MARKETING

PLAN
FOR
"HUNTER"
(An Insecticides
killing Device)

Assignment
On
Marketing Mangement
Topic: MARKETING PLAN FOR ICON PRODUCTION
LIMITED
SUBMITTED TO:
MD.RAZIB ALOM
ASSOCIATE PROFESSOR
DEPARTMENT OF MARKETING
UNIVERSITY OF DHAKA

SUBMITTED BY:
T.M.ALIF KARIM

ID # 04111283

MD.ABDUR RAUF

ID # 04111290

MD.AWAL UDDIN

ID # 04111324

M.M.MUKTARUL HASAN

ID # 04111327

Date of Submission: 24th December, 2009

STAMFORD UNIVERSITY
BANGLADESH
Date: 24th December, 2009
To
Razib Alom
Associate Professor
Department of Marketing
University of Dhaka.
Subject: Letter transcription.
Dear Sir
We T.M.ALIF KARIM (ID # 04111283), MD.ABDUR RAUF (ID # 04111290),
MD.AWAL UDDIN (ID # 04111324), and M.M.MUKTARUL HASAN (ID # 04111327),
are the students of the Marketing Management. We all form a group and we all
were given the project on Marketing Plan for ICON Production ltd. This was a
part of our whole course. We have all successfully completed the assignment
and with due respect requesting you, to go through the assignment.
We therefore pray that you will be kind enough to go through our assignment
thoroughly.

Sincerely yours,

T.M.ALIF KARIM
MD.ABDUR RAUF

MD.AWAL UDDIN

M.M.MUKTARUL HASAN

ACKNOWLEDGEMENT
We are indebted to many people for providing us encouragement and support during
our learning and working while making this project and we want to show our
gratefulness to these people.

We are very much grateful to Mr. Md. Razib alom , our respected course instructor of
Marketing Management, who assigned us this challenging project. He always
guided us to take and overcome this challenge successfully. Without his help in every
step it was quite impossible for us to finish this project properly in time.

At every moment we remember all of our friends and peers who encouraged and
helped us a lot for long, in every stage of this project, with their support,
encouragement, affection and suggestions, which helped us a lot to make this project
successful. Without their guidance and friendly co-operation this project would
remain a dream.

Table of Content
No.

Contents

Page No.

01
02
03
04

EXECUTIVE SUMMARY
MARKETING PLAN FOR ICON PRODUCTION LIMITED
STRATEGIC ANALYSIS
SITUATION ANALYSIS

1
2
3
5

05

CONSUMER ANALYSIS

15

06

MARKET PRODUCT FOCUS

19

07
08

MARKETING PROGRAM
FINANCIAL DATA AND PROJECTION

22
29

09

ORGANIZATION

30

10

33
IMPLEMENTATION

11
12

EVALUATION AND CONTROL

CONCLUSION

36
39