"MARKETING OF FIBER FOAM AGREENCO FIBERE

FOAM PVT LTD. VALAPATTANAM."

Submitted to Kannur University in partial fulfillment of
Requirements for the award of the degree of
BACHELOR OF BUSINESS ADMINISTRATION

SUBMITTED BY
MUHAMMAD RASHID.P.V
Reg No. GB14BBA082

SCHOOL OF DISTANCE EDUCATION

UNIVERSITY OF KANNUR

2016-17
 DECLARATION

I, MUHAMMAD RASHID PV, hereby declare that the project work entitled
"MARKETING OF FIBER FOAM" has been prepared by me and submitted to Kannur
University in partial fulfillment of requirements for the award of the Bachelor of Business
Administration, is the record of original work done by me.

I also declare that this project work has not been submitted by me fully or partly for
the award of any Degree, Diploma, Title or The Recognition before.

MUHAMMAD RASHID P V

GB14BBA082

Date :
Place :THALASSERY
 ACKNOWLEDGEMENT

First of all would like to thank those who are elemental in the success
of my project. I sincerely thank the almighty for his almighty for his shower
of blessings which has enabled me to attain success in the endeavor.

I sincerely thank the authorities of FIBER FOAM for their whole

hearted help in completing this project.

I thank sincerely my parents, Sisters and friends during my BBA course

for their help.

MUHAMMAD RASHID P V

GB14BBA082
 LIST OF CONTENTS

CHAPTE TITLE PAGE NO

R NO

1 INTRODUCTION
INTRODUCTION
STATEMENT OF THE PROBLEM
OBJECTIVE OF THE STUDY 1-7
SCOPE OF THE STUDY
LIMITATION OF THE STUDY

METHODOLOGY

2 PROFILE OF THE STUDY

INDUSTRY PROFILE
COMPANY PROFILE 8-38
LITERATURE REVIEW

3 DATA ANALYSIS AND INTERPRETATION 39-55

4 FINDINGS , SUGGESTION & CONCLUSION 56-59

60-63
APPENDIX

BIBILIOGRAPHY 64-65

LIST OF TABLES
TABLE NO. TITLE PAGE NO.

1 ANALYSIS AND INTERPRETATION OF 40

DATA

2 INCOME OF RESPONDENTS 42

3 TYPE OF MATTRESS USED BY THE 44

RESPONDENTS

4 PREFERENCE OF RESPONDENTS 45

5 THOSE WHO HAD THROUGH THE 46

ADVERTISEMENT OF AGREENCO FIBER
FOAM

6 MEDIA IN WHICH RESPONDENTS HAVE 47

SEEN THE ADVERTISEMENT

7 INFLUENCE OF AGREENCO FIBER FOAM 49

ADVERTISEMENT ON PURCHASE
DECISION

8 USAGE OF AGREENCO FIBER FOAM 50

PRODUCTS AMONG CUSTOMERS

9 TYPE OF PRODUCT USED BY CUSTOMER 51

10 OFFERS AT TIME OF PURCHASE 52

11 QUALITY OF AGREENCO PRODUCTS 53

12 HOW DO YOU RATE FIBER FOAM 54
MATTRESS

13 WHOSE ADVICE YOU TAKE WHILE 55

PURCHASING MATTRESSES