Dale Johnson

2305 Pebble Valley Rd.

Waukesha, WI 53188
(262) 544-5218
DJDESK2@AOL.com

PROFILE:
3 20+ Years of Construction and Heavy Equipment Sales
Management.
4 Experience in supervising and training field personnel.
5 Hands on experience of general construction industry.
6 Technical & hands on knowledge of equipment used in asphalt,
concrete, aggregate and aerial construction.
7 Service and Application of Equipment.
8 Strong organizational & business development skills.
9 Extensive set-up and interaction with Dealer Networks.

PROFFESSIONAL EXPERIENCE:

1996 to 2008 Roadtec, Inc. - Chattanooga, TN

REGIONAL SALES MANAGER
10 Responsible for the north central territory covering three states (WI,
IL, IN).
11 Selling to all asphalt contractors while prospecting for new
customers.
12 Managing sales and machine demos in my territory.
13 Working with state and federal on machine environmental
specifications.
14 Hands on helping service technicians with demos and new machine
startups.
15 Assisting Roadtec with state and federal equipment trade shows.
16 Consistently increasing sales and market share each year with
Roadtec.

1993 to 1996 Cedarapids Co. - Cedarapids, IA

REGIONAL SALES MANAGER
17 Responsible for north central territory covering five states (WI, IL,
MI, IN, KY).
18 Trained the dealer sales staff.
19 Worked with dealers on sales calls to increase and build there
territories.
20 Helping dealers with state equipment trade shows.

1992 to1993 Fabco Equipment Co - Milwaukee, WI

ASPHALT EQUIPMENT SPECIALIST
21 Worked with sales staff and customers with technical problems.
 22 Helped sales staff put on equipment demos.

1988 to1992 Barber-Greene Co - Dekalb, IL

REGIONAL PRODUCT SUPPORT MANAGER
23 Responsible for north central territory covering six states (WI, IL,
MI, IN, KY, TN).
24 Trained dealer service and parts staff on our equipment.
25 Worked with dealers on customer equipment problems.
26 Managed all equipment warranties in my territory.
27 Helped dealers with state equipment trade shows.

Dale Johnson
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1986 to1988 Drott Tractor Co. - Waukesha, WI

SERVICE TECHNICIAN
28 Assisted in equipment demos and operator training.
29 Traveled Wisconsin troubleshooting customer equipment problems.

1981-1986 Ziegler Company Inc. Milwaukee, WI

SERVICE MANAGER
30 Supervised service technicians and scheduled their service calls.
31 Helped manage Ziegler central fleet.
32 Working with sales staff on equipment demos and customer training.

EDUCATION:
Aztec University - Chattanooga, TN
Sales and Marketing course. High impact living strategies for personal
and professional development. Impact selling accountability system.

Harnischfeger Co. - Brookfield, WI

Numerous service schools, Set up and operations skills,
Troubleshooting and maintenance.

Industrial Management Institute - Rockford, IL

Courses work in Supervisory Development.

Barber-Greene Co. - Dekalb, IL

Numerous service schools, Set up and operation skills, Troubleshooting
and maintenance.
Malta High School - Malta, IL
Graduated

References Furnished Upon Request