Pick The Best Software According To Your Needs With Our Guide of 44+ Essential Tools

The complete 2017
content marketing toolkit

Pick the best software according to your needs with
our guide of 44+ essential tools
What will you get out of reading this eBook?

A clear understanding of each phase of the
content marketing lifecycle
A set of the most eective tools to help you
meet content marketing success
Image by Catherinedncr
The ultimate guide to 40+ time-saving tools to supercharge your content marketing in 2017
Today, 88% of B2B marketers use content marketing
Image by WOCinTech Chat

3 reasons to use content marketing

Content marketing is the best way to build brand awareness, connect with your
customers, drive leads and boost revenue
Source: HubSpot blogging frequency benchmark 2015
But its a struggle for 70% of B2B marketers

Only 30% of B2B marketers say they are effective at content marketing CMI,
2016 report
Source: Content Marketing Institute
How can you avoid falling into the other 70%?
Step up your game by optimizing each phase of the

STRATEGIZE
To succeed with content

marketing today, you need to
strategize, plan ahead,
produce content at scale,
promote, analyze and amplify
your eorts.
PLAN
AMPLIFY
CONTENT
MARKETING
LIFECYCLE
ANALYZE
PRODUCE
PROMOTE
The right software can help maximize your efficiency in

every phase and cut your workload in half
1. The most essential tools for

developing a successful content
strategy
Image by Gnosne
Strategy is one of the most important phases. You should revise annually to
ensure your content strategy stays aligned with your business objectives.
Whether you are just starting out with a content marketing strategy
for a new audience or retrotting an old strategy with new thinking, I
believe this exercise is worth doing. Find a story thats worth telling
your unique story that is meaningful to a particular audience. Be
extreme!
Weve selected the best tools for you!
Joe Pulizzi
Founder, Content Marketing Institute
@JoePulizzi
STRATEGIZE
PLAN
AMPLIFY
CONTENT
MARKETING
LIFECYCLE
ANALYZE
PRODUCE
PROMOTE
10
For building your audience personas: HubSpots Make

My Persona tool
HubSpots step-by step tool for creating personalized buyer personas
Why we like it
Helps spell out exactly whom
youre trying to reach
Shows you exactly what your
audiences pain points are
Helps you figure out what
might be the best ways to
reach them
And its free!
11
To see whether youre missing any major opportunities in

best practices: Scoop.its Content Marketing Grader for ROI
Scoop.its interactive online test that assesses in 5 minutes how well you are
following content marketing best practices.
Why we like it
Its thorough: The test covers
the most quantifiable areas of
content marketing, taking into
consideration the time and
research youd invest to take it
Gives you actionable tips on
each aspect of content
marketing you can leverage to
improve
12
For conducting a content audit: QuickSprouts content

analysis tool
QuickSprouts free content analysis tool for an on-the-fly mini content audit
Why we like it
Its free!
Each aspect of content
marketing you can
leverage to improve
13
For in-depth content audits: Screaming Frog SEO

Spider tool
SEO Spider: a website crawler that allows you to crawl websites URLs and
retrieve key onsite elements to analyze from an SEO perspective.
Why we like it
Gives you a far more detailed look
at your site and your content
Provides content stats and SEO info
for every page of your site, including
title tags, missing meta descriptions,
which pages are lacking content,
when content pages were last
updated, etc.
Theres a free version of it!
14
For conducting a content audit: Google Analytics

Provides comprehensive statistics regarding visitors to a website. It offers a range of features
including various web analytics tools, custom reports, multi-channel funnels, and more.
Why we like it
Set up goals to find out
which efforts resulted in the
most conversions
Create custom reports
Reveals important insights
about who your users are
and what types of content
is most effective
And much, much more!
15
For competitive key word research and analysis: SpyFu

Keyword research and SEO tool thats a must-have for developing successful
marketing strategies
Why we like it
Monitor paid and organic
rankings on Google, Bing and
Yahoo
Get reliable contact info for
outreach and sales prospecting
Uncover your competitors most
lucrative keywords
Leverage your competitions hits
and misses to inform ad copy
Generate branded reports
16
For automating content discovery: Scoop.it Content

Director
Smart suggestion crawls more than 35 million web pages every day to help you
quickly and easily find the best content on your topics and keywords.
Why we like it
Saves time
Quickly and easily find
content personalized to
your topics
Create curated posts directly
in your CMS
17
For in-depth competitive analysis: Rival IQ

Powerful analytics platform that helps you increase your performance by
monitoring and benchmarking competitor activity and performance
Why we like it
Analyze your own performance
Gain critical insights
Outpace your competition
across social media
18
For idea generation and content discovery: BuzzSumo

Helps you find top content in your niche by social shares as well as influential
social media users you can network with.
Why we like it
Discover the most shared
content for a keyword or
URL across any social
channel, and sort that
content by format and by
date.
Shows you who shares that
content the most
Track competitors
content performance
19
2. The best tools to help you plan

your content operations and
increase productivity
Plan to publish content regularly: the more you do the

better youll get
Some just okay content that is published will crush awesome
content that never gets published. You have to produce average
content to learn how to produce great content.
Marcus Sheridan
Founder, The Sales Lion
@TheSalesLion
STRATEGIZE
PLAN
AMPLIFY
CONTENT
MARKETING
LIFECYCLE
ANALYZE
PRODUCE
PROMOTE
21
For a content marketing calendar to manage your

editorial plan: Scoop.it Content Director
Visualize and manage your entire content plan from one place across your blog,
social channels and email so that you can reach your publishing goals.
Why we like it
Easy to use and navigate
All your content at a glance
Aligns everyone on your content
plan
Team functionality
Drives consistency
22
For project organization: Trello

Helps you manage any of your content marketing projects- especially when you have more
than one person involved. Trello focuses on visual organization and flow.
Why we like it
Build your content calendar, assign
deadlines, build checklists, and more
Integrates with Google Docs, Slack
Great for collaboration, keeps
everyone involved on the same page
23
To help project manage influencer outreach: Basecamp

Collaboration tool that allows you to share documents, give and receive
feedback, and assign tasks.
Why we like it
Organizes everything neatly
in one place
Keeps everyone involved on
the same page
Makes it easy to manage
multiple projects at once
Great for collaboration
24
To organize content scheduling, development and

sharing: Scoop.it Content Director
What it is: helps you automatically create and publish your curated or original
posts to a WordPress blog or to your social media accounts.
Why we like it:

Quickly find content to curate
from across the web
Send curated email
newsletters to your
subscribers
25
For keyword research: The Google AdWords Keyword

Planner
Keyword research tool that provides you with an estimate of the number of
monthly searches for particular keywords in particular countries or globally.
Why we like it
Sign up is free
You only pay when someone
clicks your ad to visit your
website
Start with any budget
26
To identify how your competitors are ranking on Google:

SEMRush
Assesses the traffic a competitor gets on Google and the keywords for which they are
ranking in organic and paid search, display ads, and link building.
Why we like it
Reveals the top 10 keywords
driving traffic to your
competitors site
Discover competitors ad
strategies and budget
Site audits
27
For more comprehensive keyword research and

analysis: Moz Keyword Explorer
Discover keyword ideas, get metrics to build a list, filter the keywords on it, and prioritize which
ones to target based on the numbers that matter.
Why we like it
Quick analysis of keywords
Get suggestions of up to
1,000 related terms ranked
by relevancy and volume
Filter keywords
Build lists from important
metrics
Free
28
3. The best tools to make content

production much easier
Producing great content remains the #1 challenge

marketers express
Content curation not only alleviates the pressure of having to devote
valuable time to creating original content, but it also adds credibility
and third party validations to your eorts.
Jason Miller
Senior Content Marketing, LinkedIn
@JasonMillerCA
STRATEGIZE
PLAN
AMPLIFY
CONTENT
MARKETING
LIFECYCLE
ANALYZE
PRODUCE
PROMOTE
30
For finding content to curate from across the web:

Scoop.it Content Director
Automatically create and publish your curated posts to a WordPress blog or to
your social media accounts to help you produce more relevant content faster
Why we like it
Helps create and publish
more relevant content
faster and more
consistently
Create blog posts faster
Helps flesh out the content
for your email newsletter
31
For writing text, sharing and editing: Google Drive

Simple, collaborative content creation tool to create, edit and share content
thats in production.
Why we like it
Free and very reliable
Write, share, export,
communicate with your
team, co-edit in real time
Quickly and easily create
documents and Excel
sheets to save in the cloud
for easy access anywhere,
anytime
32
For checking grammar, catching plagiarism, and other

editing capabilities: Grammarly
Helps you edit and optimize your blog content in real-time, saving you from having to go
back and spend time making multiple rounds of edits before publishing a post.
Why we like it
Adapts to and
proofreads any text
Works anywhere you
write online
Checks your text for
plagiarism
Grammarly corrects up to 10x more mistakes than your word processor.
33
For making your written content easier to read:

Hemingway Editor
Handy text editor that makes your writing bolder and clearer when you dont have time to
manually edit and need to create compelling content quickly.
Why we like it
Free, user-friendly
Clean, easy to use workspace
that limits distractions
Can write or edit directly within
the desktop app
Grade-level readability scoring
Can use it to improve your
contents SEO!
34
To create better, more powerful headlines: The Advanced

Marketing Institutes Emotional Value Headline Analyzer
Free tool that analyzes and scores your headline quality and rates its ability to drive social
shares, traffic and SEO value.
Why we like it
Easy to use
Helps to easily determine
which headlines resonate best
with your audience
Shows you which headlines
will have the highest impact
35
To create beautiful visual content in a short amount of

time: Canva
Design tool that makes it incredibly easy for anyone to create infographics, presentation
covers, social media images, online advertisements, or any other original visuals and graphics.
Why we like it
Easy-to-use, intuitive features
No design experience needed
Visually stunning, professionallooking graphics for web or print
Includes templates for all social
media channels, as well as
templates for book covers,
posters, letterhead, you name it!
Free and paid versions available
36
For more effective visual communication: Skitch

Helps you communicate more visually with team members. With annotation, shapes and
sketches, you can quickly communicate ideas and collaborate to move your projects forward.
Why we like it
Makes it easy to capture
screenshots and annotate them
(or any other image)
Annotation and markup to draw
attention to whats important
Fun, fast, free and easy to use
37
For creating compelling, powerful presentations in a

snap: Haiku Deck
Online presentation software that helps you quickly find simple layouts, beautiful images and
great fonts to create beautiful presentations, business ideas, photo slideshows, and more.
Why we like it
Integrates with SlideShare
Comes with dozens of slick
templates
Turns plain presentations into
more polished, appealing
designs
Free, simple and easy to use
38
For creating beautiful infographics: Piktochart

An easy-to-use infographic design tool that makes it easy to produce beautiful, high-quality
infographics, reports, presentations, and other graphics in under 30 minutes.
Why we like it
Simple, easy-to-use
Dont need design experience
Professional-grade
infographics
Many templates to choose
from
HTML publishing capabilities
39
For creating unforgettable presentations: Prezi

Cloud-based presentation software that makes it easy to create a powerful, captivating
presentation.
Why we like it
Accessible from anywhere
Tons of customizable templates
Slick and fun to use
Group editing capabilities that
makes collaborating easy and fun
Offline presenting capabilities
40
For video editing, sharing and storage: Vimeo

Video-sharing website with a range of high-quality tools that make it easy to upload, share and
view videos in gorgeous HD with no ads.
Why we like it
Simple to use, easy to
navigate
Fresh, original, quality
content
Availability on a wide
variety of devices
41
For collaborative video editing, sharing and storage:

WeVideo
Powerful and easy-to-use cloud-based collaborative video editor that helps you create
impactful videos to share across Facebook Twitter, Vimeo, and YouTube.
Why we like it
Its simple and intuitive
Allows groups of people to
edit and work on videos
at once
Can save your videos to
Google Drive
Free and paid versions
available
42
For video editing, sharing and storage for business:

Wistia
Professional video-hosting site with a range of marketing and video analytics tools that helps
brands add videos to their websites.
Why we like it
Fantastic user interface
Customizable
Easily control who can see and
manage entire groups of videos
Creates video site maps, great
for SEO
Offers in-depth analytics about
viewers and video performance
43
For finding free, high-quality stock photos: UnSplash

Online stock photo repository providing free, unrestricted high-resolution photos.
Why we like it
Free
Huge selection of over 80K highresolution images
Can use photos however you want, no
copyrights
44
For finding unique, compelling stock photos: Death to

the Stock Photo
A lifestyle image resource center that emails you free photos every month.
Why we like it
Unique, high-quality photos
Easy to use: simply submit your
email and enjoy new selections
of photos every month
45
For finding quality, paid images: Big Stock Photo

Marketplace for finding quality stock photos, with over 37 million royalty-free photographs and
illustrations from professional photographers and artists from around he world.
Why we like it
Huge selection of photos,
videos and vectors
Images are available to use
for almost any purpose
Fast, easy-to-use
Provides the best overall
balance of affordability and
features
46
To create graphics or content for social media on the go:

WordSwag
Great online tool that allows you to automatically turn your words into beautiful photo text or
designs in just a tap
Why we like it
Easy-to-use
Cool fonts
Create beautiful, customize
text layouts in just seconds
47
4. The most powerful tools to

promote your content 10x
Content promotion helps build a dedicated audience, fosters trust with

consumers, maximizes reach, and leads to endless possibilities for marketing
products and services.
At my agency, weve set up multiple shares on all of our content for a

long time now, and we almost always nd that we get much more
lifetime trac for the content.
Mark Traphagen
Sr Director of Online Marketing
Stone Temple
@marktraphagen
STRATEGIZE
PLAN
AMPLIFY
CONTENT
MARKETING
LIFECYCLE
ANALYZE
PRODUCE
PROMOTE
49
For helping to distribute your content over email:

MailChimp
Create powerful email newsletters that reach your audience. Set up mailing lists, run email
campaigns, track responses, and handle unsubscribe requests.
Why we like it
Easy to use, affordable, userfriendly
Create personalized email
newsletters
Makes automating email
newsletters a snap
Analytics reports to help you
continuously improve your
email campaigns over time
50
To make it easy for your co-workers to share your

content: Scoop.it Content Director
Scoop.it Content Director allows you to add as many social accounts as youd like,
making it simple and easy for your team members to share your content.
51
For reaching out to influencers in your industry: Ninja

Outreach
Speeds up the process of influencer marketing and helps you find and reach out to
thousands of influencers in any country, build relationships and measure results.
Why we like it
Easily find online
influencers in your niche
Discover valuable
information about relevant
influencers
Connect with influencers
through email and social
media
Partner with influencers to
promote your content
52
For making influencer outreach simple and easy:

ContentMarketer.io
A tool that simplifies the outreach process and allows you to quickly and easily connect with
influencers, increase shares, and boost traffic to your site without having to do it manually.
Why we like it
Save time reaching out to influencers
Quickly email or send a message on Twitter to
influencers
53
For getting more shares for your content: Just ReTweet

Social sharing platform that helps you get more Retweets, Facebook Likes and Google
PlusOnes to your blog posts by allowing other members to promote your content.
Why we like it
Easy to use, free
For getting more shares
for your content
54
For automating content distribution to re-share posts multiple

times across your social channels: Scoop.it Content Director
Scoop.its Promote tool allows you to quickly schedule a weeks worth of content across as
many of your social channels as you want however many times you want in just minutes.
Why we like it
Saves time having to re-share
your content manually
Great way to maximize your
content reach
Dont risk over-doing it or
creating audience fatigue
Multi-channel distribution
CMS synchronization
55
And for knowing what posts to re-share and when

Scoop. it Content Director also helps you to identify older, evergreen or successful content
to re-share for maximum visibility
More reasons why we like it:

Get intelligent recommendations based
on past content performance
Easily program content distribution to
multiple social channels
Uncover actionable opportunities for
you to generate more from your
content
56
To promote your content on other sites with

advertising
57
For getting your content in front of new audiences:

Zemanta
A tool that uses strategically-placed display, in-stream and text ads to get your content in
front of new audiences.
Why we like it
Great way to get your content in
front of new eyes
Shares content in a variety of ways
on other sites, included promoted
recommendations, in-text links, instream ads
You set your own budget and
demographic specifications
58
To drive brand awareness, boost traffic and reach new

audiences: Outbrain
Advertise and promote your content on other authoritative sites and gives you the analytics
to see what content is producing the views and clicks to get the awareness you need.
Why we like it
Great way to target your ideal audience
and attract people who are already
engaged with content similar to yours
Allows for tracking codes so you can
prove results from specific campaigns
View your social shares, backlinks and
analytics to see what content performs
best
59
5. The most useful content

marketing tools for analyzing your
content
With the right metrics and analytics tools, youll be able to

ensure you stay on track to generating more ROI.
A lot of marketers measuring things like email vs social and Facebook
vs. Twitter. But the best marketers go deeper. If you check the
performance of specic types of content, you can start making much
better decisions about what to blog about. Now youre one step closer
to learning what your readers love most. I highly recommend this level
of analysis.
Andy Crestodina
Co-founder, Orbit Media
@crestodina
STRATEGIZE
PLAN
AMPLIFY
CONTENT
MARKETING
LIFECYCLE
ANALYZE
PRODUCE
PROMOTE
61
To see how people behave on your site: Google

Analytics
Provides powerful insights about your visitors, what actions they took or didnt take on your
site, and what content they engage with the most.
Why we like it
Free, simple and easy-to-use
Can set up goals to track conversion
process
Track certain campaigns that drive traffic to
your site
Create your own customizable reports
with hand-picked metrics
Set up custom alerts to have your insights
delivered at specific times
Comprehensive demographic data about
your audience
62
For providing valuable information about how to

improve your site: Google Search Console
Optimize your website, ensures that it appears in relevant search results. Useful for
keyword ranking, click-through rate, site speed and other helpful website metrics.
Why we like it
Search analytics reports: show how
often your site appears in Google search
results, how many clicks came from
those results, and other important data
Alerts for errors or issues
Tests to see if Google can understand
your content
Pro tip: connect Google Analytics with your Search Console for a more
comprehensive view of your site's performance!
63
To track activity from links offsite: Google Tag Manager

(GTM)
Helps marketers to organize trac by campaign, and makes it easy to add and update
website tags without having to change or update any code in just a few clicks.
Why we like it
Works with Google Analytics
Doesnt require coding
knowledge
Organize your traffic by
campaign
Free, fast and easy-to-use
64
For shortening URLs and creating trackable links: Bit.ly

Tracks clicks on links that dont go back to your site, and gives you the tools to efficiently
share those links and analyze their performances.
Why we like it
Shortens lengthy URLs
Trackable links
Reports how many clicks each link
generated and when people clicked
Shows geographic distribution of clicks
Gathers results from all your links to help
you assess past content performance
65
To measure performance of individual posts, to figure

out when to post and more: Scoop it Content Director
Provides detailed statistics and analytics that generate reports to show you which pieces of
content performed best and whats worked and what hasnt
Why we like it
Integrates with Google
Analytics
Measures your views, visitors,
comments, and shares per day
Measures performance on a
post-by-post basis
Can attribute leads to
individual pieces of content
66
6. The best tools to amplify your

content and ensure it gets in front
of the right audience
Amplifying your content help you generate 2-4x more

results
I started re-sharing older content over and over around 2011. Many
social media purists thought that it was bad to automate sharing as
social media was about people not machines. But it worked and I kept
going despite the throwing of stones from the sidelines!
Je Bullas
Founder, Jebullas.com
@JeBullas
STRATEGIZE
PLAN
AMPLIFY
CONTENT
MARKETING
LIFECYCLE
ANALYZE
PRODUCE
PROMOTE
68
For speeding up your influencer marketing:

NinjaOutreach
Powerful influencer marketing and blogger outreach tool that lets you quickly and easily
find bloggers information by typing in keywords
Why we like it
Quickly and easily find bloggers'
information, including contact URL,
monthly views, and other
engagement data
Allows you to see website data,
analytics and demographics while
using the site
Saves time and money
Prospecting and outreach in one
CRM
69
For reaching out to influencers at scale: BuzzStream

Influencer outreach tool that makes it easy to quickly find, reach out to and pitch content to
influencers in your industry.
Why we like it
Get tons of contact information for
influencers in your industry
Ability to build a list and pitch to
influencers
Makes it easy to ask for quotes about
relevant topics
70
For identifying influencers in your space to amplify your

content: BuzzSumo
Influencer discovery tool that is great for finding influencers on any topic and for finding
relevant, engaging information on topics in your space.
Why we like it
Quickly and easily identify
influencers in your space
who can amplify your
content
Find relevant, engaging
information on relevant
topics
71
For syndicating your content across other platforms:

Medium
Free online publishing/blogging platform comprised of a community of writers and readers
where anyone with an account can share stories - from breaking news to personal essays.
Why we like it
Easy and free to use
Higher quality articles
Strong integration with Twitter
Viral social sharing
Free statistics dashboard to
see the impact of your posts
72
For syndicating your content across other platforms:

LinkedIn Pulse
Shares the days news based on the industry you work in, who youre connected to and who
you follow on LinkedIn.
Why we like it
Great analytics
Integrates well with SlideShare
Leverages existing relationships/
connections
Clean timeline
Notifications
Wider potential audience and
allows for specialized targeting
[Re]Publishing on LinkedIn Pulse is a great way to generate
additional exposure and branding for your business. -Neil Patel
73
To know which pieces of successful content to re-share

and amplify: Scoop.it Content Director
Helps you quickly identify and re-share old content that did well in the past across your
social channels far in advance in just minutes
Why we like it
Save time having to manually
schedule content
Extend the lifetime of your
most successful content
Re-share content over social
and email to amplify your
publishing efforts
74
The best tools to help you optimize each phase of the

Content marketing is
challenging. Mastering every
single step of the lifecycle is a
must if you want to achieve
great results. Thats why we
provided a complete toolkit
so you can strategize, plan,
produce, promote, analyze
and amplify your content
marketing and start
generating positive ROI.
STRATEGIZE
PLAN
AMPLIFY
CONTENT
MARKETING
LIFECYCLE
ANALYZE
PRODUCE
PROMOTE
75
Our top 3 for each phase of the content marketing

lifecycle
Strategize
Plan
Produce
Promote
Analyze
Amplify
76
The price of top-ranking content marketing software

today
Here is how the various softwares compare from a scope and pricing point of view:
77
Introducing the #1 content marketing software for small

marketing teams: Scoop.it Content Director
Scoop.it Content Director is the #1

choice for marketers to work
smarter and get better results
from their existing content.
GET A DEMO
78

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The complete 2017

content marketing toolkit

What will you get out of reading this eBook?

Today, 88% of B2B marketers use content marketing

Image by WOCinTech Chat

3 reasons to use content marketing

Source: HubSpot blogging frequency benchmark 2015

But its a struggle for 70% of B2B marketers

Source: Content Marketing Institute

How can you avoid falling into the other 70%?

Step up your game by optimizing each phase of the

To succeed with content

The right software can help maximize your efficiency in

1. The most essential tools for

Weve selected the best tools for you!

For building your audience personas: HubSpots Make

To see whether youre missing any major opportunities in

For conducting a content audit: QuickSprouts content

For in-depth content audits: Screaming Frog SEO

For conducting a content audit: Google Analytics

For competitive key word research and analysis: SpyFu

For automating content discovery: Scoop.it Content

For in-depth competitive analysis: Rival IQ

For idea generation and content discovery: BuzzSumo

2. The best tools to help you plan

Plan to publish content regularly: the more you do the

Weve selected the best tools for you!

For a content marketing calendar to manage your

For project organization: Trello

To help project manage influencer outreach: Basecamp

To organize content scheduling, development and

Why we like it:

For keyword research: The Google AdWords Keyword

To identify how your competitors are ranking on Google:

For more comprehensive keyword research and

3. The best tools to make content

Producing great content remains the #1 challenge

Weve selected the best tools for you!

For finding content to curate from across the web:

For writing text, sharing and editing: Google Drive

For checking grammar, catching plagiarism, and other

Grammarly corrects up to 10x more mistakes than your word processor.

For making your written content easier to read:

To create better, more powerful headlines: The Advanced

To create beautiful visual content in a short amount of

For more effective visual communication: Skitch

For creating compelling, powerful presentations in a

For creating beautiful infographics: Piktochart

For creating unforgettable presentations: Prezi

For video editing, sharing and storage: Vimeo

For collaborative video editing, sharing and storage:

For video editing, sharing and storage for business:

For finding free, high-quality stock photos: UnSplash

For finding unique, compelling stock photos: Death to

For finding quality, paid images: Big Stock Photo

To create graphics or content for social media on the go:

4. The most powerful tools to

Content promotion helps build a dedicated audience, fosters trust with

At my agency, weve set up multiple shares on all of our content for a

Weve selected the best tools for you!

For helping to distribute your content over email:

To make it easy for your co-workers to share your

For reaching out to influencers in your industry: Ninja