Rajat D.

Dasgupta
Stamford, CT 06902
646-385-6527 (e) rajat.rdg.dasgupta@gmail.com
(l) www.linkedin.com/in/Rajat-Dasgupta1

Summary: Professional and proven global executive with extensive and diverse marketing/advertising/commercial
experience and a history of generating top and bottom-line growth. Viewed as an inspirational, courageous and
innovative leader with strong leadership, strategic planning, general management, influence, negotiation, managing
ambiguity and team building skills. Results demonstrate a passion for innovation in the development of brands,
processes and people with a strong emphasis on consumer, customer/shopper insight and cross functional/cross
category/cross cultural collaboration.

Core Skills: Delivering Results through Leadership Driving Cross-Functional/Cross-Cultural Innovation

Challenging the Status Quo as required Optimizing Commercial Effectiveness
Authentic Influence and Negotiation skills Motivating, Developing and Growing People

Experience: Blue Fox Consulting Stamford, CT 4/15 to present

Marketing Consultant/Commercial & Consumer Goods

Colgate-Palmolive Company New York, NY 9/96 to 03/15

Global Director of Marketing Colgate Business Planning (CBP) 12/08 to 03/15

Global Innovation and Growth (GIG)
Accomplishments:

Global Marketing leader for business transformation growth mandate by creating, developing and
implementing an end to end commercial planning process for the Colgate-Palmolive worldwide
network (subsidiaries and hubs) resulting in $330MM+ in efficiency improvements.
Led global cross-functional teams with SAP to re-engineer business planning processes driving
growth in sales, share and margin.
Collaborated with Customer Development, Finance and Demand Planning organizations to improve
accuracy measurements.
Implemented Commercial Investment Optimization tools to enhance financial Return On
Investment metrics.
Engaged with Divisional and Subsidiary Leadership teams to develop S&OP and Change
Management strategies and implement Power User networks.

Worldwide Director Global Fabric Conditioners 02/07 to 11/08

Global Business Development
Accomplishments:

Global cross-functional strategic champion for $983MM priority category.

Drove 2 year CAGR of +14%, global market share growth of +0.8 points and a record delivery of
$38MM in efficiency improvements.
Developed Global Category Strategy with identification of key strategic battlefields. Launched
Global Big Hit Magic Moments in Latin America and Europe with significant success, global
rollout planned for 2009.
Led the development of 3-year innovation strategy and grids in collaboration with global innovation
centers.
Engaged with Technology/Supply Chain to identify next generation benefits based on consumer
insight.

Marketing Director Greece/Cyprus 9/05 01/07

14 Category Portfolio
Accomplishments:

Marketing leader on subsidiary management team for $130MM cross category business.
Drove strong market share growth in Oral Care (+0.5 points), Personal Care (+1.2 points), Surface
Care (+0.3 points) and Fabric Care (+0.9 points).
Grew Net Sales (+5.3%), Operating Profit (+7.2%), NPAT (+5.8%) with record margin
performance.
Commercialized several new innovations and developed strategic direction for the Oral Care
Professional portfolio.
Awarded Best Workplaces recognition in Greece and Europe in 2006.
 Marketing Director Wal*Mart US 01/04 08/05
Oral/Personal/Home Care
Accomplishments:

Accelerated marketing and shopper results for $558MM cross category US portfolio, market share
gains in core Toothpaste, Toothbrush, Bar Soap, Liquid Hand Soap and Fabric Softener categories,
topline growth +14% in 2005.

Marketing Manager Softsoap Bodywash & 03/02 to 12/03

Liquid Hand Soap, Irish
Spring & Value Bar Soaps
Accomplishments:

Owned full P&L responsibility for $350MM portfolio, Liquid Hand Soap shares +1.1 points, Irish
Spring shares +0.4 points in a declining category, Bodywash portfolio fully repositioned for growth,
profits +19%.

Marketing Manager Colgate Toothbrushes 09/01 to 02/02

(Manual & Powered)
Senior Product Manager Colgate Toothbrushes 03/00 to 08/01
(Manual & Powered)
Accomplishments:

Transformed category presence with P&L responsibility for $135MM portfolio, pioneered entry into
powered toothbrush category.
Grew powered market shares to 10.8 percent of category, topline growth +33%, profits +77%.

Senior Product Manager Palmolive Auto Dish 11/99 to 02/00

Ajax Hand Dish
Product Manager Palmolive Auto Dish 6/98 to 10/99
Ajax Hand Dish
Accomplishments:

Awarded full P&L responsibility for $130MM portfolio.

Drove market shares on Ajax +1.1 points, topline growth +9.8%, margin +1.3 points on $80MM
business.
Grew Palmolive Auto Dish shares +1.1 points, topline growth +26% through form extension
strategy, profits up +10% on a $50MM business.

Associate Product Manager Palmolive Hand Dish 3/97 to 5/98

Assistant Product Manger Palmolive Hand Dish 9/96 to 2/97

Accomplishments:

Grew market shares +2.3 points, topline growth +10%, profits +4% on $215MM equity.

Driving Growth:

Drove CBP as the central commercial process for the organization. CBP is currently viewed as the Commercial
Heartbeat and the Way we Work Together Everyday to Strengthen our Business. Worked with SAP/GIT to drive
significant technical upgrades resulting in enhanced process improvements and increased utilization/compliance.

Developed Global Strategy and Battlefield identification in partnership with BCG/worldwide category teams for Global
Home Care. All worldwide divisions and subsidiaries are fully aligned behind the 2015 strategic plan.

Created and implemented Overdrive strategy for Wal*Mart US business geared to reach consumers more creatively,
effectively and efficiently. Innovative programs have been executed behind new products, clustering strategies, multi-
cultural opportunities, in-store presence enhancements and co-marketing plans utilizing key shopper insights. Developed
long term strategic plans with cross-functional management team to further drive core brands.

Led teams in concept and bundle development, qualitative/quantitative validation and commercialization process with
consumer research, technology, sales, finance, design, legal, packaging and manufacturing on all new product initiatives.
 Successfully delivered all P&L goals for twelve consecutive years.

Spearheaded teams in the development of new packaging initiatives, cost savings and margin enhancement projects,
development of value/special packs and new sizes, management of trade/pricing strategies and promotional spending.

Crafted and implemented several strategic IMC/360 events, co-marketing programs, licensing partnerships and effective
consumer promotions to enhance long term viability of brands and generate consumer trial and repeat.

Personal Leadership:

Strong focus on people management and development. Significant skills in global cross-functional/cross-cultural
collaboration and partnership in driving towards a common winning goal.

Team Leader for Global Leadership 2020 program in 2004/05 consortium based 1-year program to develop global
leaders 10 people selected annually by corporate management from 35K+ worldwide employee base.

Active member of Global Category Network teams and numerous global and domestic task forces driving strategic
architecture development, new product development, go to market and equity expansion opportunities.

Selected to attend Center for Creative Leadership development program for high potentials in 2002.

Winner of Chairmans You Can Make a Difference awards in 2001/04 and performance awards in 2003/05/11.

Experience: Kimberly-Clark Corporation Neenah, WI 7/95 to 9/96

Marketing Assistant Kleenex Facial Tissue/Napkins

M/A/R/C Incorporated Dallas, TX 1/92 to 5/94

Market Research Supervisor Employee of the Year (1993)

Select Direct Marketing Comm. Mumbai, India 1/91 to 12/91

Account Group Head

Grey Advertising Mumbai, India 12/86 to 12/90

Account Supervisor

Theatrematix Productions/H.E.L.P Mumbai, India 7/85 to 11/86

Production Assistant/Project Coordinator

Education: Master of Business Administration University of Georgia

Strategic Marketing/International Business/B2B Marketing, GPA 3.60

Bachelor of Business Administration University of North Texas

Marketing, International Business, Magna Cum Laude, GPA 3.82

Bachelor of Science University of Mumbai

Mathematics, Statistics, Economics