Introduction

As a result of rapid globalization, advances in communication technologies

and digitalization, the standard of living are developing day-by-day in
Bangladesh. The infrastructure facilities have been changed gradually. So,
now people are becoming fashion-oriented. They want to cope with the
changing global economy. Although most of the people are illiterate and
have no dealings with the Bank, but recently, the banking services in our
country are becoming more sophisticated and modern. Most of the private
banks offer the credit card along with the banking services. In recent times,
credit card portfolios have been very profitable for banks, largely due to the
booming economy of the late nineties. It is in initial stage in our country.

What is Bank Card/Plastic Money?

Plastic money is just the replacement of cash. It is such an electronic module
where all the information about the client/card holder and the bank are
stored and can be executed by putting it in the Automated Teller Machine
and at the Point of Sales (P.O.S.) terminal. Its not only convenient but also
very reliable and safe. In this type of card inside a magnetic strip all the
necessary information about the customers are kept by reading, which the
ATM machine can deliver the required money of the customer. The entire
process is so secured and swift that it is really a big asset for the banks and
that is why all the banks are trying to improve the service that being
provided through plastic cards.

Types of Bank Cards:

Credit Cards
Debit Cards
Payment / Pre-Paid / Electronic Purse Cards
ATM (Automated Teller Machine) Cards
Store, Budget or Option Cards
Charge Cards
Gift Cards etc.
Technology of Bank Card:
Cards with a magnetic strip are the most widespread today
circulation is over two billions. However because of low reliability
of repeated process of recording / reading, recording on a
magnetic strip, as a rule, is not practiced, and such cards are
used only in a mode of reading of the information.
 EMV smart card is a plastic card about the size of a credit card,
with an embedded microchip that can be loaded with data, used
for telephone calling, electronic cash payments, and other
applications, and then periodically refreshed for additional use.

Benefits of Bank Card:

Customers Benefits:
Carrying less cash is safer for the customers. In case of Debit
Card, a Personal Identification Number (PIN) ensures secure
access to their checking accounts.
The customers won't be limited to cash on hand with the use of
the Plastic cards. And they won't need to remember to carry
cheques / cash.
Customers speed through checkout lines faster with their Plastic
cards. There is less change to be made and no cheques to write
and approve.
Merchants Benefits:
Increased Sales
Customer Satisfaction
Speed of Checkout
Improved Efficiency
Safety
Currency Conversion
Safer than Cash or Checks
Reduced processing & collection cost

Issuer / Acquirer Benefits:

There is a variety of incomes for the issuer and acquirer such as

Interest income,
Annual card fee,
Interchange income,
Cash withdrawal fee,
Late payment charges,
Foreign exchange income etc.

A Brief Overview of Pubali Bank Card Issuers:

Master Card
Since its beginning in 1996 as Interbank Card Association, Master Card
has evolved into a global payments franchise. Through the Master Card
global family of brands, they offer a full range of payment products,
including credit card, online debit cards, ATM cash access, and travelers
cheques.
VISA Card
Visa Inc. is an American multinational financial services corporation
headquartered in Foster City, California, United States. It facilitates electronic
funds transfers throughout the world, most commonly through Visa-branded
credit cards and debit cards. Visa does not issue cards, extend credit or set
rates and fees for consumers; rather, Visa provides financial institutions with
Visa-branded payment products that they then use to offer credit, debit,
prepaid and cash-access programs to their customers.

About Pubali Bank Visa/MasterCard Debit and Credit Card:

Pubali Bank ltd offers a cashless society and a broad range of cards designed
to suit all your needs. Whether you are looking for a debit card for your day
to day transactions or a credit card offering a combination of flexibility and
benefits, we have the right solution for your needs. Each of our cards also
carries a range of value added benefits to suit your lifestyle. With worldwide
acceptance at millions of outlets, our cards offer a host of features and
benefits that make your life simpler and more convenient.
Types Of Pubali Bank Cards:
Pubali Bank Debit card

Pubali Bank VISA gold card

Pubali Bank Debit Card Features:

24 hour banking.
Cash withdrawal up to Tk. 50,000 from your account each day.
Unlimited withdrawal on request.
Balance transfer from PBL to PBL card holders account.
Enquire balance of your account
Obtain mini statement of transactions
24/7 hours customer services help desk.

Pubali Bank Visa Gold Credit Card Features:

Dual Currency International Credit card .
Lowest maintenance cost.
 Accessible in all POS and ATMs that have VISA/MasterCard and
NPSB network in Bangladesh.
Purchases at over 38 million merchant locations across the globe.
Convenience of accessing cash at more than 3.5 million ATMs
across the world.
24/7 hours customer services help desk.
Maximum 45 days without any interest.
No hidden charges
Cash advanced facility upto 75%.
Simple and Easy processing.

Who Can Apply For Credit Card:

Bangladeshi citizen residing in Bangladesh.
Primary Card Applicant must be over 18 to 60 (Eighteen to
Sixteen) years of age.
Supplementary Card Applicant(s) must be at least 18 (eighteen)
years of age.

Required Papers For Service Holder:

02 (two) copies recent passport size colored Photographs.
Copy of National ID/Copy of Passport MRP/ Driving license.
Copy of latest e-TIN certificate/latest tax return acknowledgment
slip.
Original Personal Bank statement for last 6(six) months duly
signed by the applicant and attested by the source.
Latest original salary certificate with seal & signature by the
concern authority.
Employee ID
Visiting card (if available).
Clean CIB report
Proof of residence (i.e. an attested copy of holding tax payment
receipt or payment of any utility bill like Electricity/ Gas/ WASA/
BTTB Telephone Bill).

Required Papers For Business Personnel/Individual/Professional:

02 (two) copies recent passport size colored Photographs.
Copy of National ID/Copy of Passport MRP (1st 5pages & renewal
page).
Copy of up to date e-TIN certificate/latest tax return
acknowledgment slip (Personal & company).
 Original Bank statement for last 6(six) months duly signed by the
applicant and attested by the source (Both personal & company)
Copy of valid Trade License (latest/renewal)
Business card.
Clean CIB report
Proof of residence (i.e. an attested copy of holding tax payment
receipt or payment of any utility bill like Electricity/ Gas/ WASA/
BTTB Telephone Bill).
In case of Professional, copy of membership certificate from the
Professional Body/ Competent Authority.

Pubali Bank Card Future Marketing Plan:

Shop in full, pay in parts with PBL Instant EMI. Instant EMI refers
to the conversion into EMI upon request by the Card Member, of
transactions performed using the Card on selected merchant
point where the option for such conversion is available. PBL has
tying up with a number of leading brands to ensure best EMI
deals. Enjoy flexible tenures and hassle free EMI conversion with
Pubali Bank Instant EMI. EMI facilities will be available for valued
customer very soon.

Discounts on restaurant, hotels, Clothing stores, Diagnostic

centers, Hospitals etc. are available across the country and we
are continuing our venture to search new one.
ATMs will be at the doorstep. PBL ATM network is expanding very
fast. Apart from having them located at their branches, people
will soon find them also in conveniently located places such as
shopping complexes, super markets etc.
Bill Payments made easy. Soon people will also be able to make
payment of your regular bills such as mobile bill, electricity bill
and insurance premiums through your Pubali Bank Card.
We have collaborating with renowned merchants for PBL Credit Card users a
hefty discount on their products and services as well as EMI facilities. The
great discounts in turn allows you either to save money or shop more with
the same amount you are spending now. With Pubali Bank Credit Card you
will find every Spending was never been so great.
Whenever you use PBL Credit Card- a system generated SMS will reach you
in your mobile phone stating your usage, date and time. This gives you
complete control over your usage. Peace of mind- as you can be assured of
knowing any transaction that happens in your card.