Republic of the Philippines

DEPARTMENT OF THE INTERIOR AND LOCAL GOVERNMENT

Regional Office VIII

Akbayan

tungo sa Ligtas at

Asensadong Barangay Sa Rehiyon 8 :

Mamamayan Ayaw sa Anomalya, Mamamayan Ayaw Sa Iligal na Droga
(ALAB 8: MASA MASID)
A Comprehensive Approach
RATIONALE:
The Duterte administration has consistently emphasized its thrust of improving the
countrys law and order through a relentless and sustained campaign against crime, illegal
drugs, and corruption, three of the most pressing problems in our communities today.
Among its top priority is to address the rampant proliferation of illegal drugs both in rural
and urban areas and to address the systemic corruption that continue to plague Philippine
society.
According to the Philippine Drug Enforcement Agency (PDEA), 1 of 3 barangays or
13,661 barangays are affected by drugs based on June 2016 data and the urban LGUs with
32.5% as the most drugs-affected areas. Proliferation of illegal drugs result to increased
illegal activities, unemployment, criminalities as well as physical and social health
consequences and poorer health status of the community.
Corruption statistics are just as unnerving. According to a 2014 report by Global

Financial Integrity, the Philippines lost about $410.5 billion between 1960 and 2011 on
illicit financial flow. In current exchange rates, the amount is about P19.34 trillion, without
accounting for inflation. The anti-graft watchdog Transparency International (TI) says the
Philippines slid in its annual corruption perception ranking. With a score of 35 out of a
possible 100, the country currently ranks 95th among 168 countries surveyed.
Rather than depending on a top down approach on addressing the situation, the
national government will advance barangay or community-based approaches which are
deemed more effective as it engages citizens as partners in promoting peaceful and orderly
communities. This is in recognition of the critical role families and the barangays play in
preventing and addressing social problems e.g. drug abuse, and the rehabilitation of
dependents as well as reporting of corruption incidents and cases.
Towards this end, the DILG has launched the implementation of the Mamamayan
Ayaw Sa Anomalya, Mamamayan Ayaw Sa Iligal Na Droga (MASA MASID),with the
issuance of DILG Memorandum Circular No. 2016-116 dated September 2, 2016. As
designed, MASA MASID shall serve as a community-based, multi-sectoral initiative of
engaging volunteers to ensure an effective war against corruption, illegal drugs and illegal

drug-related crimes. Through active peoples participation, the spirit of volunteerism will be
sparked and will eventually be institutionalized.
Realizing the complexity of the problem and taking into consideration specific issues
and concerns distinct in Eastern Visayas, DILG Region 8 is launching Akbayan Tungo
Sa Ligtas at Asensadong Barangay sa Rehiyon 8: Mamamayan Ayaw sa
Anomalya, Mamamayan Ayaw sa Iligal na Droga or ALAB 8: MASA MASID.
The program is Region 8s comprehensive program towards sustained implementation of
community-based efforts to address corruption and illegal drug activities.

I. OBJECTIVES
The ALAB 8: MASA MASID (Akbayan Tungo Sa Ligtas at Asensadong Barangay sa
Rehiyon 8: Mamamayan Ayaw sa Anomalya, Mamamayan Ayaw sa Iligal na Droga), is
a ground-breaking initiative of DILG Region VIII which is generally aimed towards
ensuring the sustainability of community involvement by mobilizing the support of local
stakeholders, volunteers, civic organizations, faith-based organizations and the private
sector in the fight against illegal drugs, corruption and criminality.
Specifically, it aims to:

II.

Intensify the advocacy and education campaigns in the community level;

Mobilize the community on gathering information by installing a reporting

mechanism on corruption, illegal drug and other illegal activities in the locality;

Mobilize support and encourage sharing of available local resources to hasten

the implementation of community-based rehabilitation program ;

Create an enabling environment to encourage collaboration among the

community partners to effectively implement the Community-Based
Rehabilitation Program;

Institutionalize a system of giving due recognition and economic and other

incentives to deserving barangays and families;

Establish a databank of best practices for adoption and replication

COMPONENTS

A. ORGANIZATION AND CAPACITY DEVELOPMENT

The overall aim is to enhance capacities of local governments to organize
community-based learning approaches to allow every citizen to fully engage in crime
prevention, illegal drug reduction and anti-corruption activities at the barangay level.
This consists of the following:
1. Organization of MASA MASID Teams this includes but not limited to Members of
UBAS Barangay Action Teams (BATs); CSO and NGO members of BADAC and BPOC
2.

Volunteer Development
It is along the context of volunteerism that good governance could greatly be
enhanced at the local government levels if untapped human resources could be
harnessed and mainstreamed to community endeavors, especially in the war against
illegal drugs, corruption and criminality.

Hence, existing Volunteer Help Desks which were established in each LGU under
the Volunteer and Citizenship Program (VCP) shall be tapped as coordinators. Towards this
end, a Volunteer Desk Manager shall be designated and shall take charge of establishing

and sustaining a volunteer database management system built-up from walk-in or online
applications as well as in coordination with the various volunteer networks.
3. Establishment of Reporting Mechanisms
4. Establishment of the Community-Based Rehabilitation Network (inquire from Blanca
C. for details

B. ASSESSMENTS
Integral to the implementation of MASA MASID as a multi-sectoral communitybased program is the need for a practical approach to assess the capacity of
communities to take lead roles in barangay renewal and development, focusing
particularly on barangay-based institutions, families and individual volunteers.
A
Results-Based Monitoring and Evaluation System (RBME) shall be utilized to ascertain
the effectiveness of the program and its impact on the LGU systems, processes, services
and beneficiaries.
The assessments shall be conducted at the barangay levels. Through this
assessment, it is hoped that the Department can track progress and facilitate decision
making concerning the designing of programs and activities that are effective, efficient
and yield powerful results, especially in the campaign against illegal drugs, corruption
and criminality.
Among possible tools for measuring the effectiveness of community participation
under the ALAB 8: MASA MASID Program are the Barangay Governance Performance
Measurement System (BGPMS), the Seal of Good Local Governance (SGLG) and such
other existing evaluation tools, as may be deemed appropriate in measuring barangay
good governance.
Towards this end, an enhanced and comprehensive ALAB 8 assessment tool shall
be firmed-up for use during the regionwide assessment.

C.

AWARDS AND RECOGNITION

Perhaps the most tangible way in which organizations put motivation theories into
action is by instituting incentives system. As a sustainability mechanism, an awards
and incentives component shall be included in ALAB 8: MASA MASID program
implementation. This includes a customized, awards and incentives program for
barangays and specific families in recognition of their exemplary performance in
carrying out the objectives of the MASA MASID Program. This is open to all the
4,390 barangays in Region 8, both rural and urban, and shall cover the period January
to December, 2017. The evaluation shall start at the Municipal then all the way to the

Provincial then to the Regional levels, with the evaluation team composed of the DILG
Field Officer, key LGU functionaries and CSO representatives.
Essentially, ALAB 8: MASA MASID shall follow the evaluation criteria under the
Seal of Good Local Governance such as:
Financial Administration, Disaster
Preparedness, Social Protection, Peace and Order, Business Friendliness an
Competitiveness and Environmental Management.
Cash and non-cash incentives shall be given to the Most Outstanding Barangay in
both the Rural and Urban Barangay categories. In addition, Special Citations such as
Model Family and Drug Free Community may likewise be given to deserving families
and communities.
D. Documentation and Best Practice Banking
In the area of good governance, documentation and possible replication of good
practices has been considered as an effective strategy. The massive implementation of
MASA MASID is expected to surface doable strategies, good practices and innovations
tending to relive the spirit of bayanihan and volunteerism among barangay
constituents and communities towards achieving the governments objective of
combatting illegal drugs, corruption and criminality.
There is a need, therefore, to assist in enhancing the capacities of these
potential/model LGUs in documenting their innovative programs and good practices
that are worth replicating. Ultimately, this will enable LGUs improve local government
operations and basic service delivery mechanisms.

III.

ROLES AND RESPONSIBILITIES

Ensuring a successful program implementation would require the active collaboration

between and among all stakeholders in carrying out their respective roles and
responsibilities, thus:
Local Government Units
Conduct of massive advocacy and information campaign about the program down to
the barangay level;
Whenever necessary provide counterpart funds for program implementation in their
locality;
Mobilize concerned barangay officials to facilitate/assist in the conduct of the
assessment and validation; and
Assist in the documentation of local innovations and best practices relative to program
implementation.

Private Sector

Assist in the organization and orientation of the MASA MASID Teams (MMT);
Collaborate with the MMTs in the implementation of the program;
Assist in the evaluation and validation of ALAB 8 nominees;
Where necessary, assist in the documentation of local innovations and best practices
relative to program implementation; and
May be tapped to provide cash and non-cash assistance to the awardees.
NGAS
Assist in the organization and orientation of the MASA MASID Teams (MMT);
Assist in the evaluation and validation of ALAB 8 nominees;
Where necessary, assist in the documentation of local innovations and best practices
relative to program implementation;
Assist in the conduct of learning interventions for LGUs using community-based
methodologies; and

DILG

Manage the implementation of the program at the regional and local levels;
Orient DILG Field Officers about the program;
Conduct IEC campaign and social marketing to LGUs, partners and stakeholders;
Spearhead the conduct of ALAB 8 evaluation, validation and selection of winners;
Provide funds for the conduct of the regional validation and awarding ceremony,
including cash and non-cash awards.
Document local innovations and best practices relative to program implementation;
Conduct learning interventions for LGUs using community-based methodologies;
Organize a Program Steering Committee (DILG Family, DSWD, DOH, DepEd,
TESDA, COA, LGUs, LRIs, Private Sector, POs, Faith-based Institutions, etc.

IV.

Business Strategy

Full implementation of ALAB 8: MASA MASID will necessarily entail the following
budgetary requirements, viz:
Organization and Convergence ActivitiesProgram Roll-out/Implementation
Communication Planning/IEC
Assessment
Awards & Incentives
Documentation & Best Practice

P 150,000.00

Monitoring and Evaluation

Where necessary, solicitations from the Private Sector (businessmen or corporate donors)
may be resorted to in order to defray necessary expenses for program implementation.
As far as practicable, a Donors Forum may be convened, where the program may be
presented to development partners, for identification of possible areas of convergence and
complementation.
V.

Implementation Calendar

CY 2016
ORGANIZATION PHASE
Organization and Orientation of RPCM MASA MASID TWGs
Convergence Meetings
Provincial and City Launching Activities
Profiling
Listing of Volunteers
Advocacy Campaigns
CY 2017
1st Quarter
2nd Quarter
3rd Quarter
4th Quarter