Cuppy Cuppy

Cupcakes
Co-owners:
Karthika Rajaselvam
Sharmila Subramaniam
Keeran Soundrarajan
Keritikka Nair
Sellakilly
Abirami

Description of business:
Our Cupcake business is a new addition in the cupcake industry with high aims to facilitate
people with healthy foods, which have marvelous health full ingredients. Our promise is to give
your body healthful products. Its a partnership based business. And we provided self-purchasing
services and party delivery within Bandar Sunway. We also make our contract with schools and
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colleges that we deliver our products at the time of recess (break) in schools and colleges. We
also launched a playground area for kids because if families come then their kids dont get bore,
the basic purpose of playground are is to entertain and here opportunity is there are no
playground, park in Bandar Sunway.

Vision statement
Our customers health is our profit

Mission statement
Add up nutritions and fun in peoples life

Executive summary:
The project is about a new business venture. It covers the core concepts that are involved in the
development and implementation of this new company. Taking the initiative and pulling it
towards something unique and different. This project guides about the company attributes,
boosting its early phases to penetrate through target market identification and segmenting it to
different locations, planning for market positioning, effective pricing strategy, how to promote it
to clients through different mediums and sources and most importantly, the environmental factors
that are associated with the early stages of business development and post variable factors that
are major c
challenges to the business.

Objectives:
Our six objectives are summarized below:

Understand our customer, competitors and industry.

Provide the best product and services
Continue to grow our business in the selected fields of interest.
Balance our business goals with our financial objectives.
Make the transaction from a single point of Sale Company to a distributed sales company.
Refine the company values and culture by hiring the best people.

Industry Analysis
Analysis of competitor:
Its a fundamental of business where you have competition along your business. If you want to
overcome your competitor you must have knowledge of that business as much you have your
own.

Competitive advantage strategies:

Competitive advantage strategies are now playing a vital role in world wide businesses. These
are very useful to contain or maintain a competitive edge. Cuppy Cuppy Cupcake will follow
differentiation strategy, diversification strategy, marketing advantage strategy and geographic
expansion strategy.

Differentiation strategy:
We are providing high quality cupcake because our mission is
Our customer health is our profit

Marketing advantage strategy:

Cupcake is providing some services for the first time and has got first mover advantage.

Diversification strategy:
It implies that cupcake will expand by new service and high quality cake with the passage of
intervals.

Geographic expansion strategy:

Geographic expansion means to add new places and new disciplines. We start our business in
Unitar International University and next target is Bandar Sunway. In these area life style are
changed day by day and the reason is that, after establishing of university of Sunway, education
level will also increase, it would change the people thinking and in these areas mostly people are
in foreign countries.

Description of venture:
Products:
Flour
Cupcake paper
Cheese
Rice raisin

Size of business:
Its a small scale business based on partnership between five people with mutually agreement

Business shares:
Each of us contributed with RM20 per person for the beginning of the business and after few
orders we rolled up the profit with next orders

Profit
Total profit was RM 1,125 , therefore profit will be distributed equally.

Background of entrepreneurs:
Our business is based on partnership and every partner is the student of accounting in university
of Unitar, its our project to develop a business plan as an entrepreneur. We are in (FBA) 5 th
semester and before this, we completed different projects in different subjects like marketing,
cost accounting, business ethics and human resource management as well. In marketing we
developed a marketing plan in which our product is date shake, in business ethics we
developed a business plan on Nestle Company and tell them their ethical issues and their
solutions, and now in this semester we complete our project on activities and functions of human
resource department in PepsiCo.

Production plan
Physical plant
Area:
University and Birthday party
Color scheme:
Every color has meanings
Our presenting color is pixel organic, because it attractive and show freshness. And it is
sophisticated.

Machinery and equipment

Equipments & machinery used in production house

Oven
Dough mixture
Food processor
Microwave

Marketing Mix 4Ps

Price:
In the campus
120 units of cupcake which was:
50 unit of chocolate lava@RM3.00: RM150
50 unit of chocolate chips@RM3.50: RM175
20 unit of red velvet@RM4.00: RM 80

Outside of the campus

50 unit of chocolate lava@RM4.00: RM200
50 unit of chocolate chips@4.50 : RM225 (DISCOUNT UP TO 5%)

Place:
In the college and Bandar sunway (birthday party)

Product:
Cupcake with three flovours:
Chocolate Lava
Chocolate Chips
Red Velvet

Promotion
Public Relation
To implement and maintain total quality management our company will have customer service
department, which will note each and every request of the customer and will note down
complaints by the customer.

Advertising:

Whatsapp
Facebook
Twitter
Instagram

Swot analysis
Strength

Friendly environment
Professionally trainers
Co facility for specific timings
Our trained chef
High quality of products

Weakness

Less space for future project

Lack of Experience as a entrepreneur
Comparatively equivalent pricing

Opportunity

Attractive Future Projects

No direct competitor
Demand of the fast food in this area gradually increase

Threats

There will competitor in future

Contingencies
Legal and security issues

Appendix

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