Roll No:

Serial No.: 151100121

B.A. (Journalism

& Mass Communication)

Subject- Introduction

2nd Semester Examination,

to News Writing

May-201S

& Reporting

PaperCode-10010201
Time: 3 Hours

Maximum Marks- 75

Instructions:

question paper. Complaints in

t hi', n-gard. It any, should be reported to the ItlvIgd;ltor on duty in the examination hall within 15
rrunuto s of the cornmeurcmo nt of the exams. No cornpl,l!'lts shall be entertained there after.
Auempr ji~c questions in all. Question No.1 is compulsory. Attempt remaining four questions out

/\11qucs t.on

1.

CJndiddtp

...,/lould cn sur c that they have been provided with correct

of Unit - I to Unit - IV of Section - B selecting at least one question from each unit
car rv

equal marks.

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Section -A

01. Attempt anv three of the follow",g:

(3x5=15)

a) vVrite a note- 011 clements ot a news story.

b) l.ead 01 J Story
c.)

Speech Reporting

")
0)

Chief Reporter
Beat
Section - B
Unit - I

Q2. cJews wrltlill', begins With good headline

examples
03. t xpl.un till' bus. elpnlents for news wrtttng.

followed

by intra

and body?

Explain with
(IS)
(IS)

Unit II
04. Write a note on "Reporting" with objectivitv.

(15)

os. "intplpr

(15)

'2tJtlVt' is

challenging", Comment
Unit - III

OG. Write il note on the lilnguage usage in rep:lrting for Newspapers. Give examples.

(15)

01 What chililenges a reported faces while repurting)

(IS)

Unit - IV
08 Explain the set up of a city reporting office. [xplain the role.s of the staff.

(J 5)

09.What

(15)

15

the meaning of news gathering f'Olli diifprent sources? Explain with examples.

Roll No

Serial No.152100122

BA (JOURNALISM & MASS COMM.) lInd SEMESTER EXAM. May,2015

(SUBJECT / PAPER: Introduction
TIME: 3 HRS.
--.-.~-

Instructions:
I.

II.

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--_ -_---

~-

to Editing; Paper Code -10010202)

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_-

-_-

MAX. MARKS: 75

Before answering the question paper, candidates should ensure that question-paper provided to them is
correct. Complaints in this regard, if any, should be made
to the invigilator/Centre Supdt. in the
Examination Hall within 15 minutes of the commencement of the Examination. No Complaint in this
regard will be entertained thereafter.

There are two sections in the paper

A and 8 Sections. In Section A there are Four Units.
Attempt
one
question
frorn
each
unit.
Section
8 has one question and it is compulsory to attempt
it.

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SECTION -A
lINIT 1
Q I. What is editing') State the essential qualities of a sub editor.

Q 2. What are the principles 01" Editing?

(15 )

OR

(15 )
lINIT "
Q3. What are 'cartoons'? How are cartoons important in the newspapers?
OR
Q4. Critically analyse the role and importance of an editorial in a newspaper?

(15 )

(15 )
(JNIT III
Q5. What arc the responsibilities ora News Lditor and sub Editor and what are the challenges laced by
them?
(15 )
OR
Q6. Explain the organizational structurc or a large newspaper.
(15 )
UNIT IV
()7. What is a 'Ieature") What is the difference between feature and general news story? Explain with
examples.
(15 )
Ol~
Q8. Write short notes on any two of the I(>IIowing:
a) Writing middles
b) Op-Ed page

( 27.5~ 15)
c) Analysis
d) Cartoons

Seetion- R

Q.q Write a note (Approx. 01'75 words) on any three out of the following.
a) Caption writing
b) Page design
c) News Editor

d) Inl(>-graphic
e) Golden quote
t) Lead
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10

Roll No

Serial NO.151100123

BA (Journalism & Mass Communication) lind Semester Examination

May, 2015

SUBJECT:ESSENTIALSOF WRITING
PAPERCODE- 10010203

MM.,.

TIME: 03 HRS.

&&15

Instructions:
I.

II.

Before answering the question paper, candidatesshould ensure that question-paper provided to them is
correct. Complaints in this regard, if any, should be made to the invigilator/Centre Supdt. in the
Examination Hall within lS minutes of the commencement of the Examination. No Complaint in this
regardwill be entertained thereafter.
Attempt anyfive questionsall. Question Number 1 is compulsoryAll questions carry equal marks.

Ql. Write your detailed Curriculum Vitae (CV). giving highlights of your Educational Achievements.
Institutions' attended. Practical Skills acquired and Extra Curricular Activities participated in. both
in the Educational Institutions attended and in N(j() and Voluntary Sectors, ifany,
Q2.

Compare the benefits and disadvantages of a written piece and a speech on the same subject. Give
examples.

Q3.

What is Creative Writing ') Ilow is it different from Ordinary Writing? Give examples.

Q4.

Describe features of Non-Fictional writing compared to Fictions.

Q5. 'Story-telling

and Listening arc very ancient hahits of human beings'. Explain with examples.

Q6. News writing is a creative skill of writing about data. information and events etc. to bring awareness
to readers and help social change. Discuss.

Q7.

What arc the essential elements of a Short Story? Give examples.

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Roll No

Serial No.1Sll00124

BA (.JOURNALISM & MASS COMM.) lind SEMESTER EXAM. May,201S

(PAPER: INTRODUCTION TO PHOTOGRAPHY; Paper Code -1 i i_'P-100 I OloLj

TIME: 3 HRS.
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.- ...

MAX. MARKS: 7S

-- -----.~.---- -----~ ._-----

Instructions:
I. Before answering the question paper, candidatesshould ensure that question-paper provided
to them is correct. Complaints in this regard, if any, should be made to the invigilator/Centre
Supdt. in the ExaminationHall within 15 minutes of the commencement of the Examination.
No Complaintin this regard will be entertained thereafter.

II.

There are two sections in the paper A and B Sections. Section A is compulsory Section
B has four units. Attempt remaining four question selecting one question from each

uni I.._--~-_ .--

0.1
i.

ii.
iii.
iv.

_-

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Section -I>,
Give short definitions of any four out of the following ;v.

CloseUp Shot
Monopod
FlashGun
Pentaprism

vi.
vii.

( 5 x 4 = 20)

Lens
Memory
Depth of Field

Section - B
Unit -1
02. What is CameraObscura?Describethe principlesof CameraObscura.

(15)

03. Describethe role and Importance of PhotographyIn Print Media especiallyin newspapers. (15)
Unit - 2
04. Definethe different basicparts of a Digital SingleLensReflexCamera(DSLR).

(15)

05. What Is FocalLength?In which term we measurefocal length? Describethe various focal length
lenses.
(15)
Unit-3
06. Lightingis the important element of photography. Definethis statement. Write down the
artificial sourcesof lighting.
07. What is the Keylight, Fill Light and BackLight?Explainit.
Unit-4
08. Describethe different types of steps involved in printing of digital photographs.

(15)
(15)
(10)

09. Write down the different common problems related to photography which are alwaysfacedby a
untrained photographer.

(10)

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Roll No

Serial No.152100125

BA (JOURNALISM & MASS COMM.) lind SEMESTER EXAM. May,20iS

(SUBJECT / PAPER INTRODUCTION
TIME: 3 HRS.

TO ADVF:RTlSING; PAPF:R CODE - 10010205)

MAlt MARKS: 75

Instructions:
I. Before answering the question paper, candidates should ensure that question-paper provided to them is
correct, Complaints in this regard, if any, should be made
to the invigilator/Centre Supdt. in the
Examination Hall within 15 minutes of the commencement of the Examination. No Complaint in this
regard will be entertained thereafter.
There arc three sections in the paper - A , Band C Sections, Section A Is compulsory,
3 question from Se~tion Band ~tempt 4 question Irom Sec_::ti::_o_::n_:C:..:',
_

11.

Attempt

Section-A (Compulsory )
Q, I,

(2 x 10=20)

All questions are compulsory:

a)
b)
c)
d)
e)

f)
g)
h)
i)
j)

Indoor media
Segmentation
Salesmanship
Rural Marketing
Media schedule

Target audience
Print advertisements
4Ps of advertising
Media planning
AAAI

Section-B
Attempt any three of the following questions( Max, word limit=SO lor each question)
by "Conceptualization"

(5)

What do you understand

in advertising?

"Advertisements

What is the difference between Advertising and Corporate Communication?

(5)

What do you understand by market segmentation process in advertising?

(5)

arc said to be the life-line of newspapers

and magazines",

Why?

(5

Section-C
Attempt any Four of the following questions: (-)( Max, word limit=Sf) for each question)
6

7
8

Deline Advertising, it: functions and any of the theory of Advertising,

~ISCUSS the types of pnnt advertisements
with examples,
Create a story board of your own for an advertisement, based on social theme,

(10)
(10)
(10)

Define Marketing Communication and its concept with exarnplc.

(10)

10 What is the difference between product marketing process and target marketing process?

(10)