Você está na página 1de 11

Curtin Business School (CBS)

School of Marketing

Unit Outline

PUBR3002 Public Relations Internship


Semester 2, 2015

Unit study package code:

PUBR3002

Mode of study:

Internal

Tuition pattern summary:

Note: For any specific variations to this tuition pattern and for precise information refer to
the Learning Activities section.
Fieldwork: 1 x 14 Weeks Once-only
This unit contains a fieldwork component. Find out more at the fieldwork education website:
( fieldworkeducation.curtin.edu.au )

Credit Value:
Pre-requisite units:

25.0
3992 (v.0) Public Relations Consultancy 300 or any previous version
OR
12597 (v.0) Corporate Public Relations 360 or any previous version
OR
PUBR3001 (v.0) Public Relations Planning and Evaluation or any previous version
OR
PUBR3000 (v.0) Contemporary Practice or any previous version

Co-requisite units:

Nil

Anti-requisite units:

Nil

Result type:

Grade/Mark

Approved incidental fees:

Information about approved incidental fees can be obtained from our website. Visit
fees.curtin.edu.au/incidental_fees.cfm for details.

Unit coordinator:

Title:
Name:
Phone:
Email:
Building:
Room:

Ms
Lydia Gallant
+61 8 9266 3887
Lydia.Gallant@cbs.curtin.edu.au
408
2012

Teaching Staff:

Name:
Email:

Dr Kamala Vainy Pillai


kamala.pillai@curtin.edu.my

Administrative contact:

Name:
Phone:
Email:
Building:
Room:

Kelly Nowak
+618 9266 3882
PRInternship@curtin.edu.au
408
2014

Learning Management System:

Blackboard (lms.curtin.edu.au)

PUBR3002 Public Relations Internship


Miri Sarawak Campus
27 Jul 2015
School of Marketing, Curtin Business School (CBS)

Page: 1 of 11
CRICOS Provider Code 00301J
The only authoritative version of this Unit Outline is to be found online in OASIS

Curtin Business School (CBS)


School of Marketing

Acknowledgement of Country
We respectfully acknowledge the Indigenous Elders, custodians, their descendants and kin of this land past and present.

Syllabus
An internship unit forming a compulsory element of the Public Relations Institute of Australias accreditation requirements. The major
activity is for students to spend a minimum of one month full-time, or part-time equivalent, working with an employer in a public
relations capacity. One month is defined for the purposes of this unit as 20 working days. The work experience may be undertaken
during the semester, during the break prior to the semester in which the student is enrolled in the unit, or by a combination of the
two. Students will be required to prepare a detailed report on their experiences including samples of work undertaken, an analysis of
the organisation and the role of public relations within it, discussion of key public relations issues encountered, recommendations to
the employer on the organisation's public relations policies and practices, and an up-to-date Curriculum Vitae including reference to
the completed internship.

Introduction
Professional practice has been one of my favourite and most rewarding units
After completing my internship I have increased confidence in myself and my abilities to practice PR
(student feedback)

A warm welcome to Public Relations Internship! Students frequently refer to this unit as the most relevant and enjoyable learning
experience of their studies. This unit provides you with a unique opportunity to gain hands-on experience and insight into the real
world. The professional practice placement is also a fantastic stepping stone (think: portfolio, relevant experience to be added to your
CV, networking, job leads) for those of you who are looking forward to a career in the exciting, fast paced and challenging public
relations industry.

Unit Learning Outcomes


All graduates of Curtin University achieve a set of nine graduate attributes during their course of study. These tell an employer that,
through your studies, you have acquired discipline knowledge and a range of other skills and attributes which employers say would
be useful in a professional setting. Each unit in your course addresses the graduate attributes through a clearly identified set of
learning outcomes. They form a vital part in the process referred to as assurance of learning. The learning outcomes tell you what
you are expected to know, understand or be able to do in order to be successful in this unit. Each assessment for this unit is carefully
designed to test your achievement of one or more of the unit learning outcomes. On successfully completing all of the assessments
you will have achieved all of these learning outcomes.
Your course has been designed so that on graduating we can say you will have achieved all of Curtin's Graduate Attributes through
the assurance of learning process in each unit.
On successful completion of this unit students can:

Graduate Attributes
addressed

1 Apply Public Relations skills and knowledge during a minimum of one month's full-time work experience, or
part-time equivalent, with an employer working in a public relations capacity
2 Evaluate the application of key public relations principles in the workplace
3 Develop and demonstrate professional and personal attributes necessary to succeed in the PR field,
including interpersonal skills, teamwork and an appreciation of business ethics
4 Design and develop a portfolio of professional work undertaken and a CV for presentation to prospective
employers
5 Demonstrate readiness for employment in an entry-level public relations position

PUBR3002 Public Relations Internship


Miri Sarawak Campus
27 Jul 2015
School of Marketing, Curtin Business School (CBS)

Page: 2 of 11
CRICOS Provider Code 00301J
The only authoritative version of this Unit Outline is to be found online in OASIS

Curtin Business School (CBS)


School of Marketing

Curtin's Graduate Attributes


Apply discipline knowledge

Thinking skills

Information skills

(use analytical skills to solve problems)

(confidence to investigate new ideas)

Communication skills

Technology skills

International perspective

Cultural understanding

(value the perspectives of others)

(value the perspectives of others)

Learning how to learn


(apply principles learnt to new situations)
(confidence to tackle unfamiliar problems)

Professional Skills
(work independently and as a team)
(plan own work)

Find out more about Curtin's Graduate attributes at the Office of Teaching & Learning website: ctl.curtin.edu.au

Learning Activities
PUBR3002 Public Relations Internship is an Individual Tuition Unit (ITU). Students will spend a minimum of one month full-time - or
part-time equivalent - working with an employer in a public relations capacity. During this time, they are supported with unit material
via the units Blackboard site and two face to face orientation workshops. Students are expected to exchange insights and
experiences with other PR Internship students via the Reflective Blog(s).

Learning Resources
Other resources
Please check Blackboard regularly for updates throughout the semester, even if you have already found a placement. Additional
reading and resources will be available in the Unit Resources section.
Familiarise yourself with the Frequently Asked Questions (FAQ) Wiki (www.PRInternship.wikispaces.com), which covers common
queries regarding placement locations, blog contributions, report writing and much more.
Textbooks: There are no designated textbooks for this unit, although you are expected to read widely. Please refer to the PR
Internship Handbook on Blackboard or the Learning Material folder, which list a number of recommended texts.
Peer to peer insight: Please visit http://PRInternship-reflections.blogspot.com and http://PRInternship-reflections2.blogspot.com to
view the Reflective Blogs. All students are welcome to read about current and past students experiences and reflections. Author login
details will be forwarded upon approval of your placement, however, the comment function is open to anyone!
Social media: For Twitter communication related to this unit, please use/follow #PUBR3002
Bentley students: The primary email account for this unit is PRInternship@curtin.edu.au. Please send any general placement queries
and approval requests to this address.

PUBR3002 Public Relations Internship


Miri Sarawak Campus
27 Jul 2015
School of Marketing, Curtin Business School (CBS)

Page: 3 of 11
CRICOS Provider Code 00301J
The only authoritative version of this Unit Outline is to be found online in OASIS

Curtin Business School (CBS)


School of Marketing

Assessment
Assessment schedule
Task

Value %

Unit Learning
Outcome(s)
Assessed

Date Due

Reflective blog

10 percent

Week: Teaching Week


12
Day: Fri 6th Nov
Time: 4pm - alongside
report

2,3

Employer appraisal

20 percent

Week: Teaching Week


11
Day: Fri 30th Oct
Time: 4pm

1,3,5

Professionall report

70 percent

Week: Teaching Week 2,4,5


12
Day: Fri 6th Nov
Time: 4pm - along with
Blogs

Detailed information on assessment tasks


1. Reflective Blog Contributions
The purpose of the Reflective Blog is to encourage students to reflect on issues of professional practice, including
communication, professionalism and ethics. You need to demonstrate the ability to reflect on theory learned at university and
evaluate how this is implemented in the working environment. You are also encouraged to reflect on new insights gained and
highlight where experiences may alter your understanding of public relations practice.
Throughout your industry placement, students are expected to submit a MINIMUM of four original posts PLUS four replies
to other students posts/ reflections. Based on the quality of the reflection, students will be able to accumulate up to 10% of
their overall mark.
This is a fantastic opportunity to exchange insights with students across campuses and to gain a broader understanding of the
many facets of public relations work.
Please refer to the Reflective Blog Learning Module on Blackboard for more information.
Please do NOT start your own blog. Author access details to the Blog will be emailed once your placement has been
approved. It is strongly recommended that you print your blog contributions after each posting.
Please refer to the marking rubrics on Blackboard for an indication of how your marks will be allocated for this
assignment.
2. Intern Appraisal Form
To be submitted directly to your Professional Placement Coordinator (local contact or PRInternship@curtin.edu.au for
Bentley students) by your supervisor
Your supervisor is requested to complete the appraisal form available from Blackboard (and the PR Internship Handbook). It is
the students responsibility to ensure the supervisor is given a copy. The form can be found in the extended unit outline and on
Blackboard.
Your results will be available via the My Grades Tab once your feedback has been processed
3. Final Report
Submit to Turnitin AND hard copy to local Unit Coordinator by 4pm due date (you are always welcome to submit early)
It is expected that reports will vary in format and content according to the type of organisation providing the placement.
However, following are some general guidelines.
Final submissions should be presented in business report format with an executive summary, contents page, clearly numbered
sections and sub-sections etc. A report length of 4,000 6,000 words plus appendices is recommended, in order to ensure all
points (see marking rubric on Blackboard) are appropriately covered and discussed.

PUBR3002 Public Relations Internship


Miri Sarawak Campus
27 Jul 2015
School of Marketing, Curtin Business School (CBS)

Page: 4 of 11
CRICOS Provider Code 00301J
The only authoritative version of this Unit Outline is to be found online in OASIS

Curtin Business School (CBS)


School of Marketing

A minimum of ten academic references is strongly recommended. The literature used to support your recommendations and
other remarks must be referenced either in report format (footnotes) or by following the Chicago referencingsystem. Either
way, you must include a list of references at the end of your report.
A key objective of this unit is that you are ready for employment in an entry-level PR position on its completion. High
standards of written communication, including spelling, grammar and general presentation are essential in professional public
relations. These factors will be taken into account in your final assessment. Poor standards of written English expression
and/or presentation will be grounds for failure of this unit. Please ensure your work is thoroughly proofread before
submission.
Students are expected to forward a copy of the final report draft to their placement supervisor at least two weeks before the
due date.
Key topics to be covered would normally include:
l

Background of the organisation (including vision/ mission/ core values). You need to reference internal documents and
information sourced from the internet/intranet
Analysis of the industry (e.g. tourism, education, consulting) your organisation is operating in (competitor analysis,
current challenges the industry is facing, your organisations unique positioning)
The place of public relations within the organisation, normally including an organisation chart showing individual PR
positions (Your opportunity to link your experiences to what you have learned throughout your degree, supported by
academic references)
Detailed analysis of current public relations policies, activities and issues. How is public relations currently contributing
to the organisation's mission? (Again, a great opportunity to reflect on what you have learned at university)\Summary of
work carried out during the internship. You should keep a detailed, daily journal to help you prepare this section.
However, there is no need to include the diary in the main body of the report. Instead, focus on key projects and link
these to work samples in your appendix. This section also provides you with an opportunity to critically reflect on what
you have learned.
Recommendations to the organisation on its PR policies and practices. How could PR better contribute to the
achievement of the organisation's mission? Please consider benchmarking (e.g. providing examples of competitors/
other organisations that have successfully applied similar recommendations) and references to research/ best practice
to support your recommendations. This is exactly what you will be expected to do in the real world when trying to
convince your manager/CEO of the merit of your recommendations.

Please note that the above guidelines will slightly vary according to the nature of the placement undertaken. For example, if
you worked in a PR consultancy you may decide to emphasise core clients business goals, vision and mission, and how the
consultancy helps clients to achieve them, as well as the client-consultancy relationship. However, dont forget to provide a
solid overview of your placement organisations competitive positioning.
It is also essential to include at least two appendices:
l

Samples of work you produced during the internship. Dont forget to link these (stating appendix item or page number)
to the main body of your report.
An updated, application ready CV targeted at employers in the public relations field, including your placement
experience.

These appendices could form the basis of a portfolio that you can use to apply for public relations positions in the future.
Please clearly index and number your appendices for ease of reference.
Students are required to upload their final report to Turnitin. The link will be made available via the Assignment tab in
Blackboard. A hardcopy needs to be submitted to your Unit / Local Coordinator's pigeonhole by 4pm on the due date.
Please refer to the marking rubrics on Blackboard for an indication of how your marks will be allocated for this
assignment.

Pass requirements
To pass this unit you must
a) Complete a minimum of 20 days PR placement experience AND
b) Receive an overall grade of 5 or above and a mark greater than or equal to 50%, AND
c) Upload the final report to Turnitin by the due date, AND
d) Submit ALL assessment activities (report and blog contributions) in hardcopy, AND

PUBR3002 Public Relations Internship


Miri Sarawak Campus
27 Jul 2015
School of Marketing, Curtin Business School (CBS)

Page: 5 of 11
CRICOS Provider Code 00301J
The only authoritative version of this Unit Outline is to be found online in OASIS

Curtin Business School (CBS)


School of Marketing

e) Pass all assessment activities.

Fair assessment through moderation


Moderation describes a quality assurance process to ensure that assessments are appropriate to the learning outcomes, and that
student work is evaluated consistently by assessors. Minimum standards for the moderation of assessment are described in the
Assessment and Student Progression Manual, available from policies.curtin.edu.au/policies/teachingandlearning.cfm

Late assessment policy


This ensures that the requirements for submission of assignments and other work to be assessed are fair, transparent, equitable, and
that penalties are consistently applied.
1.
2.

All assessments students are required to submit will have a due date and time specified on this Unit Outline.
Students will be penalised by a deduction of ten percent per calendar day for a late assessment submission (eg a mark
equivalent to 10% of the total allocated for the assessment will be deducted from the marked value for every day that the
assessment is late). This means that an assessment worth 20 marks will have two marks deducted per calendar day late. Hence
if it was handed in three calendar days late and given a mark of 16/20, the student would receive 10/20. An assessment more
than seven calendar days overdue will not be marked and will receive a mark of 0.

Assessment extension
A student unable to complete an assessment task by/on the original published date/time (eg examinations, tests) or due date/time
(eg assignments) must apply for an assessment extension using the Assessment Extension form (available from the Forms page at
students.curtin.edu.au/administration/) as prescribed by the Academic Registrar. It is the responsibility of the student to demonstrate
and provide evidence for exceptional circumstances beyond the student's control that prevent them from completing/submitting the
assessment task.
The student will be expected to lodge the form and supporting documentation with the unit coordinator before the assessment
date/time or due date/time. An application may be accepted up to five working days after the date or due date of the assessment
task where the student is able to provide an acceptable explanation as to why he or she was not able to submit the application prior
to the assessment date. An application for an assessment extension will not be accepted after the date of the Board of Examiners'
meeting.

Deferred assessments
If your results show that you have been granted a deferred assessment you should immediately check your OASIS email for details.

Supplementary assessments
Supplementary assessments are not available in this unit.

Referencing style
The referencing style for this unit is Chicago.
More information can be found on this style from the Library web site: library.curtin.edu.au.

Academic Integrity (including plagiarism and cheating)


Any conduct by a student that is dishonest or unfair in connection with any academic work is considered to be academic misconduct.
Plagiarism and cheating are serious offences that will be investigated and may result in penalties such as reduced or zero grades,
annulled units or even termination from the course.
Plagiarism occurs when work or property of another person is presented as one's own, without appropriate acknowledgement or
referencing. Submitting work which has been produced by someone else (e.g. allowing or contracting another person to do the work
for which you claim authorship) is also plagiarism. Submitted work is subjected to a plagiarism detection process, which may include
the use of text matching systems or interviews with students to determine authorship.
Cheating includes (but is not limited to) asking or paying someone to complete an assessment task for you or any use of
unauthorised materials or assistance during an examination or test.
For more information, including student guidelines for avoiding plagiarism, refer to the Academic Integrity tab in Blackboard or
academicintegrity.curtin.edu.au.

Information and Communications Technology (ICT) Expectations


Curtin students are expected to have reliable internet access in order to connect to OASIS email and learning systems such as

PUBR3002 Public Relations Internship


Miri Sarawak Campus
27 Jul 2015
School of Marketing, Curtin Business School (CBS)

Page: 6 of 11
CRICOS Provider Code 00301J
The only authoritative version of this Unit Outline is to be found online in OASIS

Curtin Business School (CBS)


School of Marketing

Blackboard and Library Services.


You may also require a computer or mobile device for preparing and submitting your work.
For general ICT assistance, in the first instance please contact OASIS Student Support:
oasisapps.curtin.edu.au/help/general/support.cfm
For specific assistance with any of the items listed below, please contact The Learning Centre:
life.curtin.edu.au/learning-support/learning_centre.htm
l
l

Using Blackboard, the I Drive and Back-Up files


Introduction to PowerPoint, Word and Excel

Additional information
Please see the extended version of this unit outline - as well as additional resources and guidance - on Blackboard.
Insurance Cover
Some employers may require a copy of the Certificate of Currency issued by the Universitys insurers covering personal accidents to
students whilst on work experience. The Certificate can be downloaded from
https://riskmanagement.curtin.edu.au/local/docs/docs_forms/1415_Curtin_Personal_Accident_-_Work_and_Practum_Experience_CoC.pdf
This samje document/Certifcate of Currency is available to download directly from Blackboard in the "Start Here!" folder.

First Steps
Your first step in this unit will be to explore the units Blackboard site and to complete the four compulsory PRepare to Succeed in
the Real World online modules (Modules 1-4). These will provide you with an overview of this unit, as well as tips from past students
and advice on how to find a suitable placement. The summative quizzes at the end of each module are compulsory. You need to
achieve 100% in each of them BEFORE you will gain approval for your placement.
If you have any further questions, please consider to contact your Placement Coordinator for an initial discussion about your
placement plans. You must take the initiative to do this. Please note that it is NOT the responsibility of either the Unit
Coordinator, the Placement Coordinator nor Curtin University to find a placement for you. Securing an appropriate placement is a key
learning outcome of this unit. General guidance will be provided as required. Advice about approaching prospective employers is
provided below and in the first PRepare to Succeed unit.
You may contact the Placement Coordinator any time up to six months before the start of semester for an initial discussion. If you
have not already done so, you MUST make contact with the Placement Coordinator by the end of the Orientation seminar in week 2.
It would be extremely helpful if you have thought about the type of internship that interests you before then. Ideally you will already
have a placement lined up (note: you still require approval BEFORE commencement of your placement).

Finding a Placement
You should approach the task of finding a PR Internship with the same professionalism and seriousness expected of an applicant for
a permanent job. Please remember that the impression you create now could help you to get the job you would like later. Also
remember that you are now an ambassador for the Public Relations program at Curtin University. The reputation of the course
among industry opinion leaders rests on your shoulders and those of your fellow PR students. It is very much in your interest that
Curtins final year PR students are well regarded by prospective employers.
Please note that internships are normally unpaid. If your supervisor wishes to offer a token payment that should be regarded as a
bonus and is a private matter between the employer and the student.
Finding a suitable placement normally breaks down into the following steps:
1.
2.

3.

Complete Module 1-4 of PRepare to Succeed in the Real World on Blackboard


Think about the type of organisation you would ideally like to work for in public relations. The PR field is very diverse. Suitable
internships and future careers may lie, for example, in the consultancy, corporate, government, not-for-profit or tourism
sectors
Think about what area of PR you are passionate about. Do you love organising events? Are you interested in community
relations? Do you want to use this opportunity to gain an insight into internal communications? Or maybe your main aim is to
go interstate or overseas....

PUBR3002 Public Relations Internship


Miri Sarawak Campus
27 Jul 2015
School of Marketing, Curtin Business School (CBS)

Page: 7 of 11
CRICOS Provider Code 00301J
The only authoritative version of this Unit Outline is to be found online in OASIS

Curtin Business School (CBS)


School of Marketing

4.
5.

6.
7.
8.

9.

10.

Make a list of possible organisations in your chosen area to approach and carefully research each of them.
After preparing and practicing your phone script, make an initial telephone call to find out the correct name and job title of the
person within the organisation to contact. This will also allow you to find out if your chosen organisation usually offers
placements and may have any availabilities. Note: please dont rely on emails. You are now an emerging PR professional: Pick
up the phone!
Now that you have the personalised contact details for the person in charge of internships in your organisation of choice,
follow up with a carefully prepared letter/email. Dont forget to include an organisation-tailored copy of your CV.
If you do not hear back from the organisation within one to two weeks, telephone the decision-maker to follow-up.
Above all, persevere! This unit has been running successfully for many years. There has never been an instance of a student
failing to find a placement after putting in suitable effort. You may, of course, contact the Placement Coordinator at any time
for help and advice.
Once you have secured your placement, complete the Placement Approval Form and submit it for approval to your
Placement Coordinator. This needs to happen at least one week before you are planning to commence your placement,
as your Placement Coordinator may have further questions. Dont forget to state the dates on which you successfully
completed each PRepare to Succeed quiz and to enclose a copy of your CV.
Once you have received approval from your Placement Coordinator you are ready to go. Enjoy your placement! and dont
forget to reflect critically on the experience on the assigned Reflective Blog.

Enrolment
It is your responsibility to ensure that your enrolment is correct - you can check your enrolment through the eStudent option on
OASIS, where you can also print an Enrolment Advice.

Student Rights and Responsibilities


It is the responsibility of every student to be aware of all relevant legislation, policies and procedures relating to their rights and
responsibilities as a student. These include:
l
l
l
l
l

the Student Charter


the University's Guiding Ethical Principles
the University's policy and statements on plagiarism and academic integrity
copyright principles and responsibilities
the University's policies on appropriate use of software and computer facilities

Information on all these things is available through the University's "Student Rights and Responsibilities" website at:
students.curtin.edu.au/rights.

Student Equity
There are a number of factors that might disadvantage some students from participating in their studies or assessments to the best
of their ability, under standard conditions. These factors may include a disability or medical condition (e.g. mental illness, chronic
illness, physical or sensory disability, learning disability), significant family responsibilities, pregnancy, religious practices, living in a
remote location or another reason. If you believe you may be unfairly disadvantaged on these or other grounds please contact
Student Equity at eesj@curtin.edu.au or go to http://eesj.curtin.edu.au/student_equity/index.cfm for more information
You can also contact Counselling and Disability services: http://www.disability.curtin.edu.au or the Multi-faith services:
http://life.curtin.edu.au/health-and-wellbeing/about_multifaith_services.htm for further information.
It is important to note that the staff of the university may not be able to meet your needs if they are not informed of your individual
circumstances so please get in touch with the appropriate service if you require assistance. For general wellbeing concerns or advice
please contact Curtin's Student Wellbeing Advisory Service at:
http://life.curtin.edu.au/health-and-wellbeing/student_wellbeing_service.htm

PUBR3002 Public Relations Internship


Miri Sarawak Campus
27 Jul 2015
School of Marketing, Curtin Business School (CBS)

Page: 8 of 11
CRICOS Provider Code 00301J
The only authoritative version of this Unit Outline is to be found online in OASIS

Curtin Business School (CBS)


School of Marketing

Recent unit changes


Students are encouraged to provide unit feedback through eVALUate, Curtin's online student feedback system. For more information
about eVALUate, please refer to evaluate.curtin.edu.au/info/.
To view previous student feedback about this unit, search for the Unit Summary Report at
https://evaluate.curtin.edu.au/student/unit_search.cfm. See https://evaluate.curtin.edu.au/info/dates.cfm to find
out when you can eVALUate this unit.
Recent changes to this unit include:
Introduction of PRepare to Succeed in the Real World online learning modules to provide students with additional guidance and
support - both in preparation for, as well as throughout their placement.

PUBR3002 Public Relations Internship


Miri Sarawak Campus
27 Jul 2015
School of Marketing, Curtin Business School (CBS)

Page: 9 of 11
CRICOS Provider Code 00301J
The only authoritative version of this Unit Outline is to be found online in OASIS

Curtin Business School (CBS)


School of Marketing

Program calendar
Week Begin Date

Activity

Readings

Material Due

1.

3 August

Complete Module 1-4 of


PRepare to Succeed in the
Real World on Blackboard

For relevant advice on Standing


Out from the Crowd (incl CV
tips and how to master an
interview) read pp 123-136 in
James (2006)

Complete and return Placement Approval


form attached to this Unit Outline as soon as
your internship is confirmed. Please note
placements must be approved by the
Placement Coordinator BEFORE you
commence work.

2.

10 August

Consider submitting your


first Blog entry

What are my placement


options? For a broad overview
see pp 14, 15 and 20- 30 in
James (2006) for an overview
of the key directions this
placement could go into.

Dont miss this semesters Orientation Session on Wednesday 12th August at 12pm (venue TBC)
3.

17 August

Enjoy your internship

What options for placements


are out there? Read pp 41-97
in James (2006) for a
comprehensive insight into the
wide scope of PR work.

Complete and return Intern Update form


attached to this Unit Outline after you have
worked approximately ten days.

4.

24 August

Remember to actively
reflect on your internship
experience on the
Reflective Blog

Complete the optional Time


Management Module on
Blackboard

Census Date (28 August):

Start writing your industry


and company background

Your last chance to withdraw from this


unit without penalties AND placement
approval deadline!!!

NT

31 Aug

Tuition free weeks: a great opportunity to catch up on your placement and to get started on your report
and additional blog contributions.

5.

7September

Remember to actively
reflect on your internship
experience on the
Reflective Blog

Complete the optional Report


Writing Module on Blackboard

Complete industry &


organisation overview if
you havent already done
so
6.

14September Optional mid-semester orientation session with report writing focus on Wednesday 16th September, at
12pm (venue TBC, minimum numbers required)

7.

21September The official part of your


internship should slowly
come to an end
consider an extension for
more insight and
experience.

What are employers looking


for? Read pp. 22-30 in James
(2006) to identify skills gaps.
THEN complete the optional
Skills Gap module on
Blackboard

NOW is the time to work


hard on your report.
Remember, you can
always submit early.

PUBR3002 Public Relations Internship


Miri Sarawak Campus
27 Jul 2015
School of Marketing, Curtin Business School (CBS)

Page: 10 of 11
CRICOS Provider Code 00301J
The only authoritative version of this Unit Outline is to be found online in OASIS

Curtin Business School (CBS)


School of Marketing

Remember to continue
your participation on the
Reflective Blog(s)
NT

28 Sep

Tuition free weeks: a great opportunity to catch up on your placement and to get started on your report
and additional blog contributions.

8.

5 October

Aim to complete first draft Check Blackboard


of final report or at least
a full outline of what your
report is going to look
like (structure).

Remember to continue
your participation in the
PR Internship Blog
9.

12 October

Provide a copy of your


draft report to your
workplace supervisor.
Consider arranging a
separate time to go over
your report

Check Blackboard

10.

19 October

Meet with your supervisor


to talk through your
report: a good
opportunity to gain
feedback on your report
and overall performance!

Thinking about work after


graduation? Then revisit pp.
41-97 in James (2006) for and
insight into different job
profiles

11.

26 October

Politely check with your


Check Blackboard
supervisor that your
appraisal form has been
completed and sent to the
Placement Coordinator.

Employer Appraisal Form due by 4pm,


Friday 30th October (completed by
supervisor and submitted directly to your
Placement Coordinator).

12.

2November

Complete and submit final


report.

The final report DUE DATE:your


reportmust be submitted via your
Placement Coordinators pigeon hole (and
via Turnitin) by 4pm on the Friday of the
last week of teaching (6th November).
Include copies of your blog postsand
replies. Please date stamp and include
electronic Turnitin receipt.

PUBR3002 Public Relations Internship


Miri Sarawak Campus
27 Jul 2015
School of Marketing, Curtin Business School (CBS)

Find out How to get that Job


by reading pp 115-122 in
James (2006)

Page: 11 of 11
CRICOS Provider Code 00301J
The only authoritative version of this Unit Outline is to be found online in OASIS