Business Plan

BUSINESS PLAN
ALLURE HOMEMADE ENTERPRISE
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BUSINESS PLAN
EXECUTIVE SUMMARY
Allure Homemade Enterprise is a start-up partnership company of an ice-cream
shop establishment which is newly operated in Malaysia. We can loosely be described
as a quick service ice-cream shop where customers sit around the table and watch their
desserts are being made. They can also put their own desired ice creams topping which
are provided on their table. Our ice-cream is the best ice cream with its uniqueness
combination with Aloe Vera which gives myriad of benefits to human health. Plus, Allure
Homemade also gives less costly as compared to other competitors in such that place.
The show, as well as the desserts is our main selling point.
The purpose we prepared the business plan as a guideline for us towards
making our business to higher level, and as a guideline to increase the efficiency of
companys operations. Other than that is to increase the confidence level of bankers and
suppliers in order to rise for capital and obtain financial support from the venture.
Allure homemade will hold true to its vision to enlarge our ice cream empire in 3
years time and be the best flavor ice cream shop in Malaysia, besides being a new
concept with western fashion feel in order to become a favorite spot for Sunway City
natives. As the reported national leader in money spent in restaurants, Lost World of
Tambun is an optimal location for launching a new ice cream shop concept. Allure
Homemade Enterprise also hopes to become a destination for the thousands of tourists,
both Malaysian and foreign, who visit Malaysia every year.
We had made some surveys to gain some information on the location itself from
researching on populations, interest and existing business in certain area. From the
survey, we decided to open our business in Sunway City which is nearer to the Lost
World of Tambun. The main reason we choose this location is because the place is
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nearer to the residence area as our target market and be the popular place during
holiday. Allure is also looking to bring Aloe Vera ice-cream concept to Malaysias market,
where the product is currently unavailable. Our company's initial offerings will be a
mixture of rich, creamy homemade ice-cream with chewy Aloe Vera , in a selection of
sizes. Through selective marketing we intend to create a loyal customer base that will
see Aloe Vera ice-cream from Allure homemade as a high-class, yet affordable scoop
shop with a prestigious product offering.
We predict our first year sales will reach approximately RM 468,000 and climb to
over RM 538,000 by the end of the second year. Despite an initial loss in year one, we
expect to become profitable by year two without endangering our cash reserves.
According to our marketing research, these sales should be easily attainable by even a
start up scoop shop. Our overall financial model is conservative and it emphasizes long-
term opportunities in the local market over quick returns favored by hip new ice cream
business with short life spans in bigger cities.
Our market target of customers are people which involves the residence of the
area or foreigner within among all ages. Even students and children can afford to buy
our ice cream as it is affordable price compared to our competitors. We believe we will
be able to achive our business goal with our business financial position and being one of
the well-known homemade ice cream company in Malaysia and the entire world.
INTRODUCTION
1.1 Name of Business Company
The name of our company is Allure . The reason we choose this name is because
it brings the uniqueness of our company in terms of its Allure terms, aloe. This
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name may attract more people through its uniqueness name and products which
using Aloe Vera as it base ingredients.
1.2 Nature of Business
We are selling homemade rich, creamy and selection size of ice-cream with chewy
Aloe Vera. Our business time is 6 days a week from 9 a.m until 9 p.m .
1.3 Location of Business
No.1, Persiaran Lagun Sunway 1, Sunway City Ipoh, 31150, Ipoh Perak
1.4 Date of Commencement
3 March 2016
1.5 Factors of selecting the Proposed Business
To introduce our newly homemade Aloe Vera ice-cream and bring this product to higher business
level.
To provide customers with delightful and healthy Aloe Vera ice-cream which gives 1001 benefits to
humans health.
To expose the communities with the nutritious of aloe vera , especially among vegetarians.
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1.6 Future Prospects of the Business
Allure Enterprise becomes famous and a well-known products for its low price, homemade,
healthier, and tasty ice-cream.

Allure Enterprise at higher level business is same as the other big competitors.
MAIN BODY
2. Purpose Of Business Plan
The plan of the building is prepared by us as a guideline in managing the
proposal ventures. The other purposes of preparing the business plan are as
follows:
To convince the suppliers when dealing with our business.
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BUSINESS PLAN
To give a clear overview to the outsider about the business operations.

To get finance or support from the government by providing business training and motivations which
helping in improving our business skills.
2.1 Company Background
Name of company : Allure Enterprise
Business Address : No.1, Persiaran Lagun Sunway 1, Sunway City Ipoh, 31150, Ipoh
Perak
Email Address : allureenterprise@gmail.com.my
Instagram : @allureenterprise
Telephone number : 05-7258399
Fax number : 05-4298399
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Form of business : Partnership
Main activities : Serve homemade ice-creams with chewy Aloe Vera
Registration number : TZ2016/028
Name of bank : CIMB
Bank account number: 01- 153-02-001368-4
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Figure 1: Allures Logo
Green : Aloe Vera as the main ingredients

Brown : High determination and cooperative among business partner
Pink : Associated with compassion, nurturing and love
White : the cleanliness of ice-cream as it is pure and homemade ice cream
Ice cream with cartoon design: Creates a sense of cheerfulness and playfulness, friendly among all
ages.
2.2 Partners Background
2.2.1 General Manager
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Name : Norfarahin bt Khairul Nizam @ Alexcius

IC number : 870728-12-715
Permanent address : Peti surat 218, Jalan OKK Dandiong Taliban, 89657 Tambunan,
Sabah
E-mail : faranur94@gmail.com
Contact number : 0194293365
Date of birth : 28 July 1985
Age : 31
Marital status : Married
Academic qualification : Master in Business Administration MBA Bachelor of
Accountancy, Diploma in Science

Course attend : Communication course by Office Management Department-
UiTM, Business talk by MARA

Skills : Expert in management skills
Previous study : Assistant manager at Hana Bakery Shop
Experience : Worked as sales marketing at EPSON factory for 1 year
2.2.2 Administrative Manager
Name : Nor Aini bt Saidun

IC number : 881002-08-5196
Permanent address :No.75,Persiaran Pinji Selatan 4, Taman Desa Pelancongan,
31500 Lahat, Perak

E-mail : ainisaidun@yahoo.com
Contact number : 019-5104186
Date of birth : 2 October 1987
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Age : 29
Academic qualification : Master in Business Analysis and Strategic Management,
MSc, Bachelor of Finance, Diploma in Science

Course attend :Communication course by Office Management Department-

Skills : Good in skills management
Previous study : Supervisor at 2N Shop
Experience : Officer Management at electronic factory
2.2.3 Operational Manager
Name : Nurul Aqilah bt. Sham Shul Bahri

IC number : 880919-03-5006
Permanent address : Pt 1288 Kediaman Darul Naim, Jalan Pasir Puteh, Kubang
Kerian 16150, Kota Bharu, Kelantan

Email : aqilah.sam95@gmail.com
Date of birth : 19 September 1987
Age : 29
Academic qualification :Master in International Business and Management, Bachelor of
Human Resource, Diploma in Science


Skills : Good in management skills
Previous study : Operational Manager at Vidas Company for 1 year
Experience : Worked as co-supervisor at toys factory
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2.2.4 Marketing Manager
Name : Noraishah binti Yaacob

IC number : 870606-04-5174
Permanent address : Lot 1159-1 Kampung Pinang B, 76400 Tanjong Kling, Melaka
E-mail : aishahyaacob@gmail.com
Date of birth : 6 June 1987
Age : 29
Academic qualification :Master in Marketing Msc, Bachelor of Finance, Diploma in
Science

Skills : Good in marketing skills
Previous study : Marketing Manager at Vidas Company for 1 year
Experience : Worked as Assistant Manager at bakery shops
2.2.5 Financial Manager
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Name : Nurul Ain Syahirah binti Abu Bakar

IC number : 940329-01-5532
Permanent address : 80, Jalan Pucung, Taman Perling,81200, Johor Bahru, Johor
E-mail :nurulainsyahirah329@yahoo.com
Date of birth : 29 March 1985
Age : 31
Academic qualification : Master in Quantitative Finance, Bachelor of Finance, Diploma
in Accountancy

Skills : Good in communication skills
Previous study : Financial Manager at HMs company for 1 yearExperience,
worked as Supervisor at bakery factory for 2 years
2.2.6 Assistant Manager
Name : Idayu Farahin bt Harol Nizam

IC number : 871231-10-5518
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Permanent address : No 3, Jalan Alam Suria 16/21, Seksyen 16, Bandar Puncak
Alam, 42300 Kuala Selangor

E-mail : idayu3112@gmail.com
Date of birth : 31 Disember 1985
Age : 31
Academic qualification : Master in Accounting and Finance, Degree in Accounting,
Diploma in science

Skills : Good in communication skills
Previous study : Assistant Manager at bakery shop for 3 years
Experience : Sales Marketing at food factory 2 years
2.3 Location Of Business
Figure 2: Shop lot
2.3.1 Building
Type : Double storey shop lot (corner)
Structure : near to residential area and water theme park
Size : 29 x 70 square feet
Cost of the building : RM per month
2.3.2 Basic Amenities
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Water
Electricity
Wireless connection
Telephone cable
2.4 Company Vision And Mission
MISSION:
To serve our customer with good quality of delicious,healthier, unique and
affordable homemade ice cream in a friendly community and increase our profit by
increasing out target sales.
VISION:
To enlarge our ice cream empire in 3 years time and be the best flavor ice cream
shop in Malaysia
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2.5 Partners Capital
No Name Position Share (%) Capital
Contribution(RM
)
1 Norfarahin bt Khairul General Manager 30% 3,123.90
Nizam
2 Nor Aini binti Saidun Administrative 1561.95
Manager 15%
3 Nurul Aqilah bt Sham Operational 15% 1561.95
Shul Bahri Manager

4 Noraishah bt Yaacob Marketing 15% 1561.95
Mnanager
5 Nurul Ain Syahirah bt Financial 15% 1561.95
Abu Bakar Manager

6 Idayu Farahin bt Harol Assistant 10% 1041.30
Nizam Manager
Total 100% 10,413.00
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MARKETING PLAN
3. Introduction To Marketing Plan
Marketing is the science of meeting the needs of a customer by providing
valueable products and services to customers by utilizing the expertise of the
organization at the same time to achieve the organizational goal. According to The
Marketing Association, marketing is the activity, set of institutions, and processes
for creating, communicating, delivering and exchanging offerings that have value
for customers, client, partners and society at large.
Marketing is an activity that is carried out systematically to encourage and
increase sales of products or services as long as the activities are in the line with
religious and ethical practices. Marketing is also an activity that entrepreneurs used
to promote their products in most efficient and effective ways in order to introduce
the products and services to market. The backbone of the marketing strategies
which are the four P. The four P is the main guideline that have been used in a
good marketing strategies . The four Ps are:
Product: what goods or services sre offered to customers

Promotion: how the producer communicates the value of its product
Price: the value of the exchange between the customer and producer
Placement: how the product and services are delivered to the customers
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Marketing also involved with details plan on identifying the market itself.
Where,it is a vital thing to know exactly the market that we wish to enter so that our
entering will have a good prospect in the future. Thus, lead the company to gain
profit. Starting with knowing who the target consumers are until forecasting the
sales that we will own in the future, marketing plan will be needed in the process.
To conclude, practical marketing plan is highly needed to ensure that the
overall of our plan will business plan become smoothy and easy to implement.
There are several characteristics that we must critically anlyze to make a good
marketing plan such as:
Define the service concept

Set up marketing objective
Identify the target market
Determine the market size
Identify the competitors
Determine the market share
Develop sales forecast
Developed marketing strategies
Preparing a marketing budget
3.1 Product Concept
Allure Enterprise is modern, fun and colourful ice cream shop that focus on
selling our delicious ice cream. Our ice cream is the homemade ice cream which
are made from flavours of vanilla, strawberry and milo. We are used aloe vera as
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our main base which is aloe vera is put in the all flavours of ice cream. We also
used milk, ovalette and food colouring as our ingredients. Besides of selling
colourful ice cream, we will also give a free of mineral water to our customers as
one of our tactic to attract more people to come at our ice cream shop. Our
objectives is to sell the preferable foods by focusing on the types of dessert that
usually Malaysians love to eat. Other than that, we want to support Malaysia
economic by commercialize our new brand ice cream. We are selling our own
creation of ice cream to all eople especially people whose love to ice cream.
Our ice cream shop, the Allure is located in Sunway City, Ipoh. We are
going to open up this ice cream shop in this area because this area is nicely
developing as there are tourism and entertainment area available near the area of
our ice cream shop. One of the popular and new place that will attract people to
come is Lost World of Tambun that located near of our ice cream shop. Lost World
of Tambun is Malaysias premiere action and adventure family holiday destination
and also located in one of Malaysias most historic city, rich with culture and
heritage. So, we can use this opportunity to introduce our new brand of ice cream
around area of Sunway City, Ipoh.
Based on the survey that we have done, around to 50% to 60% of
Malaysian tends to eat outside during the weekend because of their working
schedule on the day and during the weekend is the time that they are used to
spent with their love ones. Understanding these needs and wants of the population
in Malaysia, especially our target population which is in Sunway City. We have
decided to make a business to fulfil the demands of the Malaysian.
Our product to be commercialize in the target market are packed in small
size of plastic container with variety of colour of plastic container. The varieties of
topping will be serving on a customers with a price of RM1.00.
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The exterior design of our ice cream shop is modern while catering to a
care free crowd seeking sweets in an inviting. The interior design of our ice cream
shop is more to fun and colourful concept. Bright colours will be used in the interior.
This concept will attract many people especially the childerns attention to come
and eat ice cream in our shop. Wi-Fi is available for free in our shop for the
teenagers and adult to use. This Wi-Fi will attract people especially teenager that
active in social media applications such as Instagram, Facebook, Twitter and
Whatsapp to come in our shop. We also provide small photo booth section for our
customers to make memories in our ice cream shop.
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Exterior design of our ice cream shop
Interior design of our ice cream shop
3.2 Marketing Objectives
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Increase production of ice cream and profit per year
Increase the production of ice cream and profit by increasing our target sales per year.
As on preferable choice of place for leisure
Our main objective is to provide and serve a comfort area for the customers to gather enjoy their
dessert and time with their love ones.
Give happiness to customers
We want the customers happy when they come to our ice cream shop and the taste of our ice
cream will make them to come again.
Stand up Malaysian product and brand name
Our mission to open a new branch of our ice cream shop and be the best favourite ice cream
among the people in Malaysia.
3.3 Target Market

To make our product and service well known,we need to spread the quality
of our product and service to our expected target market.The target markets for the
Allure Enterprise are based on demographic,psychographic and geographic.
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Market Segment Reasons
Demographic Children and families

School and college students
Middle age group people
Psychographic For people who are addicted to confectionery
(desserts and beverages)

For people who love a cheerful,relax and comfortable
place for them to enjoy their desserts and beverages

Geographic Large population
Sunway City,Ipoh is nicely developing
Strategic and easy to find the location
Place that suitable for all people to come
Table 1: Target market of Allure Enterprise.
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3.4 Market Size
Market size refers to the total potential purchase of the target market.This
includes the purchases of competitors services within the same market.The
market size is normally state in units or Ringgit Malaysia and can be calculated
daily,monthly and yearly.Estimation of market size requires information about the
particular market the business intends to enter.
Total Population in Ipoh: 785,000
Target Population in Sunway City,Ipoh: 400,000
Price per Menu:
= RM 5.00+ RM 1.00
=RM 6.00
Market Size = Estimated Target Population x Price per Menu
= 400,000 X RM 6.00
= RM 1,400,000
Estimated Population Target Market Size
400,000 RM 3,120,000
Table 2: Market size for Allure Enterprise.
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3.5 Competitors
A competitor is referred to the entrepreneur that offer similar, substitute or
alternative products and services to the same target market. It is vital for us to
identify the other competitors both strength or weakness in term of experience, the
stability of the business, financial ability, target market and differentiation. This can
help to prepare our brand new ice cream shop to be ready to compete with all the
competitors and become competitive advantage in the market. We have concluded
some survey on the available competitors within the scoop of the business and we
have identified two most close competitors to our ice cream shop.
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COMPETITORS STRENGTHS WEAKNESSES
1.BASKIN ROBBINS A well known ice cream Expensive

Ice cream is too sweet
brand
Have variety of flavours
Variety of desserts
10 Persiaran SC 1 2/1 Sunway
City,31150 Ipoh,Perak
2.PENGUIN GELATO The texture of the ice Expensive

Less variety of desserts
cream is soft Easy to melt
Variety flavours
No.1, Persiaran Lagun Sunway
3,Sunway City,31150 Ipoh,Perak

Table 3: Strength and weakness of the competitors
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3.6 Market Share
Market share refers to the predictable potential sales of the business after
taking into consideration of the market size and competitors influences. As a new
corner in the business, we must have the nerve to venture and be brave to face
with the existence competitors who are doing the same kind of business with us.
Meanwhile, to determine the market share we have been resolute throughout the
market size month and the products that have been produced by our business.
COMPETITORS MARKET SHARE ANUALLY(RM)
BASKIN ROBBINS 72% 2,246,400
PENGUIN GELATO 28% 873,600
TOTAL 100% 3,120,000
Table 4: Market share before Allure Enterprise enters the market.
Figure 1: Market share before Allure Enterprise enters the market.
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Market share after Allure Enters the market.
COMPETITORS MARKET SHARE ANUALLY (RM)
BASKIN ROBBINS 60% 1,872,000

PENGUIN GELATO 25% 780,000
ALLURE 15% 468,000
TOTAL 100% 3,120,000
Table 5: Market share after Allure Enterprise enters the market.
Figure 2: Market share after Allure Enterprise enters the market.
3.7 Sales Forecast
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Sales forecast is the estimation of business sales in a period of a
forecast. Normally, sales will be forecast for one year.Forecasting sales is
important in order to measure whether the company will profit, lose or brealeven.
There are several factors that need to be considered when doing a sales forecast
suah as the recognition of the business, seasonal and festive factors and also the
characteristic of the business sector in forecasting sales. We also have added
some other factors that need to be considered.
The number of competitors is increasing during our business operation

Higher demand for our product and services due to the promotion and advertisement that have
been done
Celebration and holiday seasons
MONTH SALES COLLECTION REMARKS
(RM)
January 39,000 GRAND OPENING
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February 41,580 THAIPUSAM, CHINESE NEW
YEAR
March 40,000 SCHOOL HOLIDAY
April 39,000
May 41,300 LABOR DAY, WESAK DAY
June 31,200 AWAL RAMADAN
July 36,200
August 40,000
September 40,800
October 39,000
November 36,000 DEEPAVALI, MONSUN
Disember 43,920 CHRISTMAS, SCHOOL
HOLIDAY
TOTAL RM 468,000
Table 6: Sales forecast for Allure Enterprise for year 2016.
Figure 3: Allure Sales Forecast For The Year 2016
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Remarks of Allure Sales Forecast
MONTHS REMARKS
January Grand Opening
February Thaipusam, Chisene New Year
March School Holiday
April -
May Labor Day, Wesak Day, School Holiday
June Awal Ramadhan
July Hari Raya Aidilfitri
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August National Day, University middle semester break
September Hari Raya Haji
October -
November Deepavali, Monsoon
Disember Christmas Holiday, School Holiday
Table 7: Remarks of Allure Enterprise sales forecast of year 2016.
Forecast Sales for the First Month of January
Menu Price Per Unit Expected Unit Total (RM)
(RM) Sold
Ice cream 4.00 6,500 26,000
Toppings 2.00 6,500 13,000
TOTAL 6.00 13,000 39,000
Table 7: Forecast sale for the first month.
3.8 Marketing Strategy

Each company has its own marketing strategies including Allure Enterprise
which has our own strategies.Marketing strategies an organizations that combines
all of its marketing goals into one compressive plan andfoundation of a marketing
plan.Our business operating is providing variety of homemade ice cream
throughout Sunway City,Ipoh.In this business,we are competing with other ice
cream shop like Baskin Robbins and Penguin Gelato.So we are decided to provide
variety of ice cream to resident from Sunway City,Ipoh with cheaper and
reasonable price.We have developed marketing strategies in order to achieve our
target.There are four factors to be considered as follow:

Product
Place
Price
Promotion
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3.8.1 Product
We are decided to sell ice cream which are made from flavours of
vanilla, strawberry, milo and aloe vera as the main base for our ice cream.
People will more attract to come at our shop because we are used aloe
vera as our main ingredients and other shop still not available in market.
So, this is our advantage because we are the first shop that sell the ice
cream that made up from aloe vera as our main ingredient. People will try
our ice cream to know the taste of new product in the market. Besides of
the many fun and colourful flavours of the ice cream, we will also give a free
mineral water to customers whenever they want the mineral water. Allure
enterprise is modern with fun and colourful ice cream shop that focuses on
selling our delicious ice cream. The trade name of our ice cream shop is
share a scoop, share a happiness. It is meant that we are trying to make
the customers are happy when they eat our ice cream. We are served our
ice cream in a colourful cup. Our aim is to make the customers happy when
they come to our ice cream shop and the taste of our ice cream will make
them to come again. So, we are trying to sell our product with very
reasonable price according to the flavours of the ice cream. Other than that,
we are providing a comfortable shop that have a good hygiene that can fulfil
the taste of the customers.
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3.8.2 Place
We have choose Sunway City,Ipoh as our site because of some
factors which this area is nice developing as there are tourism and
entertainment are available near the area.In Ipoh,there are lot of modern
and popular ice cream shop like Haagen Dazs and cool station and there
are two most visited ice cream shop available in Sunway City,Ipoh which
are Baskin Robbins and Penguin Gelato.Sunway City is near with tourism
place like Lost World of Tambun.So we are seeing the opportunity in
opening an ice cream shop in Sunway City,Ipoh as there are many people
will come especially at weekend to spent their time with special ones.
3.8.3 Price
In order to put our price,we use competition-based-ricing concept
and make comparison regarding the quality.We put our ice creams price
based on the cost used to make the ice cream.The proper fixed price for
vanilla ice cream,strawberry ice cream and milo ice cream is RM
5.00.Usually,the fixed pice for other competitor is much higher than our ice
cream.So,we take this opportunity to allow people to come to our ice cream
shop that contain a cheaper price than other ice cream shop.
3.8.4 Promotion
A promotional plan can have a wide range of objectives:
1 To increase sale
2 Creation of brand equity
3 To present information to customers as well as other
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Other than that, our company decided to make a promotion during
public holiday which are Chinese New Year, School Holiday,Hari Raya
Deepavali, Christmas and National day. We will give free one cup of ice
cream during our promotion. This promotion also can introduce our new
company to other people that still do not know about our ice cream shop.
Gladly, we have a good news to those followed our requirement which they
can choose any flavours of ice cream in our shop. For Chinese New Year, those
who wears Cheongsam while on Hari Raya Aidilfitri for those who wears Baju
Kurung and Baju Melayu and on Deepavali for those who wears Saree and Dhoti
and lastly on Christmas for those who wears red and emerald green shirt are
qualified to get free two scoop of ice cream. This promotion will be opened start
from 12.00pm until 3.00pm only.
HOLIDAY DATE
Chinese New Year 8 and 9 of February 2017
Hari Raya Aidilfitri 26 and 27 of June 2017
National Day 31 of August 2017
Deepavali 30 of October 2017
School Holiday 10 and 11 Disember 2017
Christmas 25 of Disember 2017
List of public holiday on 2017.
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3.9 Promotion Strategy
In business life,promotion is one of the main and most vital aspects that
must be focused on.The reason why the promotion strategy is important because it
can help us to introduce and advertise our new business to the public.Due to
that,the public recognize and will know about our existence.The tables below are
types of our ice cream shops promotion strategy.
Strategy Explanation
Signboard An attractive and colourful signboard will be placed in front of
our ice cream shop.The board comes with LED lights which will
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help to attract the attention of the customers especially our little
customers to come to our ice cream shop.

Bunting The bunting will be hanging along the main roads to capture the
awareness of the customers of our ice cream shop and the
bunting also will be placed in front of entrance door of shop to
attract customers to enter.

Business card Business card can be used to promote our ice cream
shop.Beside that,we can exchange it with
customers,acquaintances relative and friends.Every managers
in our company have their own business card.This business
card can help them to promote our shop or even to make
business deals with the supplier or with the customers.Apart
from that, business card will be place at the counter for
distribution to the customers and others.

Flyers Flyers will be distributed in early of our business for the use of
our ice cream shops launch day on 2 of January 2017. It is very
important for the customers to know our first opening day.

Facebook Page We also have a Facebook page to attract and promote our ice
cream business to the public via social media. Our Facebook
page is AlluRe ENTERRISE.

Instagram Our customers also can follow our Instagram account to upload
their favourite meals and share with their friends in our official
Instagram Account @ALLuReENTERPRISE

TV and radio An effective way to build awareness and reaching a wide
advertisement audience.
Table 8: Marketing strategy.
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3.10 Promotion Tool
3.10.1 Advertising
Signboard
LOT A-NO 1
Figur
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3.10.2 Flyer
Address: No.1, Persiaran Lagun Sunway 1,
Sunway City Ipoh,
31150 Ipoh, Perak, Malaysia
Time:10 am- 9 pm
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3.10.3 Bunting
Address: No.1, Persiaran Lagun Sunway 1,
Sunway City Ipoh,
Time:10.00 am-9.00 pm
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3.10.4 Business Card
ALLURE ENTERPRISE
NORFARAHIN BINTI KHAIRUL NIZAM

(GENERAL MANAGER)
O13-7250969
No.1, Persiaran Lagun Sunway 1,

Sunway City Ipoh,
05-6578945 (OFFICE)
05-4683490 (FAX)
ALLURE ENTERPRISE
NORAISHAH BINTI YAACOB

(MARKETING MANAGER)
O12-6318051

Sunway City Ipoh,
05-6578945 (OFFICE)
05-4683490 (FAX)
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ALLURE ENTERPRISE
NORAINI BINTI SAIDUN

(ADMINISTRATION MANAGER)
O19-5104186

Sunway City Ipoh,
05-6578945 (OFFICE)
05-4683490 (FAX)
ALLURE ENTERPRISE
NURUL AQILAH BINTI SHAM SHUL BAHRI

(OPERATION MANAGER)
012-9478797

Sunway City Ipoh,
05-6578945 (OFFICE)
05-4683490 (FAX)
ALLURE ENTERPRISE
NURUL AIN SYAHIRAH BINTI ABU BAKAR

(FINANCE MANAGER)
010-3788802

Sunway City Ipoh,
05-6578945 (OFFICE)
05-4683490 (FAX)
ALLURE ENTERPRISE
IDAYU FARAHIN BINTI HAROL NIZAM

(ASSISTANT MANAGER)
017-4525754

Sunway City Ipoh, 41
05-6578945 (OFFICE)
05-4683490 (FAX)
BUSINESS PLAN
3.10.5 Publicity
Facebook
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BUSINESS PLAN
Instagram
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BUSINESS PLAN
3.11 Marketing Budget
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BUSINESS PLAN
NUMBE ITEMS FIXED WORKING OTHER
R ASSETS CAPITAL EXPENSES
(RM) (RM)
1. FIXED ASSET 1500.00
-SIGNBOARD
2. WORKING CAPITAL 400.00
-SALARY/EPF/SOCSO
-SALE CONSULTANT
-PROMOTION BUDGET
3. OTHER EXPENSES 1000.00
-GRAND OPENING
TOTAL 1500.00 400.00 1000.00
OPERATIONAL PLAN
4. Introduction To Planning
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BUSINESS PLAN
The operation plan is the one of the section that is included in the business
plan. It is involves the production or service according to the quality, quantity,
specification and time to fulfill customers requirements at the lowest possible cost.
Operational management can be defined as the process of marshalling business
input to transform them into output in the form of product or services.
The operations plan will ensure the business is able to produce the product
or to provide the services that the business had planned in the marketing plan. The
operations plan need to be design to fulfill our customers and the workers need
and want. Therefore, the operation activities must be suitable and clearly planned.
4.1 Operational Objective
The accomplishment of one business is depending on the level on how
efficient organizing operating. The objective target should be achieved as on plan
by the help of some strategy. It is the main priority of Allure Enterprise is to ensure
that all the operation activities run effectively and systematically.
To ensure that our operation in business runs smoothly in the perpetuate product quality.
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BUSINESS PLAN
To make sure the accuracy and quality of works and the creativity of service is always good.
To get customers satisfaction with the quality of the catfishes.
To maintain the level of production in marketing market target.
To improve the workers productivity in their work by giving motivation.
To solve problems with affections briefly way without disturbing the business operation.
To maximize profit at the first place and minimize the cost of production, wastage and damages.
4.2 Process Planning
4.2.1 Flow chart for production of ice cream
Measure sweetened creamer, evaporated creamer, egg
Add the creamer, egg, vanila essence, into the mixing bowl
Add corn starch, ovallet
Make sure that all ingredients is of right amount and quality
Matter A are mix and blend ingredients
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The
The ready made
remaining ice cream
doughs and are transferred
other materials and displayed
are stored on the displaying
in refrigerator for next
freezer counter for
batch of production customers to choose and eat in our cafe.
BUSINESS PLAN
until fully blend about 15-20 minutes
Another ingredients for matter B are aloe vera, strawberry emulco, milo,
vanilla
Matter A mix with matter B through three types of ice cream at each
When done and let them sit, then ice cream are decorated with edible
decorations
Take the ice cream and let them sit on a refrigerator for about 24 hours to
cool
The ready made ice cream are transferred and displayed on the displaying
freezer counter for customers to choose and eat in our cafe.
The remaining doughs and other materials are stored in refrigerator for
next batch of production
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BUSINESS PLAN
4.2.2 Activity chart for production of cookies
Measure sweetened creamer, evaporated creamer, egg
Add the creamer,egg, vanila essence, into the mixing bowl
Add corn starch, ovallet
Inspection of right amount and quality of ingredients
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BUSINESS PLAN
Matter A are mix and blend ingredients
until fully blend about 15-20 minutes
Another ingredients for matter B are aloe vera, strawberry emulco, milo, vanilla
Matter A mix with matter B through three types of ice cream at each
Decorate ice cream
Cool ice cream in refrigerator
Transfer ice cream to the display freezer counter
Store materials in refrigerator
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4.3 Operation Process
Ensure that all the raw materials are enough and ready for the
operation for a day
Check the cleanliness of the cafe and ensure the cafe is in a

pleasant conditon for the customers.
Check the conditions for any damages of the machines or

equipment in the cafe.
Open the cafe for the customers.
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BUSINESS PLAN
4.4 Operation Activity
Customer enter the cafe
Greet the customer
Get customer a table
Take order from the customer
Food ready
Wait until the food is

ready
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BUSINESS PLAN
Serve the food to customer
Customer pays for the food
Customers satisfaction
4.5 Operation Layout
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BUSINESS PLAN
OFFICE STORAGE ROOM
ROUND TABLE TOILET
STOOL DISPLAY TABLE
KITCHEN BAR TABLE
CASHIER MAIN ENTRANCE
4.6 Production Planning
Production planning is concerned with the determination and arrangement
of all facilities necessary for future operations. During the scheduling phase the
production plan is translated into a detailed, usually day-by-day, schedule of
product to be made. Besides, it helps to decide the ways and means of production
and showing the direction. That importantly, it is based on sales forecasting. So, it
is important to make sure that the business is able to produce outputs that are
enough to fulfill the expected market demand or sales. This can be achieved by
having a good production planning. In production planning, the business will
determine how much output to produce for a certain period of time such as in a
day, a week or month.
Average sales forecast per month = RM 39,000.00

Average price per unit = RM 6.00
Number of output per month = RM 39,000.00
RM 6.00
= 6,500 units
Number of working days per month = 26 days
The amount of output to be produced per day is = 6,500 units
26 days
=250 units per day
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BUSINESS PLAN
Material Quantity Total Price/unit Total
(units) Material (RM) Price
Requiremen (RM)
t
Sweetened creamer 390g 163 2.80 456.40
Evaporated creamer 390g 325 2.60 825.00
Ovallet 100g 108 3.20 345.60
Corn starch 1kg 0.6 1.60 1.00
Egg 1 egg Grade 325 0.40 130.00
B
Vanila flavour 25ml 52 2.30 119.60
Emulco strawberry 25ml 208 4.40 915.20
Milo 200g 325 4.99 1,621.75
Chocolate chips 350g 15 5.20 78.00
Strawberry chips 350g 15 5.20 78.00
Aloe vera 1 plant 800 10.00 8,000.00
Strawberry 1 small box 130 17.50 2275.00
Milo Nuggets 1 small pack 1 3.50 490.00
TOTAL 15,335.55
LIST OF RAW MATERIALS PER MONTH
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BUSINESS PLAN
LIST OF RAW MATERIALS PER DAY
No Material Quantity (units)
1 Sweetened creamer 7 tins
2 Evaporated creamer 14 tins
3 Ovallet 6 small box
4 Corn starch 0.06g
5 Egg 15 eggs
6 Vanila flavour 45.5ml
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7 Emulco strawberry 55.5ml
8 Milo 450g
9 Chocolate chips 300g
10 Strawberry chips 300g
11 Aloe vera 15 units
12 Strawberry 50g
13 Milo Nuggets 10g
LIST OF MACHINE AND EQUIPMENT
Equipment Quantity (units) Price/unit (RM) Total Price (RM)
Storage Refrigerator 1 2,500.00 2,500.00
Freezer for beverage 1 1,400.00 1,400.00
Round table 6 100.00 600.00
Bar table 2 150.00 300.00
Stool 30 8.00 240.00
Storage cabinet 1 400.00 400.00
First & Aid 1 80.00 80.00
Fire extinguisher 1 50.00 50.00
Cash register 1 600.00 600.00

machine
TOTAL 6,170.00
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LIST OF PACKAGING
Material Quantity (units) Total material Price/unit (RM) Total Price
requirement (RM)
Ice-cream cup 1 6500 0.20 1,300
Plastic spoon 1 6500 0.10 650
TOTAL 1,950
LIST OF UTENSILS
Utensil Quantity (units) Price/unit (RM) Total Price (RM)
Spoon & fork set 80 4.50 360.00
Small plate 80 5.00 400.00
Mug 80 3.00 240.00
TOTAL 1,000.00
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BUSINESS PLAN
4.7 Business and Operation Hours
Operation Hours:
DAY OPERATION HOURS

Monday
Tuesday
Wednesday
Friday
9.00 a.m to 10.00 p.m
Saturday
Sunday
Business Hours:
DAY BUSINESS HOURS

Monday
Tuesday
Wednesday
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Friday
Saturday 10.00 a.m to 9.00 p.m
Sunday
Allure Enterprice operate 6 days per week. Our daily operation hours on
weekdays are 13 hours per day. Then, our business hours on weekdays are 12
hours per day. Our company have considered the most appropriate time and day in
daily opening of our cafe.
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Certificate Authentication of Halal Malaysia
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Item Fixed Asset (RM) Monthly Expenses (RM)
MAJLIS BANDARAYA IPOH
JALAN SULTAN ABDUL JALIL,BUSINESS PLAN

GREENTOWN,
IPOH, PERAK.
Approved Companies
Commission of Malaysia (SSM)
Certificates
LESEN MAKLUMAT PERNIAGAAN

ALAMAT : N0. 1 PERSIARAN
JENIS LESEN : PERNIAGAAN LAGUN SUNWAY 1,
MAKANAN SUNWAY CITY IPOH,
31150 IPOH, PERAK.
4.8 Operation Budget
NO RUJUKAN : A10BOD587MBI JENIS JUALAN : MAKANAN
MAKLUMAT PEMEGANG LESEN

NAMA : NOR FARAHIN BT
KHAIRUL NIZAM @ ALEXCIUS
NO PENIAGA : D274900
ALAMAT : NO. 11, JALAN NUSA

PERINTIS 2/6, TAMAN
NUSA PERINTIS 1,
GELANG PATAH,
JOHOR BAHRU, JOHOR
MAKLUMAT BAYARAN TEMPOH SAH LAKU LESEN

BAYARAN LESEN: RM150 (6 BULAN)
30 OGOS 2016-29 OGOS 2017
RM150 (6 BULAN)
DISAHKAN OLEH
AhmadM
(AHMAD MOKHTAR BIN JAMAL) LESEN HENDAKLAH DIPAMERKAN
PEGAWAI BAHAGIAN PERNIAGAAN
Machine and Equipment 6,170.00
MAJLIS BANDARAYA IPOH
Rent ice-cream machine 200.00

Rent kitchen equipment
200.00
Raw Materials 15,335.55
Packaging Ipoh City Council License 1,950 62
Utensils 1,000.00
BUSINESS PLAN
4.8.1 Productivity Index (PI)
= Total value of output
Total value of input
= __Total sale per month__
Total operation per month
= RM 39,000
RM 24,856
= 1.57
4.9 Implementation Schedule
Activities Deadlines Durations
Incorporation of business May-July 2016 3 months

Application for permits and
May-August 2016 4 months
license
Searching for business
May-July 2016 3 months
premise
Renovation of premise August 2016 1 months
Procurement of machines
August-December 2016 3 months
and raw materials
Recruitment of labors December 2016 1 months
Installation of machines December 2016 1 months
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BUSINESS PLAN
ADMINISTRATION PLAN
5. Introduction to Administration
Administration is one of the fundamental of business. A good administration
establish a strong foundation to organization. Its purpose is to ensure the business
run smoothly and efficiently. The performance growth and survival of the business
depends on managerial skills and capabilities. The administrator should have the
administration characteristics such as planning, organizing, and leading the
company.
The task of administrator is to set the employees acceptable salaries,
protect the employees welfare compensation and fringe benefits including
SOCSO, EPF, bonuses, and leaves. Leaves encompass medical leaves,
emergency leaves, maternity leaves and annual leaves. Furnishing and equipping
the office to keep the working environment is enjoyable to both employee and
employer is under the administrator authority too.
It is also under administrator responsibility to plan and set the objective or
goals of the business and direct the business towards achieving those goals. The
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BUSINESS PLAN
administrator also has to arrange the organizational structure, do a working
schedule, and calculate all budgets relating to administration department.
Thus, in Allure Enterprise, we see administration department as a
significant work where it compresses all the elements to make sure the
effectiveness in terms of performing organization activities and the insuring the
future of the business.
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BUSINESS PLAN
5.1 Organizational Chart
General Manager
Norfarahin binti
Khairul Nizam
Assistant Manager
Idayu Farahin binti
Harol Nizam
Marketing Manager Operational Manager Financial Manager Administration

Noraishah binti Nurul Aqilah binti Nurul Ain Syahirah Manager
Yaacob Sham Shul Bahri binti Abu Bakar Nor Aini binti Saidun
General Worker
5.2 Manpower Planning
LIST OF ADMINISTRATION PERSONAL
POSITION NO OF STAFF
General worker 1
Marketing Manager 1
Operational Manager 1
Administration Manager 1
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BUSINESS PLAN
Financial Manager 1
Assistant Manager 1
General Worker 1
TOTAL 7
TASKS AND RESPONSIBILITIES
Position Tasks and Responsibility

General Manager To synchronize all kind of parts or functions in the
business towards accomplish the mission and vision

Act as chairman in the meeting with the board members
Maintains quality service by establishing and enforcing
organization standards.
Marketing Manager Analyze, pick and determine opportunities in the market
based on company abilities.

To control and proceed with business activity as being
plan continuously based on market

Work as a promoter to attract and welcome customer at
front door
Operational Manager To making sure that all operation from start to last perform
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BUSINESS PLAN
smoothly
Take care of the equipment and material used in the
process of product
To make more creative and tasty product from time to time
based on trend
Manage the kitchens operation and preparing customers
orders
Administration Manager To plan and carried out the company policies
Responsibilities in recruiting worker and salary
Taking and serve customers order
Financial Manager Develop an Annual Budget
Work as the cashier at the counter
Assistant Manager Assist Marketing Manager to control and proceed with
business activity as being plan continuously based on
market
Help in getting more ideas to improve the sales of the
product in company
General Worker Work as the kitchens helper to assist operational manager
Maintain the shops cleanliness, neatness and good
exposures
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BUSINESS PLAN
WORKERS REMUNERATION
Position No of staff Monthly EPF 12% SOCSO Total Amount
Salary (RM)(B) 2.5% (RM)(A+B+C)
(RM)(A) (RM)(C)
General 1 1,200.00 144.00 30.00 1374.00
Worker
Total 1 1,200.00 144.00 30.00 1374.00
LIST OF OFFICE FURNITURE AND EQUIPMENT
NO ITEM QUANTITY COST PER TOTAL(RM)
UNIT(RM)
1. Computer 1 1,500.00 1,500.00
2. Printer 1 200.00 200.00
3. Dustbin 1 2.00 2.00
4. Office Table 1 200.00 200.00
5. Office chair 4 20.00 80.00
6. Broom set 1 20.00 20.00
TOTAL 9 1,942.00 2,002.00
ADMINISTRATION BUDGET
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BUSINESS PLAN
SUBJECT FIXED ASSET MONTHLY OTHER EXPENSES
EXPENSES (RM) EXPENSES (RM) (RM)

FIXED ASSET
EXPENSES
Office Equipment and 2,002.00
Furniture
WORKING CAPITAL
Salary
General 1,200.00
Worker
EPF 144.00
SOCSO 30.00
Bills:
Internet 100.00
Water
Electricity 250.00
400.00
Shop Rent 1700.00
Other Expenditure
Deposit for Rent 3,400.00
Deposit for Utilities 750.00
OTHER EXPENSES
Business 200
Registration Fee
Stationary Expenses 50.00
Preliminary 30.00
Expenses
TOTAL 2,002.00 3,824.00 4,430.00
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BUSINESS PLAN
FINANCIAL PLAN
6. Introduction to Financial Plan
Financial Plan means planning, organizing, directing, and controlling the
financial activities such as procurement and utilization of funds of the enterprise. It
means applying general management principles to financial resources of the
enterprise. Financial plan incorporates all financial data derived from the operation
budgets, for example, the marketing, operation and administrative budgets. The
finance manager has not only to plan, procure and utilize the funds but also has to
exercise control over finances. This can be done through many technique like ratio
analysis, financial forecasting, cost and profit control.
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BUSINESS PLAN
The financial management is generally concerned with procurement,
allocation and control of financial resources of a concern. This plan is important
because we will know whether our business is running smoothly or not. Financial
should included in this report to make sure all capitals contributed by all members
are well managed in the right way in short, or profits and loses in this business can
be detected.
Our budget can be estimated by using this financial plan. It is important to
prevent any excessive use of expenses that can cause the business unable to get
the profit in the end of the year. There are several items that need to be in financial
plan such as:
Project implementation
Sources of funds
Pro forma income statement
Pro forma cash flow statement
Pro forma balance sheet
Financial analysis
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BUSINESS PLAN
6.1 Objective of Financial Plan
Below are some objectives of financial plan:

To determine the size of investment
To identify and propose the relevant sources of finance
To ensure that the initial capital is sufficient
To be used as guideline for project implementation
To ensure regular and adequate supply of funds to the concern
To ensure adequate returns to the shareholders which will depend upon the earning capacity,
market price of the share, expectations of the shareholders.

To ensure optimum funds utilization. Once the fund are procured, they should be utilized in
maximum possible way at least cost.

To ensure safety on investment i.e., funds should be invested in safe ventures so that adequate
rate of return can be achieved.
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6.2 Administrative Budget
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6.3 Marketing Budget
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6.4 Operation Budget
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CONCLUSION
The main purpose of this business is to serve the customers and consumers with
healthier, tastier and more unique homemade ice cream. Compared to our competitors,
we will offer and give the customers a lower price of our tasty ice cream. With the unique
and tasty ice cream we produced, Allure Homemade ice cream could be brought to a
new level, higher than our competitors. With the excellent combination of flavors, along
with the delicious topping of the customers choice, it surely will bring smile and make a
perfect day for the customers.
Alongside of its delicious taste, aloe vera has been proven to have a lot of health
benefits. As we already know, aloe vera contains bioactive compounds that can improve
health along with it also has potent antioxidant and antibacterial properties. This also
means that, as we eat the ice cream, our health is assured. And yes, it surely a healthy
tasty snack of the day.
Parents would not have to worry of our product, as sugar content in the ice
creams concerns then, however, with aloe vera benefit as pure aloe vera juice reduces
dental plaque as effectively as mouthwash, parents do not have to worry about childrens
cavity anymore. Our Allure product is made up of the true ingredient, true aloe vera, and
we can assure the originality of the product, which means the benefits inside the aloe
vera is preseved and conserved. We use none other than pure ingredients.
Our special Allure Homemade ice cream is suitable for every class of age. Aloe
vera also has the ability of improving skin elasticity and help in preventing wrinkles. This
is one of the attraction, which we allure the 40s to come by. As aloe vera is able in
helping lowering blood sugar levels, our product is also suitable for diabetics person.
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BUSINESS PLAN
That being said, we have prepared healthy snack for almost to everyone, despite what
their health condition and age are.
From the information presented in this business plan, it can be concluded that
this endeavour is highly profitable and viable, bearing any foreseen and high unlikely
circumstances. With such careful management and farsighted vision of partners, this
business can and will achieve success in long term.
91

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BUSINESS PLAN

ALLURE HOMEMADE ENTERPRISE

Allure Homemade Enterprise is a start-up partnership company of an ice-cream

shop establishment which is newly operated in Malaysia. We can loosely be described

The show, as well as the desserts is our main selling point.

The purpose we prepared the business plan as a guideline for us towards

both Malaysian and foreign, who visit Malaysia every year.

shop with a prestigious product offering.

business with short life spans in bigger cities.

1.1 Name of Business Company

using Aloe Vera as it base ingredients.

1.2 Nature of Business

1.3 Location of Business

1.4 Date of Commencement

1.5 Factors of selecting the Proposed Business

1.6 Future Prospects of the Business

healthier, and tasty ice-cream.

2. Purpose Of Business Plan

The plan of the building is prepared by us as a guideline in managing the

To convince the suppliers when dealing with our business.

To give a clear overview to the outsider about the business operations.

helping in improving our business skills.

2.1 Company Background

Name of company : Allure Enterprise

Email Address : allureenterprise@gmail.com.my

Telephone number : 05-7258399

Fax number : 05-4298399

Form of business : Partnership

Main activities : Serve homemade ice-creams with chewy Aloe Vera

Registration number : TZ2016/028

Name of bank : CIMB

Bank account number: 01- 153-02-001368-4

Figure 1: Allures Logo

Green : Aloe Vera as the main ingredients

2.2 Partners Background

2.2.1 General Manager

Name : Norfarahin bt Khairul Nizam @ Alexcius

Accountancy, Diploma in Science

UiTM, Business talk by MARA

2.2.2 Administrative Manager

Name : Nor Aini bt Saidun

31500 Lahat, Perak

MSc, Bachelor of Finance, Diploma in Science

UiTM, Business talk by MARA

2.2.3 Operational Manager

Name : Nurul Aqilah bt. Sham Shul Bahri

Kerian 16150, Kota Bharu, Kelantan

Human Resource, Diploma in Science

UiTM, Business talk by MARA

2.2.4 Marketing Manager

Name : Noraishah binti Yaacob

UiTM, Business talk by MARA

2.2.5 Financial Manager

Name : Nurul Ain Syahirah binti Abu Bakar

UiTM, Business talk by MARA

worked as Supervisor at bakery factory for 2 years

2.2.6 Assistant Manager

Name : Idayu Farahin bt Harol Nizam

Alam, 42300 Kuala Selangor

UiTM, Business talk by MARA

2.3 Location Of Business

Figure 2: Shop lot

2.4 Company Vision And Mission

To serve our customer with good quality of delicious,healthier, unique and