AS Media Studies G321 Foundation Portfolio Title Sequence to a film opening

COURSEWORK EVALUATION

You must answer all seven questions. This is worth 20% of your marks.

Your answers must be presented using a range of digital technology in order to give you a chance of achieving the
highest possible marks. You want to aim to use 4 different types of ICT software or apps to present your
answers and be creative in how you use ICT.

You MUST INCLUDLE VISUAL EXAMPLES using screen grabs and embedded clips from real media
examples and your own work. You are evaluating a piece of visual work and will loose marks if you dont use visual
aids to support what you say.

Below you have been given a suggestion of which ICT to use to present each answer. If you would like to use a
different method please speak to your teacher with your ideas first.

Your answers must be properly prepared and, if you are talking to camera or interviewing someone, it must be
scripted.

You are allowed to work in pairs for 3 of the tasks. Your teacher must know which 3 questions you will answer as a
group.

Question
Q1.
In what
ways does your
media
product
use, develop or
challenge forms
and conventions
of real media
products?

What do you need to do in order to answer this

question
You must explain the conventions of title
sequences, what their purpose is, the order we
expect to see them in and why they follow a
strict order
You must compare your own title credits with a
similar real media text take screenshots of
your titles and titles from an influential real
sequence and compare them

Suggested tasks & suggested use of

technology
Use Emaze to present your answer.
Use a different slide for each bullet point in
the column to the left of this.
You must use headings, subheadings, bullet
points and screenshots as a minimum
presentation requirement.
Extension task:

Blog tasks 4-11/1417 and 25 can all

help you answer
this question

Q2. How does

your
media
product
represent
particular social
groups?

You must explain the conventions of film

openings for the genre you are working in
o show some of these conventions from
real title sequences you were influenced
by.
o give examples from at least 2 real media
texts to show you understand what the
macro and micro conventions are
You must COMPARE your own work with these
real media examples (the ones you used in the
point above) to say how you have either
followed or challenged the conventions of title
sequences in your genre.
o Use screenshots side by side to show
this
You must define representation
Briefly explain which social groups we expect
to see in the title sequences for the genre you
have worked in
Say how these social groups are usually
represented in Films of your genre
give some examples from real media texts you
looked at
use screenshots and images to show this

You could include the following in your emaze:

You could use camtasia to record a
directors cut voice commentary to go over
your film discussing how you have used
forms and conventions
You could create a montage of stills from
real films and stills from your own film to
show how you followed a conventional order
for the titles and have used specific
conventions (or challenged them) from your
genre with some explanation for each
example.

Create a prezi that organizes your answer into

one circle or bubble for each of the bullet points
listed in the previous column.
You must include screen grabs and/or
embedded video clips from real media
You must include screen grabs and/or
embedded video clips of your own title
sequence to support your ideas

Blog tasks 14, 15

Extension tasks:
and 31 can all help
You could create a thinglink with an image
you answer this Then, the majority of your answer must focus on the
following:
of the main character and discuss different
question.
Describe the social group(s) that you have
aspects of their representation
represented in your film opening
You could create a montage in animoto or
Also ask for the

Describe
any
other
groups
that
we
might
see

slidely
showing
stereotypical
worksheet for this
representations you have used in your film,
dont just think about age but also gender,
question too.
then discuss these stereotypes
ethnicity, regional identity and so on.

Q3. What kind of

media institution
might distribute
your
media
product
and
why?
Blog task 32 can
help you answer
this question. You
will also need to
ask
for
the
handout to help
you answer this
too.

Explain (analyse) how you have represented

these characters
o is it positive or negative?
o Do you support or challenge the common
stereotypes usually seen in teen dramas
and wider media?
Give the name of the distribution companies you
have used/created in the titles of your own teen
movie you could screenshot the ident you
created

There are now 2 ways of answering this question

depending on whether the distribution company you
credited is a real media company or if you created it
yourself:
1. If you used a distribution company that
already exists:
Indicate why you chose this distribution company
by discussing the following
o use examples from real media texts that
you studied which were also distributed by
this company
which other films they have they distributed and
how successful they were with your target
audience?
Explain why they would be best suited to
distributing your film
o talk about the types of release you would
expect wide or restricted, local, national or
global with this distributor
o would you have a theatrical release, digital
or both with this distributor?
o how could they help you reach your target

You could interview some members of the

target audience using a flip camera to get
vlog feedback on the representations you
have constructed, then analyse the feedback

Create a Padlet to answer this question

Divide up your answer so that there is a
separate section for each bullet point indicated
in the left hand column here.
You must include an image or embedded video
on each section you use so there is no part of
the answer with just text

audience based on the above?

2. if you have made your own distribution
company for your film:

Discuss what real distributor your company is

similar to and why give examples from other
films similar to yours and look at who has
distributed them
Discuss which real films similar to yours you
might also distribute if you were a real company
to show your understanding
Discuss how your distribution company will
enable you to have a restricted local release with
the premier and theatrical release at an art
house cinema Screen on the Green
Discuss the digital distribution of your title
sequence through Vimeo and how you can reach
your target audience as a result of this type of
distribution compare with similar films
Discuss the DVD release (of the student films)
compare with similar films
For each of the points above, make it clear that
you have chosen these distribution methods
because you are a small, independent distributor
who specializes in distributing independently
made films.
Additional content:
You could include the Ident you made and
explain how it represents your company.
You could also explain what marketing
campaign your distributor would use to
promote your film WIX website, social
networking etccomparing your own to real

media examples. You may have examples you

have made on your blog already.
Q4. Who would
be the audience
for your media
product?

Blog tasks 12, 13,

27 and 28 can all
help you answer
this question.

Q5. How did you

attract/address
your audience?
Blog tasks 12, 13,
27, 28, 50, 52 and
53 can all help you
answer
this
question.

Define the term audience and target audience

and state why an audience is necessary for the
success of a media text.
Describe the wider audience for films of the
genre you are working in, in general make
reference to the BFI statistics to indicate who
watches them now. Refer to your target
audience research (blog tasks 11 and 12) and
your findings from the YouGov profiles that you
looked at in class/homework.
Describe the specific audience for your own
film based on its USP - how did you find them
and how have you identified them as your
target audience (blog tasks 12, 26 & 27)?
You might also want to give an example of
target audiences for similar real media texts to
yours.

Create a Thinglink with an image of your ideal

target audience member (you can use the target
audience profile image you used for your pitch for
this).
Create a separate point for each of the bullet
points in the left hand column here.
You must include images
If you made an annotated Camtasia
audience research video during the project
also include this in the Thinglink with some
commentary or explanation
Alternative suggestions or extension tasks:
You could also create a facebook profile for
a specific member of your target audience
with clear indication of their likes, dislikes,
lifestyle, occupation, the media they
consume and other brands they like to show
who your ideal target audience member is

Think about what aspects of your opening Using your WIX (or make a Wix or Weebly if you
appeal to the target audience: the style and dont already have one) make a promotional
look of the title credits? Mise en scene? Actors? pack about your film.
Storyline? Sub- genre? Location? Action?
Have a page or tab for each of the bullet
Sound/score? Film name? Production and
points given in the previous left hand
distribution Company?
column.
Consider the role of the rough cut feedback
Include examples of social media platforms
did it help you to improve your film in order to
(facebook, youtube, website, blog etc) that
better appeal to the intended audience? What
you made
was the feedback and what did you do to

You will also need

to film feedback
from your target
audience after the
cinema screening
to include here.

respond to it? How did this help you make your

include any trailers that you might have
film more appealing to your audience?
made with audience feedback where
Explain how you have reached your audience
relevant
so far:
Include rough cut feedback and interviews
o aspects of your film - Choice of genre,
with your target audience to show how you
locations, characters and actors, use of
reached your target audience and how they
sound
responded to your film at different stages.
o promotional tools - Wix website? Social
Media with Blog, Facebook? Twitter?
Other ways of presenting or extension task:
o Type of release - Cinema preview aimed
You could create an edited final cut pro or
exclusively at students?
Camtasia
video
or
documentary
o Formats - Youtube/vimeo? DVD?
(with /without scripted commentary)
where you begin by stating who your target
Has your film attracted another audience than
audience is and why show images of your
you anticipated? Do you have a wider audience
ideal audience member or some of your
and what is it they might be attracted to in
findings from YouGov for similar films, then
your title sequence?
edit in clips from your rough cuts with
What do your audience (target and wider)
feedback from your target audience and
think of your final title sequence? What
then edit in clips from your final film with
reasons do they give for liking the film does it
feedback from your target audience and
match up with what you thought they would
footage of the screening at the cinema and
like? What might their feedback tell you about
you interviewing your target audience after
attracting and addressing audiences?
the screening. You would pick out examples
from your film that your target audience
particularly liked or commented on as
examples that appealed to them. You could
also edit in screen grabs of any feedback
that you might have received on social
media sites and from people outside of your
target audience to show how your work
attracts and appeals to your target audience
You could Film an Interview with a
member of your target audience for a new

Q6. What have

you learnt about
technologies
from the process
of
constructing
this product?
NOTE

You
MUST NOT talk
about
Tripods
and fig-rigs for
this question
they are hardware
NOT technology

show about the latest films, asking them

what it is about the film that appeals directly
to them, how they heard about the film,
where they saw the film, what was their
reaction to the film etc
You could Film an interview with an actor
from your film who is talking about their
hectic promotional schedule and all the PR
they have been doing for their film. But, they
must refer the bullet list points in the
previous column in their interview.
Or, you could do a bit of all of the above!
Create a Camtasia
commentary or
annotated You Tube video of your title
sequence
for each part of the title sequence that we
see on screen, explain the different
technology(ies) you used at that stage
(software for creating sound, after effects, dv
cameras, premier pro etc)

Show which technologies you have used ONLY

IN PRODUCTION (the filming and editing
of your sequence)
Explain how you have used the technologies in
the production stages to construct your film
opening
o give 2 or 3 specific examples for each
technology you discuss.
o Explain how you used it not just what
you used
Extension task:
o for each one, make some conclusions
You could also create a Camtasia
about the usefulness and creativity of
screencast of you demonstrating how you
that technology what did it help you to
used these technologies in the production
achieve in your production that you
stages.
couldnt otherwise have done?
o finish with a conclusion that summarises:
which technology you have found
the most valuable and why
what have you learned about the
important role of technology in the
production stage (could you make

a title sequence without it)?

Q7. Looking back *important question*
Create a Prezi or Emaze with a separate point
at
your
Look back at the skills you had when you made on each bubble or slide
preliminary task,
the preliminary film and compare them with
You must include screen grabs from both
what do you feel
your skills now you have finished the final
productions to show development
you have learnt
product
you could divide up each point to show the
in
the
Divide skills up into the following 3 sections:
prelim and final edit to make your
progression from
o pre-production
comparisons very clear
it to the full
coming up with ideas,
product?
planning &
Extension tasks or other presentation suggestions:
storyboarding
You could use Timetoast to create a
o production
timeline of what you did in each production
Blog tasks 2, 43,
using mise en scene & lighting
and then compare the two with screenshots
44, 50, 51 and 52

camera
skills
(discuss
180
degree
in your post to clearly illustrate your
can all help you
rule,
framing)
comments.
answer
this
o post production,
question.
discuss editing (especially match
cutting and shot reverse shot)
creating sound
making titles
colour grading and special effects
Also Write about hidden skills relating to:
o teamwork,
o decision making,
o collaborating with group members,
o taking control of your own learning,
being independent
Make a conclusion that sums up what you have
learned/how you have developed since your
prelim and your final product pick out a

couple of specific examples where you have

really improved to finish the conclusion with.
Note: if you didnt make a prelim but completed the
remake film, then you must compare your final film
with the remake.