News Release

Approach Communications to Foray into Education through â Approach Academyâ

New Delhi/: Delhi headquartered Indiaâ s leading PR, Media and Marketing Communica
tions agency, Approach Communications, which is already working for SME, Healthc
are and pharma, FMCG, Films and Entertainment, real estate, art and other sector
s, is foraying into education business through its new venture â Approach Academyâ .
Approach Academy will set up its own institutes in the country to offer practica
l training courses in PR, Media, Advertising, Digital and Internet Marketing, Ev
ents and Promotions, Brand Management, Healthcare Communications and Marketing M
anagement, Medical Tourism, Rural Marketing and Communications, Marketing Commu
nications, Publishing and Life skills related courses in Communications skills,
English Language and Personality development apart from other job oriented profe
ssional training courses in sun rising industries like Retail, TV Productions an
d other Celebrity management. The fast growing Indian PR Agency which is being h
eaded by media professional Sonu Tyagi, is setting up its first company owned In
stitute in Delhi which will be ready in next two months. Approach Communications
will be setting up these academies in other offices locations as well like Mumb
ai, Ghaziabad, Lucknow, Chandigarh, Dehradun as well where the company is alread
y having the operations. Approach Academy will also train its own employees in m
edia relations, PR, Image Management and other disciplines. More information can
be accessed on www.approachacademy.com and www.approachcom.com
â Approach Academyâ is a first of its kind initiative to train the practicalities of
growing PR, Media and marketing communications professions. The PR Agency is als
o discussing with some worldâ s leading PR and Media institutes for a possible tie
up. Approach Communications will also bring the renowned authorities in PR, Medi
a Relations, Brand Management, Internet and Digital Marketing from all over the
World time to time. The academy will also train industry professionals to hone t
heir skills through short term training courses. The faculty of the Approach Aca
demy will be a mix set of professional and academicians but the emphasis will
be on the practical training and bright students will be recruited in the compan
y itself. Despite so many media and mass communications institutes in the count
ry, it is felt that they are not training the students for the real and practica
l PR exercise. The advisory board of the academy will comprise the top PR, Media
and marketing professionals.
Commenting on this initiative, Sonu Tyagi, Director of Approach Communications a
nd Approach Academy said â Educational Business in India is growing at a fast pace
and this is the right time to enter the growing industry as well as setting a n
ew standard of practical PR and Communications training in the fast growing PR I
ndustry. We interact with the mass communications students on the regular basis
and most of the students even are not aware what a PR Agency does and how. This
is the level of training and education going on in the industry right now wherea
s the PR and media industry have to waste its resources and time again on these
students.
Approach Communications has already worked for few educational brands in the pas
t. The company is also offering specialized PR and Marketing expertise to the ed
ucation industry. Apart from this educational PR Initiative, Delhi based PR Agen
cy is also coming with a Directory and Career guide for Western Uttar Pradesh st
udents which will be on stand in March next year. It is also launching three web
portals like www.goruralindia.com, www.gomedicalindia.com and one related to sp
iritual segment which will be online soon. Approach Communications, which is jus
t in 4 year of operations; have already handled leading companies, entertainment
and social sector clients. The agency is present in 5 cities of India with its
headquarters in Delhi. Agency has handled accounts like Rathi Thermax, U.S.Writo
pia, SOS Children's Villages of India, Aaliya Productions, Greentech Foundation,
General Motors,{ Regional}, Sutlej Motors Ltd, Malaysian Promotion Council, Han
dicapped Care Foundation, FMCG International , Jhankar Television, JMD Group amo
ng others
Email: approachpr@gmail.com Visit us at www.approachcom.com www.approachacade
my.com
For More Info: Please contact Sonu Tyagi at 9650984422 or 9820965004