Escolar Documentos
Profissional Documentos
Cultura Documentos
Program Highlights
Program Highlights
The Dilemma
To increase sell-through for slow moving
items while minimizing the negative Challenge
impact on margins.
Retailer needed to improve sell-through to reduce
Markdown pricing has traditionally been viewed as aging inventory and recapture lost margins.
a means for minimizing losses resulting from slow
moving goods and high inventory carrying costs. Yet
markdowns remain an integral part of the pricing life
Solution
cycle.
Prognos, an Antuit company, developed a data-
A global footwear and sports apparel retailer had been driven markdown strategy that supported business
using historical sales data and merchant intuition to drive processes in both the United States and Europe. The
its pricing strategy and markdown decisions. Prices were markdown optimization solution featured integrated
not localized or adapted to market conditions, creating forecasting and elasticity models that optimized
excessively aged inventory. The companys leadership markdown pricing based on a number of variables
team searched for a fact-based solution to optimize their including trends, seasonality, life cycle, price,
markdown strategy. Specific requirements included: promotions, sell-through and inventory position.
Negate the negative impact on margins Increased sell-through by 10% while boosting gross
margins by 6%. The markdown pricing solution
Increase sell-through velocity also reduced the workload required for effectively
managing markdowns.
Extend solution globally
Wk1 Wk2 Wk3 Wk4 Wk5 Wk6 Wk7 Wk8 Wk9 Wk10 Wk11 Wk12 Wk13 Wk14 Wk15 Wk16
Revenue Inventory
In less than 5 weeks, Prognos markdown pricing solution reduced inventory carrying costs while significantly increasing revenue.
About Antuit
Antuit solves business problems with analytics solutions that deliver
measurable and sustainable business value. By combining data, science, Weve successfully delivered
technology and industry expertise, Antuit helps companies gain a projects to our clients globally.
competitive advantage in their respective industries. Antuits global
Learn more about our capabilities
team of dreamers, hackers, and hustlers work across a wide range
of industry sectors, developing and deploying analytics solutions that
help clients anticipate customer needs, predict business outcomes, and
www.antuit.com
quickly respond and react to business changes. Armed with Antuits
analytics-powered sales, pricing, marketing and supply chain solutions,
organizations are better equipped to achieve exceptional business success follow us on:
in a rapidly changing environment. Founded in 2013 and backed by
Goldman Sachs, Antuit has offices in New York, Chicago, Dallas, London,
Hong Kong, Singapore, Tokyo, Auckland, Melbourne, Bangalore, and Pune.