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Submitted By
Preeti Ojha
MBA-IInd year
Roll No. ___________
ACKNOWLEDGEMENT
I would like to take this opportunity as a platform to thank various individuals,
without the support of whom, this project would not have been successful.
I would like to express my heartfelt gratitude and thanks to Mr. Ritish Shukla
(Industrial Guide) for her guidance and support throughout this study. I am
thankful to my Institute for providing me with proper resources and fostering
my research work.
I would like to take this opportunity to thank all the respondents who trusted me
and gave me their valuable insight. I also thank the Faculty Supervisors and
Industrial supervisors under whose able guidance and kind cooperation, I was
able to complete my study titled, MARKET POTENTIAL
AND
PREFACE
The dissertation an important component of education at SBS. It is an attempt
to bridge the gap between the academic institution and the corporate world. It
provides us an opportunity to apply the concepts learnt in real life situations.
Its helps us in exploring our skills and capabilities. This internship program
makes a mark of hard work, sincerity, knowledge and ethics on the host
organization. It would also be a great learning experience since it enables us to
apply theory to practice and observe and learn the current trends in the market.
It provides an opportunity for us to satisfy our inquisitiveness about corporate,
provides exposure to technical skills, and helps us to acquire social skills by
being in constant interaction with the professionals of other organizations.
It helps us in developing a network, which will be useful in enhancing in career
prospects. This will help to gain a deeper understanding of the work, culture,
deadlines, pressures etc. of an organization.
Thus, it helps to develop the qualities of a Manager by involving teamwork,
goal orientation and managing interpersonal relationships and by creating
awareness about strengths and weaknesses in the work environment.
Table Contents
1. Introduction
2. Company Profile
3. Research Methodology
4. Data Analysis
5. Finding
6. Limitations
7. Summary and Conclusions
8. Recommendations
9. Appendices
10. Bibliography