Careington International Corporation Launches Rebrand with New Logo and

Website
Frisco, TX, January 25, 2017 --(PR.com)-- Careington International Corporation today announced the
official launch of its new brand, including a new logo, tagline and completely redesigned website. The
rebranding and redesign fully align with the company's niche space in the benefits market and its new
tagline: Solutions Simplified.
Since 1979, Careington has been a trailblazer in the dental space. In the past decade, their unique model
has expanded into that of a pioneering multi-product aggregator and nationally licensed full-service
administrator.
Today, Careington is a solutions-driven company structured to design, develop and deliver industry-best
product and service solutions that serve its clients, customers, providers and producers. Careington's
easy-to-access, easy-to-use non-insured savings solutions help improve individual access to affordable
care and access to savings on care. This commitment to providing effective solutions to all audiences is
reflected in the new logo design and emphasized in its new tagline.
"We are excited to reveal our new company logo and brand as part of our ongoing efforts to venture into
unique and valuable initiatives. Our rebranding brings us into a new age, but we are the same dynamic,
progressive company we've been for nearly four decades," said Careington CEO Barbara Fasola. "Our
rapid business growth and expanded services separate us from others in the healthcare marketplace. We
feel this refresh better reflects who we are now and where we are going in the future."
Careington's updated branding is designed for a fresh, modern experience. The rebranded logo is
contemporary, yet classic enough to endure. It incorporates elements symbolic of Careington as a
company, what it represents now and what it will achieve through continued growth and the evolution of
its products and services. The element incorporated into the logo itself signifies connection to
Careington's clients, customers, providers and producers - now and into the future. This connector
completes the O in Careington. It's the missing piece of the puzzle - the solution. When coupled with the
sleek, simple design of the overall logo, it reinforces the new Careington brand.
Careington and its affiliate companies deliver cost-effective, money-saving products and services to more
than 10 million members nationwide. The company's deep Texas roots grew into a rich history in the
national dental benefits marketplace that now uniquely provides a well-known, well-established and
well-respected international reach. Careington has grown on a global scale by providing more valuable
products and services to clients and customers and by expanding its reach into numerous affiliates and
brands, each completing a different piece of the puzzle and contributing to the ability to provide a
first-class single-source solution.
"The newly redesigned website is modern, sleek and responsive," said Stewart Sweda, Careington's Chief
Sales and Marketing Officer. "Simple is our strength, and in the chaos of today's evolving health care
market, Careington's ability to customize effective solutions with speed to market, product innovation and
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superior service positions us as an industry leader. Our new corporate website showcases our
forward-thinking and solutions-focused approach. As we move forward, we want to associate our brand
with the superior solutions we provide."
Careington's new branding and website launched today across web, mobile and social. Today, also marks
the first stages of a phased roll-out approach of the new branding to their valued clients and broker
community throughout 2017.

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Contact Information:
Careington International Corporation
Jamie Saunders
(800) 441-0380 ext. 2902
Contact via Email
www.careington.com

Online Version of Press Release:

You can read the online version of this press release at: http://www.pr.com/press-release/703014

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