COMMUNICATION

The process by which information and feelings are shared by people through an excha
nge of verbal and non- verbal messages

FUNCTION OF COMMUNICATION
?Communication serves four major functions in an organization ?ØInformation ØØCo
ntrol
ØØMotivation
ØØEmotional expressio

MOTIVATION
Motivation refers to the fostering of motivational spirit among the employees

INFORMATION
?Information refers to the role of communication in facilitating decision making
and problem solving

EMOTIONAL EXPRESSION
It refers to the function of communication in expressing or
letting out the feelings and
emotions of employees under
various circumstances

Components of Communication Communication is a two way process oftransmitting &

receiving verbal & nonverbal messages & exchanging ideas or information. Communi
cation is considered effective when it achieves the desired response from the re
ceiver.
There are six components through which communication can be effective, these are
discussed
below:
Context Sender-Encoder Message Medium Receiver-Decoder Feedback Context :- Ever
message whether oral or written starts with context. Context is a broad term th
at
includes country, culture, organization & external & internal stimuli.
Every country, culture & organization has its own conventions for processing & c
ommunicating
information. This aspect is a playing field on which we must plan, communicate &
design the
message successfully.
Another aspect is the external stimulus that prompts us to send a message. The m
essage may be
letter, email, fax or telephone call & response to this message may also be oral
or written.
Next internal stimuli have a complex influence on how we translate ideas into a
message. Our
attitudes, opinions, likes & dislikes, education all influence the way we commun
icate our ideas. So
we must consider all these aspects of context in order to communicate a message
successfully.
Sender-Encoder :- Encoder is the sender of message, the writer or speaker depend
s on whether the
message is oral or written. We use symbols, graphics or pictures to express our
message so that the
receiver will understand it & react with the response we desire. After consideri
ng all these factors,
we decide which symbol best convey the message & which message channel will be m
ost effective
among oral & written media.
Message :- The message is the core idea we wish to communicate. It consists of b
oth verbal &
nonverbal symbols. Our first task is & what content to include. We must consider
our context &
especially the receiver of our message, how the receiver will interpret it & how
it may affect our
relationship.
Medium :- Medium is the way through which the sender sends the message. Like mes
sage content
the choice of medium is influenced by the relationship between sender & receiver
. It depends on
themessage, cost of message, the amount of information & number of receiver to s
elect the
channel of message. The written channel is preferred when the message is long, t
echnical & formal
in nature while oral medium is effective when the message is urgent or immediate
feedback is
required.
1

Receiver-Decoder :- Decoder is the receiver of the message & he may be more than
one. The
receiver as well as the sender are influenced by context & by external & interna
l stimuli. Both
receive messages through the eyes & ears but are also influenced by nonverbal fa
ctors such as
touch, taste & smell. All factors of message are filtered through receiver's vie
w & experience in
the world.
Feedback :- It is the response of receiver based on a clear understanding of the
symbols. Feedback can be oral or written. It can also be an action such as sile
nce which is almost ineffective. Sender need feedback in order to determine the
success or failure of the message