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Welcome.
Good Reasons
For structured products.
Clear Benefits
Flexible solutions for your investment needs.
Glossary
The key terms in overview.
Good Reasons
Good Reasons
For structured products.
Success depends on the right mix, and thats especially true of capital invest
ment. Because structured products combine the advantages of different financial
instruments, they can be tailored to meet your individual requirements exactly.
Structured products are securities whose flexible structure brings you numerous advantages. This brochure will give you an insight
into the world of Credit Suisse structured products.
Many Advantages,
Little
Capital Investment: With
structured products you can bene
fit from numerous advantages for
which other investment instruments
typically require a large capital
investment, such as portfolio diversification and access to certain markets.
Rapid Implementation of
Investment Ideas: With
structured products, market opportunities can be exploited faster than
with other instruments.
Flexibility
A structured product is an interesting alternative to a direct investment, especially with regard to payout procedures and
the risk profile. Structured products also
give you access to investment instruments in which a direct investment would
involve heavy costs and a high capital
investment.
With these products a minimum amount is repaid at maturity, regardless of the performance of the
underlying. In addition to that minimum amount, an additional payout component may be distri
buted. This depends on the performance of the underlying.
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Yield Enhancement Products
Products in this category offer an attractive return via the coupon payment, given stable or moder<LHOGHQKDQFHPHQW ately rising prices. But the minimum repayment, if there is one at all, is conditional. If the price of
the underlying moves the wrong way, some or all of the capital invested may be lost. And the return
<LHOGHQKDQFHPHQW is subject to an upper limit by virtue of the coupon payment.
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Participation Products
Participation products give you unlimited participation in favorable movements in the price of the
underlying. In contrast to a direct investment in the underlying, the payout profile may include
additional components such as conditional capital protection, increased participation, or a return if
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the price of the underlying falls or rises. If products in this category offer a minimum repayment
amount at all, it is conditional. Should the price of the underlying move the wrong way, some or all
of the capital invested may be lost.
Leveraged Products
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The repayment value of a leveraged product disproportionately reflects changes in the price of the
underlying. If the price rises or falls by 2%, for example, the leveraged product may rise or fall by
10%. Leveraged products therefore make it possible to generate large returns with little capital
exposure, but they also carry substantial risks.
Benefits
Clear Benefits
Flexible solutions for your investment needs.
Advisory Process
Issuer Risk: Issuer risk denotes the negative effects of a decline in the issuers
creditworthiness on the repayment value
of the product and its price in the secondary market. In the event of the bankruptcy of the issuer, repayment may not be
made at the end of the term which
would mean the total loss of the capital
invested. If the issuers creditworthiness
deteriorates during the term of the product, the price of the product in the secondary market may fall and in the event
of a sale before the end of the term that
could also lead to a loss. Even products
with capital protection are exposed to issuer risk. The issuers creditworthiness is
thus extremely important. The creditworthiness of any guarantor may have the
same effects as that of the issuer, so it is
just as important.
Market Risk: Market risk means the risk
of a loss due to adverse changes in the
underlying. These changes may have a
variety of causes, such as changes in
relevant market variables (interest rates,
risk premiums, equity-index levels, exchange rates, commodity prices), regulatory intervention, lack of market transparency, and in particular imbalances between the supply of the underlying and
the demand for it. An adverse change in
the price of the underlying may also be
caused by transactions conducted by the
issuer in the course of its business
activity.
Besides these most common risks, structured products also have a number of
special features you should be familiar
with.
11
Risks
Before deciding on a structured product, you should familiarize yourself with the
relevant risks and special features. On this page we explain what you should
know about structured products before pre-investment.
Bond
Share
Capital protection
Yes, by the
issuer
No
Participation in
share performance
No
Yes
Coupon
Yes
12
Initial value
Participation
Minimum redemption
Denomination
EUR 1,000
Minimum Repayment
The repayment amount at the end of the term depends on the closing level of the EURO STOXX
50 Index, but will always amount to at least 100% of the invested capital.
Application Example
Mr. Miller has accumulated capital for a substantial acquisition scheduled to take place in
four years time. He wishes to invest this capital
for the period until the acquisition, but he
is determined at all costs to avoid a loss. Mr.
Miller is convinced that the performance of
European equities over the next few years will
be positive.
The product in this example gives him 100%
capital protection, plus 80% participation in the
positive performance of the EURO STOXX 50
Index.
Return
Repayment
0% or negative
index performance
0%
100%
+10%
+8%
108%
+20%
+16%
116%
+30%
+24%
124%
13
Capital Protection
with Participation
Example
Bond with
fixed coupon
Bond with
variable coupon
Capital protection
Yes, by the
issuer
Participation in
share performance
No
No
No
Coupon
14
Coupon payment
Quarterly
Minimum redemption
Denomination
USD 1,000
Application Example
Ms. Mann is convinced that US interest rates
will rise sharply over the next few years. She
wishes to benefit from this increase. But it
is important to her for a minimum interest rate
to apply and for her capital to be fully protected by the issuing bank.
If Ms. Mann invests in this product, she enjoys
a minimum coupon of 1.75% p.a. In addition,
she participates fully in any increase in the
reference rate above 1.75% p.a.
Repayment
The repayment amount at the end of the term is 100%.
Unlimited Participation and Minimum Rate
The Floored Floater pays out a quarterly coupon equal to the 3-month USD LIBOR or 1.75%
p.a., whichever is the greater.
USD LIBOR
Floor
1.00% p.a.
1.75% p.a.
1.75% p.a.
2.00% p.a.
1.75% p.a.
2.00% p.a.
3.00% p.a.
1.75% p.a.
3.00% p.a.
4.00% p.a.
1.75% p.a.
4.00% p.a.
15
Capital Protection
with Coupon
Example
In this case the worst of principle applies, i.e. the repayment amount is determined by the underlying that has performed worst. These products carry a
higher risk exposure, and therefore a
higher coupon.
Who Are These Products
Suitable For?
Barrier Reverse Convertibles are of interest to investors who do not expect the
price of the underlying to move sharply in
either direction, but who still wish to gene
rate earnings. Given this performance of
the underlying, the fixed coupon makes
this product an interesting alternative to
a direct investment.
Comparison with Alternative
Investments
Instead of a Barrier Reverse Convertible,
you could also invest directly in the underlying a share, for example. This
would make the potential return and the
risk significantly higher: You would participate fully in any positive performance.
But you would not benefit from the conditional capital protection (barrier) or the
coupon.
Share
Bond
Capital protection
Conditional (barrier), by
the issuer
No
Participation in
positive shareprice performance
No
Yes
No
Coupon
Yes, fixed
Yes, fixed or
variable
16
Coupon
10% p.a.
Start values
Barriers
Repayment
100% if all the underlyings are quoted above their initial level
at the end of the term. Also 100% if no barrier was breached.
If a barrier was breached and at least one underlying closes
below its initial value: cash settlement based on the underlying
with the most negative performance.
Denomination
CHF 1,000
Fixed Coupon
During the term the Barrier Reverse Convertible always pays a fixed semi-annual coupon of
10% p. a.
Application Example
Ms. Master often invests in Swiss equities. In
the year to come, however, she expects prices
to be stable and does not rule out slight price
falls. But she would still like to generate a good
return. She is prepared to take losses if prices
fall sharply, but she wants to be protected at a
certain level.
If Ms. Master invests in this product, she
receives a coupon of 10% p.a. at all events.
If none of the Swiss shares selected as underlyings falls by 25% or more, her capital is
100% protected even if the shares close
below their initial values one year later. If any
of the shares do fall by 25% or more, Ms.
Master suffers a loss equivalent to that of the
worst-performing share at the end of the term.
Repayment
If none of the three underlyings falls below the barrier during the term, 100% of the nominal
amount is repaid. But if at least one of the underlyings falls below the barrier during the term
and at least one underlying is below its initial value at the end of the term, the repayment
amount is reduced by 1% for each percentage point by which the worst-performing underlying
closes below its initial value at the end of the term.
Level of the worstperforming underlying at
the end of the term
(in % of the initial value)
Repayment if
at least one barrier
was breached
Repayment if
no barrier
was breached
55%
55%
n/a
70%
70%
n/a
85%
85%
100%
100%
100%
100%
115%
100%
100%
17
Yield Enhancement
Example
Share
Bond
Capital protection
No capital
protection
Participation in
share performance
Yes
Yes
No
Coupon
No
Yes
18
Participation
Initial value
Barrier
Repayment
Denomination
CHF 1,000
Repayment
With the Bonus Certificate you enjoy 100% participation in the positive performance of the
underlying. Furthermore you receive at least 105%, i.e. CHF 1,050 per certificate, if the underlying never breached its barrier (60% of its initial value) during the term.
If the underlying did breach its barrier at least once during the term, you participate 100% in the
performance of the underlying whether it is positive or negative.
Underlying at
closing fixing
(in % of its initial value)
Repayment if
the barrier
has been breached
Repayment if
the barrier
has not been breached
60%
CHF 1,600
n/a
80%
CHF 1,800
CHF 1,050
100%
CHF 1,000
CHF 1,050
120%
CHF 1,200
CHF 1,200
140%
CHF 1,400
CHF 1,400
Application Example
Mr. Smith often invests in equities. He
expects the Swiss equity market to perform
well over the next few years, and wants to
take full advantage of it. However, if by
chance the equity market is not perform to his
expectations, he doesnt want to miss
out on a return completely. If the performance
of the Swiss equity market is only marginally
negative, Mr. Smith wants to be secure in the
knowledge that his capital is protected.
However, he is willing to accept full exposure
to losses in the Swiss equity market if prices
drop significantly.
If Mr. Smith were to decide in favor of this
product, he would enjoy 100% participation in
any positive performance of the Swiss Market
Index (SMI). If the index were to fall by 40%
or more during the term, Mr. Smith would be
exposed to a loss equal to that of the index at
the end of the term. But otherwise he would
receive a payout of at least 105%.
19
Participation
Example
Glossary
The key terms in overview.
Barrier
Threshold value for the price of the underlying, which if reached affects the products payout profile. The barrier is normally
below the initial value. If it is breached,
capital protection no longer applies. The
barrier cannot be reinstated, even if the
price of the underlying recovers.
Creditworthiness
Financial strength and solvency. The
financial standing of the issuer of a debt
security, which is what structured products are, is extremely important (details
on page 11).
Coupon
The regular income distributed by an investment.
Final Fixing
The determination of the price of the underlying used to calculate the repayment
value. This is usually paid out within a few
days of the closing fixing.
Index
A composite reflecting changes in certain
values over time. An equity index reflects
the performance of a selected basket of
shares on a particular stock exchange.
Initial Fixing
The determination of the initial value of
the underlying and the final determination
of all product parameters (e.g. the term,
participation, denomination, issue price).
Initial Value
The price of the underlying of the product
at the initial fixing. The performance of
the underlying is calculated from this
level.
Issue
Placement of products generally open to
(public) subscription.
Issue Price
The price at which newly issued products
are offered for purchase by investors.
Any sales commission and charges are
not included.
Issuer
The financial institute launching a product.
Nominal Amount (Par Value)
The face value of a security, the amount
receivable from the issuer. It may be
significantly different from the market
Performance
The overall change in value of a product
or portfolio.
Repayment Value
The amount paid out to the investor by
the issuer when the product is redeemed
at the end of the term. The repayment
value depends on the performance of the
underlying, as defined in the productspecific payout profile.
Return
Earnings, often expressed as a relative
return as a percentage of the invested
capital per year (per annum, p.a.).
Secondary Market
The financial market where previously issued products are bought and sold. This
contrasts with the p rimary market, which
handles the issue of new securities and
the redemption of securities at the end of
their term.
Underlying
The reference instrument on which the
product is based. The products repayment value is derived from the performance of this instrument in accordance
with the payout profile. Underlyings may
be shares, indices, interest rates, currencies, or commodities.
21
Glossary
We would be
delighted to
arrange a
consultation
with you.
The information and opinions expressed in this document are those of Credit Suisse AG as of the date of writing and are subject to
change without notice. Credit Suisse AG recommends that all investors have a personal conversation with their relationship manager
before making an investment decision. Please ask your relationship manager about supporting information regarding specific investment
products such as the full terms or the simplified prospectus. If available, Credit Suisse AG will provide such supporting documents upon
request.
This document constitutes marketing material and is not the result of a financial analysis or market research, and is therefore not subject
to the Directives on the Independence of Financial Research (Swiss Bankers Association). The content of this document does not
therefore fulfill the legal requirements for the independence of financial analyses. This document does not constitute an offer or
invitation to enter into any type of financial transaction. The prospectus requirements of Art. 652a/Art. 1156 of the Swiss Code of
Obligations are not applicable. Credit Suisse AG does not make any representation as to the accuracy or completeness of this document
and assumes no liability for losses and tax implications arising from its use.
In certain circumstances, some investments may not be immediately realizable, which means that the sale or liquidation of these
investments may prove difficult or at times impossible. International investments (in particular in emerging markets), investments in
smaller companies, investments in funds or investment strategies that focus on a sector, country or region, as well as other specific
investments where the investment guidelines permit the use of debt or derivative instruments, carry specific risks.
CREDIT SUISSE AG
P.O. Box 100
CH-8070 Zurich
www.credit-suisse.com/structuredinvestments
Structured Derivatives
This document is not a simplified prospectus as stated in Art. 5 of the Swiss Federal Act on Collective Investment Schemes. These
investment products do not constitute participations in collective investment schemes. Therefore, they are not supervised by the Swiss
Financial Market Supervisory Authority FINMA and the investor does not benefit from the specific investor protection provided under the
Federal Act on Collective Investment Schemes. The investment instruments retention of value is dependent not only on the development
of the value of the underlying asset, but also on the creditworthiness of the issuer (credit risk), which may change over the term of the
product.
These investment products are complex structured derivatives and involve a high degree of risk. They are intended only for investors who
understand and are capable of assuming all risks involved. Before entering into any transaction, investors should determine if this
product suits their particular circumstances and should independently assess (with their professional advisors) the specific risks
(maximum loss, currency risks, etc.) and the legal, regulatory, credit, tax, and accounting consequences. Credit Suisse AG does not
issue recommendations regarding the suitability of these investment products for particular investors or guarantees regarding the future
performance of these investment products. Historical data on the performance of the investment products or the underlying assets is no
indication of future performance. No representation or warranty is made that any indicative performance or return indicated will be
achieved in the future.
Neither this document nor copies thereof may be sent to or taken into the United States or distributed in the United States or to a US
person. In certain countries, the distribution of funds is limited by local laws or regulations. This document is provided for information
purposes only and for the exclusive use of the recipient. This document may not be reproduced in part or in full without the written
consent of Credit Suisse AG.