Media Release

Zeta Reinvents Employee Tax Benefits and Rewards Solutions

Provides corporates a single digital interface for paperless reimbursements
Mumbai, July 5: Zeta today unveiled 3 new digital solutions in the Employee Tax Benefits and
Rewards space. These new solutions, available on mobile and card platforms will radically
simplify:
how companies manage medical claims & reimbursements
how employees receive tax-free gifts from their companies, and
how companies manage their incentives & rewards programme for employees
How does Zeta do this?
Zeta provides an end-to-end solution for companies to manage their Employee Tax Benefits and
Rewards programmes electronically. Using a single web-based interface, an HR Manager is
connected to every employees mobile phone. And at a click of button, HR Managers can send
grants of meal vouchers, medical reimbursements, gifts etc to all their employees, across cities,
instantly.
These grants are transferred to an employees cloud-based Zeta account in the form of multiple
virtual cards - each card representing a specific tax benefit and can be used only to avail that
specific benefit. For eg: If an employee receives medical reimbursements grant in a virtual
medical card then the money granted here can be used only towards medical purchases.
This ensures that the user has the convenience of accessing all his employee benefits in one
place while adhering to the respective company policy.
Employees can access the grants and transact via the Zeta app on their smartphones or via a
physical MasterCard-powered - Zeta Super Card - both of which are linked to his Zeta account.
Employees can also upload bills as proofs of purchases on the Zeta app itself. These bills are
verified and safely stored by Zeta for up to 7 years, freeing the HR Manager of these mundane
tasks and any audit issues.
The solution is fully compliant as per laws defined by the Government of India and offers
multiple benefits to HR Managers. The solution:
saves time - an HR Manager can save up to 90% of his operation time by using Zeta
is paper-free - provides a 100% paperless filing and claims process

Media Release

is customisable - a company can define parameters for usage of every benefit

separately to match their company and employee needs
outsources verification - companies can completely outsource cumbersome verification
process and bill storage to Zeta
provides a one-stop solution - HR Managers can easily manage all processes on a single
screen
Zeta co-founder and CEO Bhavin Turakhia said, Employee Benefits and Rewards as a space has
remained the same for decades. Companies are forced to use age-old practices for the lack of a
wholesome and better solution. This space was waiting for a disruption and Zeta is ushering in
this revolution by being the first such solution in this space in India.
Zetas solution can be used by any corporate irrespective of the employee strength or location
and an HR Manager can set up Zeta in under 5 minutes.
Ramki Gaddipati, Co-founder and CTO at Zeta adds, Zetas technology is cutting edge. We have
built this system to be intuitive and intelligent. Be it security or compliance, Zeta understands
the rules of usage and adheres to it. Zeta also brings down the allowance claim process timeline
from weeks to just a few minutes. We use machine learning and image processing technologies
which helps us achieve a reduction in both, time and cost of processing bill claims. It also
improves reliability with every bill an employee uploads.
Earlier this year, Zeta introduced its electronic meal voucher solution - Zeta Meal Vouchers. This
solution has seen rapid acceptance in the market with over 200+ corporates across industries
already using this product.
The Zeta app is available on all popular platforms like Android, iOS and Windows.
About Zeta:
Zeta is an emerging player in the space of mobile and digital payments. It is on a mission to make
payments cashless, convenient and inclusive.
Zeta has started this journey by launching enterprise cloud solutions for HR Managers that entail end to
end management of employee tax benefits that are run digitally. The uniqueness of all Zeta products
stems from the fact that they originate in the lap of extremely advanced technology.
Zeta is the latest venture of Directi, founded by serial tech entrepreneur Bhavin Turakhia. Directi is a
conglomerate of tech companies having a presence in India, US, China, Dubai and Europe. Bhavin
Turakhia (CEO) and Ramki Gaddipati (CTO) are co-founders of Zeta. To know more on Zeta, log onto
www.zeta.in or follow @ZetaIndia on Facebook and Twitter.

Media Release

About Directi: www.directi.com

Directi comprises of a group of technology and web products businesses owned, operated and invested
in by Bhavin Turakhia and/or Divyank Turakhia. The Group boasts of multiple business units that are run
independently by their respective management teams.
The Directi portfolio companies comprise of Ringo, Flock, Zeta, Radix, Media.net, Skenzo and CodeChef.
Directi also comprised of BigRock, ResellerClub, LogicBoxes and WebHosting.info which were sold to the
Endurance International Group in a $160 million transaction in 2014.
Across these businesses, Directi employs 1500+ people across 10 offices in Mumbai, Delhi, Bengaluru,
Dubai, New York, Los Angeles, Ras Al Khaimah and Zurich. The company boasts of over 9 million
customers, revenues of over $300 million and a group enterprise value of over $1.4 billion. Directi group
has invested in multiple category leading global brands across business areas as diverse as web presence
(domains, hosting, cloud-infrastructure), online advertising, communication & collaboration (voice and
messaging) and payments (benefits and compensation).
Facebook: www.facebook.com/thedirectigroup
Twitter: www.twitter.com/DirectiCareers
For further queries, please contact:

Smriti Somani
Email: smriti@zeta.in
Telephone: 98207 01011

Reena Kamble / Priyal Dave

Email: reena.kamble@adfactorspr.com
priyal.dave@adfactorspr.com
Mobile: 91670 79528 / 98334 20186