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Assignment topic: Unilever Distribution system

Submitted by:
Name ID
SAKIB BIN AKTHER
141003202

Program: BBA.

Course name: DISTRIBUTION MANAGEMENT

Course code: MKT 405


Submitted to:
Mohammad Wahidul Islam

(Lecturer of BBA department).


Submission Date: 08.02.2017.
Introduction
In the 1890s, William Hesketh Lever, founder of
Lever Bros, wrote down his ideas for Sunlight Soap
his revolutionary new product that helped popularize
cleanliness and hygiene in Victorian England. Mainly
from this time first idea to establish Unilever formed.
Over the last four decades, Unilever Bangladesh has
been constantly bringing new and world-class
products for the Bangladeshi people to remove the
daily drudgery of life. Over 90% of the countrys
households use one or more of products. According to
constitution, in Bangladesh Unilever Bangladesh Ltd.
have 60.75% share and government of Bangladesh
have 39.25% share.

Mission
Unilever's mission is to add Vitality to life. We meet every
day needs for nutrition; hygiene and personal care with
brands that help people look good, feel good and get
more out of life.

Vision
The four pillars of our vision set out the long term
direction for the company where we want to go and how
we are going to get there:

We work to create a better future every day.


We help people feel good, look good and get
more out of life with brands and services that
are good for them and good for others.

We will inspire people to take small everyday


actions that can add up to a big difference for the
world.

We will develop new ways of doing business that will


allow us to double the size of our company while
reducing our environmental impact.

Objective:
Objective means the goals that the business must
achieve in order to meet its wider business objectives.
Unilevers objectives are-

Growth in market share

Clearer product differentiation

Long term brand value to customers

Decrease customer acquisition costs 8% per year

Creating and launching new products / services


Innovation
Distribution Process:

Unilever is doing this job quite effi ciently for its


existing products. For White Light -Tooth Whitening
System, at first we will launch it in two big cities-
Dhaka City and Chittagong City. Depending on the
positive response in future gradually we will extend the
market of this product in other division.

The distribution process of White Light - Tooth


Whitening System will be same as the companys
other products, which is as following:
Manufacturer: We will produce this new product by our
own and we will also make the formulated gel, whitening
machine of the dental floss by our own.

Wholesaler: Unilever has its own distributors who will


buy the wholesale amount and sell these to the retailers.

Retailers: Retailers will buy the products from


distributors and sell these to the final consumers.

Consumers: People can get it in superstores, big


pharmacies etc. We will place this product mainly in
urban areas of Dhaka City and Chittagong City of
Bangladesh with Unilevers exceptionally good channel of
distribution.

Distribution Channel:
As Unilever have their own distributors who are working
as wholesaler, and they are sell the product to the
retailers from them consumer buy the product.
Therefore, we can say two level of distribution channel
is followed by the Unilever.

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