Escolar Documentos
Profissional Documentos
Cultura Documentos
Panabo City
A BUSINESS PLAN
Presented To:
In
Humanities and Social Sciences
Presented By:
Gandeza, Laurigreth B.
The students of Humanities and Social Sciences Class 1 for the school year
2016-2017 make this Business Plan that will serve as a guide in facing the reality on
what life is all about. It can be a great help for the application of day to day living as
well as in the field of career that we are chosen.
The knowledge that we acquired about how business transaction being done
and providing as the confidence and more equipped to deal the business world.
Each topic is presented and discussed in a simplest manner for easier
understanding of the readers.
ACKNOWLEDGMENT
We would like to express our sincere gratitude towards UMPC for providing
us with the opportunity to prepare this business plan and also for guiding us
throughout the project. We are also thankful to Ms.Leavic G. Maghanoy our subject
teacher in Entrepreneurship for helping us conduct the research. We would like to
acknowledge her valuable guidance and support that motivated us to contribute
tremendously to this report. The success of this report also depends on the
encouragement and guidelines of many others. So we would like to take this
opportunity to thank all of them who have helped us through this business plan.
Last but not the least, we would also like to thank all the friends who were
always supporting and there when needed.
Thank you.
TABLE OF CONTENTS
CHAPTER 1: Introduction
1.1 Objectives of the study
1.2 Methodology
1.3 Scope and Limitations of the study
B.
3.1b. Forecast
3.2B. MARKETING STRATEGY
3 2b.1 Product Strategy
3 2b.2 Pricing Strategy
3 2b.3 Promotional Measures
3 2b.4 Distribution Strategy
3.3b MARKETING BUDGET
CHAPTER I
INTRODUCTION
Fish is a common food that is usually eaten by Filipinos. It has low fat high
quality protein and filled with omega-3 fatty acids and vitamins. It is also rich in
calcium and phosphorus and also a great source of minerals.
SATUR & DADAT Fish retailer offers various kind of fish such as tuna, tilapia
and tamban. The idea of this business was conceptualized by: Judith J. Galace in
the year 1995 which, until now, she continued to have a business to supply the
needs and wants of the costumers. In her 21 years of selling, she said that hard work
and perseverance is the key to her success. They also establish good relationship to
their costumer resulting to have a high demand of their product.
2.To gain knowledge and have better understanding of the nature and operation of
the business.
3.To have findings regarding the current situation of the business firm and make
corresponding recommendation for better developments.
4. To have a time frame in attaining all plans whether it is short term or long term.
1.2 METHODOLOGY
The scope of the study has been focused to the four functional aspects of the
business entity, which are the Marketing aspect, Production aspect, Management
aspect, and the financial aspect. Furthermore, the study is limited only on the actual
observation and interview.
CHAPTER 2
Executive Summary
SATUR & DADAT is a combination of the names of Mr. Saturnino and Mrs.
Judith Galace. It was being pass by the late mother of Mrs. Judith Galace named
Margarett Jainar.
SATUR & DADAT Fish retailer offers fresh and good quality fishes to their
customers. They offer tuna, tilapia, and tam-ban that are fresh from the port of
General Santos City.
Position : Owner/Manager
Sex : Female
No. Of children :5
2. Product Aspect
- Estimated life plan of the building 5 years
4. Financial Aspect
- No proper records of transaction
1. Marketing Aspect
- More production is needed
2. Production Aspect
- Expansion of retailing for more selling.
4. Financial Plan
- Make a permanent records for financial and for any other
transaction.
- Increase production for more profit
- Have a monthly/annual financial audit.
CHAPTER 3
CHAPTER 3
The fish is good and fresh compared to their competitors. Products are
healthy and have a good quality.
3.3a Location
Satur and Dadat fish retailer is located at Aguinaldo St. Brgy. Sto.Nio,
Panabo City, Davao Del Norte.
Satur and Dadat fish retailer offer their products in the area of Panabo City and
other neighbouring place that includes Lasang.
The main costumers of Satur and Dadat are usually the restaurants in the
Panabo City but the frequent buyer is the Ultra-bowl.
HISTORICAL DEMAND
Year Total Population Per Year % of Population 3%
2014 213,704
2013 222,574
List of Existing Business: Annual Sales Market Share
4. Loquere 304,250 1%
5. Alfredo 553,750 3%
Year 1 93,480
Year 2 130,872
Year 3 183,220
Year 1
Year 2
4+4=8/2=4%
SATUR & DADAT is highly competitive in terms of the quality of the fishes
compared to other firms because they make sure that their fishes are good and
fresh. It attracts the attention of the costumers because of its clean area.
To promote our product we have to put a big signage along the market for
visibility and awareness of the costumer. The seller should posses the good sales
talk to have a costumers. They should give a calendar or souvenirs to their valued
costumers every end of the year.
Chapter 4
PRODUCTION PLAN
Production Aspect
This diagram shows the flow of the production process.
Fish Port
Market
Preparation of
Materials
Selling
Step 1: Fish Port The fish we sell are came from the fish port General Senator
Step 2: Market From the fish Port the fish deliver to the Public Market of Panabo
City.
Step 4: Preparation of Materials Where the materials like fish and ice was
prepared.
7/ 11 ULTRA BOWL
Plan Lay-out
SATUR and
DADAT Amalla Dress
Fish Retailer Chicken
Tray
1 100.00 100.00
Ice Box
1 1000.00 1000.00
Money Basket
1 200.00 200.00
Utensils
Chapping Board
2 150.00 300.00
Knife
2 150.00 300.00
Fixture
Emergency light
2 300.00 600.00
Tray
2 100.00 2014
Ice Box
1 500.00 2015
Weighing Scale
5 1000.00 2011
Money Basket
5 1,950.00 2011
Utensils
Chopping Board
1 300.00 2015
Knife
1 600.00 2015
Fixture
Emergency light
5 600.00 2011
Materials Needed
(Per Function good for 1 day)
Regular Day
Fish
Tuna
12 pieces 380 /kl 4,560
Tilapia
50 kls 30/ kl 1,500
Tam-ban
50 kls 30/ k 1,500
Ice block 40/ block 20.00
Average Day
Fish
Tuna
7 pieces 380/ kl 2,660
Tam-ban
30kls 30/kl 900.00
Ice
block 40/ block 20.00
Cellophane
2 ballot 20/ ballot 40.00
The owner prefers to buy additional equipments though cash basis for
her to save for the interest. The owner buy additional equipment if the old one
needed to be replace and also she add equipments as their business is raising up
and profitable.
Sources of Equipments
The equipment is bought some in Panabo City and Davao City. But the
owner preferred to purchase in Panabo City, she can save money and dont have
time to buy equipments in Davao.
1st Labour:
There are only 2 persons who sell the products of Satur and Dadat.
The owner of Satur and Dadat is also the Seller of their product. Each
month they pay their selves PHP 1,000.
Satur and Dadat dont really have problems regarding labour availability,
because they are also the seller of their product.
CHAPTER 5
1. Form of Business
2. Organization Structure
4. Office Equipment/Facilities
At this moment Mrs. Judiths firm have equipments and proper place
located in the public market.
5. Administrative Expense
The administrative expenses of the business are the following:
1 record book 60.00
Ball pen 50.00
Total P 93.00
Judith Galace
Owner/Manager/Seller
Bookkeeper
Maintainer Maintainer
1 Seller 2
The proposed Organizational structure of the firm has only few changes, what
is added is the bookkeeper who will assist the owner for the operation of the
business.
2. Organizational Functions:
Manager/ Owner
Business minded
Hardworking
Bookkeeper
Must have knowledge
of book keeping.
Least one year of
experience.
Maintainer
Must have the ability
and knowledge on
what the production
process flows.
Hard working
Seller
Ability to convince
the costumer.
Smart talking
Hard working
4. Proposed Equipment
The group had observed that they lack equipment and facilities. So there are
the proposed equipment and facilities for year 1:
P 641, 818.25
CHAPTER 6
ASSUMPTIONS
2015 120,000.00
Year 1 400,000.00
Year 2 500.000.00
Year 3 800,000.00
APPENDICES
HISTORICAL DEMAND
2014 213,704
2013 222,574
List of Existing Business: Annual Sales Market Share
4. Loquere 304,250 1%
5. Alfredo 553,750 3%
Year 1 93,480
Year 2 130,872
Year 3 183,220
Year 1
Year 2
4+4=8/2=4%