Growth and Value Creation in PMMA

Conversion
Michael Trxler
Senior Vice President & General Manager
BL Acrylic Polymers, Evonik Rhm GbmH
1

1. What makes PMMA so special

2. Overall PMMA market
3. Major Market Segments and their
importance in the Middle East

Seite 2

PMMA yesterday and today

invented by

Dr. Otto Rhm

in Darmstadt in 1933

Today PMMA has a

wide variety
of unique properties
Seite 3

PMMA has a wide variety of unique

properties and intelligent functions
PMMA .

is highly transparent and

transmits over 92% of light
is resistant

to UV light and

weathering and shows no yellowing

is tough because of its

high surface hardness

can be colored
in any desired

shade

Seite 4

PMMA has a wide variety of unique

properties and intelligent functions
PMMA .

shows very good

to many chemicals

resistance

is much lighter than glass or metal

is 100%

recyclable

thermoformed
very easily
can be

is very

simple to machine

Seite 5

PMMA has inspired people

right from the start

Automobiles

DKW
mid-1950s
small taillights

Large
automotive
body parts

Architecture

Olympic
Stadium
Munich1972

Kunsthaus
Graz

Consumer
electronics

Braun Phonosuper SK4

Snow Whites
coffin1956

TFT-LCD
televisions

Seite 6

1. What makes PMMA so special

2. Overall PMMA market
3. Major Market Segments and their
importance in the Middle East

Seite 7

Market share in PMMA by regions

Regional PMMA share in 2010

Regional PMMA share in 2015

Americas
14%

Americas
13%

Middle East
1%

Europe
18%

Asia*
70%

Middle East
1%

Asia*
67%

Europe
16%

1.700 kt

2.600 kt

Average annual growth 2010 - 2015

10%

5%

0%

10%
Asia*

*Asia w/o Middle East

6%
Americas

7%

6%

Europe

Middle East
Seite 8

Market share in PMMA by market

segments in 2010
Solar
0%

Electronics
6%

Back- / SidelightUnits
21%

Others
20%

1.700 kt

Automotive
13%

Construction
21%
Advertisement/
Lighting
18%

Healthcare
1%

Seite 9

Expected market growth in PMMA

Average annual growth 2010 -2015
Solar
Back-/Sidelight Units

56%

15%

Automotive

8%

Advertisement / Lighting

7%

Healthcare

6%

Construction

6%

Others

5%

Electronics

6%

8%

TOTAL
Seite 10

1. What makes PMMA so special

2. Overall PMMA market
3. Major Market Segments and their
importance in the Middle East

Seite 11

Major Market Segments for PMMA

Industrial
Construction/
Architecture

Health/
Medical
Technology

Solar
Applications

Furniture/
Exhibition/
Shopfitting

Electronic &
Communication

Lighting
Technologies

Home &
Garden

Automotive &
Transportation
Seite 12

Platzhalter Bild

Back- & Side Light Units

Electronics

Seite 13

PMMA for light guides in LED-TVs

20%
15%
10%
5%

15%

0%

CAGR

Requirements

Energy-efficient
backlight uni
=> using LEDs

Thickness reduction
for more
attractive design

Solution:

Backlight unit using

LED back-lit
technology

2010 - 2015

Benefits:

Power consumption
reduced by 30 percent
(per TV)

Ultra-slim (flat) TVs

Seite 14

LED-TV & PMMA Light-guides

LCD-Panel

Brightness
Enhancement
Film (BEF)

Diffuser

Light Guide
made of
PMMA

Reflector

Seite 15

Fast growing PMMA market

for LED screens
Million Units
300
280

PR

260

OLED

240

PDP

220

LCD (LED)

200

LCD (CCFL)

180

CRT

160
140
120
100
80
60
40
20
0
2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

(source: Displaysearch)

Seite 16

Platzhalter Bild

Automotive &
Transportation

Seite 17

PMMA for Automotive

20%
15%
10%
5%
0%

CAGR

Automotive

Lighting applications
(exterior and interior)

Automotive glazing

Automotive body parts

(spoilers, pillar trims
roof elements mirror
housings etc.)

8%
2010 - 2015

Transportation

Shipbuilding

Aircraft (Helicopter,
Aviation, Military
planes)

Air deflectors for

motorbikes

Interior Applications
(decorative trims etc.)
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Platzhalter Bild

Solar Applications

Seite 19

PMMA for Solar Applications

60%
55%

20%
15%
10%
5%

56%

0%

Needs

CAGR

2010 - 2015

High energy conversion efficiency

Excellent optical properties

Low weight

Low weight and good impact strength

Higher panel efficiency due

to special transmission characteristics
adjusted to the spectral response
of solar cells.

Unbeatable resistance to UV light

and weathering

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Platzhalter Bild

Constructure
Architecture
Home & Garden

Seite 21

PMMA for Construction

20%
15%
10%
5%
0%

CAGR

Soundstop

Architecture

Carports

Specialty Glazing

6%
2010 - 2015

Seite 22

Platzhalter Bild

Lighting Technologies
Advertisement

Seite 23

PMMA for light applications and

light advertisement

20%
15%
10%

5%
0%

Requirements

Highly efficient illumination in

transparent and non-transparent
applications

Excellent frontal brightness

Good light-guiding properties

Cost savings by using LEDs

CAGR

7%
2010 - 2015

Seite 24

Further significant market segments

especially in the Middle East

Infrastructure

Signage

Architecture

Specialty Glazing
Seite 25