Alentejo Airport Presentation-En

Beja – The New Alentejo Airport
Agenda
Introducing ANA Aeroportos de Portugal
Beja: The New Alentejo Airport
Location and Advantages
Intervention Area
Infrastructure
1st Master Plan Phase
Final Master Plan Phase
Catchment Area
Future Touristic Projects
Aviation Marketing Strategy

Jun-10 3_
Markets (2009)
„“System approach”.
–Airports are managed on an individual basis
in an airport network.
–Cross-subsidisation among airports
managed by ANA
–Aeronautical charges below average vs. Porto
other airport operators.
„9 airports under management (2009)

–Movements: 243.896, -5,4%
–Passengers: 24.054.759, -3,2%
–Cargo: 124.555 ton, -8,4%
–Passenger airlines
–Flag carriers: 61,5%
–LCC: 31,8%
–Charters: 6,6%
Airlines (2009)
Açores
Lisbon
Flores Ponta
Delgada
Horta
Beja
Santa Maria
Madeira
Porto Santo
Faro
Madeira
* Macau (representing around 4 500 000 passengers/year, and 230 000 ton of cargo) and Peruvian operations not included Jun-10 4_
Agenda
Intervention Area
Infrastructure
Catchment Area

Jun-10 5_
Jun-10 6_
Jun-10 7_
Alentejo
Airport
Beja
Jun-10 8_
Agenda
Intervention Area
Infrastructure
Catchment Area

Jun-10 9_
Intervention Area I
Military Air Base
Jun-10 10_
Intervention Area II
Military Air Base
Civil Terminal
Jun-10 11_
Agenda
Intervention Area
Infrastructure
Catchment Area

Jun-10 12_
DEVELOPMENT AREA FOR

OTHER AVIATION
ACTIVITIES (AIRCRAFT
MAINTENANCE, PAINTING CIVIL AIRCRAFT
AND OTHERS) APRON
SERVICES BUILDINGS
(2)
PASSENGER
CARGO TERMINAL
TERMINAL
Jun-10 13_
Airport Capacities ‟ 1st Master Plan Phase
1. Passenger Terminal
„ 500 passengers/hour (embarked + disembarked);
„ 7 Check in Desks (6 normal + 1 out of format);
„ 2 Boarding Gates (1 Schengen + 1 Non Schengen or 2 Schengen)
2. Cargo Terminal
„ 50 000 tonnes/year
3. Civil Aircraft Apron
„ 13 NB (Classe C) or 5 NB + 5 WB (Classe E)
Jun-10 14_
Agenda
Intervention Area
Infrastructure
Catchment Area

Jun-10 15_
Master Plan Final Stage
Jun-10 16_
Master Plan Final Stage ‟ Airside View

PASSENGER
TERMINAL
CARGO OTHER AVIATION

SERVICES TERMINAL ACTIVITIES 1
BUILDINGS
OTHER AVIATION
ACTIVITIES 2
CIVIL AIRCRAFT
APRON
Jun-10 17_
Agenda
Intervention Area
Infrastructure
Catchment Area

Jun-10 18_
90 minutes
catchment
area
Legend 800.000
120 minute drive
90 minute drive habitants
60 minute drive
30 minute drive
Jun-10 19_
Agenda
Intervention Area
Infrastructure
Catchment Area

Jun-10 20_
In the next 20 years,
Alentejo will increase
its bed capacity
almost 80.000 new
beds. 43.000 of this
new beds will be
placed in the direct
catchment area of the
airport
Jun-10 21_
Agenda
Intervention Area
Infrastructure
Catchment Area

Jun-10 22_
 Build up international awareness of the brand “ ANA Aeroportos ‟ Alentejo”;
 Incentive start up of Charter Operations (mainly inbound);
 Explore partnerships with International and National Tour Operators and Travel Agents;
 Explore partnerships with various Stakeholders;
Jun-10 23_
Aviation Marketing Strategy: Positioning
“The Airport as an engine for the

Economic Development of
Alentejo Region”
Jun-10 24_
Aviation Marketing Mix: Business to Airline (B2A)
 Moving ad-hoc operations actually contracted in allotments developed by the

local hotels into a joint charter operation;
 Search for charter airlines : national and international
 Building partnerships with the national trade (travel agents/tour operators
incoming) looking for international synergies in order to sell Alentejo as a
destination: set up touristic packages in partnership with the national and
international trade;
 Identification of the tour operators in the outbound and potential markets with
capacity to sell the Alentejo product;
Jun-10 25_
The Portuguese tourism office (Turismo de Portugal), the Portuguese

airports management company (ANA) and Madeira airports management
company (ANAM) are the promoters of a national co-investment initiative
to encourage the development of inbound tourism markets to Portugal
through cooperative route development marketing activities in target
international markets.
Integrating Air Transport, Promotion and Touristic Products

Portuguese Tourism Office
Maximize the
Regional Tourism Bureaus Sharing efforts
chance of
Airlines of investment
successful
Private investors and promotion
operations
Airports
Jun-10 26_
Survey on the attitudes of Europeans towards tourism ‟ March 2010
Fifty-eight percent of EU citizens answered that recommendations of friends and colleagues

were the first or second most important source of information when making decisions about
travel and holiday plans.
Source: Flash EB No 291‟ Survey on the attitudes of Europeans towards tourism, wave 2 Analytical report , The Gallup Organization, March 2010
Jun-10 27_
Photo: Francisco Almeida Dias/Turismo de Portugal
Incentivizing Visitors to recommend

ALENTEJO to their Friends and Colleagues
Jun-10 28_
A new Portuguese Gateway to your business

Located in the city of Beja, it will serve one of the most beautiful,
untouched and charming region in our country: Alentejo.
Jun-10 29_

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Beja – The New Alentejo Airport

Beja – The New Alentejo Airport

Beja: The New Alentejo Airport

Location and Advantages

1st Master Plan Phase

Final Master Plan Phase

Future Touristic Projects

Aviation Marketing Strategy

„9 airports under management (2009)

Beja: The New Alentejo Airport

Location and Advantages

1st Master Plan Phase

Final Master Plan Phase

Future Touristic Projects

Aviation Marketing Strategy

Beja: The New Alentejo Airport

Location and Advantages

1st Master Plan Phase

Final Master Plan Phase

Future Touristic Projects

Aviation Marketing Strategy

Military Air Base

Military Air Base

Beja: The New Alentejo Airport

Location and Advantages

1st Master Plan Phase

Final Master Plan Phase

Future Touristic Projects

Aviation Marketing Strategy

DEVELOPMENT AREA FOR

Airport Capacities ‟ 1st Master Plan Phase

„ 500 passengers/hour (embarked + disembarked);

„ 7 Check in Desks (6 normal + 1 out of format);

„ 2 Boarding Gates (1 Schengen + 1 Non Schengen or 2 Schengen)

3. Civil Aircraft Apron

Beja: The New Alentejo Airport

Location and Advantages

1st Master Plan Phase

Final Master Plan Phase

Future Touristic Projects

Aviation Marketing Strategy

Master Plan Final Stage

Master Plan Final Stage ‟ Airside View

CARGO OTHER AVIATION

Beja: The New Alentejo Airport

Location and Advantages

1st Master Plan Phase

Final Master Plan Phase

Future Touristic Projects

Aviation Marketing Strategy

Beja: The New Alentejo Airport

Location and Advantages

1st Master Plan Phase

Final Master Plan Phase

Future Touristic Projects

Aviation Marketing Strategy

In the next 20 years,

Alentejo will increase

its bed capacity

almost 80.000 new

beds. 43.000 of this

new beds will be

placed in the direct