VC 20622(3)/12

Directorate of Agriculture
Thiruvananthapuram
Date: 04-08-2012
CIRCULAR

Sub : Agriculture Department- Scheme for Development Of Vegetables 2012-13

with thrust in selected blocks- Administrative sanction accorded Working
instructions issued Reg.
Ref :

1. GO (Rt ) 1517/12 dated Thiruvananthapuram 25-07-2012.

2. Letter no.1046/2012 /O.CM dt. 12-07 2012

Administrative sanction has been accorded for the implementation of the

scheme for Vegetable Development Programme -2012-13 vide Government order
cited in reference with a financial outlay of Rs. 4250 lakhs And 150 Lakhs under
the H/A 2401-00-119-85 (P) and 2401-00-110- 99 (P) respectively in the current
years budget. It is targeted to implement the scheme with the revenue block as
the unit, wherein cluster approach of farmer group will be the focal area. Required
support at the block level, viz. technical support, input facilities, marketing
linkages,

manpower

support,

capacity

building

and

hi-tech

cultivation

technologies like open & poly house cultivation will be provided.

OBJECTIVES OF THE PROJECT

The project aims at an end to end approach from seed to market

incorporating all stakeholders in the society for self sustainability in vegetable area
and production giving importance on safe to eat concept from the health aspect of
producers and consumers, by advocating the integrated nutrient and pest
management principles of cultivation and to attain a targeted production of
1,72,368 MT by bringing an additional area of 14,363 ha under vegetable
cultivation with a
scheme.

productivity of 12 MT/Ha through various components of this

The above objectives of the project will be achieved through integration of

departmental schemes and convergence of activities of various public sector
undertakings and institutions functioning in the agriculture sector.

Major thrust areas identified to achieve the objectives of the project and
provision earmarked for each area are as given below.

Sl.
Item
No.
1
Vegetable cultivation in institutions by mobilizing
student community
2
Promotion of homestead cultivation through school
students
3
Promotion of urban clusters
4
Promotion of District clusters Commercial
cultivation of vegetables
5
Training & Awareness
6
7
8

Poly House & Open hi-tech cultivation

Kerala Agricultural University
Vegetable crop insurance
Total

Amount
lakhs)
300.00
500.00
400.00
2700.00
50.00
250.00
50.00
150.00
4400.00

PROJECT AREA

The project is proposed to be implemented throughout the state, with the

revenue blocks as the units. Special attention will be given to selected 55 blocks
as per Annexure XVI.

COMPONENTS
Each thrust area comprises of a set of activities to achieve the objectives
and are explained hereunder.

I.

Vegetable cultivation in institutions

Rs. 300 Lakhs

In order to mobilize the student community into the field of agriculture,

make them aware of safe to eat products and to bring uncultivable lands in the
government and private institutions under vegetable cultivation, this component
provides assistance.

1.a. Vegetable cultivation in schools

It is targeted to implement the activity in selected 2400 Upper Primary, High
schools, Higher Secondary schools and other educational institutions in the state.
Selected schools should have sufficient (at least 10 cents) and suitable land to
take up cultivation. If sufficient land is not available, the nearby suitable land can
also be taken under the leadership of the institution. A group of 20-25 students/
NSS Volunteers/Ecoclubs Nature clubs headed by a teacher will implement the
activity. Required seeds will be supplied to them and training will be imparted by
the extension functionaries of the Krishi Bhavan concerned. An assistance of Rs.
2500/- will be given to each school including the cost of seeds, inputs, other
implements and towards the expense for taking up cultivation. Seed requirement
for 10 cents is assessed to be as 180 gm with 6-8 varieties of seeds as below:

Amaranthus
Cowpea
Bitter gourd
Chillies
Snake gourd
Bindi
Brinjal
Cucumber
Total

1cent
1cent
2cent
2cent
1cent
1cent
1cent
1cent
10cents

8 gm
60 gm
50 gm
8 gm
14 gm
35 gm
2 gm
3 gm
180 gm*

*( cool season varieties can also be included )

Seeds required will be supplied by VFPCK in the southern districts
(Thiruvananthapuram to Ernakulam) or by KSSDA in the northern districts (from
Thrissur to Kasaragod) as per requests from the concerned PAOs or farmers seed
can be used.

Schools will be selected by the Agricultural Officer/Assistant Director of

Agriculture taking into account the availability of suitable land in the school and
the willingness to take up cultivation. Potential areas with adequate irrigation
facilities need be selected for institutional cultivation. Application should be
collected from the head of institution. Record of cultural operations, plant
protection measures and yield data should be maintained along with the

inspection report. The Agricultural Officer will prepare the claim and submit to the
ADA concerned and the funds will be released by ADA.
An amount of Rs. 60 lakhs is earmarked for this component.
1.b. Functional Expenses: An assistance @ Rs. 1000/- per school will be provided
to the Nature Club/Eco Club/Green Cadet Corps etc functioning in all the
schools, for meeting the expenses related to organizing training, documentation,
filed visits etc. A provision of Rs 24.00 lakhs is earmarked for this activity.
Annexure I

Sl.No

1
2
3
4
5
6
7
8
9
10
11
12
13
14

Name of District

Thiruvananthapuram
Kollam
Pathanamthitta
Alappuzha
Kottayam
Idukki
Ernakulam
Thrissur
Palakkad
Malappuram
Kozhikkode
Wayanad
Kannur
Kasaragod
Total

Expenses for
Functional
No. of
Cultivation
@ Rs.
Schools Rs.2500/in
1000/ in
lakhs
lakhs

200
300
120
120
200
140
200
200
200
150
200
70
200
100
2400

5
7.5
3
3
5
3.5
5
5
5
3.75
5
1.75
5
2.5
60.00

2
3
1.2
1.2
2
1.4
2
2
2
1.5
2
0.7
2
1.0
24.00

Total
In
lakhs

7
10.5
4.2
4.2
7
4.9
7
7
7
5.25
7
2.45
7
3.5
84.00

Seed
supplying
agency

VFPCK

KSSDA

1.c. Seed kit distribution through media:

Seed kits worth Rs. 15/- will be distributed to selected one lakh school students
under the Seed School programme of the Mathrubhoomi daily and another 4
lakhs seed kits through other leading newspapers and magazines targeted to
popularize homestead cultivation of vegetables and thus to produce safe to use
vegetables for home consumption. It will be implemented through KSSDA, who
will ensure the supply of quality seeds required for the same. The claims with
respect to this programme will be prepared by KSSDA including details of

distribution and progress report. An amount of Rs. 75.00 lakhs is set apart for
this activity and the amount will be drawn and disbursed to the agency.
1.d . Institutional Cultivation:
For increasing production of vegetables, project based cultivation in Public/
Private institutions

is encouraged. Assistance will be provided in line with the

existing rates of cost of cultivation, based on the project prepared exclusively for
the purpose and funds will be released on first come first served basis. . The
minimum prescribed area for the project is 50 cents . Assistance for seeds
and other inputs, infrastructure facility, equipments machineries and land
development works shall also be included limiting the amount to Rs. 2 lacs per
project. Principal Agricultural Officer can sanction projects up to 1 lakh, and for
projects above 1 lakh sanction should be obtained from Director of Agriculture.
The projects up to 1 lakh will be scrutinized at district level by a committee
constituted by Principal Agricultural Officer concerned. The projects above 1 lakhs
recommended and received through PAO will be scrutinized at the Directorate of
Agriculture by an Evaluation Committee which will be chaired by Additional
Director of Agriculture (M) with Joint Director of agriculture (VC) as Convenor and
Principal Agricultural Officer of the respective district, ADA of the respective block
and AO of the concerned Panchayat as members. Funds will be released through
the Principal Agricultural Officer concerned after formal sanction of the project
proposal. Seed requirement as per the project proposal will be catered by
KSSDA/VFPCK/KAU.
A minimum of one institution in one block has to be selected. The aim is to
bring fallow land free panchayats. The voluntary organizations willing to take
vegetable cultivation in public/private institutions /public places like lions club,
Rotary club etc. can also avail assistance under this scheme.
141 lakhs is set apart for this activity.

An amount of Rs.

A lump sum provision is made to the

districts as detailed below as Annexure II

Sl. No

Name of District

Total amount to PAOs (in lakhs)

1
2
3

Thiruvananthapuram
Kollam
Pathanamthitta

10
10.
10

4
5
6
7
8
9
10
11
12
13
14

Alappuzha
Kottayam
Idukki
Ernakulam
Thrissur
Palakkad
Malappuram
Kozhikkode
Wayanad
Kannur
Kasaragod
Total

10
10
10
11
10.
10
10
10
10
10
10
141

*The financial targets are tentative and subject to re-appropriation as per

project requirements from the districts.

2. Promotion of homestead cultivation: Rs. 500 Lakhs

2.a.

Cultivation of vegetables in homesteads through school students

For the promotion of homestead cultivation through school students it is

proposed to distribute seed kits through all the school students
Under this component, 20 lakh seed kits will be supplied.

in the state.

The cost of seed kits

would be Rs. 15/- for each containing 15 gm of assorted seeds which would be
sufficient for an area of around 1 cent . An amount of Rs. 300 lakhs is set apart
for this purpose.
Annexure III
Sl.
No.

District

Total No.
of
kits
required

Kits through
Veg.
Scheme

Niravu

1 Trivandrum

624700

2 Kollam

365000

3 Pathanamthitta

Amount

RKVY*

Total

Rs.in lakhs

190000 4347000

624700

28.5

60000

140000

165000

365000

21

148000

140000

8000

148000

21

4 Alappuzha

264490

57500

140000

66990

264490

21

5 Idukki

142500

60000

110000

142500

16.5

6 Kottayam

280000

60000

140000

80000

280000

21

7 Ernakulam

346000

60000

140000

146000

346000

21

8 Thrissur

400000

60000

160000

180000

400000

24

9 Palakkad

466110

180000

288110

466110

27

10 Malappuram

771000

60000

1,40000

571000

771000

21

11 Kozhikode

422000

172500

100000

149500

422000

15

12 Kannur

341500

60000

140000

141500

341500

21

13 Wayanad

200000

60000

140000

200000

21

14 Kasargod

194700

140000

54700

194700

21

682500 2000000 2285500 4968000

300

Total

4968000

* Separate instructions and allotment would be given under RKVY.

Seed kits worth Rs.15/- containing assorted seeds of Bhindi, Brinjal,

Chillies, Cowpea, Amaranthus, Bittergourd, Snakegourd, Cucumber etc will be
provided to students. Seed kits will be prepared by the VFPCK/KSSDA pooling the
required seeds from VFPCK/KSSDA/ KAU/Department Farms and balance
quantity to be mobilized from reputed agencies like NSC, State agriculture
University agencies etc. The supplying agency should strictly ensure the quality of
the seeds. Seeds will be supplied by VFPCK in the southern districts
(Thiruvananthapuram to Ernakulam) and by KSSDA in the northern districts
(Thrissur to Kasargode).
Seed distribution details will be registered by the teacher in charge of the
programme and kept at the school itself for follow up action. The application
register should contain details as name of student, name of parent, house address
and telephone no. if any ,along with acknowledgement for seed supplied. The
programme should be given wide publicity and inaugural function should be
conducted involving

Ministers, MLAs, MPs, and other representatives of LSGs.

Students should be briefed on the cultivation of the vegetables by the officer

concerned.

It should be ensured through head of the school that the programme

is discussed in the school assembly.

CD of vegetable cultivation will also be

supplied to schools.

Proper field verification should be done by VHSE (Agri.) hand attached to

the agro service centres in the block/municipality/corporation with follow up
action as and when needed.

This should be monitored at panchayat level by

Agricultural Officer concerned, block level by Assistant Director of Agriculture and

district level by Deputy Director of Agriculture (NWDPRA) and Principal
Agricultural Officer. The review of field level follow up should be conducted at
block level and district level.
The amount to the supplying agencies will be drawn and disbursed by the
Director of Agriculture.

AGROSERVICE CENTRES
The technical support for this programme will be provided through agro
service centres established at 152 blocks, 2 corporations and 60 municipalities
by posting

VHSE (Agriculture) personnel for a period of 8 months in blocks, and

six months each in Municipalities and corporations. They will be provided with
phone facilities and their name and phone nos. should be publicized for the locals
to contact.

The VHSE (Agri.) hand will be paid a remuneration of Rs.

10000/month for the prescribed duration.

Telephone charges will also be

provided @Rs. 500/ person for 8 months for blocks and six months each for
municipalities and corporations. Similarly contingency charges like TE etc. @ Rs.
2000/month/peroson will also be paid for the said duration.
The VHSE (Agriculture) hands will do the need based field visits, arrange
inputs, preferably bio-inputs and conduct follow up action.

There will be one

VHSE (Agri.) hand each in 152 blocks and 60 municipalities and two each in
Kollam and Thrissur Corporations for the duration specified above. These
technical personnel will be recruited by PAO through walk-in-interview
help of

with the

district ATMA. The instruction issued in this line stands modified to this

effect. Their place of operation, jurisdiction, etc. will be decided by the concerned
Principal Agricultural Officer and their contact number will be publicized for the
purpose of contact by public. The VHSE (Agri.) hands can be attached to offices as
below.
Block Level

: ADA Office

Corporations and Municipalities : Krishi Bhavan.

A register should be maintained at each agro service centre for

recording

the details incoming calls as name and address of caller, telephone number,
problem reported and remedial measures suggested with respective dates which
should be duly verified by supervising officers. They should also maintain a work
diary recording the field visits conducted.
attention

The problems which need further

should be brought to the notice of Multi Disciplinary Team through

PAO. The MDT for this purpose should be constituted by the PAO concerned.
It is proposed to provide technical support

for the programme as detailed

below with a financial provision of 200 lakhs :

Annexure IV

District

Blocks (8
months)

Municipalities Corporations (
(6 months)
6 months)

No.

Amt.

No.

Amt.

11
11
8
12
8
11
14
16
13
15
12
11
4

8.8
8.8
6.4
9.6
6.4
8.8
11.2
12.8
10.4
12
9.6
8.8
3.2

4
3
3
5
1
4
11
6
4
7
2
6
1

2.4
1.8
1.8
3
0.6
2.4
6.6
3.6
2.4
4.2
1.2
3.6
0.6

14 Kasargod

4.8

1.8

Total

152

121.6

60

36

1
2
3
4
5
6
7
8
9
10
11
12
13

Trivandrum
Kollam
Pathanamthitta
Alappuzha
Idukki
Kottayam
Ernakulam
Thrissur
Palakkad
Malappuram
Kozhikode
Kannur
Wayanad

3. Promotion of Urban Clusters:

N.

Amt.

1.2

1.2

2.4

Total (Rs. in
lakhs)

Sl.
No.

Telephone
charges @ Rs.
500/month
Contingencies
(TE, etc. ) @
Rs.
2000/month/p
erson

No. of VHSE hands to be posted & Rs.

10000/month

0.56
0.59
0.41
0.63
0.35
0.56
0.89
0.88
0.64
0.81
0.54
0.62
0.19

2.24
2.36
1.64
2.52
1.4
2.24
3.56
3.52
2.56
3.24
2.16
2.48
0.76

14
14.75
10.25
15.75
8.75
14
22.25
22
16
20.25
13.5
15.5
4.75

0.33

1.32

8.25

32

200

Rs. 400 Lakhs

3.a. Terrace Cultivation :

It is proposed to popularize vegetable cultivation, in two corporation areas
viz. Kollam and Thrissur Corporations by selecting 13250 beneficiaries from each

corporation. 25 nos of grow bags along with seedlings of major 4-6 vegetable
crops, preferably nonpandal varieties like Amaranthus, chillies, brinjal, Bhindi
Bush cowpea, tomato, cabbage, cauliflower, palak etc.worth Rs. 2000/- will be
supplied to each beneficiary at 75 % subsidy (Rs. 1500 ). Grow bags will have a
dimension of 40cmx24cmx24cm, 600 gauge (150 micron) thickness, UV
Stabilised , white outer and black inner and should contain 10 to 12 kg potting
mixture. The growbag should contain the details of the scheme as Name of
Department, name of programme and year of implementation (in Malayalam)
along with the details of the supplying agency. Minimum 15 houses as a cluster
in a residence association will be supplied with growbag with seedlings, wherein
the association should take the lead role for the supervision and maintenance of
the garden including collection of beneficiary contribution of Rs. 500 each.
Identified agencies like Departmental farms in association with Kudumbasrees,
will supply required number of grow bags with growing medium and seedlings in
Kollam Corporation

and KSSDA along with KAU will supply in Thrissur

Corporation. In the case of supply from departmental farms, Kudumbasree units

in the area can take up the responsibility of transporting the seedlings & filled
grow bags to households and do planting @ 2 seedlings per bag

as per list

prepared by the Agrl. Officer. The cost per bag is worked out at Rs. 80/-. This
includes cost of bag, potting mixture, seedlings, preparation, transportation,
loading, unloading and placing it in required place. The amount for Kudumbasree
would be worked out combinedly by PAO, Farm Officers and DMC/ADMC of
Kudumbasree . It is expected that 26,500 houses in these two corporations (@
13,250 houses per corporation) will be benefited by this activity. This activity will
be implemented with the co-operation and support from the LSG concerned
technical support
corporations .

by the technical hands in Agro service centres attached to

Individual applications should be invited for terrace cultivation

giving wide publicity.

contribution

and

of

Rs.

The application will be supplied by FIB. Beneficiary

500/unit

should

be

collected

through

Residence

Association/other Voluntary clubs/groups.

The Agrl. Officer should give a list to the supplying agency showing the
details as name and address

of beneficiaries with phone number, proposed date

and venue of supply. The AO should also ensure the remittance of beneficiary

10

contribution to the supplying agency.

Quality of potting mixture, seedlings and

grow bags should be ensured by the supplying agency. Agricultural Officer also
should ensure the quality of such parameters. The ADA, DDA(NWDPRA ) and PAO
should also check the quality and

performance of seedlings randomly. The

responsibility and aftercare till the establishment of the plants vests with the
supplying agencies.

After care and management of the grow bags should be

explained to the beneficiaries through training. The VHSE (Agri) hand attached to
Corporation should give the leaflets and instructions at the appropriate time,
monitor pests and diseases, arrange for all the inputs preferably organic inputs,
replacement of seedlings if required, and assess the yield through residence
association and hand over such data to CMD for evaluation through Agricultural
Officer concerned. Their phone number should be published through newspaper
and other possible means.
Seeds required will be ensured from KAU/ VFPCK & KSSDA.. A lump sum
amount of Rs. 400 lakhs is earmarked for this component including the amount
for contingent expenses as replanting charges, cost of additional inputs, other
allied travel expenses etc. The amount for contingencies will be allotted to the
PAOs concerned .District wise physical and financial targets are as below;
Annexure V

Sl.
District
No.

No. of units
worth Rs. No. of grow
2000/- @
bags
75% subsidy

Supplying
agency

Financial Target
( Rs. in lakhs)

Growbag
1

Kollam

13250

331250

Thrissur

13250

331250

Total

26500

662500

Deptl Farms
KAU 6625
KSSDA - 6625

198.75
99.375
99.375

Other*
Contigencies
1.25
1.25

397.5

2.5

* Contingency amount will be released by PAO on a need based manner.

4. Development of District Clusters

Rs. 2700 Lakhs

Under this component, promotion of commercial cultivation of vegetables is

envisaged.

A minimum of 15 farmers will be formed as a cluster to take up

cultivation in 5 ha of vegetable crops, either in garden land or wetland, as per

11

availability and suitability. At least five types of vegetables should be cultivated in

a cluster. This component will be implemented throughout the state but focus will
be given to the selected blocks @ 2/3 of assigned target and 1/3 in rest of the area
in the state.

The cluster members should select vegetable crops and varieties

suitable for their locality, prepare a detailed action plan, and proceed accordingly.
While preparing the action plan, variety and quantity of seeds available with the
farmers will be assessed and remaining quantity will be sourced from the
Departmental Farms, KSSDA, VFPCK and other agencies. The action plan should
be prepared in advance. This plan will be consolidated at the block and district
level and resource mobilization and marketing plan will be prepared. It is proposed
to organize 1059 clusters in all the revenue blocks in the state, wherein special
emphasis will be given to the selected 55 blocks. This can be on continuous area
based approach or on staggered area on a 50: 50 basis. Farmers who take up
cultivation in additional areas alone are eligible for availing rate of assistance of
Rs. 22500/- per Ha. (712clusters-3560 Ha )

and for those who cultivate in

existing clusters ( 347 nos-1735 Ha ) will be provided with

an assistance of

Rs.15000/- Ha only .

4.a. Assistance to Clusters

New clusters: Assistance to the tune of Rs.1,12500/cluster (22500/ha) will be
provided for cultivation of vegetables which require pandal, and for non pandal
varieties in a cluster area of 3560 Ha (712 clusters). An amount of Rs. 801
lakhs is set apart for this component.
Existing clusters: An assistance of Rs.75000/ cluster (15000/Ha)
proposed

for

the continuing

clusters of the previous year

is also

(2011-12347

clusters-1735 Ha). Thus the total amount set apart as assistance new and existing
clusters together is Rs.1061.25 lakhs.
Selected

clusters

will

be

provided

with

the

following

additional

infrastructure facilities so as to mould them as self sufficient units:1. Assistance for poly houses through SHMK, which hastens protected
cultivation.
2. Information regarding availability of bio-fertilizers and bio-pesticides,
3. Technical support for pest and disease information and monitoring,

12

4. Soil testing facilities (mobile campaigns) should be provided through

Mobile/ Stationery Soil testing labs of the Department.
5. Market information to the member farmers.

The following directions are also issued:

The assistance for cluster should be utilized for procurement of critical inputs,
preferably bio-fertilizers and bio-pesticides, creating infrastructure facilities
like land preparation, land development, installation of irrigation units,
acquirement of farm machineries, putting up of pandals etc.

At Krishi Bhavan level awareness campaigns should be conducted to make the

farmers aware of the assistance available under the scheme. Farmers clusters
to be constituted with new compact/staggered area of 5 Ha. The activities
should be undertaken on a cluster basis.

The beneficiaries of this scheme should be enrolled under the crop insurance
scheme.

Detailed action plan should be prepared in advance after discussion with

Farmers clusters regarding the types of vegetables to be cultivated, Source of
seed, calendar of operations to be followed, marketing activities etc This should
be consolidated at block and district levels and submitted to the HQ on or
before 10-08-12.

Seed requirement at Krishi Bhavan level should be assessed well in advance

and arrangements for the timely supply of seeds have to be made by the
Principal Agriculture Officers of the districts. Seeds may be arranged from
KSSDA/ VFPCK/ departmental farms /KAU

The Agrl. Officer after due field verification should prepare the claim which will
be scruitinised by the ADA concerned. Assistance will be given in two
instalments ie., 1st instalment after sowing and 2nd instalment after harvest.
Amount may be given to the farmers through their bank account by way of epayment.

13

Vegetable varieties, which are locally adaptable and which have consumer
preference should be selected for cultivation.

Cool season vegetables should be given preference in Idukki, Palakkad (Agali )

& Wayanad area.

The vegetables produced through these clusters will be marketed through

HORTICORP/ VFPCK/AGRL wholesale markets so as to maximise the profit of
the farmers. Each block should have a market linkage with any of these
agencies.

Necessary technical support to be given to the farmer groups at Krishi Bhavan

level. Wide publicity should be given for the scheme, posters and banners have
to be displayed in public places and institutions.

In selected clusters steps should be taken to organize demonstration plots

using

micronutrient

based

vegetable

mixtures

developed

by

reputed

organizations like Indian Institute of Horticultural Research, Bangalore.

Each cluster may keep a diary to record the varieties cultivated, area of each
variety, date war details of harvest, quantity marketed and its price etc. The
convenor/Secretary of the cluster will consolidate the details and enter in a
register maintained by the cluster.

This will be verified by the Agricultural

Assistant on a weekly basis.

ADA (M ) in each district in consultation with Block level ADA s will prepare a
comprehensive plan to link the clusters with the existing

markets or send

proposal for opening new ones .He should also study the seasonal /area wise
preferences for vegetables and give the feedback to the farmers .The list of
markets in each district is given as Annexure XVII.

AOs/ADAs

should

ensure

that

the

clusters

are

provided

with

all

infrastructures listed earlier. All the details of the clusters including yield data
are to be documented and posted in a register at KB level along with the action
plan. The proforma for action plan is given as Annexure XIX.

14

It is to be ensured that different varietal combination of crops are grown in

different clusters so as to avoid market glut
District wise targets are given below:
Annexure VI

No. of
Sl. No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14

District
Trivandrum
Kollam
Pathanamthitta
Alappuzha
Idukki
Kottayam
Ernakulam
Thrissur
Palakkad
Malappuram
Kozhikode
Kannur
Wayanad
Kasargod
Total

Existing clusters
@ Rs.
75000/cluster
0
25
15
15
57
25
35
25
35
25
15
25
25
25
347

New clusters @
Rs. 112500

Total

50
65
40
55
40
52
50
40
65
50
60
45
60
40

50
90
55
70
97
77
85
65
100
75
75
70
85
65

Financial
Target
(Rs. in
lakhs)
56.250
91.875
56.250
73.125
87.75
77.25
82.50
63.75
99.375
75.00
78.75
69.375
86.25
63.75

712

1059

1061.25

70% of the seed will be farmers own seed and the remaining 30% need be
outsourced from KSSDA /VFPCK. The seed requirement will be assessed at the
district level and orders placed to the KSSDA/VFPCK by the Principal Agrl. Officer.
Quality assurance of seed as mentioned in homestead cultivation should be
followed here also.

The site for the cluster will be identified by the Agrl. Officer concerned and
each cluster will be registered with a different name after collecting application in
the prescribed format. A working committee should be formed for each cluster
with one General Convenor, one member for production one member for marketing
and four other members with Agrl. Officer and Agrl. Asst. as ex-officio members.
They should meet periodically and record the proceedings in a minutes book. In

15

clusters the assistance will be provided to individuals through their bank accounts
while activities will be undertaken through groups.

4.c. Pump sets

For ensuring irrigation, assistance will be given to portable pump sets (1.5
HP) with accessories @ Rs. 10000/unit (50% cost of pump set with accessories or
Rs. 10000/unit whichever is less). The cluster member can also avail this
assistance and the pumpset should be used for common activities as well. The
pump set should have minimum 15HP. Provision for 1500 pump sets with a
financial outlay of Rs.150 lakhs is earmarked.

4.d. Plant Protection Equipments

For effective and timely pest and disease management, availability of plant
protection equipments with the cluster members is a must. To ensure this, the
cluster member can avail assistance for purchasing knapsack or power sprayers
required for the cluster, with an assistance of @ Rs. 1500/unit. It is targeted to
distribute 1500 plant protection equipments and for this Rs.22.50 lakhs is set
apart

4.e. Haritha Fund

The clusters should be of cohesive in nature and to meet the contingent
expenses in cultivation, in situ training, regular interactive sessions, expenses to
meet a common issue etc, an amount of Rs.2000/- per cluster will be provided.
The cluster convener is authorized to spend the amount based on the need of the
cluster members. 1059 clusters will be provided with Haritha Fund and for this
an amount of Rs.21.18 lakhs is earmarked.

This fund will be paid to the

authorized convenor (farmer).

4.f. Innovation Fund

Provision of Rs. 3.00 lakh per district is made in this proposal, as untied
fund, for strengthening of active clusters for taking up any innovative activities
required in the cluster and to meet any critical gap in the cultivation process,
including that of value addition and marketing. A lump sum provision of Rs.3.00

16

lakhs per district is earmarked for this activity and allocation of funds to the block
will be made based on their proposal on a priority basis. The block level proposals
will be scrutinized and approved by the District level committee with PAO, DDA
(NWDPRA), ADA concerned, 1-2 Agrl. Officers and stakeholders as members.
Sanction for the proposal will be accorded by the Principal Agricultural Officers
concerned and funds will be released based on that. The ratification for the same
will be duly given. Total amount earmarked for this component is Rs. 42 lakhs.
4.g. Documentation at cluster level
For documentation of all events, activities etc taking place in the selected clusters,
Provision of Rs 10 lakhs is set apart. Concerned Assistant Directors of Agriculture
will document at block level. Based on the noumber of clusters in the block
amount will be allotted to Assistant Directors.
The targets for items 4.c to 4.g are given below:

1
2
3
4
5
6
7
8
9
10
11
12
13
14

District

Trivandrum
Kollam
Pathanamthitta
Alappuzha
Idukki
Kottayam
Ernakulam
Thrissur
Palakkad
Malappuram
Kozhikode
Kannur
Wayanad
Kasargod
Total

No.

Amt

No.

Amt

Innovation
Fund

Sl.
No.

Haritha Fund
@ Rs.
2000/cluster

Assistance to

100
105
100
120
105
110
100
120
120
100
100
120
100
100
1500

10
10.5
10
12
10.5
11
10
12
12
10
10
12
10
10
150

100
105
100
120
105
110
100
120
120
100
100
120
100
100
1500

1.5
1.575
1.5
1.8
1.575
1.65
1.5
1.8
1.8
1.5
1.5
1.8
1.5
1.5
22.5

1
1.8
1.1
1.4
1.94
1.54
1.7
1.3
2
1.5
1.5
1.4
1.7
1.3
21.18

3
3
3
3
3
3
3
3
3
3
3
3
3
3
42

Pump sets @ Rs. PP Equiments @

10000/Rs. 1500/-

Total (Rs. in
lakhs)

Physical and financial targets (Rs. in lakhs)

Documentation
for clusters

Annexure VII.

0.473
0.85
0.52
0.66
0.918
0.728
0.8
0.613
0.945
0.71
0.71
0.66
0.8
0.613
10

15.973
17.725
16.12
18.86
17.933
17.918
17
18.713
19.745
16.71
16.71
18.86
17
16.413
245.68

17

4.h. Terrace Cultivation in Municipalities

As proposed in the Corporation area under the component Promotion of
Urban Clusters, terrace vegetable garden will be promoted in all the 60
municipalities in the state. 80,000 houses in all the municipalities of the state
will be supplied with units of 25 numbers of grow bags each planted with
seedlings

worth Rs. 2000/unit with 75 % subsidy @ Rs 1500/unit. The

balance Rs. 500/unit will be remitted by the beneficiary. The specification of

grow bag will be the same as that mentioned for corporations. Seedlings will be
arranged by KSSDA/VFPCK/KAU/SHMK/DOA through farms.

It is targeted to

cover 80000 houses in the selected 60 municipalities, for which an amount of

Rs. 1200 lakhs is earmarked. Here also the Agro service centres attached to the
municipalities will act as service providers. The district wise details are given
below :

1
2
3
4
5
6

Trivandrum
Kollam
Pathanamthitta
Alappuzha
Idukki
Kottayam

Amount Required
in lakhs

Total No. of Grow

bags 25 Nos/unit

Total No. of units

No. of units/
Municipality

Sl.
District
No.

No. of
Municipalities

Annexure VIII

4
3
3
5
1
4

1330
1330
1330
1330
1430
1330

5320
3990
3990
6650
1430
5320

133000
99750
99750
166250
35750
133000

79.8
59.85
59.85
99.75
21.45
79.8

7 Ernakulam

11

1330

14630

365750

219.45

8 Thrissur

1330

7980

199500

119.7

9
10
11
12
13
14

4
7
2
6
1
3
60

1330
1330
1330
1330
1430
1330

5320
9310
2660
7980
1430
3990
80000

133000
232750
66500
199500
35750
99750
2000000

79.8
139.65
39.9
119.7
21.45
59.85
1200

Palakkad
Malappuram
Kozhikode
Kannur
Wayanad
Kasargod
Total

Supplying Agency

SHMK

DOA

VFPCK 5 Mun.
SHM 6 Mun.
KSSDA 3 Mun.
KAU 3 Mun.
KSSDA
KAU
SHMK
KSSDA
KAU
KSSDA

18

Abstract
Sl.
Agency
No.

1
2
3
4
5

Department of Agriculture
SHM
VFPCK
KSSDA
Kerala Agricultural University
Total

No. of
Municipalities

No. of
units

Amount in
lakhs @ Rs.
1500/unit*

16
12
5
16
11
60

32120
15960
6650
11970
13300
80000

320.7
239.4
99.75
319.20
220.95
1200

* The funds will be drawn and disbursed to the respective agencies by the Director
of Agriculture. Separate allotments would be given to PAOs.
Individual applications should be invited for terrace cultivation giving
wide publicity adhering to the procedure as mentioned earlier. The application for
grow bags will be supplied by FIB. Beneficiary contribution of Rs. 500/unit should
be collected through Residence Association/other Voluntary clubs/groups.
Quality of potting mixture and grow bags should be ensured by the supplying
agency as well as the Agricultural Officer concerned. After care and management
of the grow bags should be explained to the beneficiaries through training. The
responsibility of aftercare till the establishment of the plants vests with the
supplying agencies . The VHSE (Agri) hand attached to Municipalities should give
the leaflets and instructions at the appropriate time, monitor pests and diseases,
arrange for all the inputs preferably organic inputs, replacement of seedlings if
required, and assess the yield through residence association and hand over such
data to CMD for evaluation through Agricultural Officer concerned
4.i. Development of Reporting Software
For the effective implementation, supervision and monitoring of the
project implementation, a provision is earmarked for developing a reporting
software and to provide with required hardware support. This is to ensure online
reporting in the prescribed format. Government undertaking like Indian Institute
of Information Technology and Management, Kerala (IIITMK) will be entrusted with
the task. A lump sum provision of Rs.10.00 lakhs is envisaged for this activity.
Action in this line will be taken in due course.

19

4.j. Technical Support

For ensuring successful implementation of the project activities and follow
up, technical support to the farmers, institutions and housewives, is envisaged at
various levels. Technical support will be given to the public through agro service
centers attached to blocks, municipalities and corporations.

Technical support

will also be provided at Head Quarters and districts as below.

1. At Headquarters
In order to have a concurrent evaluation of the

progress of the project

implementation, timely follow up, monitoring and reporting sufficient manpower

support will be provided to strengthen the Vegetable Cell of the Directorate of
Agriculture.. For this, services of two personnel with Degree in Agriculture for 8
months will be made available with remuneration of Rs. 20000/month Technical
guidance from an expert committee of scientists from Kerala Agricultural
University from disciplines viz. Entomology, Pathology, Microbiology, Agronomy/
Soil science and Horticulture will be availed. Two data entry operators with
computer knowledge will also be posted at HQs for data entry, consolidation and
converting data into management information.

They will be posted by the

Director of Agriculture through walk in interview and attached to the Vegetable

Cell.

A provision of Rs. 12.30 lakhs earmarked including the expenses for the

field visits by Expert Team, operational expenses and documentation charges.

Details are as given below
BSc(Ag)
Operational expenses
Documentation
(Photocopier/Digicam/PCs and
allied stationery)
Expert Group from KAU @
25000/- each for 8 sittings
Data entry operations 2 Nos
10000/month for 8 months

20000

25000
10000

8 months

350000
200000

8
2

320000
200000

8
160000
1230000

A committee will also be constituted with the following members to prepare a safe
food mannual to be distributed during the training sessions :

20

1. Dr. Sivaprasad Associate Director of Research, Kerala Agricultural University,

Vellayani
2. N. Vijayan, Additional Director of Agriculture (M)
3. Dr. Abdul Wahab Professor & Head, Dept. of Olericulture, College of
Agriculture, Vellayani
4. Dr, K. Ushakumari , Professor & Head, Soil Science and Agriculture
Chemistry
5. Dr. Thomas Biju Mathew professor Entomology AINP
6. Dr. Uma Maheswaran Professor Department of plant pathology
7. Dr. Geethakumari Professor and Head Department of Agronomy
8. Sri. Sephi Joseph, Deputy Manager, VFPCK
The committee will be convened by the Additional Director of Agriculture
(M) who is the State Coordinator for vegetable production. He will also coordinate
all the activities at the headquarters. The amount required in this line will be
drawn on a need based manner by the Director of Agriculture.
The approach of the project;
The project is launched considering the nutritional perspective of the
consumers and producers. Hence Steps should be taken motivate the clusters and
other institutions to supply planting materials, of curry leaf, papaya and
drumstick to all households even though no separate fund is earmarked for the
purpose. In extension and training programmes the nutritional perspective of the
project should be highlighted.
9. At Districts
At the District level, a Multi Disciplinary Team (MDT) will be constituted
with scientists and department officials in each district for providing technical
support to solve field problems. Services of VHSE in Agriculture will be provided at
block

level/municipal

level/corporation

level

for

the

implementation

and

monitoring of the project activities as mentioned before. These technical personnel

will be recruited by a walk-in-interview by District ATMA chaired by the District

21

Collector. They will be deployed to implement and monitor project activities at

different levels on a regular & periodic visit schedule.
Data entry operators with required qualification and computer knowledge
on data entry consolidation, management and converting data into management
information will also be posted @ 2 Nos in each district for tenure of 8 months
with a remuneration of Rs. 10000/month. They would be attached to the district
head quarters and help in data consolidation and management in districts. Steps
will be taken by the PAOs concerned for posting the qualified data entry operators
with the help of ATMA..
A provision of Rs. 26.6 lakhs is set apart for providing technical support at
district level. Details are furnished below.

3
3
3
3
3
3
3
3
3
3
3
3
3
3
42

No. of data
entry
operators

Amount

30000
30000
30000
30000
30000
30000
30000
30000
30000
30000
30000
30000
30000
30000
4,20,000

2
2
2
2
2
2
2
2
2
2
2
2
2
2
28

Amount to
PAOs

Trivandrum
Kollam
Pathanamthitta
Alappuzha
Idukki
Kottayam
Ernakulam
Thrissur
Palakkad
Malappuram
Kozhikode
Kannur
Wayanad
Kasargod
Total

Amount @
Rs. 10000
for 8 months

1
2
3
4
5
6
7
8
9
10
11
12
13
14

sitting

Sl.
District
No.

No. of MDT
@ Rs.
10000/

IX. Technical Support at districts

80000
80000
80000
80000
80000
80000
80000
80000
80000
80000
80000
80000
80000
80000
22,40,000

190000
190000
190000
190000
190000
190000
190000
190000
190000
190000
190000
190000
190000
190000
2660000

4.j. Third Party Evaluation

A reputed agency viz. Centre for Management Development (CMD) will be
entrusted with the task of evaluation of the project, both concurrent and post

22

evaluation. The required information in this line will be provided from agro service
centres/Krishi bhavans/Blocks through district Head Quarters. Based on the
recommendations and suggestions put forth in the evaluation report necessary
corrective measures will be taken during successive years. For this an amount of
Rs. 20.00 lakhs is earmarked which will be retained at Head Quarters.

The

required amount will be drawn and disbursed to the agency by Director of

Agriculture.

4.k. Digital Documentation at State level & Block level

A lump sum amount of Rs. 30.00 lakhs is earmarked for documenting the
activities of the project at state level and block level by engaging an external
reputed agency following the official procedures. Preference will be given to those
registered under agri business/agri clinics. Action will be taken in this line

in

due course and the amount will be kept at Head Quarters.

4.l.

Trainings and skill development programme

Training

and

skill

development

programmes

at

clusters,

municipalities,

corporations, schools, residents associations etc. will be provided in each district.

An amount of

80 lakhs is set apart for this purpose.

Trainings will be

conducted at cluster/school/panchayat/block levels @ Rs. 1000/training with 1525 participants. On an average 500 trainings will be conducted in a district. The
skills required for vegetable cultivation, use of bio-fertilizers and bio-pesticides
and its advantages, after care and management in terrace cultivation and services
rendered by agro service centres should be explained in detail in such trainings.
Both knowledge and skill should be imparted during such programmes. Targets
are as below:

23

Annexure X

Financial Target
( Rs. in lakhs)
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
3.00*
73.00

Sl. No. District

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15

Trivandrum
Kollam
Pathanamthitta
Alappuzha
Idukki
Kottayam
Ernakulam
Thrissur
Palakkad
Malappuram
Kozhikode
Kannur
Wayanad
Kasargod
FIB
Total

* The amount provided to FIB will be utilized for the preparation of training
materials. An amount of Rs.7.00 lakhs is earmarked for HQs for the conduct of
state level training as well as need based trainings at districts.
4.m. TA/ POL/ Hire charges/ Repair & Maintenance:
A lump sum provision of Rs. 24.17 lakhs is set apart to meet the TA/ POL / hire
charges and R&M expenses. A lump sum provision is made for districts as below :
Annexure XI

Sl. No. District

1
Trivandrum
2
Kollam
3
Pathanamthitta
4
Alappuzha
5
Idukki
6
Kottayam
7
Ernakulam
8
Thrissur
9
Palakkad
10
Malappuram
11
Kozhikode

TA/POL/Repair & Maintenance

1
1
1
1
1
1
1
1
1
1
1

24

12
13
14

Kannur
Wayanad
Kasargod
Total

1
1
1
14

The balance amount of Rs. 10.17 lakhs will be retained at HQs

5. Training and Awareness Rs. 40.00 Lakhs

Upgradation of latest technology by the extension personnel as well as
documentation is an essential factor for advocating the same to the farming
community. Also, this will help to change the attitude, skill and knowledge of the
farmer, which will lead to adoption of technology. This component envisages
documentation of events and activities took place in the fields, provide publicity &
conduct campaigns/seminars/workshops for creating awareness among the
farming community and to provide training to the cluster farmers on the latest
technologies. Activity wise provision of funds is as given below.
Successful implementation of any activity depends on campaigns/seminars
macro level trainings/workshops/ inauguration/harvest festival conducted for its
promotion. For the conduct of such programmes at district and state level, a lump
sum provision of Rs.30.00 lakhs is also earmarked under the scheme as below.
Annexure XII

Sl.
No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14

District
Trivandrum
Kollam
Pathanamthitta
Alappuzha
Idukki
Kottayam
Ernakulam
Thrissur
Palakkad
Malappuram
Kozhikode
Kannur
Wayanad
Kasargod
Total

Financial Target
1
1
1
1
1
1
1
1
1
1
1
1
1
1
14

25

The balance 16.00 lakhs is retained at State Head Quarters for the conduct
of seminars/workshops/inauguration function/harvest festival etc.
a . Training material
Technical materials on the cultivation aspects, INM & IPM, hybrid
cultivation, organic vegetable cultivation etc will be prepared both as CD, leaflets,
booklets, posters etc for the use of farmers and extension personnel as an aid in
training. Technical inputs will be sourced from KAU, VFPCK, Department of
Agriculture etc and preparation of CDs and printed materials will be entrusted
with FIB, for which an amount of Rs. 10 lakhs is earmarked. Training materials
will be finalized by a committee headed by the Director of Agriculture.

b. Publicity/Campaign
Publicity will be done through print media, electronic media, posters,
leaflets, AIR, FM channels, scroll news, video programme, publicity materials etc.
by Farm Information Bureau and SHMK. Vegetable padayathra will also be
conducted.

An amount of

100.00 lakhs

is set apart for this purpose from

Marketing Head.

6. Poly House and Open Hi-Tech Cultivation

Rs.250 Lakhs

This provision is to provide assistance to the clusters or individual farmers

who take up Poly House, Precision Farming and Open hi-tech cultivation of
vegetables. Assistance will be given to the farmer/cluster who take up poly house
cultivation/open fertigation system as per SHM norms. A provision of Rs. 250
lakhs is set apart for the component.

Poly house/ open fertigation unit will be

constructed in selected clusters. Technical support will be given by engineering

wing of agriculture department. Agencies involved in poly house construction will
be paneled. The amount in this line would be given to SHMK.

7. Kerala Agricultural University

Rs. 50 Lakhs

The proposal submitted by the Agricultural Research Station, Anakkayam for

setting up hi-tech seed village net work at ARS, Anakkayam with a financial
requirement of Rs. 25.00 lakhs and the proposal submitted by ARS, Mannuthy

26

for Hybrid seedling production in polyhouse in a selected farm of the department

with a financial requirement of

25.00 lakhs will also be funded under this

programme.
Thus the total financial outlay for the two proposals comes to

50.00

lakhs which would be given to Kerala Agricultural University.

OTHER ALLIED PROGRAMMES:

AWARDS:
It is proposed to give awards for the best cultivating student, best teacher , best
head of institution ,best school , best institutions in private and public sector, best
cluster and best extension functionary (ADA, AO and AA) at district and state
level. Funds will be set apart for this under the head of account 2401-00-109-80
plan of Strengthening of Agricultural Extension Scheme.

The additional area brought under vegetables

and additional production

would be mainly taken into account along with other promotional factors.
The following points have also been highlighted vide reference cited second:

Krishi Bhavans should take initiative to organize vegetable cultivation in all

Municipal and Panchayat areas coordinating social workers, Panchayat
representatives , SHGs , Kudumbasrees and other voluntary organizations.

The entire fallow land in a Panchayat should be brought under cultivation
in a phased manner within 3 years under the leadership of Krishi Bhavans
in a time bound manner.

PAOs should allot Panchayat wise targets of additional area of vegetables
that can be brought under cultivation including fallow land and report
Krishi Bhavans wise targets to this office within one month.

Employees based on the achievement of targets will be considered for

issuing good service certificates.

The Krishi Bhavan officials of the first three best performing Panchayats be
considered for awarding an additional increment.

27

CROP INSURANCE
To protect and save the farmers from any natural calamity, which may
adversely affect the economic and social life, it is suggested to bring his vegetable
crop under insurance

cover. The cluster farmers under the

component

Development of District Clusters should insure their vegetable crops under the
State Insurance Scheme operated by the Department of Agriculture. The extension
personnel at Krishi Bhavan level should see that entire cropped area under
vegetables in the cluster is enrolled under the insurance scheme. Existing
procedure for availing compensation for any crop loss due to natural calamity is
followed here also, and should be scrupulously adhered to. Since the present rate
of compensation for crop loss to the insured crops is very low in the context of
high wage rate and input cost, a higher rate is proposed and the norms are as
follows :-

Crop

Vegetable

Minimum no./
area required
for insurance

Age of the
crop

Premium
amount
(Rs)

Rate of Compensation

0.04 Ha with or
without pandal

1 week to 1
month after
planting

Rs. 10/for
10 cents

Rs. 800/- for 10 cents for

those without pandal
(Rs.20000/ha) and Rs.
1600/- for 10 cents for those
with pandal (Rs.40000/Ha)

Entire area under vegetable cultivation as per this project will be insured
and for this an amount of Rs.150 lakhs from the provision available in the
current years scheme on Crop Insurance under the head of account 2401-00110-99(P) will be used for meeting the crop loss compensation.
2. MARKETING
Marketing of agricultural produce is one of the main activities which link
the producer with the consumer. Moreover, efficient marketing system decides the
farmer share in consumer rupee. There are different agencies in this sector, other
than the department of agriculture, namely VFPCK, HORTICORP, Supplyco and
private agencies. Each block will be linked with any one of the markets of VFPCK
and HORTICORP.

28

Activities of all the Sangamythris should be streamlined and defunct

should be revived and revamped. ADA (M ) in each district will take action in this
line. Sangamythris will act as the apex body of these clusters and can perform
marketing activities.
The products of the cluster shall be sold in auction at either at the VFPCK
Vipanis or at the Agricultural Wholesale markets of the department and procured
by the Sanghamythri and Horticorp which will reach the end consumers through
minimal number of market intermediaries, so as to ensure a better price for the
commodity.

IMPLEMENTATION
As mentioned earlier, the project will be implemented at the Krishi Bhavan
level, through the clusters, but will be co-ordinated and supervised at the Block
level. Crops such as Cowpea, Bitter gourd, Snake gourd, Amaranthus, Chillies,
Bhindi and Brinjal will be included in the seed kit for School garden and in
homestead cultivation .In addition, Cucumber, Pumpkin, Tomato, and cool season
vegetables such as Cabbage, Cauliflower and Carrot are included in the cluster
development

component

especially

in

Idukki,

Palakkad

and

Wayanad.

Comprehensive physical and financial targets under various components of the

project are given as Annexure XIII and XIV In line with the target and a
production plan is to be prepared at Cluster level, Panchayath level and it should
be integrated at the Block and District level.

The action plan for district level should be submitted to Director of

Agriculture on or before 10.8.12. Arrangements for raising the crops at the
appropriate season should be taken care of and ensure the supply of all required
inputs at the critical stages of crop. Systematic and periodic visit to the field
should be ensured at different levels and convergence of agencies and schemes
should be made at the block level. Display board or banner should be exhibited at
each cluster/field and such photographs should be attached along with the claims
for availing assistance. Focus on Cool season vegetable cultivation will be given to
Idukki, Palakkad and Wayanad districts and in other districts it will be based on
their request. Monitoring, Supervision and support will be conducted at the

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District as well as Directorate level (HQ) based on the report from the grass root
level.
MONITORING
The project will be monitored by Additional Director (M) & State Coordinator
Vegetable Production and supported by Joint Director of Agriculture (VC) through
the Vegetable Cell functioning at the headquarters with the assistance and cooperation from the Technical Support Group proposed. Periodic monitoring should
be done at the District level as well as at the Block level by the officers concerned
to see that the targets are achieved as per benchmarks or milestones fixed.
Periodical review of agro service centres is to conducted at block and district level
to assess the performance. The targetted area and production under each
component is given as annexure XVIII.
At District level, a committee headed by the Principal Agricultural Officer
and a Block level committee headed by the Assistant Director of Agriculture will
ensure convergence of activities with all departments and agencies. Constitution is
as follows.
District

Block

Principal Agricultural Officer

Assistant Director of Agriculture

PD, ATMA

Agricultural Officers

DDA (NWDPRA)

BTM & SMS of ATMA

Rep. from KAU / KVK

BLBC, Convenor

DM, Kudumba Sree

CDS of Kudumba Sree (Selected)

DDA, SHM

Joint BDO, MGNREGS

DM, VFPCK

AM, VFPCK

ADA (M)
MGNREGS
Lead District Manager
At district level the PAO will be responsible for the implementation of the
programme with the assistance of DDA in charge of the programme. ADA at block
level and Agricultural Officer at Krishi Bhavan level will have the responsibility of
the programme at the respective level. The amount to different agencies is given
as Annexure XV.

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