A CASE STUDY OF SAMPAGUITA RESTAURANT

INTRODUCTION

The definition of entrepreneurship has been debated among scholars,

educators, researchers, and policy makers since the concept was first
established in the early 1700s. The term entrepreneurship comes from the
French verb entreprendre and the German word unternehmen, both mean to
undertake. Bygrave and Hofer in1891 defined the entrepreneurial process as
involving all the functions, activities, and actions associated with perceiving of
opportunities and creation of organizations to pursue them. Joseph Schumpeter
introduced the modern definition of entrepreneurship in 1934. According to
Schumpeter, the carrying out of new combinations we call enterprise, and the
individuals whose function it is to carry them out we call entrepreneurs.
Schumpeter tied entrepreneurship to the creation of five basic new
combinations namely: introduction of a new product, introduction of a new
method of production, opening of a new market, the conquest of a new source of
supply and carrying out of a new organization of industry.

Entrepreneurship is about opportunity identification, development and

capture. This is the be-all and end-all. This is what entrepreneurs do and why
they are called so. What separates most of us from successful entrepreneurs is
that they are willing to spend the time and energy to go through this process. The

process is not magic; it can be learn. A clear discipline is involved in turning an

idea into an opportunity.(McCracken, 2011). Entrepreneurs own businesses
called entrepreneurship. According to entrepreneurial historian A. David Silver
(1985), the term entrepreneurship has its origins in sixteenth century France
where it defined a military leader (p. 14). Today the term belongs in business
instead of the military. To some, the term refers simply to a stage in development,
such as the startup stage, but to others the term refers to a specific approach to
management (Eisenmann, 2013).

Stevenson definition is referred to as the godfather of entrepreneurship

studies at HBS (Eisenmann, 2013). He defines entrepreneurship as the pursuit
of opportunity beyond resources controlled (Eisenmann, 2013). According to
Schumpeter, the carrying out of new combinations we call enterprise, and the
individuals whose function it is to carry them out we call entrepreneurs.
Schumpeter tied entrepreneurship to the creation of five basic new
combinations namely: introduction of a new product, introduction of a new
method of production, opening of a new market, the conquest of a new source of
supply and carrying out of a new organization of industry. He proposed that
entrepreneurship is a practice. What this means is that entrepreneurship is not a
state of being nor is it characterized by making planes that are not acted upon.
Entrepreneurship begins with action, creation of new organization.(Drucker,
2012)

Entrepreneur is a borrowed word from the French language that refers to a

person who undertakes and operates a new venture, and assumes some
accountability for the inherent risks. Being in business or being an entrepreneur
is about taking risks and confronting challenges.Entrepreneurs build companies
that are specifically crafted to exploit a particular opportunity. This gives them an
advantage over older companies that were designed in response to challenges of
the past and must change to adapt to todays requirements. Entrepreneurs can
build new companies. They can also rejuvenate existing companies via buyouts
and turnarounds. They can also build new companies inside existing companies,
which can be called corporate entrepreneurship. (Drucker 2012)

Giving those information, the researchers taking up Accountancy Business

and Management decided to create a thesis about a case study of sampaguita
restaurant. For this case study, researchers will be investigating one restaurant:
Sampaguita Restaurant. It is a well known restaurant back in the 70s which
offers different foods.

The proponents constructed a case study dedicated to inspiring present and

potential entrepreneur. Giving individuals a real example of entrepreneurial
success, may encourage them to transform fear, passion-filled, world-changing
businesses. People may then see opportunities around them with a different
perspective and begin to reach their full potential (Sellers, 2014)

Signifance of the Study

This case study of Sampaguita Restaurant will be able to create a brochure

about the tips and secret to be a successful enterpreneur.

This study aimed to determine the secret behind the success of Sampaguita
Restaurant:
A. What are the marketing strategies that has been used by the owner of the
Sampaguita Restaurant?
B. How those marketing strategies helps the Sampaguita Restaurant to
maintain their staying
C. What difficulties encountered by the Sampaguita Restaurant and how they

coped with it?