Vinki Oberoi

Mobile: 1-555-567-6504
E-Mail: vinkioberoi88@gmail.com

PROFESSIONAL PROFILE
A versatile and seasoned professional with over 5 years of rich experience in Digital Marketing
Communications and Social Media with growth oriented organisations. Proven abilities in formulating
content and strategy for marketing on various digital platforms.

WORK EXPERIENCE
April 2016 December 2016

GROUP HEAD-SOCIAL MEDIA

DENTSU WEBCHUTNEY, GURGAON

Key Responsibilities
- Leaded a team of 8 for Dentsu Webchutney
- Primary responsibility was to manage social media retainer clients for the company and also get new
clients on board
- Constantly exploring new platforms to promote clients on social media and also maintain a healthy
relationship with key clients
Key Contributions
- Managed end to end social media communication for the biggest telecom company- Airtel India
- Launched various campaigns for Airtel India Roam Like Home, Open Network etc
- Conducted influencer campaigns for our brands like Hike, IndusInd Bank and Airtel
- Managed social media community for McCormick Indias brand Kohinoor Basmati Rice
- Created India centric content and social media campaigns for Roland Garros. Heres a YouTube video for
the French fever campaign: http://bit.ly/2iNIGeY
- Researched and hired new social media analytics tools for company namely Konnect Insights for smooth
work flow

June 2015 April 2016

SOCIAL MEDIA LEAD

Quasar, GroupM WORLDWIDE, GURGAON

Key Responsibilities
- Leading the Key accounts Social Media Team for our key account Telenor Communication
- Managing end to end communications for the clients on social media and also contributing for new
business pitches
Key Contributions
- Leaded the social campaign for Telenor brand name change from Uninor to Telenor in India
- Contributed in business pitches and won new social media clients like Koovs, Adidas Originals and United
Motors
- Ideated for Nestle Maggi comeback campaign on social media
- Covered Hardwell Mumbai concert (Biggest Guest list Concert) live for our client Koovs on Twitter
- Launched Telenor Indias first ever mobile application on social. Strategized content and media campaigns
to encourage application downloads through Facebook.
- Worked for the launch of United Motors in India. Ideated for the video content series and launch idea on
social media

August 2013 June 2015

SR. SOCIAL MEDIA MANAGER

DENTSU WEBCHUTNEY, GURGAON

Key Responsibilities
-Leading the social media team
-Strategizing digital presence for brands like Google, Skype, Adidas Cricket etc
-Ideating social media campaigns for new business pitches
Key Contributions
Contributed for the launch campaign of Skype in India
Part of ideation and execution of Turn Back Time campaign for Turquoise cottage which won 4 awards
at Goa Fest 2015. Visit Link
Worked on 12 different brands. Strategized and Ideated for strengthening their presence on social
media
Ideated for key business pitches and won new accounts for the company like Adidas Cricket, Oxigen
Wallet, Panasonic etc
Managed YouTube social media properties for more than 6 months. Ideated contests, content for
the YTFF and YT Offline campaign.
Launched Skypes social media platforms in India through a partnership with Indias Got Talent.
Ideated on social media campaigns and daily content to start their community pages. Live tweeting
from their handle to cover all the episodes of Indias Got Talent.
Ideated and worked with the team for the award winning campaign for Bacardi Triangle: The
Disappearing Tweets
Worked on various tools like Sysomos, Simplify 360, Oracle, Sprinklr to make extensive reports and
listening
Track sentiments of all our social accounts and suggest solutions to cover negative sentiments
Researching for new mediums and innovations for social media marketing and giving time to time
suggestions to the client
SOCIAL MEDIA MANAGER
DENTSU WEBCHUTNEY, GURGAON
Key Responsibilities
- Worked on social media channels of various brands like Coca-Cola, Coke Studio, Indian National Congress
- Ideated social media campaigns for new business pitches
Key Contributions
Worked on Coca-Cola India Social account. Ideating new campaigns and curating minimalistic content
on a daily basis
Ideated for digital activations for Bacardi weekender 2014
Ideated, strategized and created content for Indian National Congress digital campaign for 2014
election
Created daily, weekly, monthly reports to measure the social media presence of brands

May 2012- July 2013

COMMUNITY MANAGER
DIGITAS, GURGAON

KEY RESPONSIBLITIES
Managing Social Media Campaigns for Axis Bank
Managing Day to day for various clients and contributing with new ideas
KEY CONTRIBUTIONS
Implemented formulated strategies on various platforms like Facebook, Twitter, LinkedIn, Google+,
Blogs.
Monitored ORM for clients like Axis Bank through various tools like Radian 6, Iristrack and Get
Satisfaction.
Managed social presence of Axis Bank on various social platforms. Conceptualized content for their
social media channels.
Strategized and executed Axis Bank Youth card campaign ranked in the top ten Indian campaigns
of Facebook by lighthouse insights Visit Link
Conceptualized and planned content for EDMs.
Successfully executed Axis Banks biggest campaign of the year 2013: Progress Together, was an
integral part of the execution team
Conceptualised and wrote content for various ad campaigns for Axis bank.
Working closely with the account management team to ensure quality and timely deliveries.
Successfully launched and positioned Axis Banks independent Blog platform itsallaboutmoney.com

July 2010- Jan 2012

COMMUNITY MANAGER
KSTUDIO, DELHI

1. Project: Social media marketing for Madame Fashions

Client : Jain Amar Clothing Pvt. Ltd.

Conceptualised and written Blogs Visit Link

Responsible for managing overall Social media presence
Working closely with the designs team.
Updating regular and fresh content on page to increase engagements
Conceptualise and execute time to time campaigns and contests
Ideating and launching budgeted facebook ad campaigns.

2. Project : Social Media Marketing for Unicorn Books

Client: Pustak Mahal

Conceptualised and written blogs and book reviews

Managed Facebook content publishing

3. Project : Social Media marketing MAD LTD

Client: HCL
Managed content and page personality of their Facebook page

4. Project: I Love Delhi

Started I Love Delhi project with a strong presence on Facebook and Twitter.
QUALIFICATIONS

Bachelors in Business Administration (Computer Aided Management) with 1st division from Guru
Gobind Singh Indraprastha University , in 2009
Higher secondary from B.M Gange Sr. Sec. School, Raj Niwas Marg, Delhi , in 2006

PERSONAL DOSSIER
Linked In
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Address
Date of Birth

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www.linkedin.com/in/vinki-oberoi

www.facebook.com/VinkiOberoi
https://www.instagram.com/ghumakkargirl
2715, Society Dr, Claymont, DE-19703
6th August 1988