Auckland, New Zealand ! ashleymdavid17@gmail.

com

linkedin.com/in/ashleymdavid ashleymdavid.com @ashdave17

EDUCATION
University of Maryland College Park, M.D.
Bachelor of Arts, Communication-Public Relations and Dance May 2014

EXPERIENCE
The John F. Kennedy Center for the Performing Arts Washington, D.C.
Social Media Assistant for The Suzanne Farrell Ballet January 2015Present
Manage content creation for digital media, specifically Facebook, Twitter and the website
Implement digital strategy, including analytics tracking, for social media campaigns by growing key audiences
Membership and Digital Fundraising Assistant January 2015-December 2016
Coordinate Membership fundraising campaigns for acquisition, renewal, reinstatement and special appeals
Assist in strategy and implementation of all Development digital fundraising including email and social media
Represent the Center at major fundraising events such as the Kennedy Center Honors
Dance Programming Assistant August 2014January 2015
Managed digital presence for The Suzanne Farrell Ballet including the Facebook, Twitter, blog and website
Maintained photo and video assets, edited company bios, created programs and processed purchase orders
Dance Programming Intern May 2014August 2014
Organized logistics for presenting major and local dance companies/artists, as well as resident company-The Suzanne Farrell Ballet
Coordinated two Millennium Stage performances for local dance and National Dance Day, with more than 1,000 participants

The College of Arts and Humanities, University of Maryland College Park, M.D.
Communications Coordinator August 2014January 2015
Created original content for the website with Drupal CMS and grew digital presence with social media
Managed campaigns and events including College Park Think-a-Thon, Scholarship Day and Dean's Lecture Series
Undergraduate Marketing/Communications Student Assistant December 2011December 2013
Updated College of Arts and Humanities website content including news, events, photos and videos
Managed social media for Facebook, Twitter, Flickr and Vimeo

Americans for the Arts Washington, D.C.

Marketing and Communications Intern January 2014April 2014
Wrote and implemented multi-channel marketing campaigns to drive traffic to online bookstore
Created and posted content to Facebook, Twitter, the website and the nationally recognized ARTSblog; tracked email analytics

Jacobs Pillow Dance Festival Becket, M.A.

Press/Editorial Intern May 2013August 2013
Managed relationships with journalists for nine performances; wrote press releases, show programs and media advisories
Sold tickets in the box office, helping to earn more than $2 million in ticket revenue during the 2013 Festival

CityDance Washington, D.C.

Public Relations/ Marketing Intern May 2012September 2012
Designed marketing materials such as flyers, postcards, ads and business cards
Wrote content for press and marketing materials including press releases, media advisories newsletters, and e-blasts

HONORS
Omicron Delta Kappa National Leadership Honor Society March 2014May 2014
Berman Masters Scholarship for Entrepreneurship in the Performing Arts September 2013May 2014

ORGANIZATIONS AND ACTIVITIES

Steering Committee Member, Emerging Arts Leaders of D.C. August 2016December 2016
Company Member, Capitol Movement Inc. Contemporary Dance September 2015December 2016
Marketing and Communications Chair, Terp Thon Alumni Association April 2015December 2015

SKILLS AND ABILITIES

Tessitura, Theatre Manager, and The Raisers Edge database experience
Microsoft Office, Adobe InDesign and Photoshop, iMovie, Garage Band
WordFly Mail Chimp, Constant Contact, Magnet Mail, and Drupal CMS
Facebook, Twitter, Instagram, SnapChat, LinkedIn, YouTube, Vimeo, Pinterest, Flickr, HootSuite, Tumblr, and WordPress
AP Style, Vocus and Cision