Investor Attitudes Survey

Understanding Investment Preferances

This survey is undertaken as a part of dissertation research for MSc Accounting & Financial
Management, at Kings College London 2016. The dissertation focuses on preferences of Indian
retail investors while investing in different asset classes. Your responses will help us better
understand your needs.
Definitions helpful to answer the survey:
1. Equity Mutual Funds - A fund that invests in shares of different companies according to
company size, type, risk profile, etc.
2. Debt Mutual Funds - A fund that invests in government bonds, corporate bonds, treasury bills
and other debt securities.
3. Public Provident Fund - Long term investment scheme by Government of India, which
provides 8.1% interest rate and full tax exemption.
4. Liquidity - Ability to quickly convert an investment to cash.
* 1. Which of the following assets do you invest in?
Bank FD

Shares

Gold

Equity Mutual Funds

Property

Debt Mutual Funds

Public Provident Fund

* 2. Rank the following 7 assets in order of preference (1 being the best and 7 being the worst):
Bank FD

Gold

Property

Shares

Equity Mutual Funds

Debt Mutual Funds

Public Provident Fund

* 3. Select your risk taking preference with respect to investing in general:

Extremely Risk Averse

Moderately Risk Averse

Neutral

Moderately Risk Seeking Extremely Risk Seeking

* 4. While investing, how important are the following factors to you?

Extremely
Unimportant

Unimportant

Neutral

Extremely
Important

Important

Returns
Tax Benefits
Safety of Capital
Liquidity
Past Performance
Stability in
Growth/Returns

* 5. How likely are you to follow the financial advice from the following sources?
Extremely
Unlikely

Unlikley

Neutral

Likley

Extremely Likely

N/A

Friends & Family

Chartered Accountant
Financial Advisor
News
Adversisements
Self Research (Books,
Internet, etc.)

* 6. How significant are the following financial goals to you?

Extremely Unimportant

Unimportant

Neutral

Important

Extremely Important

Buying a House
Buying a Car
Children's
Career/Marriage
Medical Care
Retirement
Business
Development
General Capital
Appreciation

* 7. On an average, how many years do you stay or plan to stay invested in the following assets?
Less than 1 year

1-3 years

3-5 years

More than 5 years

N/A

Risky

Extremely Risky

Bank FD
Gold
Property
Shares
Equity Mutual Funds
Debt Mutual Funds
Public Provident Fund

* 8. How Risky are the following asset classes, according to you?

Extremely Safe

Safe

Neutral

Bank FD
Gold
Property
Shares
Equity Mutual Funds
Debt Mutual Funds
Public Provident Fund

* 9. What Returns can be Expected from the following asset classes, according to you?
Extremely Low
Returns

Low Returns

Average Returns

High Returns

Extremely High
Returns

Bank FD
Gold
Property
Shares
Equity Mutual Funds
Debt Mutual Funds
Public Provident Fund

* 10. How likely are you to invest in a High Risk Asset which has the potential To Earn High Returns?
Extremely Unlikely

Unlikely

Neutral

Likely

Extremely Likely

* 11. In case of a downturn in the value/returns of an asset, how quickly would you withdraw from the
asset?
Immediately

In a Year

In a Week

Until Capital is Recovered

In a Month

Until Expected Returns are generated

In 6 Months

Until Required for Personal Need

* 12. How would you define your knowledge of the Investment Market:
Extremely Unaware

Unaware

Neutral

Aware

Extremely Aware

* 13. Do you have a Professional Financial Advisor?

Yes
No

* 14. Age:
Below 35 years
35-50 years
Above 50 years

* 15. Highest Level of Education:

High School

Graduation

Under Graduation

PhD

* 16. Occupation:
Business

Student

Professional

Housewife

Public/Private Sector Service

Retired

Other

* 17. Total Annual Income (in INR):

Upto 2.5 lacs

25 lacs - 1 crore

2.5 lacs - 5 lacs

1 crore - 5 crore

5 lacs - 25 lacs

5 crore & above

18. Name