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A new book, entitled "Perceiving Purpose" by author Sanjay Gupta, offers a model for how to
examine the truth of what we see by understanding how dogs perceive the world.
New York, NY, January 23, 2017 --(PR.com)-- A new book released last week by a globe-trotting
business executive from Connecticut who has spent his career advising Fortune 100 CEOs and Chairmen
and members of the Forbes 50 wealthiest Americans offers insights into how we can combat "fake news"
and "alternative facts" by understanding how dogs perceive the world.
The author of the book, Sanjay Gupta, an Oxford-educated serial entrepreneur, draws his insights not
from his experience of working the rich and powerful, but from the mind of a Basset Hound. His new
book, titled "Perceiving Purpose" is an introduction to a what he hopes will be a movement towards
self-examination of one's beliefs.
"I've been amazed by how much dogs can teach us about life, and the importance of being honest with
oneself," said Gupta. "They offer insights into our behavior because they operate on a fundamentally
different level -- they don't lie. We have so much more to learn from them."
Gupta states that he began looking at how dogs make choices and applied them to traditional
philosophical and cognitive frameworks of human behavior, and believes there is much to be learned. "I
call their form of cognition, 'Perceiving Dog' -- which requires a level of self-examination that we don't
normally do every day." Gupta continued, "If we 'perceived' the world more critically, like dogs do,
'alternative facts' and 'fake news' would not be such an issue."
Gupta drew his insights from his dog; a Basset Hound named Cody, who was the inspiration for a system
of simpler ideas about how humans make decisions, and what guides their motivation. He asserts that
"'fake news' and 'alternative facts' are not the problem - our lack of introspection into why we believe the
things we do is the problem.
"Philosophy, religion and the broad segment of the science-based self-help genre have largely failed us in
trying to answer some fundamental questions about how to make choices that are the 'best' for each one of
us. When I observed how my dogs were making choices, I realized we had missed the point about what is
important. We can't just believe that something is important to us, or assume that something is true or
false -- we also have to know why, as well."
Gupta argues that people everywhere need to understand the role of honesty in their lives, and why just
"layering" ideas of how to be "better" don't work. "Dogs are amazing because their "operating system" is
not as simplistic as scientists would have us believe. They have a consciousness. They have emotions and
can sense them as well. They understand right from wrong. But, at the same time, they don't have this
learned ability to 'lie' to themselves or others -- they continually evaluate the world around them, seeking
the truth. Their honesty, combined with their sense of purpose, was my inspiration for a blueprint of how
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About Intellectual Press: Intellectual Press is the publisher of "Perceiving Purpose." Known as the
"Imprint of Ideas," Intellectual Press is committed to bringing new and thought-provoking concepts to
readers across the world.
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Contact Information:
Intellectual Press
Liliing Wang, Executive Assistant
+1 212 498 9272
Contact via Email
www.intellectualpress.com
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