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New Delhi: Approach Communications, Indiaâ s leading public relations and mark
eting communications firm, has set up â Approach Healthcareâ a specialized division f
or Pharma and Healthcare PR and marketing communications services.
Approach Healthcare will be a full-service public relations and marketing agency
serving the market segment that develops and sells products and services to the
healthcare industry.
Approach Communications is based in New Delhi and already having offices in majo
r cities of India like Mumbai, Lucknow, Chennai and Hyderabad. Approach healthca
re will help healthcare and technology companies build brand awareness, establis
h industry expertise, increase sales and improve client retention through strate
gic, integrated PR and marketing communications services.
Approach Healthcare will be offering total Media and marketing communications so
lutions to Pharma, OTC, Herbal, Cosmetics companies in India.
.
Commenting on the new division, Sonu Tyagi, Director, said â as we have already wor
ked on few pharma brands before and enjoy a very good network in pharma and heal
th related media, we thought that we should tap the potential available in the h
ealthcare sector in an organized way. We are already working for corporate clien
ts under Approach Communications brand. Approach Healthcare will be a specialize
d division for healthcare communications and pr services and we are planning to
pitch for leading pharma and healthcare companies in India.