COMPETING ON BUSINESS ANALYTICS

AND BIG DATA

www.exed.hbs.edu/programs/DATA/
day one
Please Note: This schedule is intended to be
representative of the program structure and
content. Dates, times, faculty, and session topics
are subject to change.

day two

day three

day four

7:008:45 AM

7:008:45 AM

7:008:45 AM

Breakfast and Discussion Groups

Breakfast and Discussion Groups

Breakfast and Discussion Groups

9:0010:15 AM

9:0010:15 AM

9:0010:15 AM

Managing the Business with Analytics

Making better strategic and operational decisions
by using a broader range of information and analysis.

Marketing Analytics in Action

Using marketing analytics to design more effective
demand-generation programs, inform decision
making, and gain advantage.

Analytics in Human Resources

Creating processes that enable better insights into
performance and costs and that facilitate more
effective workforce management.

10:1510:45 AM

10:1510:45 AM

10:1510:45 AM

Break

Break

Break

10:45 AM12:00 PM

10:45 AM12:00 PM

10:45 AM12:00 PM

Analytics: Laying the Foundation

Exploring the critical role business analytics can play
in diverse business functions.

The Marketing Analytics Revolution

Balancing analysis and creativity in marketing;
improving return on marketing investment.

Analytics Across the Enterprise

Employing analytics can enable better clinical and
operational decision making in a healthcare setting.

12:001:00 PM

12:001:00 PM

12:0012:30 PM

Lunch

Lunch

Lunch

1:004:00 PM

1:152:30 PM

1:152:30 PM

12:301:30 PM

Registration

Big Data and the Online Business

Making the most of data produced by online
activities; employing real-time analytics in
operations management.

Planning with Inconsistent Data

Making production and procurement decisions;
managing risk in the face of uncertain demand.

Building Your Organizations Analytical Capabilities

Assessing analytical capabilities and processes,
identifying gaps, and acquiring the right mix of skills.

2:303:00 PM

2:303:00 PM

1:30 PM

Break

Break

Departure

3:004:15 PM

3:004:15 PM

Harnessing the Potential of Unstructured Data

Taking advantage of unstructured data to improve
operations or create new revenue streams.

Analytics in Retail and the Supply Chain

Employing analytics to strengthen supply chain
operations.

4:305:30 PM

4:154:30 PM

4:154:30 PM

Introduction to Analytical Competition

Balancing art and science in decision making;
building advantage through better analysis.

Break

Break

5:306:15 PM

The Nature of Big Data

Understanding how business information is changing
and how big-data analytics differs from a traditional
small-data approach.

4:306:30 PM

4:306:30 PM

Big Data: Panel Discussion

Expanding your understanding of trends in big data
and analytics; applying best practices.

Analytics for Performance Management

Managing performance and risk in the midst of
change; complying with regulations and ensuring
appropriate transparency.

6:158:00 PM

7:009:00 PM

7:309:30 PM

Welcome Reception and Dinner

Reception and Dinner

Closing Reception and Dinner

For more information, please contact our client service specialists at: executive_education@hbs.edu | 1-800-427-5577

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