units have proper finishing lines.

MACRO/ CLUSTER level study.

METROS. Bangalore & Hyderabad.
Since 1995 the maximum growth in this industry segment has happened in Metros.
In the span of 15 years about 1000 units in Bangalore and 760 units in Hydrabad were established Under MSME.
The majors of Wood working machinery's from Italy, Germany, Taiwan and China either set up their manufacturing units, training centre or
sales office in Bangalore.
Nos. of new board manufacturers also joined the bandwagon to supply the raw materials. The imports of boards and timber also fuelled the
imaginations of the Industry.
The leading hardware companies from Europe also established there presence in India.
Some of the units also got the franchisee of leading furniture manufacturers for India.
The major source of labour is migrant carpenters and polishers from northern state of Rajasthan, U.P., and Bihar.
The most neglected area was the use of timber for two main reasons, limited knowledge to handle the basic properties of wood and wood
finishing. This was complimented by the then belief of not using wood to save the forest cover.
The maximum demand has been in workstations for offices, wardrobes and Kitchen units in home segment.
The machinery installed in EW Wood segment is mechanised up to 85%, and does not require hand-skills.
There is shortage of machine operators and trained management HR in this sector.



MICRO LEVEL STUDY : Cluster: Metro: Bangalore.: MSME

Mr. Prashant, Managing director, Mobile: 9740999777. Address: #6,Manjunath Industrial estate, Magadi main Road, Herohalli,
Bangalore- 560 091. Product range: Wardrobes for apartments. Nature of Work: Typical EW panel processing unit. Turn Over: 125
Lakhs per annum. Infrastructure set up: 16,000 sft. factory, machinery worth Rs. 85 lakhs, Employees strength: 40 skilled and 20
unskilled labours.

Opportunity areas for design intervention.


Product development for ventilation in wardrobes, mechanise and manual.

Collaboration with the units, which make miniature industrial fans.
Research for low energy consuming rotating fans.
Market study to understand consumer's preference for non smelling wardrobes and cloths.
Print material for branding The USP of this new feature.
The move will capture 10% more of the market share. 7. It is value addition to the existing product range.8. Addition of Rs, 50 lakhs turn over.


Develop and Design of Ventilated Wardrobes.




OJAS MODULAR PANEL CRAFT: established in 2009, Proprietor ship firm.
Mr.Raghu Arya, Proprietor, Mobile: 9008118888. Land line: 080 28536934, Address: #118/08, Macholli forest gate, Magadi Main Road,
Bangalore. 560 091. E; Mail: raghuarya@ojasmodular.com
Product Rang: House hold Furniture, majority being the Kitchen cabinets. Nature of Work: EW Panel working process.
Turn over: 160 Lakhs per annum. Infrastructure set up: Factory shade of 10,000 sft., with CNC Router, Hot press and Post forming.
Investment in machines Rs. 120 Lakhs, Employee Strength: Skilled and 25 semi- skilled Labour and 8 in Admin.

Opportunity areas for Design Intervention:

1. To Design and develop a range of Small Stand alone Kitchen Unit for the bachelors in Hostels, single room apartments.
2. Collaboration with sink, hob and chimney manufacturers to make befitting product for the proposed product range. 3. Market viability study to
understand the total market. 4. Ergonomic study to carry out different cooking operations in a confined space. 5. Need to display the new
products in show rooms. 6. Developing print material to advertise the product. 7. The market share will be around 50% if positioned properly.
8. At present there is no competition In this range. 9. Additional revenues of 100 Lakhs per annum can be generated.


To Design and Develop FOUR FEET KITCHEN.


SCS Modular Furniture
No.258, S.Nos.63/2, Jwalamala Industrial Estate, Estate, K.C. Halli Main Road,
Bomanhalli, Bangalore, Karnataka- 560 068.
Managing Director Mr. M. Sriram Reddy, Mobile: 98454 74551,

Land line: 2573 4709/ 4099 7012. E Mail: reddy@scsmodular.com

Product Range: Office Modular Furniture.Nature of Work: EW Panel Processing.
Turn Over: Rs. 150 Lakhs per annum.Infrastructure set up: 7,000 sft of shade in two units. Machinery worth rs. 100 lakhs.
Employees strengths: 6 Skilled and 10 semi skilled workers. 5 Nos in Admin.

Opportunity areas for Design Intervention.


Design the furniture range for Colleges and Education Institutions.

Collaboration and arrangements with the suppliers of equipment for the Educational Institutes.
Market study to understand the total requirement of the segment. 4. Required to participate in exhibitions for visibility.
Designing the identity in the proposed segment. 6. Capable of getting 15% of the market share of the diverse proposed segment.
The initiative will rope in additional revenue of 150 lakhs per annum.

Remedial Design Solution Suggested and recommended:

To design Flexible College and Campus Furniture,



Space N Skapes a Proprietary concern established in 2002. MSME UNIT.

Address: Ayodhya,# 8, 24th main, J.P. Nagar, 1st phase, Near R.V. Dental College, Bangalore- 560 078.
Contact Person: Mrs. Supriya, Proprietor, Land Line: 080 65993956 / 32929627 / 22446196. E Mail: supriya@spacenskapes.co.in
Product Range: House Hold Modular Furniture.Nature of Work: EW Panel Processing. Turn Over; Rs.125 Lakhs.
Infrastructure set up: 10,000 sft of work space. 65 lakhs worth of machines installed. Employees Strength: 12 skilled and 6 semi
skilled, 4 Nos. in admin.

Opportunity area for Design Intervention:

1. To Design and Develop a range of Units which can display, store and disinfect/ sterile the crockery.
2. Technology collaboration with the units those produce steam making machines. 3. Research in understanding how the steam kills the germs
and bacterias 4. Market survey is required to understand the demand for this kind of product. 5. Exhibition display is necessary for promotion of
this product. 6. Print promotional material to be designed. 7. This is virgin market as of now. 8. This is value addition suggestion.
9. The total gross revenue generation will be around Rs. 50 Lakhs per annum.

Remedial Design Solution and suggestion:

To Design and develop a product to disinfect and sterile the crockery when it is to be used.



Eurosit System Furniture, partnership firm established in 1996.
Mr. Vijayan is Managing Partner, Land lines : 080 28377321 / 28377887
Address: # 273,8th Cross, 4th Main, 4th Phase, Peenya Industrial Estate, Bangalore.
Product range: Office furniture I.e. Tables. work stations and seating systems.
Nature of Work: Panel processing along with upholstering unit for chairs, Upholstery is being done on moulded ply wood shells which are
outsourced. Tune Over: Rs. 180 Lakhs per annum. Infrastructure set up: Machinery's worth Rs. 75 Lakhs., Work shop area: 6,000 sft.
Employee Strength: 15 Nos. Skilled, 8 Nos. Upholsterers, and 20 Nos. semiskilled Workers, 5 Nos. Admin staff.

Opportunity areas for Design Intervention.

1. Product design for Trolley mounted stackable chairs for IT Companies', Colleges, Industry's canteens and cafeterias.
2. Collaboration with poly foam moulding units, 3. Design of work station for stitching and folding the finishing material on the basic shell.
4. Market survey to be carried out for the reaction of market for this suggested product range. 5. Training to the upholsterers.6. Ergonomics
study for such chairs to be carried out. 7. Infrastructure for upholstering to be added to existing facilities. 8. Marketing literature to be designed.
9, This product will improve the unit's share of seating systems by 100%. 10. The suggested product will bring in the additional revenue of Rs. 75
Lakhs per annum.

Remedial Design Solutions Suggested. Design and make, Trolley Mounted Stack able Chairs for Canteens.


Aarkay Enterprises. Plot No.5E2.1st phase, Peenya Industrial Area, Bangalore- 50 058. It is partnership firm established in 1985.
Mr. Haresh Patel, Managing Partner, Mobile: 9844066599, Land Lines: 080 409903108 / 22791106. Product Range: Doors
from finger jointed boards. Nature of Work: Timber processing unit, with seasoning facilities, The logs are sawn on horizontal saw mills,
seasoned and further sized in to smaller segments to fit in finger joining procedure. The boards are converted in to the doors of desired
thickness. The units does not have finishing lines. Turn Over: Rs. 150 Lakhs per annum. Infrastructure set up: Shade of 20,000 sft,
wood processing machines i,e, saw mill, vertical saw mills, circular saw, moulders, planer and sizers, finger joining machines, seasoning plant.
Total worth of Rs. 130 Lakhs.

Employee strength:

5 nos, skilled and 15 semiskilled worker, 4 Nos in admin.

Opportunity areas for Design Intervention:

1. Product design for Timber Table Tops for high end usage i,e, High Executives, Board rooms, Dining areas,Reception Counters etc.
2. Modernization for finishing lines, collaboration with water base polishing and finishing material suppliers.
3. Research for the electrical cabling requirement for each different functions. embodiment of any other service. 4. Market segment study in each
of above mentioned application areas. 5. Need product visibility in show rooms and exhibitions. 6. To develop promotional print literature.
7. This is high value segment of a product, tie ups with other similar unit will be necessary for volume production. 8. The Total additional Turn
over of Rs. 40 lakhs can be added.

Remedial Design Solution Suggested: High value Timber Table Tops for different segments.



V Pus, #91/1, Babureddy Compound, Hongasandra, Begur Main Road. Bangalore, 560 068.
Proprietary ship unit established in 2008.

Ms. Bhuwaneswari is the properitor, Mobile: 984396963. Land Line: 080 40960485.
Product Range: Modular office work stations and retailing fixtures shops and retail outlets.
Nature of work. panel processing unit with fixture fitting facilities. Turn Over: Rs. 80 Lakhs per annum.
Infrastructure set up: 3000 sft of shade area, Panel processing machines worth Rs. 60 Lakhs.
Employee strength: 5 Skilled, 5 semiskilled and 4 admin workers and staff.

Opportunity areas for Design interventions.

1. Developing shelving systems for retail outlets.
2. Technology collaboration with light engineering Metal work shops to provide fitting mechanism. 3. Research for the requirement of shelvings
in specific categories. 4. Study to be conducted for the economic benefits, in the user's category for this focused venture. 5. Packaging and
transport logistic for cost reductions. 6. Promotional literature and Instalment manual to be designed. 7. Steam lining the production with
different product proliferation for Zero wastage. 8. The Design suggestion can create an additional revenues of Rs. 50 Lakhs.

Remedial Design Solution Suggested: Developing shelving systems for retail outlets


Shree Balaji Timber Traders, # 312 / A, Ring Road, Sri Raghvendra Nagar,
H.R.B.R. Layout, Kalyan Nagar Post, Bangalore-560 043. Partnership firm established in 2004.

Mr. Dheeraj Patel is one of the partners. Mobile: 98863 85438.,

Land Line: 080 25433199. E Mail: sbtt282.blr@gmail.com.
Product Range: Door and Window frames in timber.
Nature of Work. Deals and Import timber logs. Saw milling facilities and wood working machines.
Wholesale and Retail of sawn timber, making of door framed and window frames for housing sector.

Turn Over: Rs. 200 Lakhs per annum.

Infrastructure set up: 5,000 sft of working shade and 5,000 sft of log stacking yard. Investment of 60 lakhs in machines i.e. Horizontal
and vertical band saw, circular saw and tracked pulley chain system. Employee strength: 6 Skilled, 4 unskilled and 4 admin staff.

Opportunity areas for Design Intervention.

1. Design out door furniture for public areas. 2. collaboration with the wood Preservative and Finishing companies. 3. Innovations such as
Thrmo- treating the wood. 4. market survey to understand the specific needs of different segments. 5. Designing promo literature. 6. The
suggested Product development can additional revenue of 50 lakhs per annum.

Remedial Design Solutions: To design the the timber furniture for public areas.



Kreative Designs. a partnership firm, recently established in 2012. Address: C2 84/4, 37th main, 17th D cross. 6th phase, J.P. Nagar,
Bangalore, 560 078.

Mr. N.V. Vinod Ram is the Managing Partner, Mobile: 9886191050, E Mail: vinodramnv@gmail.com. Product range: Panel
processed furniture for Office segments. Partitions and loose furniture. Nature of work: EW Panel processing machinery's and set up. Turn
over: Order worth Rs 15 Lakhs are in hand to start with. Infrastructure set up: 3500 sft of working shade, Machines worth 35 Lakhs.
Employee strength: 6 Nos. Skilled, 6 Nos. semiskilled and 4 Nos.

Opportunity areas for Design Intervention.

1. To design Laboratory Furniture. 2. Research to compartmentalise the different varieties of lab functions and their requirements.
3. There is virtually no competition at this level. 4. ergonomics study of certain lab functions are required. 5. Awareness and prom literature to
be designed. 6. Rs. 50 Lakhs worth of business can be generated per annum.

Remedial Design Solution and Suggestion. To undertake to Design furniture for LABs.


Gautam Agencies. partner ship firm established in 1985.
Address: 6-2-126, New Bhoiguda, Secundrabad- 500 003.

Mr. Jayanthi Lal Patel is the managing partner, Mobile: 9848047747,

Land Line: 040 27531525 /27534581/ 65227747.
EMail: gautamagencies@ymail,com
Product range: Processing different species of timber and support materials for Interior Industry,
timber column cladding and panelling.Nature of work: To process the wood and design exotic
timber cladding for columns for the Designer Projects.Turn over: Rs. 120 Lakhs per annum.
Infrastructure set up. work space of 2000 sft, stacking and storage area of 10,000 sft, wood working machines worth Rs, 10 lakhs.
Employee strength: 4 Nos, skilled, 20 Nos. semiskilled an 6 Nos. admin workers.

Opportunity areas of Design Intervention.

1.It is suggested to undertake the project of designing and developing a snap-fit timber wall paneling system. 2. Collaboration with light
engineering unit to provide snap-fit fixtures, outsource the finishing lines. 3. Workstation for fixing the fixture precisely. 4. Packaging for the
product have to be designed and developed. 5. Participation in exhibition for visibility. 6. This value addition to present core business. 7. The
additional revenues Rs, 75 Lakhs can be procured from the suggested development.

Remedial Design Suggestion. snap-fit timber wall paneling system.



Sriram seatings a proprietary firm established in 1998.
Address: Plot No. 12/14, Road No.7 Mallapur Road. I.D.A. Nacharam, Hyderabad -500 076.
Mr. Ramu Malaji is the proprietor of the firm. Mobile: 9949974444.
Land Line: 040 27151155 / 27151155, E Mail: sriraminteriors@yahoo.com.
Product Range: Work stations, chairs for office segment.
Nature of work : Manufacturing panel processed furniture and retailing from show rooms.
Turn Over: Rs 250 Lakhs per annum.
Infrastructure set up: 30,000 sft of working area for panel processing machines upholstering section
Total machine invest Rs. 120 Lakhs. Retail display area of 50,000 sft. Employees strength: 30 skilled, 26 semiskilled 25 admin staff.

Opportunity area for Design intervention:

1. To design the seating systems for large public areas, i,e, Airports, foyers of stadiums, Hospitals etc. 2. Collaboration with the units engaged in
light engineering for. 3. work station for attending the finishing of one single chair. 4. Market study to ascertain the size of market and identify
prospective clients. 5. Design the promo literature of the suggested Design initiative. 6. The new development can get the additional revenue of
100 Lakhs per annum.

Remedial Design Suggestion.

To Design the Seating System for large public areas.



Shri Jaylakshmi Frame & Wood Industries., Partner ship Firm started in 1980. Address: # N20,Industrial Estate, 1st gate, Gokul
Road, Hubli-30,Karnataka. Mr. Kiran Irkal is the one of the partners. Mobile:9844054432, Land Lines: 0836 4256721/ 4256722.
E Mail: jayalaksmihbl@rediffmail.com Product Range: Door frames, mouldings for picture and photo frames, other wood related
industrial products. Nature of Work: Processing of timber, saw milling, seasoning and chemical treatment of wood. Plastic extrusion plant
for mouldings for picture frames.Turn Over: Rs.200 Lakhs per Annum. Infrastructure set up: 8,000 sft of shade, wood working and
processing unit worth Rs. 50 Lakhs and plastic extrusion and finishing lines Rs, 70 Lakhs.

Employee Strength: 15 Skilled, 30 unskilled and 6 admin workers.

Opportunity areas for Design Intervention:

1. To Design and Develop Decorative timber wall shelves for homes. This will compliment the marketing channel where the existing picture
moulding line is moving. 2. Technology to develop fixturing device to the wall. 3. Workstation to finish the decorative shelves.
4, Packaging manual to be developed as these are to be transported in finished conditions. 5. To be displayed at the retailer's place. 6. Promo
and fixing manual to be designed. 7. It will utilize the wastage generated for other wood processing activity. 8. This activity can get additional
revenue Rs.15 lakhs.

Remedial Design Solutions suggested: To Design self attaching Decorative Timber wall shelves for Homes.


Patravali Furnitures, A Partnership firm, partners in this business from last 50 years.
Address: 23,BEMCIEL, Udyambag, Belgaum- 590 008.
Mr. Ashok Patravali is the Managing Partner, Mobile: 9448141788, Land Line: 0831-2440621. EMail:

Product Range: House hold and office furniture. Nature of work: Panel and wood processing facilities. Makes the furniture from EW
Panels and local wood. Extensively uses Acacia. Turn over: Rs 80 Lakhs per annum. Infrastructure set up: Working shade of 4000 sft,
panel processing and wood working machines. Machines worth Rs.50 Lakhes. Employee Strength: 12 Skilled, 20 unskilled and 4 admin

Opportunity areas for Design Intervention:

1. Design and develop Knock Down fixed furniture for home segment for the developing cities within the radius of 100 Km.
2. Market study to be under taken to establish the markets in Hubli, Dharwad, Margao and Panjim. 3. Packaging and transport logistic for the
movement of finished goods. 4. Training to be provided to mobile team for fixing the finished goods at faraway sites. 5. Promotional literature to
be designed and distributed. 6. Improve the marketability to other cities. 7. This will create additional business of 50 lakhs per annum.

Remedial Design Solutions: Design knock down fixed furniture for the home segments.


G.R. Modular Home Solutions, a proprietary concern, established in 2011.
Address: # 269/E, Hebbal Industrial Area, Belavadi Post,Mysore - 571186.
Mr. Sanjay Nagabhushana is the proprietor, Mobile: 9886910049, E Mail: grmodulars@gmail.com.
Product range: Kitchen cabinets. Nature of Works: Panel processing the EW Panels and finger jointed Timber boards.
Turn Over: Rs. 25 Lakhs for the last year.
Infrastructure set up: working shade of 4000 sft, Panel processing machine worth Rs. 35 lakhs.
Employee strength: 6 skilled, 4 semiskilled and 3 nos, in admin workers.

Opportunity areas for Design Intervention:

1. To design timber cabinet shutter for multiple products range i.e. Kitchen, wardrobes, wall-units, Medicine chests etc.
2. Collaboration with the units having wood finishing lines. 3. market study to understand the total demand of the proposed development with
other units and agencies. 4. Promotional literature to be designed, 5. To utilise the total installed capacity of the plant. 6. The sustainable
assembly line production will improve the turn over by 50%.

Remedial Design Solution: To Design and develop Timber cabinet shutters for multiple application.


Sanria homes Pvt. Ltd., a private limited company registered address in 2011. Registered Address: # 37. Classic Orchards,
Behind Meenakshi Temple. Bannargatta Road. bangalore 560 076. Address of Workshop: J.S.S. New Hospital, M.G. Road, Agrahara,

Mr. Mahesh Nagrajiah is the Director, Mobile 9945649890/ 8095177091. E mail; mn@icadengineering.com
Product Range: Panel Processed furniture and allied products. Nature of work: to under take the contracts for furnishing. Tun
Over; Posted a turn over of 38 Lakhs last Year. Infrastructure set up: work area of 5000 sft. Panel processing machines set up worth Rs.
30 lakhs. Employee Strength: 10 nos. Skilled, 15 Nos. unskilled and 3 Nos. admin workers.

Opportunity areas for Design Intervention:

1. To Design certain specific products for Hospital segment. 2. Collaboration with light engineering unit for making a mechanically moving
3. Research with the applicability and the advantage of such products. 4. Market feasibility for the preference and acceptance of such initiative
to be carried out and the quantum of value addition to be ascertained. 5. Subjective ergonomic study to be carried out. 6. Promotional
literature to be designed and printed. 7. To utilise the installed capacity of the plant. Additional revenue of Rs. 25 Lakh per annum can be
obtained by this initiative.

Remedial Design Solution Suggested. Design for specialized Hospital Furniture.



Makem Modular Furn

is a Proprietary firm, started in 2011, Address: #44/c,

2nd stage,Vishweshwara nagar (J.P.) Nagar, Industrial Suburbs, Mysore - 570 008.

Mr.M.S. Darshan is the proprietor, Mobile: 98868 77137,

E Mail: info@makemmodularfurn.com.
Product Range: Office work stations, Modular Kitchen, Bedroom sets, T,V. Units, School furniture. Nature of Work: Panel processing
out fit, gets the orders with personal contacts and executes them. Turn Over: Rs.15 Lakhs posted last Year. Infrastructure set up: 2000
sft. of working shade. Panel processing machines worth Rs. 35 Lakhs. Employee strength: 4 Nos. Skilled, 7 Nos. semiskilled and 3 Admin

Opportunity areas of Design Intervention.

1. To Design a common Service station for restaurants, canteens and Eateries. 2. Collaborations with the light engineering units for supply of
metal parts and mechanization. 3. Research for operational requirements of the product. 4. Market study to be carried out to assemble the
5. Packaging study as this has to be carried out pan India. 6. Promotional literature to be Design and printed. 7. To develop a nitch market fir
additional revenue of Rs. 25 lakhs per annum.

Remedial Design Solution; To Design Multi purpose service station for eatery establishments.



Indian Wood Industries, Partnership firm, established in 2007,
Address; 24 Kms on Goa Road, Alnaver town, Dharwad District, Karnataka.
Mr. Altaf Aurangwale is the Managing Partner, Mobile: 9845678565,
Product range: House hold furniture in Teak Wood.
Nature of work: Purchases teak wood logs in Govt. auctions, saw milling, treatment and seasoning, processing to make Sofa Sets and
Dinning Tables. Turn Over: Rs 12 lakhs per annum. Infrastructure set up: 25.000 sft. of working shade, Rs. 20 Lakhs worth wood working and
processing machines. Employee Strength: 6 Skilled, 6 Unskilled workers.

Opportunity areas for Design Intervention:

1. To Design and Develop a rang of teak wood high value home utility products. 2. Collaboration with the units having wood finishing lines.
make 3. Workstation to fine finishing of each different product. 4. Exhibition of such products to be undertaken.
5. Designing literature to promote such items. 6. Utilising waste by 50% generated for current activity. 7. Additional revenue generation of Rs.12
lakhs per annum.

Remedial Design Solution suggested: Design a range teakwood home utility products.


Anuradha Timbers International. Partnership firm established in 1988,
Address:#,244,Chinnatokatta, New Bownpally, Secundrabad-500 011, Andhra Pradesh.

Mr. Sarath Babu and Mr. Kiran kumar are the partners. Mobile No. 9848016197
& 98480 99997. Land Lines: 040 27756407 / 08. E Mail: sarath@anuradhatimbers.com
Product range: Teak wood Parquet flooring for export. Nature of Works: Importing the
teal from Burma, saw milling and seasoning, processing it to make the flooring tiles for export.

Turn Over: Rs. 5 Cr.

annually. Infrastructure set up: Working shade of about 1 lakh sft.

divided in to two units. Log processing and handling machines, wood processing, seasoning and
treatment plants, Wood finishing lines.Machinery worth Rs.8 Crores.

Employee strength: 25 skilled, 50 non skilled and 15 admin staff.

Opportunity areas for Design Intervention:

1. To Design and develop decorative construction, ready to install features, internal stair cases, railings for balconies and Jharokhas.
2. Market study for assessing the acceptance of the concept. 3. Packaging and transport and assembling design to be worked out. 4. Develop
brochure for promotion of the product. 5. Value addition by capacity utilization of the unit. 6. This concept can bring in about 50 Lakhs worth of
additional revenue per annum.

Remedial Design Solution: To Design wooden Construction decorative features.



Raavela Interiors Private Limited, a company registered in 1990s.
Address: Plot no.16., I.D.A.., Cherlapally Phase-1. Hyderabad- 500 051.
Mr.R.J. Mohan Rao is the Chairman and managing Director,
Mobile: 98490 98098, Land lines: 040 27262601, 27263792,
E Mail: mohanrao@raavelagroup,com.
Product range: Timber processed Door Frames and Doors, Flushed doors,
Panel processed modular system for home and office furniture. Turn Over:
Rs. 30 Cr. per annum. Infrastructure set up: Saw Milling, Seasoning, Chemical treatment, all kinds of wood and panel processing
machines, Working area 3 lakhs sft. Machinery worth Rs. 9 Crs. Employee Strength: 100 Skilled, 50 unskilled and 25 admin staff.

Opportunity areas for Design Intervention:

1.To Design fire retardant Doors. 2. Technology for chemically coating the wood to make it flame resistant. 3. Market study to under stand the
different applicants segments of the proposed products. 4. To compile the norms and adherence for the fire safeties in different location of a
building or construction. 5. Designing a technical brochure for the usage and limitations of the product. 6. This may add
Rs. 1 Cr. to the annual turn over.

Remedial Design Suggestion: To Design a Fire retardant and safety Doors.



Mas Furniture a Partnership firm established in 1980,
Address: Survey No.36, Mysore Hunsur Road, Hootagalli, Belavadi post, Mysore- 570 018.

Mr. Shabbir Vagh Chief Operating Officer, Mobile: 98802 82683,

Land Lines: 0821 2404242 / 2403040, E Mail: info@masfurn.com
Product Range: Products from timber, Interiors / furniture and Construction support products for all segments.
Nature of Work: Log handling, Sax milling, Seasoning, treatment, finger jointing, wood working and panel processing with finishing lines.
Turn Over: Rs. 15 Cr. per annum. Infrastructure set up: Working shade of 2 Lakhs sft.,
Machines worth Rs. 9 Cr. Employee Strength: 50 Nos. skilled, 30 nos. semiskilled and 15 Nos. .admin staff.

Opportunity areas for Design Interventions.

1.To design interiors for Hotel Rooms. Turnkey room installations and commissioning a handicraft and ethnic craft project for each hotel. 2.
market assessment for creating a database. 3. Ergonomic study for certain function in Hotel Rooms. 4. Design promo literature. 5. Net added
revenue generation of 100 Lakhs per annum.

Remedial Design Suggestion:

To Design the installation of a Hotel Room with handcrafted products on turkey basis.



Venture of Rehabilitation Training Unit attached to The Hubli Hospital for the handicapped, Anand Nagar Road. Old Hubli.

Mr. Linesh Kumar is the Director, Mr.C.N. Unkal is Carpentry instructor and in charge. Mobile: 99015557800.
Land Line: 0836 2302774 / 2203744. E Mail: rtuhubli@sancharnet.in Product range: Timber handicraft, Artefacts and Furniture.
Nature of Work: Major objective to train the students in basic carpentry and hand carving. The produce is marketed in India and exported
to Switzerland. Infrastructure set up: 5,000 sft. of space for training, manufacturing, retailing etc.
Employee Strength: 4 Trainers, 5 Assistants.. students as per the admissions.

Mission and the success of the unit:

The unit was stated as attachment to a hospital to rehabilitate the handicapped in 1980. This was joint venture of Swiss missionaries and State
Mr. & Mrs. Dutt Swedish carpenter and Designer team started the whole operations. The precise nail and screw-less carpentry and
development of Indian elephant as a Design motif put up the entire Business which in turn support the training program. There is so much trust
in the furniture produced by the centre that there is 2 Years waiting list for supplies. Customers are ready to wait for that much time to have
furniture made by this unit. this is a rare example of Design integration with skills and business acumen, which has touched the lives of
underprivileged people of society.

Passive Profitability - Suggestions to improve the product functionality which are currently
manufactured in the units. These Inputs can reduce the rejections & wastage of materials.
Moreover we can increase the overall productivity. The total savings can be assessed approximately 5%
on total turnover.

Most of the artifact making units reject the pieces having natural defects in timber.
These kind of rejection are around 25% of the total quantity of the timber.
Design Intervention :
To develop a surface treatment of a certain Motif which can be done by a basic hand
drill machine with 4mm dia drill bit. This will dilute the visual obstruction of the
surface & reduce the rejection.


Bush for the chair Balance.

Design Intervention :


Wood touching the floor.

Design Intervention :

PP - 1

Passive Profitability -2

Improper storing of the MDF Sheets.

Design Intervention :


Discoloration of the polish stain.

Design Intervention :


Safety Hazard.
Design Intervention :

PP - 2

Passive Profitability -3

Handles giving way.

Design Intervention :


Design intervention for proper under carriage for a storage unit.


Improper assembly.
Remark :

PP - 3

Passive Profitability -4

Using proper tools



Excessive Raw material.



PVC Lipping peeling off.

Remark :

PP - 4

Passive Profitability -5

Preparing a tool organizer.



Using water leveler for fixing tops.



Cutting without guide rail.

Remarks :

PP - 5

Passive Profitability -6

Using timber strips to support particle boards.



Improper hardware fixing.



Improper joinery.
Remarks :

PP - 6

Passive Profitability -7

Handles giving way



Improper Lamination.


Warping due to using unseason wood.

Remarks :

PP - 7

Passive Profitability -8

Treating the exposed edge of plywood.



Bending due to using lesser thickness of plywood.



Assembling the drawer without proper jigs.

Remarks :

PP - 8

Proceedings of IWST-NID-MSME Sponsored Design Clinic Scheme

Workshop for the Benefit of
Wood and Engineered Wood Working Units of Karnataka & Andhra
Date: 10th-14th September 2012,
Organized at IWST, Bangalore
Institute of Wood Science and Technology (IWST), has recently conducted a 'Need Assessment Survey (NAS)' with the
support of a Design Consultant under Design Awareness Programme (DAP) sponsored by National Institute of Design
(NID) under Ministry of Micro, Small and Medium Enterprises (MSME), Govt. of India for the benefit wood and engineered
wood based industries in the states of Karnataka and Andhra Pradesh. IWST has taken up this survey to assess the
current status of wood based industries in these two states and identify the areas with possible new creative innovations
in this field wherein new design interventions can be introduced for product and process development. The programme is
focused to develop a holistic map of wood based units by exploring through industrial functions and activities. During
NAS, about 50 units were visited and analyzed. As per NID-MSME guidelines, this Institute conducted a 5-day Design
Clinic Scheme (DCS) workshop for Wood & Engineering Wood Working Units from 10-14 Sept., 2012 involving experts,
business and industry representatives of various wood and engineered wood based industries.

Day 1, 10th September 2012.

IWST Campus, Bangalore.
The workshop was inaugurated by the officials of Institute of Wood Science & Technology. Director, Shri S.C.
Joshi welcomed the Chief guest Dr. S. Ghoshal of NID. 12 MSMEs were represented by their owners and
(Total 39 members) were in attendance on this day (for detail please refer Anexture-1).
Members from 6 different Industries, which provided technical support to Wood & Engineered Wood Working units,
were also present (for detail please refer Anexture-2).
During the inaugural session Mr. Vivin Agarwal requested Shri Josh to set up a Wood Working & Procurement
manual for the benefit of MSEME units who are working with wood or would like to work in Wood.

The MSME gathering was provided with the analysed findings of NAS, which are crucial for MSME's business
Major concern is under capacity utilisation of their installed infrastructure, which is at present averages out to be at
20 % only.
Main reasons are not having products which can be proactively marketed, not having trained human resources
at middle management level, non suitability of present distribution network for their merchandise and lesser
knowledge to handle wood as primary raw material.

Dr. Ghoshal provided the insight of the Design Clinic Scheme and its relevance to sort out the issues cited above.
Mr. Adil Shakoor is he having the manufacturing unit of furnishing and Interior Contracting in Dubai from last 15 years.
He is undertaking the fixturing and fitting of retail stores of almost all the global retail chains in Middle East countries.
He shared his experience with the gathering about his contacts with the leading Design firms from U.K. and how their
designs are helping him to expand his business. He also told them about quality perception of developing finishing lines
which is must to survive the imported products from in India. Mr. Adil is now in India is busy in setting up Asia's largest
super speciality hospital in Kerala.

Mr. Rajkumar is a Designer

trained in Edinburg U.K.

His specialises in Hospitality Design and based in Bangalore now. He has done extensive research on the operations of

Swedish Furniture firm IKEA.

IKEA is set to enter India with Rs. 6000 Crores worth of investment.
Mr Rajkumar explained that how IKEA works on their Designs of furniture and Distribution net work al-round the world.
He emphasised the need of the MSME units getting organised to withstand the pressures on them by IKEA entering their
Prof. Achuta Rao explained that how Design can value add their products and provide them a marketing edge.

Mr. Asif Iqubal by profession is an Architect, worked with United Nations in Paris. Currently he is the Director of
Indo Arab Chamber of Commerce- South India Chapter.
He is looking forward to host


He addressed the gathering about developing global products so those can be marketed in 20 countries which his
chamber represent in India. Being a Designer himself he shared his experience of dealing with European Designers,
particularly from Italy i.e. Mr. Andrea Branji & Mr. Pinninferini.

Mr. Abhay Agarwal represented SaaRaa Learning Centre which has partnered with KIMS: The management
study wing of Karnatak University to offer Certificate Courses in managing Wood & E Wood Working
Enterprises in India. The course contents of this 6 months Certificate course and the fees structure was distributed to
the participants. The course is ready to be
launched after receiving assurance of employment from the Industry.

Mr. Ashok D'souza, Head of Operations of Altendorf India Pvt. Ltd.

A German company, pioneer in Panel sizing machines required in Wood & E Wood Working units,made a presentations
about the latest technical advancements in his machines .He assured that the machines owned by most of the MSME
units are as par with international players. Even they produce on same machines. He emphasised that these machines
have to work round the clock to have better utilisation.

Mr. M.P. Krishnan is a glass technologist having agency of Saint Gobain Glass for Karnataka state. He interacts
with almost all the leading Designers of Bangalore. He emphasised the need of the MSME units coming together as a
collaborative to establish a separate distribution network which support the MSME unit. His suggestion was welcome by
all the units present on the day, all of them got together to shape the concept and requested Mr. Vivin agarwal to take this
suggestion to formulate a viable proposal to be circulated in the like-minded industry units.

Passive Profitability:The units were appraised about 20 good manufacturing practices which were noticed as common
negligence in units visited during NAS.
If the suggested precautions are imbibed in to work culture, each unit can cut down the production cost by 5% without
investing anything. for more information on this refer Anexture -3 .

The session ended by 6.00 p.m.

In all together there was an attendance of 70 persons along with the speakers and scientists from IWST.

Day 2, 11th September. 2012.

Hall: A
MSME Units for interactive Session:

1. Patravali Furniture from Belgaum.

Represented by Mr. Anand. The firms was part of NAS Survey.
For details refer the NAS report.

Mr. Raghvendra Inanje, Hotelier from Hubli is looking for the services of a supplier to furnish his his new service
apartment block in Hubli. He wants a turn key offer which includes Designing and Execution. Mr, Anand assured him that
his unit in Belgaum is fully equipped to render the services to Mr. Raghvendra. The Design services can be carried out by
and Designer designated under Design Clinic Scheme. as per Mr. Raghvendra he can assist the units to undertake the
furnishing contract of minimum 500 residential apartments those are getting ready around his complex. The cost of these
opportunities are estimated around 500 lakhs.
Interested Designers can get in touch with Mr. Raghvendra on his
mobile no, 09845557790.
Mr. Inanje was with the program till the last day, so that he could look into maximum options for his venture.
Proprietor Mr. Ashok could not attend the program, so he deputed his representative to attend the workshop. This
program has been beneficial to him to get the designs assurance and a positive contract worth Rs. 50 lakhs can be
pursued by him.
Apart from this Mr. Patravali on telephone, has offered his consent to be the Primary Promoter of proposed Collaborative.

2. Signage Systems from Peenya Industrial Estate, Bangalore.

The firm is active in manufacturing of various engineering products since last 20 years. Recently they have started making
wood carving outfit wherein they manufacture the carving machines and guide small units to set up the business with their
machines, expertise and marketing knowledge.
Mr. Rajan ( cell: 9986152135) along with his staff Mr. Chandrashekhar &
Ms. Monica attended the session. Mr. Rajan produced the samples of
Instant wall panelling which he is importing from China. He wanted to Design fixing systems manual for various
surfaces. Design expert suggested to develop a wooden rippers, to be fixed with the help of a hammer drill as basic
frame which will also help to level the vertical surfaces apart from providing seat for a snap fit clip. The snap fittings can
be developed by Mr. Rajan in his own unit. The gap behind the panel will also provide the space for invisible fixing of
electrical connections. With these suggestion one pair of two workers can man fix average of 350 square feet of panelling
as against 200 sq. ft. in earlier conditions.
The unit was the beneficiary by attending the program.
Mr. Rajan has offered to be a passive promoter of the proposed Collaborative by assisting the units by making prototypes
of metal fixtures required in their products.

3. V plus: is a MSME featured in NAS report.
The workshop was attended by the proprietor Ms. Bhuvaneshwari and three of her staff.
They have the wastage of 19 m.m. thk. pre-lam particle board varying from 4" to 1" wide in multiple lengths. Now they are
disposing it weight.
This is generated by the production of service stations in their unit.
technicians from IWST suggested to provide 3 mm X 6 mm grove on either longitudinal side of the waste board and plug it
with 3 mm X 12 mm, resin coated wooden ripper, this shall be left to dry for 24 hours. With this they can have 12" wide
boards which can be used for making small items like single isolated shelf or book rack etc.
The designer who can provide Designs for such items can contact
Ms. Bhuvaneshwari Directly.
It program was beneficiary to V- Plus as with the solution provided will get them 120% more value than by selling the
wastage by weight.
Apart from this they have given their consent to be Primary Promoter of the proposed collaborative.

4. Rent Ur Duniya: This is a net marketing outfit of Mr. Kabir Bhasin,

Managing partner of EAST, MSME, featured in NAS.
He is having regular orders of bed room furniture fro his website. These orders are from far off places so the transport is
cost has been an issues as the furniture is made from the wood. He was suggested to replace certain less visible parts
such as ties of Chairs and dining table from powder coated steel tubes which gel with the design theme. Mr. Rajan of
signage was quick to offer his expertise and suggested some changes which could bring the weight of one bed room set
by 30%. Both the units are beneficiary of this suggestions and will be in touch with each other for future business. Mr.
Kabir needs Design help also, so interested Designers can contact him directly.
The session had the presentations by:
Mr. Abhay Agarwal on how the course contents of the HR Development program of Karnatak University, Dharwad
covers every possible subject required to be known by the staff managing the units.
Architect Raj Kumar gave a presentation on how the Hospitality Industry needs to acquire global standards in
design and material selections.

Day: 3, 12th September 2012.

1. Sri Sai Multi Skills, Bangalore.
Mr. Deepak is the propertior of this MSME, situated in Rajajinagar in Bangalore.
he has acquired a craving machine and wants to have the the unique wooden effects in wood wherein the grains of wood
also compliment the craved Design.
He is currently working on Ganesha carvings as gift items.
The scientists at IWST suggested the wood can be thermally treated as it renders the wood slightly dark and the grains
become more prominent.
IWST has indigenously developed this technique and is ready for Commercial application. After thermal treatment the
wood becomes seasoned, termite free and water repellent. Mr. Deepak brought some samples of the carvings which were
handed over to Dr. S.R. Shukla of IWST, he assured that what Mr. Deepak had in mind is possible and they will make a
trial sample for him in their Lab.
Mr. Deepak is beneficiary of this Workshop as this assignment will give his products a different dimension as they
become water repellant, these can be used outdoors also. His business can multiply by 100%.

2. Triwood, Bangalore
Triwood is a MSME unit in Magadi Road. Bangalore.
Mr. Soorya Moorthy is Gen. Manager of the unit, attended this Workshop.
The unit has multiple disciplinary Wood and Panel processing machines. Right now they are doing job works for various
other units. He wanted some guidance to start a prototyping activity as he has a vast variety of processing options.
He wanted a business module to be developed on these lines whereby he can offer prototyping as service to his clients.
Mr. Jyotish Kumar informed Mr. Moorty about the Rapid prototyping facilities which are been used by aero space
engineering segment. He suggested Mr. Moorty can initially develop minimum six different scaled down options in 3D
model form, for the perusal by his clients. Once the client makes his choice he can proceed to produce a full size version.
This will save him 50% of time to produce the desired prototype.
Initial 6 scaled down models can be produced in one working day. Mr. Jyotish offered to undertake prototyping on
outsource basis wherein Mr. Moorty need not invest in new set of machines which are very expensive.
Triwood can add one more service in their portfolio. This will increase their existing turn over by 15%. They are the
clear beneficiary of attending this workshop.

3. Master Kitchen, Bangalore.

Master Kitchen is a MSME unit in Yashwantpur Bangalore.
They have a manufacturing unit and Retail outlets in different parts of Bangalore.
The workshop was attended by Mr. Jagdeesh,Managing partner along with his three office bearers.
They are making and selling Kitchen cabinets for apartments.
They are looking forward to some suggestions to increase the foot falls in their showrooms. Kitchen cabinet business is
quite saturated as their are more than 1000 similar units in Bangalore.
Mr. Vivin Agarwal suggested to host the events in Mr. jagdeesh's show rooms. The events which can enhance the
cooking expertise of a common housewife. He introduced Mrs, sandhya to Mr. Jagdeesh, she is a cookery expert. She
suggested one event every month in his three different outlets. Each event can get about 50 participants to attend the
cookery show. Every month 150 footfalls can be added in his show rooms. His marketing staff is confident of converting at
least 20% of this in to business. This could be additional business of Rs. 25 Lakhs per month for them.
He will be looking forward for the services of Graphic Designer to design brochures in-store visual merchandising etc.
Graphic Designer on the panel of Design Clinic Workshop can get in touch with Mr. Jagdeesh.
Master Kitchen is a clear beneficiary of attending this workshop.

4. Alpha Cane, Bangalore:
Alpha Cane is a MSME unit in Hennur Bangalore.
It has a manufacturing unit of Cane Furniture and a own Retail outlet. They have recently purchased a plot in Industrial
area of Chanpatna Near Bangalore.
The workshop was attended by Mr. Vincent, propertior along with three office bearers. The current business is doing
well, they are in search of products which can
be manufactured in their new proposed working shade.
Mr. Vincent wants to start a new series of products from his new proposed work unit. He intends to use the combination

of Wood & Cane.

Scientists of IWST suggested him to use Akesia wood, which was planted about 10 years back in North Karnataka and
now available in state forest auctions. This wood is cost effective and 75% closer to teak wood in appearance
and properties. He was shown the samples also of heat treated Akesia wood. The treated wood can be surface finished
with basic linseed oil which will keep it presentable. Mr. Vincent. He had a intensive discussions on the concepts of
Design with Mr. Agarwal and the officials of IWST for setting up the timber treatment facilities in his new unit.
Mr. Vincent is looking forward an Architect who can design his new factory and a furniture designer. Designers on the
panel of Design Clinic scheme can respond to him.
The specialist Speaker of the day was Mr. Jyotish Kumar. CEO of Rapitech Solutions Inc, Bangalore. he is in
the field of rapid prototyping fro last 8 years. He informed about the application of this technique in the process of product
development. His main concern was how this can be made cost effective for SMSE by outsourcing.


DAY 4. 13th September 2012.

1. Manpuria Furniture & Interiors.
Manpuria Furniture & Interiors is a MSME unit on Banaswadi Outer
Ring Road, Bangalore.
It also has a retail out let of 25,000 sq. ft.
The work shop was attended by it's proprietor Mr. Pramod Manpuria.
Mr Manpuria is importing containers of artefacts from China. He wants to start the production of such items in his unit.
He brought two samples of flower vases made in China. He intents to make such kind of items in bulk and market
through out India.
The products were analysed by Designers, technical personnel and scientists. The challenges were the finishing of the
product and Designing 3D motifs on the surface of the vases. Scientists of IWST suggested the use of Indian
Rubber Wood for this purpose. as it is strong enough to be reduced to 4 mm. level while turning on lath. Mr. Agarwal
suggested to first develop the outer form and put different types of motifs designed by the aid of rapid prototyping
which will provide numerous options in shortest possible time. The best one of them be chosen for final prototyping. For
finishing he was referred to Mr. Sameer Sibbal, Regional head of Nerolac Paints in Bangalore. They have come with
new batch of PU finishes for wood surfaces.
Mr. Manpuria plans to to take this activity on the fast track as he wants to introduce this new line in January 2013. He
feels that making these products here in India will give him a marketing edge that he can produce new Designs much
faster compared to the retail outlets who are importing form China.
Architect Varun suggested to him to co ordinate his artefacts with other elements of furniture which he is selling. He
offered to help him Design themes which will compliment the designs of furniture in his showroom.
Mr. Manpuria will get additional business of Rs. 10 lakhs per month by the suggestions provided to him in the

2. Space N Skapes:
Space N Skapes is a MSME Unit in J.P. Nagar Bangalore. It is covered in NAS report.
The work shop was attended Mrs. Supriya, proprietor of the Firm. She is doing the contract furnishing of residential units
and Hotel Rooms.
Her concern was how to differentiate the wardrobes which are the major items in her projects. The inner arrangements
are the same but the shutters can be finished differently. Mr. Agarwal suggested the go for Wall Art Photo Mural
technique which is developed by HP on a Flat Bed Printing process. It renders the surface in 3D effect. It was
suggested that she makes the shutters white pre-laminated particle board with edge bending. These can be printed by the
authorised printers of HP.
This is for the first time in West and South India that HP is launching in Mumbai on 18th of October 2012 in Imtex

Furniture Exhibition.
They are in touch with Mr. Agarwal for south India distribution. HP has taken the copyrights of the works of selected
leading artists and photographers for this project. This will provide a new dimension to finishing of wardrobes.
Mrs. Supriya was also introduced to HP Project Partners in Mumbai she was extended the invitation to attend their launch.
Architect Raj Kumar suggested her many ideas of application of this new product in hospitality Industry.
Mrs. Supriya feels that she will be able to value add to her wardrobes and can get 15% better margins on the cost. she
has been a beneficiary by attending this workshop.
Mr. Agarwal also suggested to her to approach Graphic Designers on the panel of Design Clinic Scheme for designing
promotional literature of this new Product line.


3. Anutone Acoustics Limited.

Anutone is MSME unit manufacturing and marketing acoustical boards made with engineered Wood methodology. These
board are required to absorb the sound reflection in closed spaces to counter quit-en the sound waves. Their major
markets are the auditoriums and sound sensitive zones.
The workshop was attended by Mr. Jaydev the Regional Marketing Executive.
He was concerned about developing new Markets for his products.
Architect varun suggested to develop Acoustical Panels for Home Theatre applications which are in good
demand. Pro FX a company dealing in home sound systems was contacted and they supported the suggestion of Mr.
Mr. Agarwal suggested he will make Pro FX and Anutone to come with a deal to market the new product jointly, which
both the parties agreed. Mr, varun is been asked to develop some basic product concepts for product testing.
Architect Raj Kumar also suggested to how the acoustical panels can improve the sound quality in the banquet halls

of Hotels.
Mr. Jaydev on behalf of Anutone was convinced that attending the workshop was useful to him for developing newer


4. Azmal Handicrafts, Chanpatna.

MSME unit from Chanpatna is covered under NAS Report.
The workshop was attended by its proprietor Mr. Azmal.
He showed his interest to produce and market Children Furniture. He has set up new facility for this activity which was
visited by Mr. Agarwal during NAS.
Architect Varun pointed out that how the Nursery and kinder garden schools have doubled up in bangalore in just last two
years. he suggested to Design the furniture for such schools and crches also. Mr. Agarwal assured Mr. Azmal to set up a
marketing network for his new venture. The initial stage the marketing will be focused on Bangalore till the production
stabilises at Rs. 15 lakhs per month, later it can be marketed into other cities also.
He is keen to proceed with his venture so the Designers on the Design Clinic Panel can get in touch with Mr. Azmal for
Design Assignment.
Mr. Azmal is the clear beneficiary by attending this work shop.

Architect Varun and Architect Rajkumar were the specialist speaker for the day.
They intensively interacted with the units and offered them the suggestions.

Day 5.
14th September. 2012.
1. Innovative Office Solutions.
It is a MSME in Oil Mill road, Mritunjay Nagar, Bangalore.
It manufactures Workstations for IT companies & Corporate. The workshop was attended by it's proprietor Mr.

He pointed out that while he is undertaking the supply of workstations which are modular and very common when
compared to his competitors.
He would like to have exclusive vertical finishing on the partitions of workstations.
Mr. Agarwal offered him to try out a Fibre Paper which has been developed in China, based on the ancient technique
of Papyrus in Egypt. The product is been pursued Mr. Rajan of Signage. He showed the videos of this product. This
is called Plant Fibre Technology which is 100% eco friendly. The panels can be produced to the required size of
Mr. Chandrashekhar, without causing any wastage. It will work out only 5% more of the cost of Laminates,
which Mr. Chandrashekhar is currently using. there was a debate between the scientists of IWST about the
development of this technique.
Mr. Joshi. Director IWST assured the both the concerned parties that he will take up this project exclusively for them.
Both the parties are be beneficiary from this development.
There can be immediate market of minimum turn over of Rs.10 Cror per annum.
Right now this is sold in European and Middle East countries from China.


2. Toy Cluster from Chanpatna.

Mr. Abid Pasha from T.P. Arts & Crafts,
Mr. Syed Azgar from Ashraffi Fashions,
Mr. M.S. Shahbuddin A fancy Handicrafts.
All the three persons from Chanpatna attended the Workshop. Their business is currently undergoing the crisis of facing
the stiff competition from China toys coming in the market which are better Designed, Produced and are Economical
compared to their toys and other allied products.
Mr. Agarwal made presentation of the works of Mr. Takeji Nakagawa- Mokuzouga, a Japanese Toy Designer.
Mr. agarwal suggested to develop the Indian themes on the line of what was shown to these toy makers. This will insure
the interest of the customers and they will not mind a higher price to these products. Scientist of IWST assured all the
assistance in wood processing techniques for such development.
All the three unit owners invited Mr. Agarwal to their facilities to asses their present strengths and weakness. They are
even ready to pool in the money to invest in setting up a common facility centre. Mr. agarwal is visiting Chanpatna in
the first week of October 2012.
The cluster is a clear beneficiary of attending this workshop.

3. Spring Valley Wellness Solutions.-------- Mr. Rajesh Pattadakal.
4. Wood Craft . ---------------------------------- Mr. J.T. John Rajkumar.
5. Uniply------------------------------------------- Mr. Pramod Kumar.
6. Ashok Saw Mill & Wood Works ----------- Mr. Dinesh Patel.
All these units have unit of processing timber for Construction related products, mainly Door & Window frames and allied
Mr. Rajesh makes spa interiors from pine wood
and Mr. Pramod is in plywood manufacturing.
They had expressed their wish to look into new product-line which they can produce in their existing units with additional
facilities but can be marketed in their
existing clientele of Building and Infrastructure Construction Industry.
Mr. Agarwal & Dr. S,R. Shukla jointly made a presentation on Laminated Veneer Lumber (LVL), a technology available
with IWST. The LVL members are used to make large span structures without columns. It is combination of Design and
Structural expertise. Stadiums, Canopies, Domes and large factory shades are designed In Europe and US.
The LVL members can be made in the units of all the MSME units who attended the presentation. IWST is ready to
provide the Technical Know- How. Mr. Agarwal assured that he will promote this methodology to fellow architects by
showing this presentation to them. It was decided that a small dome of 40 feet diameter shall be designed and erected as
a prototype.
All the units accepted that this method is worth to adopt for development of their Business. They all were benefited by
attending this Workshop.

Mr. S.N. Narain who retired as

Chief Executive Engineer- Civil- Indian
Telephone Industry(ITI) was the specialist
speaker. He shared his experience of using this using
LVL components to make shelters in Libya for India
Govt. funded project. This method saved lot of time
and was about 5000 sq. ft. area was covered in two
days only. The structure was removed from initial
location and rebuilt on another location without
On the concluding note Mr. Joshi thanked everyone
who participated in the Workshop. He also showed a
prototype of a writing pen which is been developed by
mixing PVC granules with wood fibres in 50: 50 ratio.
He offered that any one interested can take WPC
Technology and start working with it. He has
immediate enquiry of 20 lakhs writing pens.
The Workshop ended with the vote of thanks
proposed by Dr. S.R. Shukla, Scientist, IWST, Bangalore.

Major Achievement
of this Workshop is that some progressive MSME Units have decided to
come together, under the leadership of Mr. Agarwal. It is been proposed to
formulate a Collaborative of 20 MSME units.
Mr. Agarwal will provide them the Design assistance under Design Clinic
Each unit will deal in different product segment. Management of
collaborative will provide each unit, one product every moth which will be market tested, ready to produce in
Numbers so that each can utilise his installed capacity.
Mr. Agarwal will set up a 2,000 sq. ft. Retailing Centre, one each, in 30 districts of Karnataka. This shall be
completed by December 2013.
First Typical Retail Centre in Bangalore is already been finalised with
Mr. Manpuria on Banaswadi Outer Ring Road which has become the hub of furniture store. There are about 50
Furniture Showrooms on this stretch of Road.
Mr. Manpuria's place is advantageous as it is next to Easy Day,

a Retail outfit of Wall Mart.

After submission of this report Mr. Agarwal will undertake this venture.

All the Designer on the panel of Design Clinic are welcome to join in this venture.

Annexure 1
MSME units participated in a Design Clinic Workshop and the provided with business solution by Design Expert, Expert Speakers
and Industry Support Companies.
MSME Units

Wood Tech India

Azmal Handicraft
Tri wood
V Plus
IG Run Tech Pro Pvt. Ltd
Rent Ur Duniya
Wood Craft
Ashok Saw mills And Wood Work
Sri Sai Multiskills
Maheshwari Woods Pvt. Ltd
Spring Valley
Patravalli Furniture
Master Kitchen
Alfa Canes
Space n Skapes
Anutone Acoustics
Innovative Office Solutions

Following experts speaker interacted with the units

Dr. Ghoshal
Mr. Raj Kumar
Mr. M. P Krishnan
Mr. Ashok Dsouza
Mr. Aadil Shakur
Mr. Asif Iqbal
Mr. Abhay Agarwal
Mr. Jyotish Kumar
Mr. Varun
Mr. Narayan
Mr. Hari Shankar
Mr. S. C. Joshi
Dr. S. R Shukala

Dr. S. K Sharma

Annexure -2
Following Industry support company participated workshop

Mr. K. K Mohan Das Scientist IPIRTI

Mrs. Tara N RMPL Technology
Mr. Suraj P. G- R&D ITC
Mr. Sanjay Kulkarni Cefla India Pvt. Ltd
Mr. Raghvendra Inanje Hotel Ashoka Towers
Mr. MSA Aleem - Indo Arab Chamber of Commerce
Mr. Sachin Pendharkar - Michel Weinig Asia Pte. Ltd
Mr. Mahesh Pillai Haritha Infocus Pvt. Ltd
Mr. Binesh Bishwanath Wood News
Mr. Daniel Ship Wood News
Mr. Hari Shankar Managing Editor- Haritha Media Pvt. Lt
Mr. Harsha Setty G. R Gannagad Entertainments

Annexure -3
Passive Profitability - Suggestions to improve the product functionality which are
currently manufactured in the units. These Inputs can reduce the rejections & wastage of
materials. Moreover we can increase the overall productivity. The total savings can be
assessed approximately 5%on total turnover.


Most of the artifact making units reject the

pieces having natural defects in timber.
These kind of rejection are around 25% of
the total quantity of the timber.


Design Intervention :

Design Intervention :
To develop a surface treatment of a certain
Motif which can be done by a basic hand
drill machine with 4mm dia drill bit. This will
dilute the visual obstruction of the
surface & reduce the rejection.

Chair imbalance,

Design Intervention :
Use Pneumatic ,two layers bushes,

Wood touching the floor.

Design Intervention
Use flat sheet cut out bushes


Passive Profitability -2
Improper storing of the MDF Sheets.

Design Intervention :
Each stack to be
wrapped in polythene


Discoloration of the polish stain.

Design Intervention :
Use water soluble


Safety Hazard.
Design Intervention :

Design Intervention :
Rounding of sharp

Passive Profitability -3
Handles giving way.



Design Intervention :
Use nut & Machine
screws ,

Storage Under Carriage

giving way ,while sliding

Design intervention
for proper under carriage for a
storage unit.

Inaccurate assembly.

Design intervention
Develop dimensionally stable jigs

Passive Profitability -4

Using ordinary screwdriver

Design Intervention
Develop specific tools different


Excessive Raw material

Design Intervention
Use thicker cushion where the load is


PVC Lipping peeling off.

Design Intervention
Use melamine formaldehyde
Based adhesives

Passive Profitability -5

cluttered tools storage


Unstable table tops


Cutting without guide rail.

Design Intervention
Preparing a tool organizer.

Design Intervention
Using water leveler for fixing tops.

Design Intervention
Develop adjustable panel guide rail

Passive Profitability -6

Avoid fixing screw in the side of

particle boards

Design Intervention
Using timber strips to support particle boards.


Improper hardware fixing.


Improper joinery.

Design Intervention
Use additional timber strips to fix the hardware

Design Intervention
Avoid tangent support for design

Passive Profitability -7


Handles giving way


Improper Lamination.


Warping of wood.

Design Intervention
Use template to create Cavity

Design Intervention
Use proper lipping, covering the edge of

Design Intervention
Use seasoned wood,

Passive Profitability -8

The exposed edge of plywood.


Bending of plywood.


Casual assembling of the drawer .

Design Intervention
Always close the edge with
Timber lipping

Design Intervention
Use the span in relation with
Thickness of plywood

Design Intervention
Develop jigs for assembly