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Submitted by:
Edelyn Ebrada Rian
Wencel Mendiola
Abigail Torres
Michelle Nicole Uy
Hanna Joy Uyamot
Starlight Hardware and Auto Parts Corporation is a retail and wholesale of auto
parts and hardware. The persons behind the formation of this company are Jose King,
the owner and Wilson King, the general manager. In 1972, they decided to start a
hardware business because they believe that it is the most in demand store of the
public. According to the owner, Starlight was in a partnership business before with the
name of Davao Star. But when they separated with the other partners, they needed a
new name and named it Starlight. Starlight Hardwares purpose is to be able to offer
good quality products with affordable prices to their customer and clients. The Starlight
Hardware is located and doing their business at R. Magsaysay Avenue Davao City.
be aware to the potential for producing goods over a specific time interval. Capacity
decision must be established by the Starlight Hardware for them to be able to determine
the limit of output and provide major insight to determine their operating costs.
Considering the capacity decision there must be key inputs to considered. Such as how
much of the products will be needed and when will be the product be needed. The
management of the Starlight Hardware must also find a medium between long term
supply and capabilities they can offer and predict the level of long term demand. But
when establishing alternatives in capacity planning they must consider qualitative and
quantitative aspects of the business. The Starlight Hardware may be offered by the
following key inputs to capacity planning such as the kind of the capacity needed, how
much capacity will be needed and when will it be needed thought then forecast are
critical as to the planning process.
that has many competitors, it is essential for a company to stand out among the others
to become more profitable.
Second major area that needs to be improved is the stagnancy of the employees
and the growth company. The current ways may be working for the company now but it
is important not to let the employees grow stagnant in what they do. A company in a
stagnant or declining industry must rely on maximum operational efficiency and high
value work to be profitable
Lastly, reduce the resistance to change. Some organizations may see change as
costly and risky but in running a business, it is important to take risks but evaluate its
benefit over its cost. A true understanding of where the business falls in the
marketplace is crucial to growth because without it, you can't set realistic short-term,
mid-term, and long-term goals. Starlight Hardware needs to adapt to changes in their
industry and innovate to cater the needs of its customers.
V. SOLUTIONS SELECTED
For the improvements given and its proposed alternatives, the stagnancy of the
employees and on the growth of company should be the focus of Starlight Hardware.
Starlight Hardwares employees jobs are mainly cash registers, organizing stocks and
entertain customer. With this, employees of Starlight are doing the same jobs and there
is a tendency of underperformance.
First solution is to restructure jobs of the employees. Starlight Hardware must
give a chance to those employees to work on something new or to work on something
that they can use their talents or skills. Also, training and seminars are good ways for an
employee to acquire new skills.
Consider performance-based rewards or bonuses is the second solution. If an
employee has done something that gives benefit to Starlight Hardware, they should
reward them bonuses and recognize them. Doing these may motivate employees to do
their best in their assigned work.
And lastly, develop SWOT analysis. Starlight Hardware doesnt know where they
want their business to be. In order for them to understand, they should develop the
SWOT analysis and analyze their strengths, weaknesses, opportunities and threats in
order to develop a plan to improve the growth of the company.