A BUSINESS PLAN ON

Fresh Fruit & Vegetables

SUBMITTED BY:

Muhammad Ismail Habibullah (15-MBA-06)

Muhammad Asghar (15-MBA-07)

UNDER SUPERVISION OF:

Mr. Shafqatullah Shaikh

Department: School of Business Administration

SHAHEED BENAZIR BHUTTO UNIVERSITY SHAHEED BENAZIRABAD

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 INDEX
S.No Particulars No:

01 Executive summary 03

02 Mission 03

03 Objectives 03

04 Vision 04

05 Company Ownership 04

06 Type of Unit & Selection 04

07 Market Analysis Summary 06

08 Marketing 07

09 Management summary 08

10 Financial 09

11 Critical risk factor 11

12 Milestones 11

13 Conclusion 11

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(I):Executive summary:
Fresh Mart will be a company which provides fresh fruits and vegetables to the
customers at reasonable price and at their convenience. The company will be aiming
for customer satisfaction and retention rather than on expansion and huge growth. The
company will be delivering fruits and vegetables at the door of the customer.
Customers in the Shaheed Benazir Abad city do not have access to the easy going
vegetable markets and so, they have to purchase their required produces from the
malls and super markets which sell these fruits and vegetables at higher margins. The
customer also do not mind to pay the extra price for the quality produce which these
retail formats provide. You will find it while standing in the queue at reliance fresh or
big bazaar that people are purchasing their fruits and vegetables for the whole week or
for three to four days and are paying bills of more than Rs. 500 for their fruits and
vegetable requirements. In this scenario, fresh mart will provide relief to the
customers from going and standing in the long queues for their requirements. The
convenience and quality produce will ensure the customers satisfaction and will be the
seed for the company development and growth.

Mission:
To become a market leader in fruits and vegetables market in Shaheed Benazir Abad
city within 5 years.

Objective:

To provide qualitative fruits and vegetables to consumers at reasonable price.

To benefit from eliminating the limitations of existing traditional supply chain.
We would advertise about Fresh fruits & Vegetables through various media
Channels like newspapers, Magazines, website, pamphlets, and cable
Advertisements, FM, Direct E-Mail and Facebook official page etc.
Exceed customers' expectations for service and product.
Develop a sustainable start-up business that is profitable.

Vision:
To provide Fresh Fruits & Vegetables Mart service to customers and to be a global
player.

Name of the Business: Fresh Fruits & Vegetables Mart- Home Delivery

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Name of our unit or business will be Fresh fruits & vegetables Mart-Home delivery
because it is the project which helps customers to get the fresh fruits and vegetables at
their home. Home delivery system is one of our competitive edges. The system of
home delivery will not only help the customers but it will also help us to reduce the
wastage and efficient purchasing as per the order.

Type of unit:

The fresh Mart will be a partnership firm.

The fresh mart will fall under the category of Small Scale unit because its
turnoveras well as the capital investment in fixed assets is less than 10 Lacs..

Company Ownership
Fresh Fruits & Vegetables Mart is equal partnership firm owned by M.Ismail &
M.Asghar.

Start-up-summary

Fresh Fruits & Vegetables Mart will incur the following start-up costs:
Food cabinet.
Chair and table.
Weight Machine .
Computer with printer, and Internet connection.
Telephone.
Fridge

Start-up-Requirements

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 COST FOR BUSINESS

Deposit for rent 50,000

Mart development expenses 200,000

Weight machine 10,000

Fridge 100,000

Auto rickshaw carrier 100,000

Software & It 20,000

Computer 20,000

Telephone 3000
2 Spilt A.C 100,000
Other Expenses 50,000
Initial advertisement expenses 20,000

TOTAL AMOUNT 700,000

Products and Services

Primary product of the company is fruits and vegetables. It will include all the
seasonal fruits & vegetables, off season fruits & vegetables.

Fruits:
Banana, Mango, Pomegranate, Guava, Apple, Date, Coconut, Grapes, Papaya,
Melons, Oranges etc.

Vegetables:
Potato, Tomato, Onion, Chilly, Ginger, Capsicum, Drumstick, Coriander, Lettuce,
Cauliflower, Cabbage, Carrot, Okra, Lemon, Brinjal, Garlic, Colocasia, Bottle gourd,
Spinach etc

Services:
Order taken over phone and on websites online and home delivery on minimum
purchase of Rs.150/- for the maximum distance of 4 to 5km.

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And Quality assurance.

(II): Market Analysis Summary

Fresh fruits & Vegetables has a defined target market that will be the basis of building
this business. Fresh Mart is an efficient business venture, as it will cater the necessity
of a big chunk of young and needy working population for procuring Quality Fruits
and Vegetables. A fore mentioned kiosk occupies an eye-catching space in an area
which is accessible to most customers.

Basic market Information:

Currently the majority of the fruits and vegetables market is unorganized. Organized
retailers are also there in Nawabshah city but they would not be forming more than
10% of the total market. Nawabshah city have wholesale sabzi market. Customers of
the city expect the quality products at reasonable price.

a): Market Segmentation

Target segment will be upper middle and upper class people living in the targeted
area.Target customers would be those housewives who do not want to move around for
purchasing fruits and vegetables.

b): Target Market:

Location can have a major impact on an enterprises profitability because location
affects the direct marketing channel used as well as the ability to attract customers.
The marketing strategy is based on Fresh Fruits & Vegetables mart as the resource of
choice for people and We target those parts where peoples want quality and Cleaning,
The customers will be those people who want to spend the quality time with their
families and expect quality fruits and vegetables at their convenience.

c): Market Needs:

The annual consumption of fruits and vegetables in the Nawabshah city can be
estimated at around Rs. 50 Lacs annually.

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d): Competitive:
Fresh Mart will be able to deliver goods at the customer's home. Home Delivery
Model has ensured zero cost in real estate; which will help to serve customers at
Lower/ reasonable price. Loyal customer base creation will help for sustainable
Development/ growth.
sales continue to be a strong force
Our competition is primarily from other Fruits Shops.

(III): Marketing:

e): Pricing policy:

Product pricing is based on offering some costly to our customers compared to others in
the market, because we provide the best quality and fresh thing, and our prices will be
charged by dozen of fresh fruits and price of vegetables charged by per kilo.

f): Advertising and promotion plans:

There are many sources by which we do advertisements in the city and outsides as we
give the information to the peoples about our products or Mart as they attract to our
Mart and we achieve the target as we planned.

Some sources are given below:

Pamphlets or poster

Website

FM Advertising

Video Advertising:

Television Advertisements

Social Networks: Facebook, Twitter, Instagram etc.

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(IV): Operations:
a): identify the location;
We want to operate in Indus Mart, but two week before they already opened, But their
quality and management is not good, so now we want to open mart separately in the city,
located in Mohni Bazar Road, Nawabshah.

b): Requirement of land:

The basic activity of the Fresh Mart will be to acquire and pack the fresh vegetables
and fruits and deliver it. One warehouse will be taken on rent. The goods will be
purchased daily and there will be no any storage. One warehouse of 1000 square feet
will be enough for above stated activities.

c): Access to transportation:

For provide the order On time, we shall be hire one driver and buy one auto
rakshaw as we deliver the delivery schedule also will be strictly adhered, Drivers
will be negatively reinforced for on time delivery to the customers.

(V): Management Summary

In management we both Muhammed Ismail and Muhammed Asghar is the owners of

Fresh fruits & Vegetables Mart. First of all we Work together in Mart, and after some
time, when we gain Profit from the business then we can hire new Labours for Work,
who work honestly in the mart. Muhammed Ismail receive the bachelor degree of
Commerce from the University of Sindh in the 2013 and now he studying in MBA.
During this time, he has developed relationships with a number of community,
professional, and supplier contacts throughout the Shaheed Benazir Abad area.
a): Management Team:
Startly we work together in mart and then after some times when we gain profit from the
business then we hire 2 or 3 employees hire for work, and then we manage them, as they
work honestly.
b):Legal structure:
30 feet

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11 10 9 8 7 6 0

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e
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t
 12 5

16

13 4

14 3
15

1 2

Layout Details
1. Entrance gate
2. Cash Counter
3. Daily Demanded Vegetables (All season available)
4. Daily Demanded Vegetables (All season available)
5. Daily Demanded Vegetables (All season available)
6. Daily Demanded Vegetables (All season available)
7. Daily Demanded Vegetables (All season available)
8. Seasonal Vegetables
9. Seasonal Vegetables
10. Seasonal Vegetables
11. Seasonal Vegetables
12. Seasonal Fruits
13. Seasonal Fruits
14. Daily Demanded Fruits (All season available)
15. Daily Demanded Fruits (All season available)
16. Mix Fruits and Vegetables as a Salads

c): Advisors:
Our respectfully teacher, My parents and my friends are my advisors and
supporters in our Business plan.

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(VI): Financial:

In starting funding or investment of RS/= 7,00,000 will be invested by the owners, The
goal is to fund the growth of the business from its earnings. The financial plan
contains these essential factors:

A growth rate in sales.

An average sale per month that increases each year.
Continue to fund the growth of the business from the revenues it generates.

Scope for Diversification:

Fresh Mart can also go for online business. Fresh Mart also has huge opportunity
for expansion the market base as it will less capital expenditure. Fresh Mart is
also planning to procure the fruits and vegetables directly from the farmers which
will open the flood of opportunity for the company for trading with
Other organized retail stores, wholesale open market operations and easy for the
home delivery model.

Though the company has many diversification opportunities, it will insist more
on sticking to the core business of fruits and vegetables business. The company
wants to build a strong brand for the fresh fruits and vegetables. The expansion of
the home delivery model will be the core focus for the company growth and
expansion.

Customer Relation:

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Existing customers would be retained by providing fresh, hygienic and good
quality fruits and vegetables; timely delivery is also highly insisted for higher
customer satisfaction. In case of non delivery of the goods; those goods will be
delivered for free on the next day. The customers will be allowed to change their
order till 10pm or 12pm.

Positioning:
Whenever customers need fruits and vegetables, 'Fresh Mart' must come first in their
mind first. Fresh Mart will be positioned as the fresh fruits & vegetables provider
for on time delivery. Fruits like grapes, strawberry, blackberry will be cooled at the
assortment centre and then will be delivered. Only qualitative fruits and vegetables
will be packed and poor quality fruits and vegetables will be assorted and sold in
the wholesale market if possible. Management concentration will be more on
existing customer satisfaction and customer retention rather than on expansion.

(VII): Critical Risk Factor:

1. Fresh Mart will have to strive hard to keep the delivery cost in control.
2. Procurement of the quality products and their quality maintenance while
Transit will also require substantial system and efforts.
3. The price of the fruits and vegetables are very much volatile. Sudden price
Increase may couch on the profit margin of the company.
4. Big risk is that if Fruits and vegetables not properly sell, then maybe Fruits and
vegetables wastage after 2 days, Means maintenance is big issue.

(IX): Milestones
Business Name Availability Check: Completed
Business Incorporation: Completed

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 Opening of Corporate Bank Accounts various banks in the Nawabshah:
Completed
Application and Obtaining Tax Payers ID: In Progress
Securing a standard office facility plus renovation of the facility: In Progress
Application for business license and permit: In Progress
Conducting Feasibility Studies: Completed
Generating part of the start up capital from the founders: Completed
Writing of Business Plan: Completed
Drafting of Employees Handbook: Completed
Drafting of Contract Documents: In Progress
Design of Logo for the business: In progress
Secure trademark for our products: In Progress
Graphic Designs and Printing of Packaging Marketing / Promotional Materials:
Completed
Recruitment of employees: In Progress
Creating Official Website for the business: In Progress
Creating Awareness for the business: In Progress
Health and Safety and Fire Safety Arrangement: In Progress

(X): Bibliography
https://www.scribd.com
http://sabzi.pk/
https://www.naturebasket.com
http://www.academia.com
https://www.allbusiness.com
https://www.bplans.com

CONCLUSION

Looking at the overall business plan we can conclude that, as far as the need of
the consumer is concern, it can be satisfied with the help of this business model.
Freshness is the aspect which matters as far as the fruits and vegetables are
concerned. This model emphasizes home delivery system.
The challenge for this model will be inventory management, effective procurement
and waste reduction and cost reduction.
As far as the profitability is concerned, this project is very lucrative and attractive.

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 THE END

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Appendix
Visiting Card

T-Shirt of Business Plan

Fresh Fruit &

Vegetables

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