CHAPTER I

INTRODUCTION

The present generation, dubbed as The Millenials, are described to be (Forbes,

2014) a social generation socializing while consuming products and services,
collaborative and cooperativewhen possible, with brands, looking for adventure,
passionate about values, and are technology-dependent. These traits led the generation
to explore and unveil unfamiliar things. Millenials, tagged to be a Global Generation,
welcome the rise of foreign influences, culture and practices. In search of things that are
exotic, memorable and new to experience, specifically with dining experiences. The
Philippines, in the present time, is in ravel of the flow of invasion by several countries.
And Korea evidently shows to be one. From fashion, drama, music to cuisines, the
country has proved to patronize the offers of the Korean trend. Posts from Facebook,
songs playing from place to place, dresses displayed at shopping malls, and restaurants
on sideways reveal the presence of Korea inside the Philippines. One of the prevailing
interests Korea have shared is the love of Korean dishes, particulary, the Samgyeopsal,
which literally means three-layered flesh. The dish consists of thick portion of the belly
part of pork, then grilled by customers at the diner's table. It is generally served with
lettuce for wrapping, samjaang and sesame oil. The newly established Korean Town in
Balibago, constitutes a group of Restaurants serving Korean food, confirms that
Filipinos and foreigners residing herein are patronizing the meals offered by such
beaneries.
Almost all of these restaurants utilizes chopsticks evident as they serve each
person a pair of chopsticks Every 10 days or so, each of Chinas 1.3 billion citizens
tosses out a pair of disposable chopsticks. Do the maththis is no small thing. Even as
spilled oil barrels bob in its waters and its cities are blanketed in a miasma of hazy
smog, a bunch of wooden chopsticks has emerged as one of Chinas leading
environmental woes.

About 100,000 Chinese are employed in the chopstick manufacturing industry

turning out 77 billion pairs annually. Greenpeace China has estimated that 100 acres of
trees are cut down every 24 hours just to feed chopstick production; thats twenty-five
million felled trees in a single year. A 2008 United Nations report estimates that 10,800
square miles of Asian forest are disappearing each year. Deforestation has led to
environmental epidemics like soil erosion, flooding, landslides, food shortages, carbon
dioxide release, and species extinction. Environmentalists warn that if China continues
to use timber at current levels, its remaining forests will be gone by 2020.
China uses several types of chopsticks, each with its own advantage. Longer
sticks are used for cooking while shorter ones are for eating. Disposable bamboo and
wooden chopsticks are the least expensive, costing about a penny a pair. Plastic
chopsticks are also cheap but theyre not suitable for cooking at high temperatures, and
like more durable but costly metal and lacquer versions, restaurants are required to
sterilize them between users, which can add 15 cents or more to the cost for each use.
Chinas consumer ministries are campaigning to create chopstick awareness and
get people to recycle, reuse, and bring their own, and the government has imposed a
5% tax on disposables. In recent years, an independent Bring Your Own Sticks
movement has been gaining traction. Markets and takeout noodle shops now ask if
customers need chopsticks rather than sticking them into checkout bags by default.
Some employers will fine workers who dont bring their own sticks to the office, and
restaurants are offering incentives like a free bowl of soup or tea for customers who
bring their own utensils. Manufacturers are designing a variety of portable, folding
chopsticks and carrying cases, and one company is turning out eco-friendly disposable
chopsticks made of biodegradable cornstarch.
The use of wooden disposable chopstickswhich are cheap, convenient, and
hygienichas a tremendous effect on the environment. In China alone, an estimated 45
billion pairs are used and thrown away every year, the equivalent of almost 4 million
fully grown trees, according to a report by China Daily. The environmental impact of

wooden disposable chopsticks is so serious that the Chinese government has imposed
a chopstick tax to curb production and use.
Japan is another major consumer of disposable chopsticks. Eliminating
disposable chopsticks in the country could prove more difficult because of traditional
beliefs that chopsticks lose their original divine power after a single use. To preserve
its forests, Japan imports disposable chopsticks from China, Vietnam, Indonesia, Chile,
and Russia, resulting in deforestation in those countries. Japan, however, still has to
deal with the problem of used chopsticksan estimated 25 billion pairs every year. This
is where rice husk comes in. One common occupation of the people of Floridablanca,
Pampanga is farming. Rice farming is still dominant in this town. One of the unwanted
by-product of rice production is rice husks. The rice husk (or hull) is the outermost layer
of the paddy grain that is separated from the rice grains during the milling process. It is
commonly used as an ingredient of animal feed. Some use it as fertilizer and others just
throw it away.
The use of rice husk in the production of chopstick will provide an alternative
instead of wood. This would mean a lesser need to cut trees. This also means that we
can turn an almost no-value thing like rice husk can be turned into something that can
be profitable and at the same time can help the environment. A pair of chopsticks that
has been used for six months, a year, or has it been so long that you have forgotten?
After washing, it is kept in the humid kitchen environment where it can easily grow
bacteria. Try our recommended eco-friendly rice husk chopsticks, eat with a peace of
mind. Rice husk produces natural wax, with anti-bacterial properties, prevents odors
even with long-term usage, and even has a faint husk fragrance as an added bonus.
The detailed, curved and smooth design of the spoon allows for easier eating.
Chopsticks are easy to use with its excellent finishing. The thick handle of the fork
allows for a more comfortable grasp. Packaging made from Eco friendly paper.

THE BUSINESS NAME

The proponents have chosen the business name Greenify Incorporated. The
business is one with the numerous firms promoting the invention of products that
preserves nature. The firm will manufacture goods helping to the reservation of
environment rather than leaving environmental woes.
THE PRODUCT
The proponents named the product Huskticks from the terms husk, the main
component of the product, and sticks rooted from the word chopsticks, the end result.

MISSION
Eco Sticks Rice Husk offers our farmers the feasible way to dispose its waste
product, which is rice husk, into something sellable. In order to provide additional
income for the farmers. In addition to that it aims to minimize and soon eliminate the
production of waste, and to impart knowledge regarding waste management for the
sake of our environment and the community as a whole.

VISION
Eco Sticks Rice Husk chopsticks aims to realize its vision to help the people by
providing livelihood, promote local and to implement alternative ways and means on
how to deal with waste products and turn it into something useful. It not just helps the
people, but also it helps conserve the environment by utilizing waste materials to create
something out of nothing.

GOAL

To increase revenue at the end of each year and have a market share until it
arrives at the 5th year operation time through distributing its product to different Korean,
Chinese, Japanese restaurants within the area of Angeles City.

LOCATION
The will be located at Floridablanca, Pampanga where the common occupation
of the residents is farming providing abundant amount of rice husks. Also, the company
intends to offer employment to dwellers that surrounds.

LOGO
The Company Logo will appear on the faces of all the products, business cards
and advertisements in any form.

COMPANY TAGLINE
Dine in peace
The firm will use this tagline to support the usage of utensils that leaves no
negative environmental impact. From the merchandises that the company will produce,
every diner can now dine without the guilt of destroying the nature but rather conserving
it.

CORE VALUES
God-centered
The firm will operate always for God and with God, however high or low its reach
would be.

Integrity
The firm will operate in ethically. All operations will be in accordance of the
management policy ensuring fairness, respect, and transparency.
Excellence
The firm is committed to producing best products on the market. It will always be
driven by this unyielding passion for excellence.

PROJECT PROPONENTS
This feasibility study is proposed therefore by the following individuals:
Table 1.1
Project Proponents
Name
Cane M. Alfonso

Address
Nationality
District 15 Pandacaqui Resettlement, Filipino

Mexico, Pampanga
Shaina Q. De Guzman
Claro M. Recto, Angeles City
Filipino
Ronald Bryan D. Laxamana
FloridaBlanca, Pampanga
Filipino
Jaypeth
Aveme
S. District 15 Block 28 Lot 1 Pandacaqui Filipino
Pangilinan
Jeffreyza V. Polintan

Resettlement, Mexico, Pampanga

Sapang Pari, Macabebe, Pampanga

Filipino