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Professor Wise
ADV 281
Assignment #2
02/11/15
Brand Archetype
I think Clinique would fit well into The Caregiver archetype
because their companys goal is to make all women feel beautiful.
Grace Brennan
Professor Wise
ADV 281
Assignment #2
02/11/15
They are a branch under Estee Lauder and on Estees website they
place importance on treating every individual as we ourselves would
like to be treated. Cliniques products are also manufactured at zero
landfill facilities. This means that they recycle everything that they can
and anything that cant be recycled is incinerated and converted to
energy at licensed power plants. Clinique also recently stated in one
of their recent campaign plans that they werent trying to simply push
makeup sales. They wanted to just make people feel better about
themselves.
Source:
http://www.elcompanies.com/Pages/Homepage.aspx
MRI Report
4 Interesting Data Points:
Grace Brennan
Professor Wise
ADV 281
Assignment #2
02/11/15
Grace Brennan
Professor Wise
ADV 281
Assignment #2
02/11/15
Grace Brennan
Professor Wise
ADV 281
Assignment #2
02/11/15
Clinique advertised their products to these families, they
could be very successful.
Source: http://www.claritas.com/MyBestSegments/Default.jsp?
ID=30&menuOption=segmentexplorer&pageName=Segment
%2BExplorer