Escolar Documentos
Profissional Documentos
Cultura Documentos
Microsoft Performance
Educating and
empowering workers
Environment
a) energy
consumption
b) emissions
Other initiatives
Google Performance
Employee relations
a) energy
consumption
c) carbon emissions
Other initiatives
More than 4 million square feet of Google buildings have achieved green
certification status by Leed
the winner for Corporate Social Responsibility was The Walt Disney Company. This
award honors a corporation or business that has taken significant steps to better our
world through responsible business practices.
Volunteerism is a major focus for Disney, offering free tickets to a million people in
exchange for a day of volunteer service from an organization of their choice. This
encouraged over one million people in the United States to commit to service efforts to
volunteer in their communities.
The environment continues to be at the forefront of what Disney strives to protect. Their
goal is to benefit their guests, employees and businesses, while making the Company a
desirable place to work through their consumer social responsibility efforts.
According to their website they strive to, reinforce the attractiveness of our brands and
products and strengthen our bonds with consumers and neighbors in the communities
the world over.
Disney has focused on the environment from the beginning as is a reoccurring theme in
business practices. Through motion pictures and television programming geared toward
the environment, Disney encourages environmental education. Disneynature films, part
of Walt Disney Motion Picture Studios, share compelling stories and immerse audiences
in the natural world. Part of the proceeds from three Disneynature films to date Earth,
Oceans, and African Cats have planted three million trees in Brazils threatened
Atlantic Forest, protected 40,000 acres of coral reef in the Bahamas, and conserved
50,000 acres of savanna wildlife corridors in Africa.
The Disney Worldwide Conservation Fund, established on Earth Day in 1995, supports
efforts of local and global non-profits who protect wildlife, ecosystems, and make a
positive impact on the community. Since its inception, the Disney Worldwide
Conservation Fund has helped to support over $20 million in projects in over 112
countries.
The Disneys Animals, Science and Environment team connects Walt Disney Parks and
Resorts guests and cast members with animals, plants and nature and inspires them to
positively impact the environment. Team members are responsible for animal care and
health, science, and education programs at Disneys Animal Kingdom, Disneys Animal
Kingdom Lodge, The Seas with Nemo & Friends and The Tri-Circle D Ranch at Walt
Disney World Resort; Disney Cruise Lines private island in The Bahamas Castaway
Cay; and Aulani, a Disney Resort & Spa, in Ko Olina, Hawaii. The Animal Programs
team participates in cooperative breeding programs with other zoological facilities at the
other theme parks, and offers tours and education programs. Through these activities,
they create magical memories for their guests, while also making a difference for
conservation around the world.
Through community outreach and collaboration, the Walt Disney Company continues its
effort with Corporate Social Responsibility.
According to the website, In addition to charitable giving, Disney supports local
economies by contributing significant tax revenue and by consuming local goods and
services. As an employer, we hire, train and support a workforce and its families. Our
employees are active citizens, who show their care for the communities in which they
live and work through civic engagement, volunteerism and tax contributions. The
Company encourages their good deeds through its Disney VoluntEARS program.
Disney maintains the highest ethical standards from theme parks to their consumer
products and takes their corporate social responsibility seriously and with a great
amount of pride.
5) BMW CORPORATE SOCIAL RESPONSIBILITY SUSTAINABILITY AND
PARIS MOUNTAIN PROGRAM
Apple Performance
Supporting local
communities
Educating and
empowering
workers
Employee health
and safety
Gender equality
and minorities
Environment
Apple is often praised for its environmental records that include decrease of
a) energy
consumption
b) water
consumption
c) recycling
d) CO2 emissions
Sustainable
sourcing
7)
Mercedes-Benz demonstrating social responsibility: Mercedes-Benz and Laureus
broadening their worldwide involvement
Mercedes-Benz and Laureus establish national Laureus Sport for Good Foundation
in China
Laureus Sport for Good Foundation aims to support 150,000 children and young people in
China
"Drive for Good" fund-raising campaign launched with Laureus ambassador Nico Rosberg
Joint involvement in USA and South Africa, too
Members of the Daimler Board of Management to become patrons of projects around the
world
Mercedes-AMG donates 250,000 euros through the sale of the 100th SLS AMG GT3
Mercedes-Benz is further expanding its worldwide involvement in the area of corporate
social responsibility and stepping up its cooperation with the Laureus Sport for Good
Foundation. In the run-up to the Laureus World Sports Awards, which will be held in
Shanghai on 15 April 2015, the premium automobile manufacturer has announced a new
national partnership: Mercedes-Benz and Laureus in China are joining forces under the
aegis of the Mercedes-Benz Corporate Citizenship Alliance Initiative. The goal is to improve
the lives of disadvantaged children and young people in China through joint sport projects.
This step will mark the establishment of the first national Laureus Sport for Good Foundation
in Asia.
Daimler fully embraces and supports the great ways in which Laureus changes the lives of
young people. Together with the Laureus Sport for Good Foundation we will give by 2016
about 150,000 deprived young people in China a chance and better perspective through
sport, says Hubertus Troska, member of the Board of Management of Daimler AG, Greater
China. Our local corporate social responsibility activities go even beyond: in 2015 alone we
will donate in total 50 million RMB [7.6 million euros] to our comprehensive social programs
in China, which clearly demonstrates our commitment to this great country.
Mercedes-Benz is one of the founding partners of the Laureus Sport for Good Foundation,
which forms a crucial element of the brand's social responsibility. The support for the
Laureus Sport for Good Foundation is Mercedes-Benz's most important involvement in the
field of corporate social responsibility, and is established throughout all markets worldwide.
Ever since the Foundation was established in 1999, Mercedes-Benz has supported and
promoted the aims and values of this worldwide non-profit-making programme, which seeks
to improve the lives of ill or disadvantaged children and young people through social sports
projects. With this cooperation, Mercedes-Benz is aiming to further expand its involvement
in sustainability work China, which had already begun back in 2007. To further improve our
global involvement, in the future each member of the Board of Management will become the
patron of one Laureus project around the world. In this way, we can strengthen the ties that
connect the Foundation and Mercedes-Benz, bringing us even closer together, says Ola
Kllenius, member of the Board of Management of Daimler AG, Mercedes-Benz Cars
Marketing & Sales.
GLA Laureus Special Edition
To mark the establishment of the Chinese national foundation, a GLA 260 Laureus Special
Edition was presented on the eve of the Awards. Some 16 vehicles, each representing one
year of the Laureus Foundation's existence, are to be auctioned off for the Laureus Sport for
Good Foundation. The proceeds are to go to the "Hope School Program", a new Laureus
project in China.
SLS AMG GT3 for Laureus
An additional 250,000 euros are being donated to the Foundation in connection with another
customer sports legend, the SLS AMG GT3 with which 193 races has been won to date. A
chosen AMG customer purchased the 100th model of the customer sport racing-car as a
Laureus special edition and, with a significant bonus-donation, he fully dedicates the car to
the purpose of Laureus. Together with the sports and performance brand Mercedes-AMG,
the amount of 250,000 euros will be donated to the Laureus Sport for Good Foundation.
After being adorned with the Laureus logo, the vehicle from Affalterbach will be used by the
Foundation for additional charitable activities in future. The handover of the SLS AMG GT3
to the customer will take place as part of the Laureus World Sports Awards in Shanghai.
"Drive for Good"
Mercedes-Benz and Laureus also appeared together at the Chinese Formula 1 Grand Prix,
which was staged in Shanghai on 12 April 2015: as part of the "Drive for Good" campaign,
Mercedes-Benz is donating 100 euros to the Laureus Sport for Good Foundation for every
kilometre that Nico Rosberg drives in the lead in the 2015 Formula 1 season. Discipline,
ambition, determination, teamwork, dealing with people and respect for other people I
learnt all this through sport. That's why I think the work carried out by Laureus is so
important, and I'm delighted to be able to lend Laureus my support", explains Nico Rosberg,
himself a Laureus ambassador since September 2013. The two Silver Arrows driven by
world champion Lewis Hamilton and championship runner-up Nico Rosberg sported
Laureus signage. The distinctive branding also adorned Nico Rosberg's racing suit.
Mercedes-Benz and Laureus worldwide
In the USA the brand has also been a member of the partnership for a healthier America
since February. Mercedes-Benz USA is to provide the American Laureus Sport for Good
Foundation with funding to the tune of 10.5 million dollars in this connection up to 2017.
Since 2012, Mercedes-Benz USA has supported projects by the Foundation in over 30
cities, helping to influence the lives of over 140,000 in a positive way. A further 125,000
children and young people are to be reached every year by way of the new campaign.
An initiative by Mercedes-Benz and the Laureus Sport for Good Foundation South Africa
was announced in March. This year alone, Mercedes-Benz South Africa will be donating
3,000,000 rands [235,965 euros] to this initiative.
Through these measures, Mercedes-Benz is actively helping to consolidate and expand the
Foundation's work at national level. As such, the company is following the mission of Nelson
Mandela, who declared at the first Laureus World Sports Awards in 2000: "Sport has the
power to change the world. It has the power to inspire. It has the power to unite people in a
way that little else does. Sport can create hope where once there was only despair."
The Laureus Sport for Good Foundation uses sport to address the social problems of
children and young people throughout the world. The Foundation is currently promoting
more than 150 social sports projects all over the world - a number which is continually rising.
In all, donations in excess of 60 million have been generated since the Foundation was
established in the year 1999. Worldwide, these funds have benefited 1.5 million children and
young people aged between 8 and 18. The Laureus Sport for Good Foundation is the
charity arm of the Laureus World Sports Awards, which were initiated by the founding
partners Daimler and Richemont and are supported by the global partners Mercedes-Benz
and IWC Schaffhausen.
8)
Colgate-Palmolive CSR Pledges to Reduce Water Consumption
40%
Colgate-Palmolive is Giving the World Reasons to Smile, with the release of their
sustainability objectives for 2015. The reported areas of focus are: promoting health,
contributing to communities, saving water, and reducing climate and environmental
impact.
As a corporation which does business in over 200 countries, is worth $15.6 billion and is
the maker of numerous household name products in oral, home, personal and pet care,
these benchmarks are likely to set some CSR standards the industry. In fact, on
environmental and social impact performance, GoodGuide gives the company a
scientificrating of 6.3, a score 33.3 percent higher than the average rating for all
companies.
The company also plans to increase the sustainability profile in Colgate products.
What that means in green-speak is a pledge to decrease water consumption by 40
percent and energy consumption by 20 percent in the manufacturing process. From
2002 to 2010, Colgate managed to lower water usage by 44 percent, greenhouse gas
The partner in this case was Earth Day Texas, an annual conference that
drew more than 130,000 attendees in 2016, making it the worlds largest
Earth Day event a fitting venue for a public play opportunity with one of
the worlds iconic toy brands.
As my kids and I dived into the pile of plastic bricks, ostensibly to create our
own model of a sustainable city, we soon got lost in play for the joy of it.
Around our table and 10 or so others stood families from every cultural
background, each of us searching for the perfect piece to bring our vision to
fruition. Knowing that we were sharing in an experience identical to that of
families from Japan to Dubai was unifying and a reminder of the secret to
the toy manufacturers extraordinary success: The LEGO Group is a truly
global company.
With LEGO's valuation of $15 billion and ranking as a top 100 brand, its
international popularity underscores the power of paying attention to your
target customer. The companys CSR strategy also represents a global best
practice for corporates interested in aligning sustainability with core values.
Building blocks of values-centric CSR
"Our mission is to inspire and develop the builders of tomorrow. They are our
No. 1 stakeholder and we need to ensure that we are working to meet their
expectations of our products and our company," said DuBuisson. That focus
extends to about 100 million children in 140 countries through the combined
efforts of the LEGO Group, LEGO Education and the LEGO Foundation,
according to the LEGO 2015 Responsibility Report.
Of course, even highly philanthropic and engaged consumer products
companies must wrestle with the paradox of creating waste with every sale.
For this reason, the LEGO Group aims to bake environmental stewardship
into its blocks from its manufacturing processes to end-use education.
"Taking apart the problem and looking at the pieces of our environmental
value chain, said DuBuisson, we identified where our impacts were coming
from: 75 percent was upstream (suppliers); 10 percent was in production;
and 15 percent was downstream."
Focusing on central upstream and production concerns, in which most of the
impact is concentrated, the LEGO Group set a series of goals related to
climate change and resources. Its first commitment was to achieve 100
percent renewable energy by 2020. To get there, the parent company (KIRKBI
A/S) invested in a wind farm off the coast of Germany, which supplies
320,000 German households, and another wind farm in the U.K.
Other climate goals involve lowering emissions and increasing energy
efficiency in each of the five factories owned by the LEGO Group in
Denmark, Mexico, Hungary, the Czech Republic and China by the end of
this year. Over 90 percent of the production will directly supply the China
market.
Concerning suppliers, the LEGO Group was the first toy company to partner
with WWF Climate Savers and has collaborated with about 30 suppliers to
report to the Carbon Disclosure Project.
activities, employees and the management of Pizza Hut and KFC participated
in a very special day of activities with a group of mentally disabled children
and young adults in AmRests home town of Wroclaw.
Employees learned a great deal about their community as they joined hands
with a special group of people they knew little or nothing about, mentally
disabled children. They spent time getting to knowing each other, sang
songs, played games and actually worked closely with the childrens
teachers and therapists in conducting daily rehabilitation activities.
This was not in any way an ordinary day. After a full Saturday morning of fun
and play, the children were treated to a special lunch especially prepared for
them by Polands very best. And wouldnt you know it? World famous slices
of Pizza Hut pizza and scrumptious KFC chicken wings and legs were the
specialty of the day! It was a wonderful experience for everyone involved.
The special kids of Wroclaw loved every minute, and the AmRest employees
returned home knowing that they had responsibly made a difference in every
life they touched that Saturday morning. The memories are sure to last for all
of these new friends. Thank you AmRest for making a difference!
AmRest had 113 Pizza Huts and KFCs in Poland, and 22 KFCs in the Czech
Republic at the end of 2003.
13) Toyota Corporate Social Responsibility
CSR programs and initiatives are launched as a part of Toyota Global
Vision that was formulated in March 2011. Toyota Global Vision is
represented in the form of a tree where Toyota values represent the roots of
the tree, stable base of the business is the trunk of the tree. The concepts of
Always Better Cars and Enriching Lives of Communities are positioned as
fruits of the tree. In other words, Toyota Global Vision places an equal
emphasis on the primary objective of profit maximization (Always Better
Cars) and CSR (Enriching Lives of Communities).
Categories of CSR
activities
Toyota Performance
Quality Control (QC) circles have been instituted at Toyota to increase the
vitality of people and workplaces. As of March 2015, approximately 4,100
circles involving approximately 36,000 members were active in Japan,
and approximately 13,000 circles involving approximately 99,000
members were active abroadToyota conducts genchi genbutsu safety
inspections regularly to ensure the safety of employees and visitors to the
company.
Environmentb) water
consumption
c) recycling
d) CO2 emissions
Supporting local
communities
Other initiatives
while boxes are made from 80% recycled post-consumer waste and printed with soy
ink.
On an annual basis, TOMS requires direct suppliers to certify that the materials
incorporated into their products are obtained in accordance with slavery and human
trafficking laws, and that employees actively work to prevent slavery and human
trafficking within the supply chain.
In many ways, TOMS has redefined 21st century social entrepreneurship and corporate
responsibility. Their one for one approach emphasizes the importance of building
sustainability into the business model because sales equal the good done.
When customers buy a pair of TOMS Shoes, they are doing more than purchasing
shoes theyre giving a child a mode of transportation, safety and a way to prevent
disease. That is a gift that represents a commitment to personal and corporate social
responsibility that we can all model.
Corporate sustainability cant be something that is done haphazardly. Companies need
to pledge to change the way they look at business in order to impact the planet and
develop a true social mission.
Each week during Earth Month, Momentum will feature a business that is positively
impacting our planet by focusing on corporate sustainability and giving back through its
social mission. Subscribe to the Momentum Blog to read more about the our favorite
eco-friendly businesses.