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We also took
it further by analyzing and drafting a sample travel agency marketing plan template backed
up by actionable guerrilla marketing ideas for travel agencies. So lets proceed to the
business planning section.
The travels and tourism industry of which travel agencies belong to is a big and profitable
industry in the United States of America and of course all across the globe. The travels and
tourism industry provide jobs directly and indirectly to countless numbers of entrepreneurs
all over the globe. The opportunities that are available in the industry cuts across service
deliveries and product sales et al.
Business Overview
Statistics has it that as far back as 2009, the total market size for travel agencies in the
United States experienced a sharp decline, dropping from an estimate of $17 billion in 2008
to $14.5 billion. Cruise line booking remains one of the most profitable aspects of travel
agencies, as a matter of fact, they handle an estimate of about 77% of bookings in that line
of business and also an estimate of about 73% of packaged travel tour as it relate to cruise
line services.
It is on record that Brownell Travel which was founded on July 4, 1887 by Walter T. Brownell
is the oldest travel agency in the United States of America and it took several years, in the
1920s to be specific for travel agencies to become a popular business that looks promising
and profitable.
Available data shows that employment of travel agents is projected to decline 12 percent
from 2014 to 2024. This is so because the ability of travelers to use the Internet to research
vacations and book their own trips is expected to continue to subdue demand for travel
agents.
Since 1995 till date, many airline companies around the globe and most airline companies
in the United States of America no longer pay commissions to travel agencies whenever
they help clients book airline tickets. What traveling agencies now do is to ensure that they
add their commission to the price of the tickets whenever they are selling to their clients.
In recent time, with the advent of the internet and the general public accessing the Internet,
many airline companies have started selling their tickets directly to their target market via
their online portal. So also it is now easier for other business in the value chain of travels
and tours industry to now directly sell their services via their online portal to their target
market.
Service providers such as airline companies, car rentals companies, cruise lines
companies, hotels, railways, tourist sites managers and perhaps interpreters and security
agencies et al. which is why you cant find any airline company paying commissions to
travel agents on each ticket they sold.
No doubt the travel agency line of business cannot be said to be oversaturated despite the
challenges most traveling agencies are facing. The source of the challenges cannot be far
fetched, as a matter of fact, with many people swapping to self-service internet websites,
the number of available services and even jobs as travel agents is decreasing despite the
fact that there are more travelers than ever before.
Some of the factors that encourage entrepreneurs to start their own travel agencies could
be that the business is easy to set up and the start capital is indeed affordable; you can
actually start your own travel agency business from the comfort of your home. All you need
to do is to create an office somewhere in your house.
Travel Agency Business Plan Executive Summary
Chris Williams Travels & Tours, LLC is a registered and standard travels and tours agency
that will be based in Las Vegas Nevada. The company will handle all aspect of travels and
tours related business such as booking for flight tickets, securing transit visas, booking for
shuttle buses / taxi cabs, car rentals, hotel bookings and cruise line bookings amongst
many other travels and tours related services such as selling of traveling related insurance
policy cover, sale of travel guide books and through the sale of foreign currencies.
We are aware that to run an all round travel and tour agency can be demanding which is
why we are well trained and equipped to perform excellently well.
Chris Williams Travels & Tours, LLC is a client-focused and result driven travels and tours
agency that provides broad-based experience at an affordable fee that wont in any way put
a hole in the pocket of our clients. We will offer a standard and professional travels and
tours services to all to our individual clients, and corporate clients at local, state, national,
and international level. We will ensure that we work hard to meet and surpass our clients
expectations whenever they hire our services.
At Chris Williams Travels & Tours, LLC, our clients best interest would always come first,
and everything we do is guided by our values and professional ethics. We will ensure that
we hire professionals who are well experienced in the travels and tours industry.
Chris Williams Travels & Tours, LLC will at all times demonstrate her commitment to
sustainability, both individually and as a firm, by actively participating in our communities
and integrating sustainable business practices wherever possible. We will ensure that we
hold ourselves accountable to the highest standards by meeting our clients needs precisely
and completely. We will cultivate a working environment that provides a human, sustainable
approach to earning a living, and living in our world, for our partners, employees and for our
clients.
Our plan is to position the business to become the leading brand in the travels and tours
line of business in the whole of Nevada, and also to be amongst the top 20 travels and tours
agencies in the United States of America within the first 10 years of operations.
This might look too tall a dream but we are optimistic that this will surely come to pass
because we have done our research and feasibility studies and we are enthusiastic and
confident that Las Vegas is the right place to launch our travels and tours agency before
spreading to other parts of The United States.
Chris Williams Travels & Tours, LLC is founded by Chris Williams and family. The
organization will be managed by Chris Williams and other members of his family and
partners. He has well over 15 years of experience working at various capacities within the
travels and tours industry in the United States of America. Mr. Chris Williams graduated
from both University of California Berkley (First Degree), and University of Harvard (MSc.)
and he is a Certified Travel Agent (CTA), a Travel and Tourism Professional (TTP) and he
has a Total Travel Certification (TTC).
travels and tours agency is to make profits from the industry and we will do all that is
permitted by the law in the United States to achieve our business goals, aim and ambition.
Our business offering are listed below;
Travels and Tours consulting and advisory services for individuals and corporate
clients
Selling of traveling related insurance policy cover, sale of travel guide books and
through the sale of foreign currencies.
Hotel bookings
tours agencies in the United States makes it highly necessary to deliberately build a well
structured business from the onset.
Below is the business structure that we will build Chris Williams Travels & Tours, LLC;
Accountant
Responsible for booking for flight tickets, securing transit visas, booking for shuttle
buses / taxi cabs, car rentals, hotel bookings and cruise line bookings amongst many
other travels and tours related services for clients
Plan, design and produce events while managing all project delivery elements within
time limits
Liaise with clients to identify their needs and to ensure customer satisfaction
Conduct market research, gather information and negotiate contracts prior to closing
any deals
Cooperate with marketing and PR to promote and publicize travels and tours events
Conduct pre- and post travels and tours events evaluations and report on
outcomes
Research market, identify travels and tours opportunities and generate interest
Admin and HR Manager
Responsible for overseeing the smooth running of HR and administrative tasks for
the organization
Design job descriptions with KPI to drive performance management for clients
Responsible for selling of traveling related insurance policy cover, sale of travel
guide books and through the sale of foreign currencies.
Identify, prioritize, and reach out to new partners, and business opportunities et al
Writing winning proposal documents, negotiate fees and rates in line with company
policy
Responsible for handling business research, marker surveys and feasibility studies
for clients
Responsible for supervising implementation, advocate for the customers needs, and
communicate with clients
Develop, execute and evaluate new plans for expanding increase sales
Responsible for preparing financial reports, budgets, and financial statements for the
organization
Performs cash management, general ledger accounting, and financial reporting for
one or more properties.
Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides
the client with a personalized customer service experience of the highest level
Through interaction with clients on the phone, uses every opportunity to build clients
interest in the companys products and services
Chris Williams Travels & Tours, LLC engaged the services of a core professional in the area
of business consulting and structuring to assist the firm in building a well structured travels
and tours agency that can favorably compete in the highly competitive travels and tours
industry.
Part of what the team of business consultant did was to work with the management of our
organization in conducting a SWOT analysis for Chris Williams Travels & Tours, LLC. Here
is a summary from the result of the SWOT analysis that was conducted on behalf of Chris
Williams Travels & Tours, LLC;
Strength:
Our core strength lies in the power of our team; our workforce. We have a team that can go
all the way to give our clients value for their money; a team that are trained and equipped to
pay attention to details. We are well positioned and we know we will attract loads of clients
from the first day we open our doors for business.
Weakness:
As a new travels and tours agency, it might take some time for our organization to break
into the market and gain acceptance especially from corporate clients in the already
saturated travels and tours industry; that is perhaps our major weakness.
Opportunities:
The opportunities in the travels and tours industry is massive considering the number of
individuals, families and corporate organizations who travels on a daily basis within the
United States and to other parts of the world. As an all round travels and tours agency, we
are ready to take advantage of any opportunity that comes our way.
Threat:
Some of the threats that we are likely going to face as a travels and tours agency operating
in the United States are unfavorable government policies, the arrival of a competitor within
our location of operations and global economic downturn which usually affects purchasing /
spending power. There is hardly anything we can do as regards these threats other than to
be optimistic that things will continue to work for our good.
Travel Agency Business Plan MARKET ANALYSIS
Market Trends
A common trend in the travels and tours industry is that in recent time, with the advent of
the internet and the general public accessing the Internet, many airline companies have
started selling their tickets directly to their target market via their online portal.
So also, it is now easier for other business in the value chain of travels and tours industry to
now directly sell their services via their online portal to their target market. Service providers
such as airline companies, car rentals companies, cruise lines companies, hotels, railways,
tourist sites managers and perhaps interpreters and security agencies et al. which is why
you cant find any airline company paying commissions to travel agents on each ticket they
sold.
The travels and tours industry is in a continuous state of evolution and as such, ground
breaking strategies and ideas that are once highly successful are no longer as productive
as they were in time past. Close observation of the trend in the industry reveals that the
past few years have seen the rise and proliferation of social media and new tech tools. The
trend also extends to increased attention paid to engagement and new market segments,
adopting eco-friendly measures and sustainability when planning travels and tours events.
As a matter of fact, social media has now become one of the most important tools travels
and tours agencies leverage on to disseminate information about their travels and tours
events, interact with clients, solicit feedback, and create year-round engagement with their
target audience. Furthermore, new software apps and emerging technology have made it
easier for travel and tours agencies to gather all the needed data and information that will
help them plan and project for the future.
People that start travel agency can as a matter of fact start the business from a small office
space / shared office space and still make headway in the business. One thing is certain
when it comes to travel agency business, you are sure of making profits in form of
commissions when you are able to successfully book flight tickets, hotel reservation, taxi
cab reservation and any other travel related services for a client. You are going to get your
cut as soon as they make payment.
The truth is that, the cost of running a travel agency can be kept to the barest minimum
because there are always ways you can cut operational and overhead cost. As a matter of
fact, most people that run travel agencies have abandoned the brick and mortar agency
for a home-based business just for the sole aim of reducing overhead, and maximizing
profits.
As an all round travels and tours agency, Chris Williams Travels & Tours, LLC offers a
wide range of services hence we are well trained and equipped to services a wide range of
clientele base.
Our target market cuts across people of different class and people from all walks of life,
local and international organizations as well. We are coming into the industry with a
business concept that will enable us work with the highly placed people and companies in
the country and at the same with the lowly placed people and smaller businesses.
Below is a list of the people and organizations that we have specifically design our products
and services for;
Corporate Organizations
Households / Families
Sport Organizations
you a traveler to book his or her hotel accommodation, book flight ticket, reserve taxi cab or
rent car ahead of his journey from the comfort of his or her home with the aid of the internet
simply because most of the service provider are by passing travel agencies and taking
their services directly to their target market.
We are quite aware that to be highly competitive in the travels and tours industry means
that we should be able to deliver consistent quality service, our clients should be able to
experience remarkable difference cum improvement and we should be able to meet the
expectations of both travelers / tourists and our partners (services providers).
Chris Williams Travels & Tours, LLC might be a new entrant into the travels and tours
industry in the United States of America, but the management staffs and owners of the
business are considered gurus. They are people who are core professionals and licensed
and highly qualified travels and tours experts in the United States. These are part of what
will count as a competitive advantage for us.
Lastly, our employees will be well taken care of, and their welfare package will be among
the best within our category (startups travels and tours agencies) in the industry meaning
that they will be more than willing to build the business with us and help deliver our set
goals and achieve all our aims and objectives.
Travel Agency Business Plan SALES AND MARKETING STRATEGY
We are mindful of the fact that there are stiffer competition amongst travels and tours
agencies and other related service providers in the United States of America, hence we
have been able to hire some of the best business developer to handle our sales and
marketing.
Our sales and marketing team will be recruited base on their vast experience in the industry
and they will be trained on a regular basis so as to be well equipped to meet their targets
and the overall goal of the organization. We will also ensure that our excellent job deliveries
speak for us in the market place; we want to build a standard travels and tours business
that will leverage on word of mouth advertisement from satisfied clients (both individuals
and corporate organizations).
Our goal is to grow our travels and tours agency to become one of the top 20 travels and
tours agencies in the United States of America which is why we have mapped out strategy
that will help us take advantage of the available market and grow to become a major force
to reckon with not only in the Las Vegas but also in other cities in the United States of
America.
Chris Williams Travels & Tours, LLC is set to make use of the following marketing and sales
strategies to attract clients;
Promptness in bidding for travels and tours contracts from the government, religious
organizations and other cooperate organizations
Attend relevant international and local travel and tours expos, seminars, and
business fairs et al
Create different packages for different category of clients in order to work with their
budgets and still deliver quality services to them
Travels and Tours consulting and advisory services for individuals and corporate
clients
Selling of traveling related insurance policy cover, sale of travel guide books and
through the sale of foreign currencies.
Hotel bookings
services as we do within same location. Please note that the above projection might be
lower and at the same time it might be higher.
Payment Options
At Chris Williams Travels & Tours, LLC, our payment policy will be all inclusive because we
are quite aware that different people prefer different payment options as it suits them. Here
are the payment options that we will make available to our clients;
We have been able to work with our brand and publicity consultants to help us map out
publicity and advertising strategies that will help us walk our way into the heart of our target
market. We are set to take the travels and tours industry by storm which is why we have
made provisions for effective publicity and advertisement of our travels and tours agencies.
Below are the platforms we intend to leverage on to promote and advertise Chris Williams
Travels & Tours, LLC;
Place adverts on both print (community based newspapers and magazines) and
electronic media platforms
Leverage on the internet and social media platforms like; Instagram, Facebook ,
twitter, YouTube, Google + et al to promote our brand
Install our Bill Boards on strategic locations all around Las Vegas Nevada.
Ensure that all our workers wear our branded shirts and all our vehicles are well
branded with our companys logo et al.
Travel Agency Business Plan Financial Projections and Costing
Starting a travel and tours agency can be cost effective; this is so because on the average,
you are not expected to acquire expensive machines and equipment. Basically what you
should be concerned about is the amount needed to secure a standard office facility in a
good and busy business district, the amount needed to furniture and equip the office, the
amount to purchase the required software applications, the amount needed to pay bills,
promote the business and obtain the appropriate business license and certifications.
This is the financial projection and costing for starting Chris Williams Travels & Tours, LLC;
The budget for basic insurance policy covers, permits and business license $2,500
The Cost for equipping the office (computers, software applications, printers, fax
machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) $
5,000
Budget for paying at least one employees for 3 months plus utility bills $10,000
Miscellaneous: $1,000
Going by the report from the market research and feasibility studies conducted, we will need
over one hundred and fifty thousand (150,000) U.S. dollars to successfully set up a
medium scale but standard travels and tours agency in the United States of America.
Generating Funding / Startup Capital for Chris Williams Travels & Tours, LLC
Chris Williams Travels & Tours, LLC is a family business that will be owned by Chris
Williams and family. They are the sole financial of the firm, but may likely welcome partners
later which is why they decided to restrict the sourcing of the start up capital for the
business to just three major sources.
These are the areas we intend generating our start up capital;
It is easier for businesses to survive when they have steady flow of business deals /
customers patronizing their products and services. We are aware of this which is why we
have decided to offer a wide range of event planning and other related services to both
individual and corporate clients.
We know that if we continue to deliver excellent travels and tours services, there will be
steady flow of income for the organization.
Our key sustainability and expansion strategy is to ensure that we only hire competent
employees, create a conducive working environment and employee benefits for our staff
members. In the nearest future, we will explore the options of either selling out franchise or
expanding our scope beyond Las Vegas Nevada to other major cities in the United States
of America.
We know that if we implement our business strategies, we will achieve our business goals
and objectives in record time.
Check List / Milestone
Establishing business relationship with vendors and key players in the industry: In
Progress
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