General

Management

Management Acceleration
Programme

EXECUTIVE EDUCATION

FOR A RAPIDLY CHANGING WORLD

__________

EXPAND YOUR HORIZON. MAKE AN IMPACT.

__________

Contents
1. Introduction

02

2. Programme content

03

3. Learning process

05

4. Optional follow-up coaching

for learning enhancement

06

5. Faculty

07

6. Participant profile

10

7. Certificate in Global Management

13

8. Campus Information

15

9. Practical information

16

10. Any Questions

17

11. Comparison grid

19

01

Management Acceleration Programme 2016 2017

Executive Education for

a rapidly changing world.
As todays world becomes more interconnected, the business landscape in which
we operate grows more complex. INSEADs Executive Education programmes
are developed to respond to this rapidly changing global business environment,
unravelling and explaining new complexities while contextualising challenges and
introducing new solutions. We provide transformational learning experiences that
help individuals and businesses find new levels of innovation, motivation and value
creation, achieved through programmes that are informed by a global outlook,
thought leadership and an understanding of how to create real impact. Operating
from three different campuses in Europe, Asia and Abu Dhabi, we are consistently
ranked among the top 10 business schools in the world.

1
2
3

Embracing diversity and a global outlook

Informed global perspectives and cultural diversity
are reflected in all aspects of our research and
teaching. These elements, combined with a
multicultural base of faculty and participants,
enable senior executives, aspiring leaders and
growth-driven companies to turn in-market
challenges and business uncertainty into future
opportunities.
Inspiring thought leadership
Our approach is built on research-driven
thought leadership with a clear path to action.
Fresh insights and concepts are distilled to
participants to allow them to explore and acquire
new perspectives, ideas, skills and a depth of
knowledge that drives best practice and thought
leadership in their own lives and organisations.
Creating impact
We have a transformational impact on both
individuals looking to prepare themselves for
new situations and organisations seeking greater
business agility and success. Through interactive
and emotional learning experiences, we go beyond
showing participants what is needed and show
them how to achieve it, creating real impact.

40+

Open Programmes

152,000+

executives have attended our

programmes since 1967

9,500+

participants per year

145+

independently minded faculty

130+

nationalities of participants

Management Acceleration Programme 2016 2017

02

Introduction
Move into management. Become a leader.
You have been working for a few years.
You have done well. You aspire for more.
Maybe you want to increase your ability
and confidence to take the next step in your
stride. Or maybe you want some space and
inspiration to figure out what step to take next.
In either case, the Management Acceleration
Programme is for you.
A three-week intensive learning experience,
the Management Acceleration Programme
will enhance your ability to manage with
competence and lead with purpose. It is
specifically conceived for high-performing
functional experts who are about, or have
recently begun, to manage people formally
or informally. It will help you navigate that
landmark career transition and strengthen
your foundations for long-term success.
The Management Acceleration Programme
will equip you with a general management
perspective. It will broaden your general
business knowledge and strengthen your
competence in key functional disciplines. It
will deepen your ability to lead and follow
mindfully, effectively and responsibly in a
business world where information overload,
virtual teams, volatility, uncertainty and
pressure are the norm. It will help you to
revisit the trajectory of your personal and
professional growth, articulate what success
means to you and what achieving it may take.
Finally, it will connect you to an international
community of high potentials.
Key benefits
You will return to the office ready to make a
difference and take on broader responsibilities.
You will
Become a more competent and confident
manager with new insights, knowledge and
skills.

Enhance your ability to lead mindfully,

effectively and responsibly with or without
formal authority
Learn how to stay focused on creating value
and grounded in a long-term purpose
Develop clear aims and plans for your
ongoing personal and professional
development
Join a community of international high
potentials that will support you long after the
programme
Our knowledge. Your experience.
The Management Acceleration Programme
will expose you to timeless principles and
cutting-edge knowledge based on research
by INSEAD faculty. Two core ideas provide the
programmes conceptual backbone. The first
is that the function of management is to create
value. You will learn how to recognise, create,
capture and avoid destroying value in your
daily work. The second is that the function of
leadership is to give coherence, direction and
voice to a community. You will learn how to
craft a shared direction, influence and motivate
others and work with others influence upon
you.
If theories are all that you are after, however,
the Management Acceleration Programme
is not for you. Throughout the programme,
concepts, frameworks and best practices serve
to help you learn from and through experience
past and present, your own and others.
The programme is engaging and personally
involving. You will be invited to pursue your
own learning agenda and support the learning
of others. You will reflect upon your own work,
context, history and aspirations. You will
learn from and with classmates facing similar
predicaments in different contexts. In short,
the programme will offer you opportunities to
reflect, imagine and experiment as well as to
listen, absorb and apply.

03

Management Acceleration Programme 2016 2017

Programme content
The Management Acceleration Programme
curriculum focuses on three domains:
strengthening your leadership foundations
and skills; sharpening your strategic insight;
providing the tools to understand and manage
all aspects of a business. Content-driven
session streams alternate with experiential
opportunities designed to make the learning
personal and integrate it into a coherent,
actionable whole.
Leadership foundations and skills
There is no such thing as actual and future
leaders, only people who lead and people who
dont. This part of the programme will help
you examine how you lead, why, and on whose
behalf in your work. It will also give you the
skills to lead and work within diverse teams and
across functions and cultures.
Topics in organisational behaviour will include:
Developing your own and others leadership
talent
Giving and receiving effective feedback
Understanding, motivating and
communicating within teams
Exercising influence without formal authority
Harnessing organisational culture and
managing across cultures
Leading organisational change.
Strategic insight
Being able to manage for value and lead
with purpose involves the ability not just to
create and implement a strategy but also to
think strategically about every decision you
champion and every action you undertake.
This part of the programme will help you grasp
the essence of strategic analysis, including the
latest techniques. As well as understanding
how to compete as a single company within a
single industry, you will learn how to build and
manage a portfolio of businesses.

Topics in strategy include:

Analysis by industry, market and competition
Developing and sustaining competitive
advantage
Changing the rules of the game: Blue Ocean
Strategy
Strategic resources and alliances
Corporate expansion, mergers and
acquisitions.
Business knowledge and tools
Inspiring leadership and strategic insights
are useless, if not dangerous, unless they are
anchored in a sound understanding of your
context. The Management Acceleration
Programme will take you on a learning
journey through all the parts of a business that
create, capture and deliver value. You will gain
a broad perspective on business and the tools
to analyse complex problems in each functional
area, regardless of your own background.
Finance
Financial reporting is not only required by law
for publicly traded firms but is also essential
for instituting management discipline. We first
help you to develop a deep understanding of
the main financial statements, their interactions,
and their key drivers. We then show you how
these rich sources of information are used
for strategic decision-making as well as for
performance monitoring and management.
Topics include:
Managing liquidity
Valuation and long-term decisions
Investment
Requirements of the companys strategy
Constraints of the financial markets.

Management Acceleration Programme 2016 2017

Management accounting
The availability of unbiased financial and
operational data is central to a wide range
of management responsibilities, including
strategic decision-making and performance
management. We will show you how some
widely used management-accounting systems
often mislead managers and provide you with
tools to help you identify information that is
relevant. We will cover areas such as:
Classification, behaviour and use of
management-accounting data
Control systems.
Marketing
Successful marketing is all about developing
a coherent and systematic approach. From
reviewing the most important issues to
practising qualitative and quantitative analysis,
we develop your ability to make structured
marketing decisions in situations that initially
seem totally unstructured.
Topics may include the following:
Marketing strategy and the marketing mix
Communications
Channels of distribution
Pricing and product policy.
Operations and supply chain management
While strategy is about direction setting and
finance about performance management,
operations and supply chain management is
about execution. We will not only discuss the
key challenges to value creation in a supply
network but also introduce coordinating
initiatives for value capture in a decentralised
organisation. Issues typically include:
Value creation breaking the cost-service
trade-off
Value capture aligning the network
The role of technology in synchronising the
supply chain ecosystem.

04

Learning from experience.

Set Your Leadership Agenda (SYLA)
A unique, hands-on leadership development
workshop in the first week will give you a
chance to examine how your history and
aspirations in addition to the context you
operate in affect the ways you feel, think
and act as a leader. It will reveal how you lead
and work with others and how you can grow
further, as well as challenging you to articulate
your leadership purpose and move towards it.
This intensive part of the programme involves
a series of activities and reflection, individual
and group-based, facilitated by professional
coaches. You will have a chance to practise your
leadership skills and receive feedback from
classmates and colleagues from work through a
360-degree feedback instrument.
Integrative business exercise
Throughout the programme, several linking
moments help you to integrate its various parts
into one whole, value-creating perspective. But
the final chapter explicitly connects everything
you have learned over the previous weeks,
preparing you to make an immediate difference
on your return to the office.
This powerful, two-and-a-half-day exercise
allows you to experience the challenges
and dilemmas of a manager leading an
entrepreneurial firm. Under the expert
guidance of INSEAD faculty, you grow your
business from a small local company into a
mature international organisation, competing
with your fellow participants to win contracts
and market share. It is a one-off opportunity
that leaves you buzzing with energy and ideas
for the real-life challenges and opportunities to
come.

05

Management Acceleration Programme 2016 2017

Learning process
The Management Acceleration Programme
builds on three assumptions that inform the
learning process.

Experiential activities to practise and

examine your leadership in conditions of
uncertainty

The first is that taking a general management

perspective requires understanding the
functional elements of business and integrating
those elements into actionable knowledge
and applicable skills. The programme
balances sessions on specialist disciplines and
integrative experiences that offer opportunities
to deepen, practise and contextualise your
knowledge.

Feedback from faculty, classmates and

colleagues at work through a 360-degree
instrument

The second is that managing and leading

well involves your whole self not just your
professional knowledge and skills. The
programme involves experiential activities
and assisted reflection to deepen your
understanding of the interplay between what
you do and who you are. The curriculum has
been designed to increase your ability to
manage yourself and others in conditions of
uncertainty and pressure.

The Management Acceleration Programme

is much more than a course and an opportunity
to pause and reflect it is also a community.
INSEADs dedication to international diversity
is reflected in the composition of the global
community of executives that you will become
a member of. An online platform keeps
the community connected long after the
programme is over. As well as a networking
medium, the platform is a continuous learning
tool. And after 100 days, there is a follow-up
session by phone to cement your learning and
support your continued impact at work.

The third is that leadership is not a job title it

is an attitude and an activity. Management and
leadership are exercised on a daily basis at
all levels of an organisation, within and across
teams. The programme invites you to examine
how you lead and why. It also enables you to
work in a variety of diverse teams to learn
how you influence teams and the ways teams
influence you.
The Management Acceleration Programme
includes a variety of learning methodologies:
Interactive lectures to grasp the latest
thinking and foundational concepts
Case discussions based on real-life business
dilemmas
Work in diverse teams that provide
perspectives different than your own

Group consulting and personal coaching

to assist your learning, reflection and future
planning
Simulations to integrate your knowledge
and skills in a competitive yet low-risk
environment

06

Management Acceleration Programme 2016 2017

Optional follow-up coaching

for learning enhancement
The Management Acceleration Programme
aims to stimulate and enable aspiring leaders
to engage in a journey of lifelong learning.
Just as the 3-week programme preparation
work, design and experiences aim to maximise
participants learning while on campus, our
series of optional follow-up virtual coaching
sessions aim to maximise participants ongoing
learning and development as they return to
the workplacethereby leveraging their own
and their organisations investment in the
programme in the months following the return
home.
These follow-up sessions will allow participants
to articulate insights that emerge slowly after
the programme is over; support change
experiments that are at the core of ongoing
development; bolster participants resolve to
continue their learning journey; recognise their
successes with new approaches, and; counter
the potentially detrimental effect of obstacles,
habits and routines.

What does it involve?

Specific objectives for the coaching work
will be set by participant and coach at the
beginning of their work together, and can
be revisited along the way. If appropriate,
participants can involve their manager,
colleagues, partners in the process in order
to gather feedback and ensure alignment and
support.
The process may provide an opportunity for
continued focus on the results of the 360
feedback report, and on feedback received
from fellow MAP participants. Participants may
also use the coaching to continue exploring
more personal themes that influence how they
take up various roles in their life.
Participants may work with their original MAP
coach, or another practitioner with experience
of the learning methodologies employed in
the programme. Sessions will be virtual, using
telephone and/or internet telecoms, and
entirely confidential.
For more information and to view the price
of opting for this follow-up coaching, please
contact our programme advisor at MAP_
contact@insead.edu.

Management Acceleration Programme 2016 2017

Faculty
All the breadth and depth of the programme is
personified in its faculty. INSEADs professors
represent many cultures, many disciplines,
many perspectives. At the same time, theyre
acknowledged world experts in their own
particular fields and outstanding teachers.
With strong track records in research and
teaching, our faculty also remain intimately
close to business. Most are engaged in
cross-disciplinary research, either through
dual-subject appointments to INSEAD or
through the schools multi-faceted research
centres. Our innovative Knowledge website
showcases all the latest research from our
faculty including articles, white papers, videos
and podcasts. Please view
http://knowledge.insead.edu/home.cfm.
Unlike many schools, we make sure that our
own highly rated professors represent the
vast majority of the faculty on our General
Management Programmes. As a professional
body, INSEADs professors are a diverse
collection of great minds that think anything
but alike. Thats what makes the Management
Acceleration Programme such a great
learning experience. But they all share a deep
understanding of business and a commitment
to helping you do it better.

07

08

Management Acceleration Programme 2016 2017

Programme Directors
Henrik Bresman (Sweden)
Programme Director
Associate Professor of Organisational Behaviour

To me, this is a uniquely powerful

programme because it not only allows
participants to acquire knowledge and skills
that are critical for leaders today, but it also
provides a space for them to learn how to
use that knowledge and those skills in an
authentic and personal way. It is a privilege
for me to be there to help guide the three week
journey of the programme, which often is truly
transformational for those who decide to join.

Gianpiero Petriglieri (Italy)

Programme Director
Associate Professor of Organisational Behaviour

I love being immersed in the community

that the programme brings together. It
is incredibly diverse and yet bound by
something everyone shares. They are all
emerging leaders. They are facing delicate
transitions in their professional and personal
lives. You can sense it in the room, that unique
mix of ambition and uncertainty they all
hope to craft careers and life trajectories that
are both successful and meaningful. I am
inspired by the participants commitment to
acquire new knowledge, to examine the ways
they think and act, and to learn from and with
each other ultimately, to become the best
managers and leaders they can be.

Jennifer Petriglieri (United Kingdom)

Programme Director
Assistant Professor of Organisational Behaviour

What makes the Management Acceleration

Programme special is the depth and breadth
of the developmental journey that unfolds
over the three weeks of the programme.
Participants make great strides towards
their career and personal goals. They
gain the knowledge and skills to work
confidently across functional and national
boundaries, and form valuable bonds with
a global community that spans industries
and continents. The insights, tools and
connections the Management Acceleration
Programme equips them with, help
participants be authentic and effective leaders
in their organisations and communities once
they return home.

09

Management Acceleration Programme 2016 2017

Participant profile
Individual contributors who aspire to gain,
or have recently gained, management
responsibilities
Functional experts whose success depends
on understanding the business as a whole,
effective cross-functional interactions and
ability to influence without formal authority
People with potential for future senior
management positions/roles
Typically graduates with between five and
twelve years of work experience.
From candidates to community
INSEAD provides the opportunity to meet and
stay in touch with fellow participants through
the programmes online platform, but the real
sense of community comes from the class itself.
Some participant networks are still in touch
decades after coming to INSEAD. Others have
even developed businesses together. Theres
something about the cross-cultural relationships
formed at INSEAD that makes them particularly
strong and enduring.

From participants to alumni

As well as becoming part of your own class
community, you leave the Management
Acceleration Programme as a full member of
the INSEAD alumni community. Only graduates
of our world-famous MBA, Executive MBA and
PhD programmes, together with selected
former Executive Education participants, are
eligible for membership in this elite worldwide
network.
Today we have 42,100 alumni in around 160
countries, many with very active National
Alumni Associations. Alumni benefit from
lifelong networking, learning and professional
development opportunities, including regional
events, refresher programmes and reduced
rates for all Executive Education at INSEAD.
To learn more about the Management
Acceleration Programme and download the
application form, visit: www.insead.edu/
executive-education/general-management/
management-acceleration-programme

10

Management Acceleration Programme 2016 2017

Former participant of INSEADs Management Acceleration Programme

Nancy Lebosquain

A few years ago, I was at a crossroads in my

career. I was not sure what direction to take
whether to take the step to the next level or
gain more expertise and focus in one area. As I
had a greater intention to move to a completely
different role with more responsibility and
a broader scope, I decided to look at the
Management Acceleration Programme. I
was really excited to be able to have the
opportunity to continue to develop myself, and
then professionally to be able to move to that
next level and show to everyone else that I was
ready. I really expected a typical executive
education format but it wasnt at all like that.
There were very few things that did not
exceed expectations. We had a hugely diverse
faculty who were experts in their own areas.
I think what really surprised me about the
programme was that we all became very close
to each other. We spent all of our time together,
we learned from each other and we shared
experiences. The other thing that surprised me
was the amount of self-awareness, the exercises
and the approach that was taken. It was very
unconventional, but it really works. It was very
much about self-discovery and learning to
know who you are. I really benefited from just
being able to better understand myself and that
way also become a better manager.
My organisation found that when I came back
from INSEAD, I was a better manager, a better
leader. The programme gives you the ability to
separate yourself from the day-to-day politics
and focus on what needs to get done at a really
high level. After attending the programme,
your business skills are sharper. In the short

and long term, the self-awareness pieces were

critical, and I underestimated how important
that was. The programme was a total upheaval.
It is crazy to be using these words, but it really
was. I think everyone was surprised at the
depth that we went into and how really it wasnt
just touchy-feely fuzzy things. It was things that
do affect you and make you a better person and
a better manager.
INSEAD is different. Ive done a few other
executive education programmes, and this was
very special. Its absolutely worth the money,
its worth the time and the effort, and I would go
back in an instant.

organisation
My
found that when I

came back from

INSEAD, I was a
better manager, a
better leader.

11

Management Acceleration Programme 2016 2017

Past Participants
Some of our past participants
have included
Head of Product
Management Department
Arla Foods amba
Denmark
Head of Supply Chain
Bayer SA
Brazil
Audit Manager
GDF Suez
France
Project Management
Director
Emirates Nuclear Energy
Corporation (ENEC)
United Arab Emirates
Head of Price Management
Banque Pictet & Cie SA
Switzerland
Retail Manager
Hermes China Company
Limited
China
Manager, Product
Management
ING Bank
The Netherlands
Account Director Sales
Intel GmbH
Germany
General Manager
Mitsubishi Corporation
Japan

Chartering Manager
Pacific Basin Shipping (USA)
Inc
United States
Marketing Manager
Pernod Ricard India Pvt Ltd
India
Asset Manager
Petrleo Brasileiro Nigeria Ltd
Nigeria
Head of Maintenance &
Engineering Support
Qatar Petroleum
Qatar
Team Lead Global
Chemicals
Sasol Ltd
South Africa
Head of Industrial
Information Unit
Saudi Industrial Development
Fund (SIDF)
Saudi Arabia
Deputy Chief Financial
Officer
Wesfarmers General
Insurance Ltd
Australia

This year, three managers

attended the Management
Acceleration Programme,
and I am happy to say
that they are on their
way to becoming highlyrespected leaders within our
organisation.
Executive Director of Human
Resources
Dubai Chamber Of Commerce
& Industry
United Arab Emirates
It was business transition
that brought me to INSEAD
but I ended up with a
major promotion a big
professional transition too.
The programme didnt just
give me the confidence in
myself. It also gave senior
managers confidence in me.
In my case it was all about
timing: the right programme
at the right time. Im using a
lot of the knowledge it gave
me every day.
Head of Strategic Planning
Publicis,
Portugal
All I can say is that, as the
name suggests, it really did
accelerate my development.
Today, I create time each
day to reflect on how Im
doing things. I already see
the benefits personally and
professionally.
Senior Category Purchaser IT
KPN,
The Netherlands

12

Management Acceleration Programme 2016 2017

Region

Industry

Function

Western Europe
Asia
Middle East
Benelux
Northern Europe
The Americas
Southern Europe
Africa
Eastern Europe

20%
20%
15%
13%
10%
7%
6%
4%
4%

 anking & Finance

B
12%
Services 12%
Energy 7%
Petroleum 6%
Consulting 4%
Wholesale Trade
3%
Education 3%
Food-Drink 3%
Transportation -Travel
3%
Other 46%

 ales & Marketing

S
21%
General Management 18%
Finance
9%
Business Dev./
Corporate Plan.
8%
Manufacturing&Prod./
Operations 6%
Project Management
5%
Consulting 5%
Accounting & Control
3%
Technology Management 3%
Engineering 2%
Human Resource
Management 2%
Other 18%

13

Management Acceleration Programme 2016 2017

THE STRATEGIC WAY TO

DEVELOP YOUR CAREER
The INSEAD Certificate in Global Management
is a formal recognition of continuous professional
development in the areas of global management
and leadership.
The certificate allows you to strategically plan your
development needs at a pace that fits your career
progression. Simply complete 3 programmes,
totalling 15 days minimum, over a 4-year period.

WHY CHOOSE THE CERTIFICATE?

1ST CLASS EDUCATION

Certificate
in Global
Management
Deepen your global
management and leadership
skills at one of the worlds
leading business schools.

The Certificate in Global Management provides

you with a credential and formal recognition from
the top global business school in the world. Learn
from world-class thought leaders and gain fresh
perspectives in the latest business trends.

ALUMNI STATUS

Join our elite worldwide network of 51,000+

Alumni in 172 countries and benefit from lifelong
networking, professional development
opportunities and preferential rates for all Executive
Education programmes.

FLEXIBILITY

Within a 4-year period, you have the time to identify

and select the programmes that best address your
development needs as your career evolves.

www.insead.edu/executive-education/certificate-global-management

14

Management Acceleration Programme 2016 2017

PERSONAL
ASSESSMENT
Talk to our experienced
programme advisors for a
personal assessment and
identify the skills that you would
like to develop or reinforce.
Build your personalised learning
development plan under the
close guidance of our team of
advisors.

DEVELOPMENT PLAN
Select and attend at least 3
programmes, totalling 15 days
or more, over a 4-year period.

OPTION 1

Complete 1 Core Programme

+2 Specialised Programmes

OPTION 2

Complete 2 Core Programmes

+1 Specialised Programme

OPTION 3

Complete 3 Core Programmes

OPTION 4

Complete 1 Customised
Programme (minimum 3 days)
+ 2 Programmes (core or
specialised)

ENROLMENT
To enrol, you can visit our
website to download and
complete our pre-application
form, indicating the programmes
that you are considering for your
certificate. A programme advisor
will then be in touch to review
your options and help you with
the application process for your
first programme.
Alternatively, you can contact a
programme advisor to discuss
the enrolment process.
Europe tel: +33 (0) 1 60 72 43 56
Asia tel: +65 6799 5405
Email: CGM_contact@insead.edu

15

Management Acceleration Programme 2016 2017

Campus Information
INSEAD is unique among leading business
schools in having a 3-campus structure
spanning Europe, Asia and Abu Dhabi. Each
campus is highly cosmopolitan and has its own
world-class faculty in residence. Executive
Education programmes run at 1, 2 or even all 3
locations, while Customised Programmes can
be held anywhere in the world.
Asia Campus
The Asia Campus in Singapore occupies a
1.94-hectare site in the heart of the citys Buona
Vista knowledge hub just 30 minutes from
the airport and 15 minutes from the financial
district. Its state-of-the-art facilities include:
12 amphitheaters, 6 flatrooms, classrooms,
study areas, 2 dining areas, 2 bars, a 24-hour
library, a fitness centre and 133 hotel rooms for
participants.

Asia Campus

Europe Campus
INSEADs 8-hectare Europe Campus is situated
on the edge of the beautiful, historic town of
Fontainebleau, France. It nestles in the vast
Forest of Fontainebleau yet is less than 1 hour
from the centre of Paris and international
airports. Facilities are of the highest standard
and include: 29 lecture theatres, many
classrooms, study areas, 2 restaurants, a bar, a
bookshop, extensive library resources, a fully
equipped gym and 2 on-campus hotels with a
total of 158 rooms.
Middle East Campus
Abu Dhabis city centre is home to INSEADs
third campus, just 40 minutes from the airport
and 10 minutes from the Corniche. This
new, 14-storey, 6,000 square-metre building,
purposely designed for Executive Education,
has 3 lecture theatres, 2 conference rooms,
classrooms, study areas, a library, a restaurant
and prayer rooms.

16

Management Acceleration Programme 2016 2017

Practical Information
Programme

Date

Location

Length

Fee*

Level

Cert./
Alumni

Management
Acceleration
Programme(1)

30 January
17 February 2017
24 April12 May 2017
1230 June 2017
11-29 September 2017

Fontainebleau

3 weeks

18,950

Functional Manager

Alumni
status

Singapore
Fontainebleau
Fontainebleau

3 weeks
3 weeks
3 weeks

SG$33,500
18,950
18,950

New Manager
Specialist

Participants are required to attend a closing dinner on the last evening of the programme. Departure should be scheduled for the following day.

(1)

Tuition fees*
A tuition fee of 18,950/SG$33,500* is billed
after acceptance, two to three months before
the programme, and must be settled before
the programme begins. Instruction, teaching
materials, books, refreshments during breaks,
lunches on working days and opening and
closing dinners are covered by this fee.
Weekday lunches are served in the campuss
cafeteria-style restaurant, which has choices
for all tastes and dietary requirements.
Accommodation
The tuition fee does not cover accommodation.
This is reserved by INSEAD on your behalf. The
approximate cost of on-campus accommodation
in Fontainebleau is 790 per week and in
Singapore S$1400 per week. Accommodation
charges should be settled at the end of the
programme.
Cancellation policy
Cancellation charges are as follows:
45 to 30 days notice: 25% of the tuition fee
29 to 8 days notice: 50% of the tuition fee
within 7 days of start date:
100% of the tuition fee
*Fee subject to change.VAT / GST shall apply at prevailing rates
according to prevailing laws and regulations.

Application Process
Acceptance to this programme is not automatic
but subject to the review of the Admissions
Committee.
We recommend that you submit your
completed application form at least 6 weeks
prior to programme commencement or
preferably earlier. Should it not be possible
for you to apply at least 6 weeks in advance,
please contact Aude Thobald or Nazia Sajawal
who can let you know if a later submission is
still possible. Places take into consideration the
applicants level, objectives and the diversity
of the class. The Admissions Committee will
review your application and advise you on the
outcome as soon as possible.

17

Management Acceleration Programme 2016 2017

Any Questions?
INSEAD has expert programme advisers,
who are there to support Management
Acceleration Programme candidates and
participants. Here are some of the questions
that were most frequently asked. But if you
have any further queries about the programme,
how it fits with your needs or how the selection
process works, we are here to help. Do get in
touch using the contact details below.
INSEAD Europe Campus
Aude Thobald
Tel: +33 (0)1 60 72 43 56
Fax: +33 (0)1 60 74 55 13
Email: MAP_Contact@insead.edu
INSEAD Asia Campus
Nazia Sajawal
Tel: +65 6407 7207
Fax: +65 6799 5299
Email: MAP_Contact@insead.edu
INSEAD Middle East Campus
Tel: +971 2 651 53 41
Fax: +971 2 446 03 03
Email: MAP_Contact@insead.edu

Why should I choose INSEAD above other

business schools?
We think our diversity is our distinguishing
feature. INSEAD is probably the only school
where youll find 30 nationalities in the same
class. And its certainly the only school where
no single one of those 30 nationalities will
predominate. Having said that, our faculty
are among the best (and most diverse) in the
world too!
Why should I do a General Management
Programme?
INSEADs world-class, comprehensive
business leadership General Management
Programmes will equip you with the skills,
knowledge and the confidence to achieve
a successful transition on your journey to
becoming a great business leader. Created
and delivered by some of the worlds best
faculty, each one of these programmes will
challenge assumptions and enhance leadership
skills, delivering a broader vision to both you
and your organisation. Depending on your
level and experience, we offer the Advanced
Management Programme, Transition
to General Management, Management
Acceleration Programme and the Asian
International Executive Programme.

18

Management Acceleration Programme 2016 2017

Why is diversity so important?

The obvious answer is that business is more
international than ever before. But its the
subtle answer thats much more powerful.
With so many different national and cultural
perspectives to learn from, you really will start
to see things differently. By challenging your
old assumptions, youll become aware of new
possibilities and start to understand how very
different people think.
How do I know that this General
Management programme is right for me?
Its all about the amount of experience you
have and the stage youre at in your career.
Management Acceleration Programme
participants generally have approximately five
years work experience and have the potential
for future senior general management positions.
If you would like to compare the Management
Acceleration Programme with the other
general management options, take alook at our
easy-to-use table.
Is the emphasis on soft leadership skills or
hard knowledge, tools and frameworks?
To be successful in business you need to
balance your soft skills with your fundamental
business understanding. So the programme
seeks to enhance your understanding
across the full business spectrum, while also
developing your leadership capabilities. Its
such an integrated programme that soft and
hard skills are intertwined and built together.

Do I have to attend the sessions on my own

area of expertise?
Absolutely. First, you might gain a new
perspective on your field. And second, you
will have the valuable experience of passing
on your expertise to classmates from other
disciplines. Its by sharing insights that people
learn at INSEAD, as well as by listening to the
wisdom of our faculty of course.
So what do I do next?
Youre talented, motivated, ambitious and
hungry to learn. And youve read this far. So
the next step is to apply using the form at www.
executive-education.insead.edu/management_
acceleration. When you need INSEAD again, for
the transition into general management or an
even more senior post, well be there for you
and your company. But for now, lets accelerate
your management career together
To learn more about the Management
Acceleration Programme and download
the application form, visit: www.insead.edu/
executive-education/general-management/
management-acceleration-programme

19

Management Acceleration Programme 2016 2017

Comparison grid

Participant profile

Senior executives such as

CEOs, CFOs, COOs and
heads of product divisions,
geographical regions and
other major business units
An average of twelve years
management experience, with
at least five years in a general
management position with
significant P&L and crossfunctional responsibilities

Senior functional or technical

managers about to make
the transition to general
management or recently
appointed general managers
At least eight years
management experience with
an outstanding track record in
one or more functional areas
of business

Functional experts whose

success depends on
understanding the business
as a whole and working
effectively across functions
and cultures
Individual contributors and
professionals who aspire to
gain, or have recently gained,
management responsibilities
Typically graduates with five to
twelve years work experience
and a strong track record in
their own functional area

Executives with at least

eight years management
experience, or newly
appointed general managers
T
 ypically participants already
work in Asia (or are preparing
to) or have responsibilities that
are specific to the region

Programme content

Asian
International
Executive
Programme

Structured reflection by
participants on how they
exercise judgement
Coaching and feedback to
go beyond the science of
management to the craft of
being a senior leader
Focus on the objective
functions of senior leaders
as defined by diverse
stakeholders, and the
constraints and opportunities
offered by the external
environment
Organisational levers that
leaders use to achieve goals
and how they become more
effective in achieving these
goals through a deeper
understanding of themselves

An in-depth examination of

the foundations of business:
marketing, organisational
behaviour, finance and
management accounting,
strategy, operations
management, and the global
economy
All aspects of leadership:
communication, negotiations
and decision-making, crosscultural management, Fair
Process, team building, selfawareness, and leadership
style
Rigorous frameworks and tools
to apply back at work

Sharpening your strategic

insight: principles and tools to
think strategically about every
decision and action you take
to boost your competitiveness
and innovate
Broadening your business
expertise: perspectives from
every business function
to give you the ability to
recognise, create, measure
and capture value
Strengthening your leadership
foundations: frameworks,
reflection and practice to
enhance your presence,
increase your ability to lead
in and across teams, and plan
your future growth

Understanding of the
principles and context for
general management and
value creation through
thorough investigation
of: strategy; finance and
management accounting;
crisis
and consumption
The fundamentals of efficient
management in a changing
world, including judgement
and decision-making, and
marketing, set within an Asian
context
Practical advice on how to
turn global strategy into Asian
solutions

Key benefits

Management
Acceleration
Programme

Gain insights that challenge

your assumptions
Develop greater confidence
by testing your assumptions
and making them more robust
Actionable knowledge
harnessing the knowledge you
already have into workable
action plans
Continue the process of
reflection and deepen the
ongoing learning with optional
follow-up coaching

Gain a grounding in all the key

business disciplines and
integrate them into a complete
view of business essential for
effective general management
decision-making
Experience our unique
Leadership Development
Process, which includes
powerful 360 feedback and
coaching
Understand how to manage
for value, using INSEADs
own Blue Line Management
concept
Achieve new perspectives in a
truly international class and
different locations

Become a more competent

and confident manager with
new insights, knowledge and
skills
Learn how to stay focused on
creating value and grounded
in a long-term purpose
Increase the ability to manage
yourself and others in
conditions of uncertainty and
pressure
Enhance your capacity to
lead, with or without formal
authority, in diverse settings
Maximise your ongoing
learning with optional followup coaching

Greater insight into business

fundamentals and confidence
to lead across functions and
geographical borders
Acquire a new approach to
strategy, processes and upto-date business models in an
Asian context
Understand which business
principles and practices are
more or less universal and
which need to be tailored to
the Asian region
Ongoing up-to-date
information on issues faced
in Asia through invitations
to panel discussions after
completing the programme

Length

Transition to
General
Management

4 weeks

2x2 weeks modular

3 weeks

2 weeks

Location

Advanced
Management
Programme

Fontainebleau
Singapore

Fontainebleau + Fontainebleau
Fontainebleau + Singapore
Fontainebleau + San Francisco

Fontainebleau
Singapore

Singapore

INSEAD Europe Campus

Boulevard de Constance
77305 Fontainebleau Cedex, France
Tel: +33 (0)1 60 72 42 90
Fax: +33 (0)1 60 74 55 13
Email: execed.europe@insead.edu
INSEAD Asia Campus
1 Ayer Rajah Avenue
Singapore 138676
Tel: +65 6799 5288
Fax: +65 6799 5299
Email: execed.asia@insead.edu
INSEAD Middle East Campus
Muroor Road, Street No. 4, P.O. Box 48049
Abu Dhabi, United Arab Emirates
Tel: +971 2 651 52 00
Fax: +971 2 443 94 61
Email: execed.mena@insead.edu
www.insead.edu/executive-education/