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Element Improvements
Title tag This tag is one of the most important
ranking factors in the search engines
ranking algorithms, so populating your
most important keywords in this tag will
dramatically increase the search engine
rankings of the page.
Provide unique title for each page,
otherwise Google will consider it as
SPAM title.
Place the most important keywords
or keyword phrases at the
beginning of the tag and keep your
title short, roughly 10 to 64
characters including spaces.
Meta description tag Keep all descriptions larger than 50
characters, and no more than 149
characters, including spaces, Google
displays 154 characters, but other
search engines display even less.
Some pages lack description or
keywords :
http://dev.cyberdodo.com/files/cyberdod
o-and-farm-animals.html
Its mandatory that all the pages to
have title, description and
keywords.
Meta keywords tag Keep the tag to between 4 and 8
keywords or keyword phrases, to
separate the different keywords and
keyword phases simply place a comma
between the terms. Provide singe,
two word, three word and four
word keyphrases
Anchor Tags For best results the keywords used
should be relevant to the linked page.
You should also consider using these
keywords in the 'title' attribute of the
links. Limit the words to seven,
otherwise it will be considered as SPAM.
Image Tags This is text found in the 'alt' attribute
text from the images. For web pages
with a large number of images this text
is very important. Limit the words to
seven, otherwise it will be considered
as SPAM.
Other tags : h1, h2, h3, h4, h5, h6, The use of Headings & Phrase Elements
strong, b, em, i is important, since they are given more
weight by search engines than regular
body copy.
At the moment we dont have such
a structure, therefore is very
important we will apply it.
Video tag Provide a correct HTML5 structure
hidden behind the video in order to be
parsed by the Google.
For each video we will need a title
and a description of whats going
on in the video
Responsive views Google looks how the websites perform
on certain portable devices. Therefore,
its mandatory to have a responsive
website. This will boost our score, due
to the fact that its a relative new
technology.
Tables Avoid usage of table tags, use
them only where they are relevant.
Client Side ( Frontend ) Performance
Element Improvements
Client side performance is an important factor for Google, therefore these
improvements are very important : Furthermore, decreasing the number of
components on a page reduces the number of HTTP requests required to render
the page, resulting in faster page loads. Some ways to reduce the number of
components include: combine files, combine multiple scripts into one script,
combine multiple CSS files into one style sheet, and use CSS Sprites and image
maps.
We have 25 external Javascript files. Combining them into a single file,
minified and gzipped when the website
is in production.
Javascript files should be placed at
the bottom of the structure, not on
the top as it is now.
We have 7 external stylesheets. Combining them into a single file,
minified and gzipped when the website
is in production.
We have 31 external background Merge them into CSS sprites.
images. Compress the sprite for the web using
special tools. ( E.g : PNG Gauntlet )
Content flow improvements
Element Improvements
Homepage / Banner Provide relevant content beneath the
banner, right now the banner cant be
indexed by Google, its Flash. Future
improvement : replace Flash banners
with HTML5 animated ones.
Homepage / Navigation Navigation should be on top, remove
images, put real text on the links in
order to be parsed by Google