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html

odomlewis: RT @philbaumann Zoe suggests companies Google their brand. Agree, & here's an even
more comprehensive tool - http://bit.ly/9aS6ho #digpharm
6/29/2010 03:41

andrewspong: @doctoranonymous reviews Day 1 at Digital Pharma West 2010 to 6/30) http://bit.ly/d8kJbF
#hcsmeu #hcsm #digpharm http://bit.ly/dyYNCC
6/29/2010 04:17

EileenOBrien: #socpharm chat will be this time (8 to 9 am est) tommorrow since it's the last Wed of the
quarter. All are welcome. #digpharm
6/29/2010 05:42

doctoranonymous: Good morning from San Francisco at the Digital Pharma West #digpharm conference...
6/29/2010 06:00

Digitas_Health: RT @unclebrendan: "In Digital, it's tough to measure ROI on any singular tactic" -John
Vieira #digpharm
6/29/2010 06:19

sevinfo: Heading off to Digital Pharma #digpharm in SF. Will be live tweeting today
6/29/2010 06:51

philbaumann: @sevinfo Looking forward to finally meeting ya! #digpharm

6/29/2010 07:13

DKennerson: RT @Healtheddigital: HealthEd taps Alterian for social media mining http://cot.ag/b9bhes
#exlpharma #socpharm #fdasm #digpharm
6/29/2010 07:43

CryerHealth: RT @Healtheddigital: HealthEd taps Alterian for social media mining http://cot.ag/b9bhes
#exlpharma #socpharm #fdasm #digpharm
6/29/2010 07:43

doctoranonymous: Might try another boring ustream later of me watching the #digpharm lectures, if people are
interested...
6/29/2010 08:00

md2p: RT @doctoranonymous: 84% of health care professionals access their smartphones in

between pt consultations #digpharm
6/29/2010 08:15

Jeff_Greene: RT @healtheddigital: HealthEd taps Alterian for social media mining http://cot.ag/b9bhes
#exlpharma #socpharm #fdasm #digpharm
6/29/2010 08:22

Goble_Assoc: Here at #digpharm - not a ton of folks in the room quite yet.
6/29/2010 08:27

philbaumann: Opening up Day 2 is Amy Chafin from Lilly, introducing Genentech. #digpharm
6/29/2010 08:41

DaphneLeigh: Genentech up at #digpharm talking patient engagement.

6/29/2010 08:42

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doctoranonymous: Post: Thoughts on yesterday's Digital Pharma West #digpharm program http://tinyurl.com
/2d59jdf
6/29/2010 08:42

Doctor_V: Listening to Challenges for Chronic Diseases by Ali Martin and Nancy Nazmi of Genentech
#digpharm
6/29/2010 08:43

unclebrendan: Day 2 kicks off with Genetech #digpharm (@ Exl Pharma Digital Pharma West)
http://4sq.com/cmEqHv
6/29/2010 08:47

philbaumann: Cystic Fibrosis: 30,000 in US; 70% Dx by age 2; median age of survival ~37y; 45%>18y;
#digpharm
6/29/2010 08:47

rnchat: RT @PhilBaumann: Cystic Fibrosis: 30,000 in US; 70% Dx by age 2; median age of survival
~37y; 45%>18y; #digpharm #rnchat
6/29/2010 08:47

DaphneLeigh: Key is to better understand complexities of adherence and online space for CF patients.
#digpharm
6/29/2010 08:50

DaphneLeigh: Least compliant patients are those who "hide," "deny" and "ignore" their condition...big
adherence challenge. #digpharm
6/29/2010 08:54

doctoranonymous: Cystic Fibrosis community is highly enganged and receptive #digpharm

6/29/2010 08:55

gvanantwerp: RT @DaphneLeigh: Least compliant patients are those who "hide," "deny" and "ignore" their
condition...big adherence challenge. #digpharm
6/29/2010 08:55

DaphneLeigh: Online, cystic fibrosis patients are highly engaged and receptive--lifeline to their
communities. #digpharm
6/29/2010 08:55

Doctor_V: Interesting to learn that CF community is highly engaged online. I wonder if there's a
community on @curetogether? #digpharm
6/29/2010 08:56

rlibby01: RT @DaphneLeigh: Online, cystic fibrosis patients are highly engaged and receptive--
lifeline to their communities. #digpharm
6/29/2010 08:57

unclebrendan: It's a shame that we still need market research to tell us to invest in Digital to support
patients with chronic diseases. #digpharm
6/29/2010 08:58

rnchat: RT @DaphneLeigh: Online, cystic fibrosis patients are highly engaged and receptive--
lifeline to their communities. #digpharm #rnchat
6/29/2010 08:58

KatharineS84: Mainly bc online is only option RT @DaphneLeigh Online CF patients are highly engaged

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and receptive--lifeline to their communities #digpharm

6/29/2010 08:58

Digitas_Health: RT @Doctor_V: Interesting to learn that CF community is highly engaged online. I wonder if
there's a community on @curetogether? #digpharm
6/29/2010 08:59

Doctor_V: I'm pumped. I connected with one of the social folks from U.S. Oncology ... and she lives
with me in The Woodlands, TX #digpharm
6/29/2010 08:59

philbaumann: @Doctor_V Nice. #digpharm

6/29/2010 09:01

Doctor_V: Vy nice RT @DaphneLeigh: Love Genetech's strategic and research-driven approach to

their CF patient adherence program. Smart. #digpharm
6/29/2010 09:04

LauraN546: Nice Genentech case study: listen to patients, develop strategic/research-based plan;
execute thoughtfully. #digpharm
6/29/2010 09:08

hawgs87: RT @LauraN546: Nice Genentech case study: listen to patients, develop

strategic/research-based plan; execute thoughtfully. #digpharm
6/29/2010 09:10

nicoleljohnson: Genentech eMarketing presenting adherence case study - post pilot goal is to not just
slightly improve but dramatically improve #digpharm
6/29/2010 09:10

Doctor_V: I wonder I Genentech knows there's a pediatric gastroenterologist in the audience ; )

#digpharm
6/29/2010 09:11

DaphneLeigh: Lesson for Genetech: Look at age-specific barriers in CF patients for successful adherence
program. #digpharm
6/29/2010 09:12

Doctor_V: @accarmichael Have you had any interest in CF on @curetogether?? #digpharm

6/29/2010 09:14

KatharineS84: RT @DaphneLeigh: Lesson for Genetech: Look at age-specific barriers in CF patients for
successful adherence program. #digpharm
6/29/2010 09:15

DaphneLeigh: Important to not overlook caregiver barriers, as well in CF patients. #digpharm

6/29/2010 09:15

HealthIntel: Shocked there's CF testing in 50 states with only 1000 cases per year. Great we're testing
for CF. Should be testing for more tho! #digpharm
6/29/2010 09:16

unclebrendan: Great to see Genentech addressing the importance of #contentstrategy in their adherence
program for patients with CF. #digpharm
6/29/2010 09:18

Potato_Chip: @Doctor_V @doctoranonymous i think we're so engaged online bc it's such a small

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community and physical contact is discouraged #digpharm

6/29/2010 09:18

nicoleljohnson: Genentech sharing new CF Living website to replace existing-- looks very engaging.
Content about living your life to the fullest! #digpharm
6/29/2010 09:18

DaphneLeigh: Content stragegy should not be just about adherence, but about quality of life issues.
#digpharm
6/29/2010 09:19

Doctor_V: CF patients in the stream #digpharm

6/29/2010 09:19

christianlgray: http://bit.ly/aIyZBE Glaxo Blocks Access CafePharma can we drive #socpharm when co.
ban access to high traffic industry sites? #digpharm
6/29/2010 09:19

KatharineS84: Couldn't agree more! RT @DaphneLeigh: Content stragegy should not be just about
adherence, but about quality of life issues. #digpharm
6/29/2010 09:20

DaphneLeigh: In patient drug adherence efforts, involve clinical specialists early and often. #digpharm
6/29/2010 09:20

cysticbot: #cysticbot RT: Cystic Fibrosis community is highly enganged and receptive #digpharm:
Cystic Fibrosis community is ... http://bit.ly/9NDdPh
6/29/2010 09:21

Doctor_V: I wonder if Genentech has tried to reach pediatric pulmonologists? #digpharm

6/29/2010 09:21

Doctor_V: RT @Doctor_V: I'd be interested to hear Genentech's experience with CF on mainstream

social platforms #digpharm
6/29/2010 09:22

LauraN546: RT @DaphneLeigh: Content strategy should not be just about adherence, but about quality
of life issues. #digpharm
6/29/2010 09:22

Doctor_V: And the patients chime in ... RT @AllABuzz: @Doctor_V Genentech's Xolair is a lifesaver 4
many asthmatics. I am on my 4th year. #digpharm
6/29/2010 09:34

LauraN546: And be a resource not MeTweeter - simply broadcast RT @Goble_Assoc: Regarding Twitter
tips, here's another: share links often. #digpharm
6/29/2010 09:59

DaphneLeigh: Context, yes...not advice you can use for Twitter, though. #digpharm
6/29/2010 10:02

philbaumann: Digital Pharma West 2010 - Tweets for Day 1 - http://scr.bi/aP7PGY - #DigPharm
6/29/2010 10:10

LauraN546: Agreed! Twitter allows you to bring a human element of companies to life. #digpharm
6/29/2010 10:10

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DaphneLeigh: Where is @PhilBaumann's Twitter personality today? #digpharm

6/29/2010 10:10

LauraN546: Thx to compiling! RT @PhilBaumann: Digital Pharma West 2010 - Tweets for Day 1 -
http://scr.bi/aP7PGY - #DigPharm
6/29/2010 10:11

2healthguru: @DaphneLeigh no doubt out of the therapeutic range....Bay Area may change him 4eva....
#digpharm
6/29/2010 10:12

DaphneLeigh: Wish I could tweet @PhilBaumann comment...he should've gotten to point earlier ;-)
#digpharm
6/29/2010 10:12

LauraN546: Thx for compiling! RT @PhilBaumann: Digital Pharma West 2010 - Tweets for Day 1 -
http://scr.bi/aP7PGY - #DigPharm
6/29/2010 10:13

tjarthur: RT @philbaumann: Digital Pharma West 2010 - Tweets for Day 1 - http://scr.bi/aP7PGY -
#DigPharm
6/29/2010 10:14

philbaumann: @DaphneLeigh hehe #digpharm

6/29/2010 10:15

DaphneLeigh: RT @philbaumann: Digital Pharma West 2010 - Tweets for Day 1 - http://scr.bi/aP7PGY -
#DigPharm
6/29/2010 10:17

ellenhoenig: RT@PhilBaumann Digital Pharma West 2010 - Tweets for Day 1 - http://scr.bi/aP7PGY -
#DigPharm
6/29/2010 10:18

2healthguru: RT @DaphneLeigh: RT @philbaumann: Digital Pharma West 2010 - Tweets for Day 1 -
http://scr.bi/aP7PGY - #DigPharm
6/29/2010 10:20

philbaumann: @DaphneLeigh The retweetable tweet is: "Nobody reads yer tweets" ;) #digpharm
6/29/2010 10:23

doctoranonymous: Just met @LauraN546 Very cool! #digpharm

6/29/2010 11:07

philbaumann: Up now at #digpharm is James Moade from Mead Johnson Nutrition on digital adaptation of
marketing for Pharma
6/29/2010 11:07

healthgeekTV: @PhilBaumann if only we could.... #digpharm

6/29/2010 11:08

LauraN546: So great to meet you too! Let's chat more later today. RT @doctoranonymous: Just met
@LauraN546 Very cool! #digpharm
6/29/2010 11:09

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healthgeekTV: @PhilBaumann u kno, spread the word... http://bit.ly/cSElKT #digpharm

6/29/2010 11:09

philbaumann: @healthgeekTV You can (to a limit) but I think too much emphasis being placed on
marketing. Internal uses are more valuable (imo). #digpharm
6/29/2010 11:10

PfisterInsights: 10 minutes of Facebook time equates to seeing 90 ads... some that are easy to ignore.
Targeting this medium extremely important #digpharm
6/29/2010 11:14

doctoranonymous: 10 minutes on facebook may mean as many as 90 ads that you ignore #digpharm
6/29/2010 11:14

RightGirl: RT @doctoranonymous: 10 minutes on facebook may mean as many as 90 ads that you
ignore #digpharm
6/29/2010 11:15

LauraN546: Always a great vid! Thanks @Jmoade. Social Media Revolution 2 (Refresh) http://youtu.be
/lFZ0z5Fm-Ng #digpharm
6/29/2010 11:19

doctoranonymous: 7000 days - the number of days the internet has been in existance. Sheesh! #digpharm
6/29/2010 11:20

Doctor_V: The internet has been around for 7,000 days #digpharm
6/29/2010 11:20

DigitalBulldog: The internet has been existence for 7000 days #digpharm
6/29/2010 11:20

doctoranonymous: Exploring digital mkt presentation #digpharm http://twitpic.com/21172j

6/29/2010 11:21

bobbrooks: John M presents compelling info- 25% of search results for the World's Top 20 largest
brands are links to user generated content. #Digpharm
6/29/2010 11:22

MatthewBrowning: RT @DaphneLeigh: I hate Facebook ;-) RT @doctoranonymous: 10 minutes on facebook

may mean as many as 90 ads that you ignore #digpharm
6/29/2010 11:23

philbaumann: RT @bobbrooks: John M presents compelling info- 25% of search results for the World's
Top 20 largest brands are links to user generated content. #Digpharm
6/29/2010 11:23

DaveNClarke: RT @bobbrooks: John M presents compelling info- 25% of search results for the World's
Top 20 largest brands are links to user generated content. #Digpharm
6/29/2010 11:23

JDRFQUEEN: 7000 days - the number of days the internet has been in existance. Sheesh! #digpharm (via
@doctoranonymous)
6/29/2010 11:23

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philbaumann: RT @DaphneLeigh: I hate Facebook ;-) RT @doctoranonymous: 10 minutes on facebook

may mean as many as 90 ads that you ignore #digpharm
6/29/2010 11:24

Wawadoo: RT @doctor_v: The internet has been around for 7,000 days #digpharm
6/29/2010 11:25

DigitalBulldog: "Ford averages 4 minutes of engagement with their ads" #digpharm

6/29/2010 11:29

2healthguru: RT @doctoranonymous: whoa! > only 18% of traditional (?pharma) TV campaigns generate
a positive ROI #digpharm http://twitpic.com/21172j
6/29/2010 11:29

TheFireTracker2: RT @doctoranonymous: 7000 days - the number of days the internet has been in existance.
Sheesh! #digpharm
6/29/2010 11:29

doctoranonymous: Focusing on the customer experience at a website/SM is the new focus of marketing; not
the banner ad #digpharm
6/29/2010 11:29

unclebrendan: James Moade from Mead Johnson Nutrition thinks about digital as Web, mobile, display,
community, and CRM #digpharm
6/29/2010 11:29

PfisterInsights: Your marketing campaigns should be about the person NOT the website #digpharm
6/29/2010 11:29

kadavids: RT @2healthguru: RT @doctoranonymous: whoa! > only 18% of traditional (?pharma) TV

campaigns generate a positive ROI #digpharm http://twitpic.com/21172j
6/29/2010 11:30

Doctor_V: Moade: The term 'brand manager' suggests that somehow you can control the conversation
#digpharm
6/29/2010 11:30

christianlgray: RT @LauraN546: Always a great vid! Thanks @Jmoade. Social Media Revolution 2
(Refresh) http://youtu.be/lFZ0z5Fm-Ng #digpharm
6/29/2010 11:31

mommy_doctor: RT @doctoranonymous: 7000 days - the number of days the internet has been in existance.
Sheesh! #digpharm
6/29/2010 11:31

healthgeekTV: RT @doctoranonymous: 7000 days - the number of days the internet has been in existance.
Sheesh! #digpharm
6/29/2010 11:31

Fathercabbage: RT @TheFireTracker2: RT @doctoranonymous: 7000 days - the number of days the

internet has been in existance. Sheesh! #digpharm
6/29/2010 11:32

LauraN546: Customer expectations donʼt change from industry to industry.. #digpharm

6/29/2010 11:32

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DigitalBulldog: "Customers don't care that you are in Pharma - they want to interact with you brand."
#digpharm
6/29/2010 11:33

philbaumann: James has given a shout-out to @jonmrich at #digpharm on pre-launch bit.ly/deTZfs -

Follow Jon - he's the leader imo.
6/29/2010 11:33

unclebrendan: RT @Doctor_V: Moade: The term 'brand manager' suggests that somehow you can control
the conversation #digpharm
6/29/2010 11:34

LauraN546: Marketing and PR divide is disappearing. Agencies and professionals need to shift mindset.
(#digpharm)
6/29/2010 11:35

dinaji: RT @Doctor_V The internet has been around for 7,000 days #digpharm
6/29/2010 11:35

mspeir: RT @doctoranonymous: Focusing on the customer experience at a website/SM is the new

focus of marketing; not the banner ad #digpharm
6/29/2010 11:35

PfisterInsights: Always interesting to look at the "future" technologies likely to adopted... Anyone remember
when second life was on this list ;) #digpharm
6/29/2010 11:37

doctoranonymous: Talking about Fandomonium. Must have been studying my brand LOL #digpharm
6/29/2010 11:39

broadcrawford: Did I just hear a Leroy Jenkins reference? #digpharm

6/29/2010 11:41

Digitas_Health: RT @Doctor_V: Moade: The term 'brand manager' suggests that somehow you can control
the conversation #digpharm
6/29/2010 11:43

talkalotamous: RT @LauraN546: Did you know magazine circs are inflated? #digpharm
6/29/2010 11:43

DaphneLeigh: Next up: engaging doctors via social media w/ Lance Hill at Within3. #digpharm
6/29/2010 11:45

DaphneLeigh: Let's hope Twitter cooperates. #digpharm

6/29/2010 11:45

philbaumann: Lance Hill, CEO of Within3 up now #digpharm on Healthcare professionals and SoMe
#hcsm
6/29/2010 11:45

Doctor_V: Lance Hill, CEO of Within3 is speaking now on Engaging Doctors in the Social Space
#digpharm
6/29/2010 11:47

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DaphneLeigh: Within3: Must focus on smartphones when considering physician communication.

#digpharm
6/29/2010 11:49

DaphneLeigh: Within3: Do docs have DNA for doing social networking? (not enough) #digpharm
6/29/2010 11:50

doctoranonymous: Talk with Lance Hill from @Within3 talking about physicians and social media *raises
eyebrows* #digpharm
6/29/2010 11:50

DaphneLeigh: Poster sessions are flea markets...lol. #digpharm

6/29/2010 11:50

DaphneLeigh: What's the online equivalent to medical conference poster sessions? #digpharm
6/29/2010 11:51

DaveNClarke: RT @DaphneLeigh: Within3: Must focus on smartphones when considering physician

communication. #digpharm
6/29/2010 11:52

Goble_Assoc: Lance Hill: doctors 'live on smart phones'. #digpharm

6/29/2010 11:52

ctsinclair: RT @DaphneLeigh: What's the online equivalent to medical conference poster sessions?
#digpharm 'slideshare or sccribd?'
6/29/2010 11:53

unclebrendan: Lance Hill, CEO of Within3, calls Facebook/Twitter unsafe for physicians. Doctors afraid to
have clinical discussions there. #digpharm
6/29/2010 11:54

philbaumann: RT @unclebrendan: Lance Hill, CEO of Within3, calls Facebook/Twitter unsafe for
physicians. Doctors afraid to have clinical discussions there. #digpharm
6/29/2010 11:55

PfisterInsights: Use social media with HCPs to improve knowledge exchange, increase awareness,
strengthen HCP relationships #digpharm
6/29/2010 11:56

healtheddigital: RT @Jeff_Greene AZ's Eliz Sozanski sez: to write well for Twitter imagine each word costs
$10M #digpharm
6/29/2010 11:57

JaeSelle: correct. not the right venue for them RT @PhilBaumann Lance Hill, CEO @Within3: #FB
#Twitter unsafe for HCPs to discuss clinical #digpharm
6/29/2010 12:01

DaphneLeigh: @bacigalupe lol...you are so cynical ;-) #digpharm

6/29/2010 12:02

bacigalupe: Moade: The term 'brand manager' suggests that somehow you can control the conversation
#digpharm (via @Digitas_Health @Doctor_V) #hcsm
6/29/2010 12:03

DaphneLeigh: AstraZeneca sponsors online forum for HCPs with Am. College of Gastroenterology...GI

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Circle. #digpharm
6/29/2010 12:04

jbselz: RT@ PfisterInsights Use social media w/ HCPs to improve knowledge exchange, increase
awareness, strengthen HCP relationships #digpharm
6/29/2010 12:05

PfisterInsights: AZs GI Circle, launched Oct. '09 is a great successful example of how to partner with
associations to provide value #digpharm
6/29/2010 12:05

DaphneLeigh: Pharma and association online affiliations...interesting, but what about conflict perceptions,
etc.? No problem? #digpharm
6/29/2010 12:05

philbaumann: @bacigalupe Agree: Brand Manager implies control. The brand in now in the Cloud. Hard to
box up a cloud. ;) #digpharm #hcsm
6/29/2010 12:09

christianlgray: what are DR. reading re consultations via social media http://bit.ly/8ZmsjQ
PROFESSIONSocial media consults may harbor dangers #digpharm
6/29/2010 12:09

Digitas_Health: RT @unclebrendan: Lance Hill, CEO of Within3, calls Facebook/Twitter unsafe for
physicians. Doctors afraid to have clinical discussions there. #digpharm
6/29/2010 12:11

aurorahealthpr: RT @PhilBaumann: @bacigalupe Agree: Brand Manager implies control. The brand in now
in the Cloud. Hard to box up a cloud ;) #digpharm #hcsm
6/29/2010 12:11

doctoranonymous: Physician orgs are divorcing from pharma for education mtgs; wonder why they would
partner with pharma for social media solutions #digpharm
6/29/2010 12:11

DigitalBulldog: "60% of physician already using or interested in using physician online communities" from
Manhattan #digpharm
6/29/2010 12:17

urigoren: RT @2healthguru: RT @doctoranonymous: whoa! > only 18% of traditional (?pharma) TV

campaigns generate a positive ROI #digpharm
6/29/2010 12:17

christianlgray: RT @leahsoleil: social media tweet: 6 Brilliantly Designed Mobile Sites http://bit.ly/aGYGY3
http://bit.ly/recom good examples #digpharm
6/29/2010 12:17

md2p: RT @doctoranonymous: Physician orgs R divorcing from pharma 4 education mtgs; wonder
y they would partner w/ pharma 4 SM solutions #digpharm
6/29/2010 12:18

IOMEDIA: Come say hello to IOMEDIA at Digital Pharma West on your break! #digpharm
http://twitpic.com/211m6d
6/29/2010 12:21

philbaumann: @IOMEDIA Very cool tools u have. Definitely pushing collaboration, info sharing forward.
Can u email info?: PhilBaumann@gmail.com #digpharm

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6/29/2010 12:25

jonmrich: Friends at #digpharm, you asked for it: "The Beginner's Guide to Pharma Social Media."
http://bit.ly/ayZw44
6/29/2010 12:33

jimsabogal: RT @jonmrich: Friends at #digpharm, you asked for it: "The Beginner's Guide to Pharma
Social Media." http://bit.ly/ayZw44 #pharma #healthit
6/29/2010 12:34

storgaardconley: Friends at #digpharm, you asked for it: "The Beginner's Guide to Pharma Social Media."
http://bit.ly/ayZw44 via @jonmrich
6/29/2010 12:36

ljrdn3: RT @jonmrich: Friends at #digpharm, you asked for it: "The Beginner's Guide to Pharma
Social Media." http://bit.ly/ayZw44
6/29/2010 12:40

BrandcastHealth: RT @aurorahealthpr: RT @PhilBaumann: @bacigalupe Agree: Brand Manager implies

control. The brand in now in the Cloud. Hard to box up a cloud ;) #digpharm #hcsm
6/29/2010 12:41

johnwesgreen: RT @bobbrooks: #Digpharm: AZ presents 3 rules of effect comm. Every word courts, the
audience has to get it - not the author, Less is more.
6/29/2010 12:44

kadavids: You always have great #hlc recommendations! RT @PhilBaumann Shout-out to @jonmrich
at #digpharm. Follow Jon - he's the leader imo.
6/29/2010 12:45

jonmrich: @PhilBaumann Thanks for the kind words, Phil (and James) #digpharm
6/29/2010 12:49

blehr11: RT @jonmrich: Friends at #digpharm, you asked for it: "The Beginner's Guide to Pharma
Social Media." http://bit.ly/ayZw44
6/29/2010 13:08

IOMEDIA: Thanks! RT @PhilBaumann: @IOMEDIA Very cool tools u have. Definitely pushing
collaboration, info sharing forward. #digpharm
6/29/2010 13:08

montsecarrasco: RT @jonmrich: Friends at #digpharm, you asked for it: "The Beginner's Guide to Pharma
Social Media." http://bit.ly/ayZw44
6/29/2010 13:13

CHGConsultants: RT @Goble_Assoc: Lance Hill: doctors 'live on smart phones'. #digpharm

6/29/2010 13:20

michelpierret: RT @doctoranonymous: Physician orgs are divorcing from pharma for education mtgs;
wonder why they would partner with pharma for social media solutions #digpharm
6/29/2010 13:42

DaphneLeigh: David Thompson fr. Genius.com warns us he's "going to say really stupid things." I'm
intrigued ;-) #digpharm
6/29/2010 13:51

philbaumann: RT @DaphneLeigh: David Thompson fr. Genius.com warns us he's "going to say really

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stupid things." I'm intrigued ;-) #digpharm

6/29/2010 13:52

doctoranonymous: Geoffrey Moore: "Sales IS Social Networking." #digpharm

6/29/2010 13:57

pharmaguy: @shwen See "Finally, A Google Drug Search Ad Format That Has All FDA Could Want...
But Pharma Can't Use It!" http://bit.ly/c1IMQ5 #digpharm
6/29/2010 13:59

philbaumann: Up now from Genius.com is @DavidRThompson who is talking about Sales 2.0 (or as I say
"2 Oh no" ;) #digpharm Smart man re: tech's effects.
6/29/2010 13:59

PfisterInsights: Social media users surpass those using email in volume #digpharm
6/29/2010 14:01

doctoranonymous: Speaker: Social networking eclipsed email in global #digpharm

6/29/2010 14:01

DaphneLeigh: David Thompson: Blogs are destroying websites. #digpharm

6/29/2010 14:04

friedah03: According to @DavidRThompson, CEO of Genius.com: "Sales is social networking" -

Geoffrey Moore #digpharm
6/29/2010 14:04

broadcrawford: Embrace the spoke over the hub #digpharm

6/29/2010 14:05

LauraN546: RT @DaphneLeigh: All of us are publishers...we are the media company. #digpharm
6/29/2010 14:06

DaphneLeigh: Your blog needs to be *the* website, or at least prominently featured. #digpharm
6/29/2010 14:06

sureshk2n: Your blog needs to be *the* website, or at least prominently featured. #digpharm http://bit.ly
/bUCXea
6/29/2010 14:06

DaphneLeigh: Rule #1: Don't yak about your product; yak about something relevant to your customers.
#digpharm
6/29/2010 14:08

cjewitt: Rule number 1 - Don't wack about your product #digpharm

6/29/2010 14:09

CHScareers: RT @jonmrich: Friends at #digpharm, you asked for it: "The Beginner's Guide to Pharma
Social Media." http://bit.ly/ayZw44
6/29/2010 14:10

LauraN546: Agreed! Goal is relatship RT @DaphneLeigh: Rule #1: Don't yak about your product; yak
about something relevant to your customers. #digpharm
6/29/2010 14:10

philbaumann: Yakity Yak RT @DaphneLeigh: Rule #1: Don't yak about your product; yak about something
relevant to your customers. #digpharm

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6/29/2010 14:10

doctoranonymous: Rule #1: If youʼre not on page one of the google search, then youʼre nowhere #digpharm
6/29/2010 14:10

friedah03: Amen! RT @DaphneLeigh: Rule #1: Don't yak about your product; yak about something
relevant to your customers. #digpharm
6/29/2010 14:11

DaphneLeigh: Give us data or give us death ;-) #digpharm

6/29/2010 14:12

LauraN546: Sales 2.0 Rules: Build Community, Personal and Timely and Measure everything #digpharm
6/29/2010 14:12

sevinfo: Nancy Nazmi Genentech talks abt CF (cystic fibrosis) LIving community #digpharm (this is
delayed tweeting)
6/29/2010 14:13

DaphneLeigh: You do NOT want to see what happens when you Google "pharmaceutical sales."
#digpharm
6/29/2010 14:13

MaverickNY: RT @DaphneLeigh: Rule #1: Don't yak about your product; yak about something relevant to
your customers. #digpharm {here here}
6/29/2010 14:13

AmandaChanguris:AMEN! RT @DaphneLeigh: Forget static content...it sucks. #digpharm

6/29/2010 14:13

jodyms: RT @DaphneLeigh: You do NOT want to see what happens when you Google
"pharmaceutical sales." #digpharm
6/29/2010 14:14

miller7: @DaphneLeigh and definitely DO NOT click on the images tab #digpharm
6/29/2010 14:15

DaphneLeigh: @miller7 Especially not that! ;-) #digpharm

6/29/2010 14:17

DaphneLeigh: Pharma: Get over brochure and broadcast mentality. #digpharm

6/29/2010 14:19

sevinfo: One model used is Baby Center where your e-mails change as child grows #digpharm
6/29/2010 14:20

susangiurleo: RT @DaphneLeigh Pharma: Get over brochure and broadcast mentality. #digpharm (good
point for all in health care biz)
6/29/2010 14:20

sevinfo: Keep content fresh with webcasts (3-4/yr), recipes (nutrition important in CF), patient stories
#digpharm
6/29/2010 14:21

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DaphneLeigh: Without a strategy for inbound links to your web, Google says your not worth diddly.
#digpharm
6/29/2010 14:23

sevinfo: E Sozanski AstraZeneca - when writing for SM, imagine every word costs $10M to keep
brief #digpharm
6/29/2010 14:24

philbaumann: RT @jonmrich Friends at #digpharm, you asked for it: "The Beginner's Guide to Pharma
Social Media." http://bit.ly/ayZw44
6/29/2010 14:24

sevinfo: E Sozanski #digpharm shorter is not faster; getting to point takes effort
6/29/2010 14:25

sevinfo: #digpharm traditionally marketers are great talkers; now need to be great listeners too
6/29/2010 14:26

unclebrendan: David Thompson, CEO of Genious.com, ripping apart BI's "sexbrainbody.com". Says
broadcast mentality rampant in pharma #digpharm
6/29/2010 14:27

sevinfo: #digpharm get Legal on board by taking lawyers to focus groups; makes patients real
6/29/2010 14:28

DaphneLeigh: Don't just use "experts." give us more patients, more advocates. #digpharm
6/29/2010 14:29

News_Spark: RT @LauraN546 Get rid of broadcast mentality! Provide valuable, personal content!
#digpharm
6/29/2010 14:29

DaphneLeigh: Twitter for patient reimbursement?? Hmmm.... #digpharm

6/29/2010 14:30

philbaumann: No Sex Please, We're Middle Class - being referenced by @davidrthompson - http://nyti.ms
/cnK5hx #digpharm
6/29/2010 14:31

martytdx: RT @unclebrendan: Lance Hill, CEO of Within3, calls Facebook/Twitter unsafe for
physicians. Doctors afraid to have clinical discussions there. #digpharm
6/29/2010 14:31

2healthguru: RT @doctoranonymous: Speaker: Social networking eclipsed email in global #digpharm >>
how granular!
6/29/2010 14:37

cjewitt: blog/tweet with the proper taste and tone #digpharm

6/29/2010 14:38

unclebrendan: Totally appreciate @DavidRThompson's candor regarding the issues pharma has with social
media, but it definitely caused a stir :) #digpharm
6/29/2010 14:42

ylavender: Amy Chafin says change the conversation on pharma social from no to how. #digpharm
6/29/2010 14:43

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DigitalBulldog: @PfisterInsights takes the stage at Digital Pharma West - go Laura! #digpharm
6/29/2010 14:45

unclebrendan: @philbaumann and @sevinfo are the only 2 presenters I've seen with their twitter handles
on the intro slide. Appreciate it ;) #digpharm
6/29/2010 14:48

cjewitt: RT @unclebrendan: @philbaumann and @sevinfo are the only 2 presenters I've seen with
their twitter handles on the intro slide. Appreciate it ;) #digpharm
6/29/2010 14:49

MaverickNY: RT @DaphneLeigh: Pharma: Get over brochure and broadcast mentality. #digpharm
6/29/2010 14:50

doctoranonymous: .@PhilBaumann Key to SM is to understand what each of the platforms can/cannot do

#digpharm
6/29/2010 14:50

DigitalBulldog: Social comedy from @philBaumann - why doesn't facebook have a hate button? #digpharm
6/29/2010 14:52

DaphneLeigh: If you don't have basic communication skills, you're going to be flippity flapping in social
media spaces. #digpharm
6/29/2010 14:52

DaphneLeigh: Don't be a confused octopus, says @PhilBaumann ;-) #digpharm

6/29/2010 14:54

DaphneLeigh: What type of agency do you choose for your social efforts? I have an answer to that one ;-)
#digpharm
6/29/2010 14:58

DaphneLeigh: Start engaging at an un-branded level...learn how the dialog occurs, what's taking place.
Listen. #digpharm
6/29/2010 15:01

friedah03: Gee, I hope so! RT @DaphneLeigh: Does everyone here understand that social media is
not a strategy? #digpharm
6/29/2010 15:02

bobbrooks: Web literary is an issue. We need our entire population to understand the power and utility
of the web. #digpharm
6/29/2010 15:06

LauraN546: Covering my eyes to this question: How many companies are hiring college grads to be
community managers? #digpharm
6/29/2010 15:06

unclebrendan: "Print lasted 500 years. You don't have 500 years to get this" @philbaumann on
understanding how technology has changed marketing #digpharm
6/29/2010 15:06

doctoranonymous: .@PhilBaumann doing a great job advocating for nurses in social media. Go Phil! #digpharm
6/29/2010 15:07

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unclebrendan: The wifi in this room dying a choking death for anyone else? Switching to 3G. #digpharm
6/29/2010 15:09

DaphneLeigh: Get internal value from social media before going external, says @PhilBaumann. I need to
ask him about this. #digpharm
6/29/2010 15:10

LauraN546: @philbaumann Agree!! Comp must focus on internal SM practices - learn, grow, innovate;
then move externally. #digpharm
6/29/2010 15:10

cjewitt: great passion for the social space @PhilBaumann! #digpharm

6/29/2010 15:10

LauraN546: Yes, dying here. RT @unclebrendan: The wifi in this room dying a choking death for anyone
else? Switching to 3G. #digpharm
6/29/2010 15:11

doctoranonymous: .@PhilBaumann "Whatʼs the secret to twitter? Itʼs who you follow, not necessairily what you
tweet..." #digpharm
6/29/2010 15:12

bobbrooks: “Tell fascinating truths” @philbaumann . Best quote Iʼve heard today! Thx Phil! #Digpharm
6/29/2010 15:13

cjewitt: from @PhilBaumann - on Twitter - tell facinating truths. #digpharm

6/29/2010 15:13

DaphneLeigh: Good advice for pharma doing SM: Cleary define your measurement objectives beforehand.
#digpharm
6/29/2010 15:13

LauraN546: Lots of talk about SM usage - but what about integration. Not standalone. Not abt just
likes/followers. Ask-what r ur biz goals? #digpharm
6/29/2010 15:15

cjewitt: When trying to measure ROI in social media - set expectations early and know what you're
measuring ahead of time. #digpharm
6/29/2010 15:17

broadcrawford: Community "IS" engaging each other in conversation. Yet advise given is to approve a
months of tweets in advance .. Mismatch #digpharm
6/29/2010 15:20

cjewitt: random thought: Thinking about going mobile? Does your company or brand use the
common m.yourbrand.com to serve mobile content #digpharm
6/29/2010 15:21

ePatientDave: I *like* this idea. (Get a clue b4 going public?) RT @DaphneLeigh: Get internal value from
SM b4 going external, says @PhilBaumann #digpharm
6/29/2010 15:22

broadcrawford: You must engage in what "THEY" want to talk about, not what you want to talk about.
Preapproving #digpharm
6/29/2010 15:22

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broadcrawford: Meant to say, how can you do that with only far out pre approved tweets? #digpharm
6/29/2010 15:23

cjewitt: @broadcrawford Pharma needs more agile medreg approval to support demands and
expectations of social media #digpharm
6/29/2010 15:25

impactiviti: Impactiviti's LinkedIn Networking Groups for Pharma: http://ow.ly/24Yd8 #digpharm

6/29/2010 15:25

cjewitt: Do you disable comments? Yes, we do at big pharma... How to you turn comments back
on? #digpharm
6/29/2010 15:26

friedah03: Yep! RT @DaphneLeigh: Good advice for pharma doing SM: Cleary define your
measurement objectives beforehand. #digpharm
6/29/2010 15:28

cjewitt: The community owns the conversation, not the marketers #digpharm
6/29/2010 15:31

cjewitt: @doctoranonymous I don't quite get the secret to Twitter: who you follow vs. what you
tweet. Discuss? #digpharm
6/29/2010 15:38

Doctor_V: Now up at #digpharm: Richard Altus, CEO of ImpactRx. He's gonna tell us some shocking
stats on physician web behavior
6/29/2010 16:06

cjewitt: Good energy - ImpactRx CEO at #digpharm

6/29/2010 16:06

philbaumann: @cjewitt Here's my point: If you follow the right people, you can get more value of that than
just pressing messages. Make sense? #digpharm
6/29/2010 16:06

broadcrawford: @cjewitt Turning off comments is turning off the community. New campaign I am starting,
"save the comments"! Make it social #digpharm
6/29/2010 16:07

doctoranonymous: RT @Doctor_V Now up at #digpharm: Richard Altus, CEO of ImpactRx. He's gonna tell us
some shocking stats on physician web behavior
6/29/2010 16:07

broadcrawford: @philbaumann @cjewi don't forget about following the conversation (hashtag). Just as good
as an individual or better. #digpharm
6/29/2010 16:09

philbaumann: Cool guy RT @Doctor_V: Now up at #digpharm: Richard Altus, CEO of ImpactRx. He's
gonna tell us some shocking stats on phys. web behavior
6/29/2010 16:09

cjewitt: RT @broadcrawford: @cjewitt Turning off comments is turning off the community. New
campaign I am starting, "save the comments"! Make it social #digpharm
6/29/2010 16:10

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sevinfo: James Moade at Mead Johnson prefers image of DJ to brand manager - feeds off energy of
the conversation #digpharm
6/29/2010 16:10

doctoranonymous: Post/Podcast: Preview of tomorrow's #digpharm Physician/Social Media panel with

@Doctor_V & Me http://tinyurl.com/5ncfeh
6/29/2010 16:11

sevinfo: 24% of docs don't look at e-detailing at all #digpharm Richard Altus ImpactRx
6/29/2010 16:13

unclebrendan: Richard Altus, CEO of ImpactRx, storms in with some great 4pm energy here at #digpharm.
He's running through some @comscore data on HCPs.
6/29/2010 16:13

LauraN546: RT @unclebrendan: Richard Altus, CEO of ImpactRx, storms in w great 4pm energy here at
#digpharm. He's running through @comscore data ...
6/29/2010 16:15

sevinfo: Only 18% of drs trust pharma sites; 72% trust medical journals; but do go to pharma sites
Altus #digpharm
6/29/2010 16:17

hjluks: I *like* this idea. Get internal value from SM b4 going external, says @PhilBaumann
#digpharm /via @ePatientDave
6/29/2010 16:17

LauraN546: RT @sevinfo: Only 18% of drs trust pharma sites; 72% trust medical journals; but do go to
pharma sites Altus #digpharm
6/29/2010 16:19

PfisterInsights: Enjoyed speaking on panel with @sevinfo, @philbaumann. Thanks #digpharm for great
questions. We have a long way to go, so let's get moving!
6/29/2010 16:29

healtheddigital: RT @LauraN546: RT @sevinfo: Only 18% of drs trust pharma sites; 72% trust medical
journals; but do go to pharma sites Altus #digpharm
6/29/2010 16:30

aligmartin: @Doctor_V Yes, we have. Both through CF centers and through third party lists. #digpharm
6/29/2010 16:30

doctoranonymous: Speaker: "Every industry feels the impact of social media. Healthcare will be no exception -
Question is When?" #digpharm
6/29/2010 16:32

nicoleljohnson: @sevinfo hi Sarah - so wonderful meeting in person at #digpharm

6/29/2010 16:32

sevinfo: Social Media uses only 5% of minutes used in Doctors' online time in ImpactRx study; Altus
says this will change over time #digpharm
6/29/2010 16:32

aligmartin: @unclebrendan thanks...found it was a cornerstone of the whole project if we really want to
engage people over time #digpharm
6/29/2010 16:32

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Doctor_V: I'm going to go out on a limb and suggest that surveys of "social media use" by MDs mean
nothing - How to define SoMe? #digpharm
6/29/2010 16:32

sevinfo: Sermo and QuantiaMD dominated the dr's social media time Altus #digpharm
6/29/2010 16:33

aligmartin: Richard Altus from Impact Rx seems to be using prezi.com for his slides...like it. #digpharm
6/29/2010 16:36

broadcrawford: @Doctor_V even though it is "always on", how much time a day are you actively creating,
reading, or responding to tweets? #digpharm
6/29/2010 16:37

hjluks: I'm going to go out on a limb and suggest that surveys of "social media use" by MDs mean
nothing #digpharm /via @Doctor_V agree
6/29/2010 16:37

MarksPhone: #digpharm I would like to see a study measuring SM on patient outcomes and improvement
in HC knowledge
6/29/2010 16:38

broadcrawford: @Doctor_V My phone is "always on". Doesn't mean time I spend texting or talking can't be
measured. #digpharm
6/29/2010 16:38

carissao: Ditto. RT @MarksPhone: #digpharm I would like to see a study measuring SM on patient
outcomes and improvement in HC knowledge
6/29/2010 16:38

philbaumann: @PfisterInsights Ditto! Gr8 to finally meet you & @sevinfo! #digpharm
6/29/2010 16:40

carissao: .@doctoranonymous Agreed it's a Q of when, but we need to help push those who still feel
restrained by a regulated industry. #digpharm
6/29/2010 16:42

Goble_Assoc: Richard Altus of ImpactRx shows some solid quantitative research, but it's half of the
equation. Qualitative is important too. #digpharm
6/29/2010 16:46

Goble_Assoc: Still, really good info by ImpactRX - don't get me wrong #digpharm
6/29/2010 16:47

Doctor_V: Sermo, Shmermo ... I wanna hear about iMedExchange #iMedX #digpharm http://bit.ly
/9fdyPv
6/29/2010 16:50

philbaumann: Me too! RT @Doctor_V: Sermo, Shmermo ... I wanna hear about iMedExchange #iMedX
#digpharm http://bit.ly/9fdyPv
6/29/2010 16:52

Doctor_V: Time spent by a physician on a social site is no measure of engagement #digpharm

6/29/2010 16:54

DaphneLeigh: RT @Doctor_V: Time spent by a physician on a social site is no measure of engagement

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#digpharm
6/29/2010 16:54

Doctor_V: There's a pail up front. If you mention Sermo you have to put a dollar in the bucket
#digpharm
6/29/2010 16:54

nickdawson: me too! RT @PhilBaumann: Me too! RT @Doctor_V: Sermo, Shmermo ... I wanna hear
about iMedExchange #iMedX #digpharm http://bit.ly/9fdyPv
6/29/2010 16:55

Goble_Assoc: RT @Doctor_V: Time spent by a physician on a social site is no measure of engagement

#digpharm
6/29/2010 16:56

doctoranonymous: I thought it was a drinking game RT @Doctor_V There's a pail up front. If you mention
Sermo you have to put a dollar in the bucket #digpharm
6/29/2010 16:56

MarksPhone: #digpharm the time spent by MDs engaging in SM W/patients should look at outcomes or
improvement in knowledge
6/29/2010 16:58

philbaumann: RT @Doctor_V: There's a pail up front. If you mention Sermo you have to put a dollar in the
bucket #digpharm
6/29/2010 16:58

your_daily_pill: RT @Doctor_V: Time spent by a physician on a social site is no measure of engagement

#digpharm
6/29/2010 16:59

Doctor_V: Fantasy 2 measure RT @MarksPhone: #digpharm the time spent by MDs engaging in SM
W/patients shld look @ outcomes or improvement in knowledge
6/29/2010 17:02

NatBourre: Good point. RT @Doctor_V Time spent by a physician on a social site is no measure of
engagement #digpharm
6/29/2010 17:02

coffeyjulie: RT @doctoranonymous Speaker:"Every industry feels the impact of social media.

Healthcare no exception - Question is When?" #digpharm
6/29/2010 17:02

doctoranonymous: Thinking of blog post about this discussion of how to quantify physician behavior online...
#digpharm
6/29/2010 17:09

yayayarndiva: Even docs like to waste time:) RT @NatBourre: @Doctor_V Time spent by a physician on a
social site is no measure of engagement #digpharm
6/29/2010 17:09

doctoranonymous: Great day at #digpharm today! Really enjoyed the discussion!

6/29/2010 17:09

MarksPhone: #digpharm I think measuring engagement is important; the issue would b 2 prove SM has a
practice and patient outcome value. What proves it?
6/29/2010 17:14

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n_nazmi: My first tweet (again!) Great conference at Digital Pharma West today. #digpharm
6/29/2010 17:21

bobfine: RT @DaphneLeigh: RT @philbaumann: Digital Pharma West 2010 - Tweets for Day 1 -
http://scr.bi/aP7PGY - #DigPharm
6/29/2010 19:00

bobfine: RT @PhilBaumann: RT @jonmrich Friends at #digpharm, you asked for it: "The Beginner's
Guide to Pharma Social Media." http://bit.ly/ayZw44
6/29/2010 19:10

Doctor_V: Dinner with @ccarfi at #digpharm. He's telling us how he was the original straw cowboy hat
guy, not @Armano. Yikes
6/29/2010 20:11

Doctor_V: Campaigns are a dead concept for marketers. Think gardening. Rotate your crops. Plan for
next year. Via @Ccarfi #digpharm
6/29/2010 20:24

MarkHarmel: Surprised that there is so much talk about ROI and market share & so little talk about
making patients healthier. #digpharm
6/29/2010 22:03

MarkHarmel: RT @Doctor_V: Campaigns are a dead concept for marketers. Think gardening. Rotate your
crops. Via @Ccarfi Think Farmville. #digpharm
6/29/2010 22:05

hgazay: Moade: The term 'brand manager'. suggests that somehow you can control the conversation
#digpharm (via @Digitas_Health @Doctor_V) #hcsm.
6/29/2010 23:37

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