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DEMAND ANALYSIS

In order to have a Demand Analysis we had an online survey using Google Form. We have
gathered a total of 65 responses.
Figure 2.1

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Figure 2.8

Figure 2.9

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Figure 2.11

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Figure 2.15

1. Population

From the survey we had a total of 65 respondents. Figure 2.7 Shows that 90.8% are willing to
buy, and 9.2% are not willing to buy. We are going to focus on the 90.8% respondents that are willing to
buy.

Geographical
We are planning to set up the store near schools in NCR, probably, we will start in
Metro Manila.

Demographics
Figure 2.2 shows that 69.2% are female and 30.8% are male that responded to
the survey with a topic of facial skin care products. Female is dominant.
Figure 2.3 shows 96.6% are ages 16-25 years old, 1.5% are ages 26-35 years old
and 1.5 % are ages 36-45 years old. Ages 16-25 years old are dominant.
Figure 2.4 shows 90.8% are unemployed and 9.2% are employed. Unemployed
are dominant.
Basing the target of our buyers from the survey, our target buyers are mostly
female, ages 16-25 years old, and unemployed citizens.

2. Income
Figure 2.5 shows that our potential buyers of 83.3% have a range of income Php 0-10,000,
9.3% have a range of income Php 11,000-20,000, 7.4% have a range of income Php 21,000-45,000 a
month.
3. Taste and preferences
Figure 2.8 shows the common facial skin care problems they encounter. The 86.2% says
pimples, 55.4% says black heads, and 32.3% says dry skin.
Figure 2.10 shows the frequency of purchasing of the potential buyers to facial skin care
products on average. 50.8% says they buy 1-3 times a year, 32.3% says they buy 4-7 times a year, and
16.9% says they dont buy facial skin cares products.

Figure 2.11 shows the factors that matter to the potential buyer when purchasing a facial skin
care product. 90.8% says quality, 40% says cost, and 35.4% says friend/familys recommendation.
Figure 2.12 shows the amount of the potential buyers are willing to pay. 66.2% says Php 100350, 21.5% says Php 351-500, and 12.3% says Php 501-750.
Figure 2.13 shows where the potential buyers prefers and tends to buy facial skin care product.
63.1% says Watsons, 21.5% says Department store, and 15.4% says Mercury.
Figure 2.15 shows the preferred ingredients of the potential buyers. 72.3% says organic, 20%
says branded, 7.7% says made from other countries.
We will base to the taste and preference of potential buyers regarding to their common skin
problem, frequency of purchasing, factors that matter to their purchasing, amount theyre willing to pay,
where they tend to buy, and what ingredients they prefer to a product.
4. Related goods
The common facial problems our respondents encountered are pimples, blackheads and dry
skin. They can check more than one if they are experiencing one or two or it can be all of them. But
based on our survey (Figure 2.8), most of our respondents have a problem with pimples with a total
percentage of 86.2%, the second is having black heads with a total percentage of 55.4% and the least
of them is having dry skin with a total percentage of 32.3%. Dealing with all this facial problems, our
respondents are using different facial cream products like ponds, Olay and Garnier. (Figure 2.9) Ponds
resulted to be the most likely to be used by our respondents by having a percentage of 64.6% of the
total population. The second product our respondents are fond of to use is Olay, having 24.6% of
respondents using it. And the last is the Garnier, having 10.8% of our respondents using it.
5. Expectation of future prices